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How Leica Defied Digital Disruption
In this episode of Building Brands with Fexingo, Lucas and Luna explore how Leica Camera transformed from a near-extinct film manufacturer into a luxury lifestyle icon. We dive into the specific strategic pivot that saved the company in the early two thousands when digital photography was killing film sales. The hosts examine Leica's decision to abandon volume for extreme exclusivity, focusing on the M-series rangefinder as a status symbol rather than just a tool. They analyze the pricing power behind a camera body that costs more than many entry-level cars and discuss why professionals…
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