Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Subscription Fatigue Changed Pricing Models
We dissect the pivot from aggressive upselling to retention-first pricing in SaaS and digital services. Using the specific case of a major email marketing platform that lost 15 percent of its subscriber base after stacking fees, we explore how 'subscription fatigue' forced a industry-wide reset on value perception. Lucas and Luna break down the shift from feature-gating to outcome-based tiers, examining why simpler, lower-friction pricing structures are now outperforming complex ladders in 2026. The episode offers actionable insights for founders looking to stabilize churn without…
The skinny
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