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Latest / The Failure Gap

A Conversation With Emily Cates, VP Sales Transformation & Revenue Ops, Zebra Technologies Corporation

Emily Cates, Head of Go-to-Market Transformation and Operations at Zebra Technologies, has built a career by saying yes to opportunities before having every detail figured out. Starting in HR and talent development, she moved into the business through chief of staff, services operations, P&L leadership, and eventually enterprise transformation. Along the way, she experienced startups, hypergrowth, acquisitions, and a successful business turnaround. Her journey has given her a unique perspective on what it takes to move people from agreeing that change is necessary to aligning around HOW to…

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