Latest / Business Growth Spotlight
Ep. 232 How Asian Brands Are Winning Global Markets with Virtus Asia CEO, Jan Harling
Show Notes:
What actually makes a brand work in a new country, and why do so many get it wrong?
On this episode of Business Growth Spotlight, Heidi Schalk talks with Jan Harling, Founder and CEO of Virtus Asia, about the gap between companies that cross borders well and the ones that stall out the moment they leave home.
Jan has spent close to twenty years running international marketing for Huawei, Oppo, and OnePlus, and he brings that experience to a conversation covering localization, global branding, AI, media strategy, and the reason customer behavior deserves more of your attention than…
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