Purpose-Driven Growth: Scaling E-Commerce Brands Without Losing Your Mission with Katie Boothby-Kung
In this episode, Katie Boothby-Kung shares her unique journey from working in the federal government to leading social entrepreneurship initiatives at Shopify, where she helped founders transform meaningful ideas into thriving businesses. Along the way, she discovered a common challenge: passionate brands often struggle to scale because they lack effective sales systems.
Katie explains how successful e-commerce growth goes beyond great products. She breaks down how Shopify optimization, customer experience, community building, and experiential marketing work together to create a seamless…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.