Ep. 1012 Krister Bengtsson | Uncorked
Welcome to episode 1012 in which host Polly Hammond interviews Krister Bengtsson, this week on Uncorked. In this episode, we are joined by Krister Bengtsson, Founder and Publisher of Star Wine List. With a strategy focused on long-term, sustainable growth, Krister and his team eschewed the “move fast and break things” start-up approach in favor of consistent value, measured launches, and relationship building. We’re here to talk about this direction carried them through a pandemic (despite being all about wine lists!), how Krister’s background in journalism paved the way, and how Star Wine…
The skinny
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