The one word most miss in “product marketing” w/ Becky Trevino

We're Not Marketers · Jun 20, 2024 · 41m

Timestamps:

0:00 The one word most miss in "product marketing" with Becky Trevino

00:16 Introduction and Hosts Banter

01:08 Introducing Special Guest Becky Trevino

01:55 Becky's Career Journey and Unique Perspective

02:49 Are Product Marketers Actually Marketers?

05:05 Defining Product Market Fit

07:44 Product Marketing Superpowers

10:12 The Art of Storytelling in Product Marketing

15:31 Torture Chamber: Tough Choices in Product Strategy

19:08 Should Product Marketing Live Within Product?

22:38 Building Strong Relationships with Product Managers

23:09 Navigating New Challenges in a New Role…