387. Revenue Won't Make Your Company Sellable

The Real Jason Duncan Podcast · Aug 24, 2026 · 35m

She ran the numbers on more than a hundred businesses for sale, and kept seeing the same thing: founders with growing revenue who were certain that made their companies valuable. The buyers writing the checks didn't agree.

In this episode, Jason sits down with Muriel Touati, founder of Exit 3D Studio and author of The Valuation Gap: What Buyers See That Sellers Miss. Muriel spent a year on the buyer's side of the table, and she tells the story that ended it: a LinkedIn lead generation agency asking $3.7 million. Her offer was accepted. Then she opened the data room and found that the leads…