skinny.

Latest / The Joseph Graham Show

AI, GEO, and the Future of B2B Growth: A Conversation with Rocky Pedden

This week Joseph Graham sits down with Rocky Pedden and talks about AI, Marketing and thriving in business in the new AI age

This episode brings together two worlds that rarely get discussed with this much honesty: the real story behind modern B2B marketing and the human side of building a company that actually drives revenue—not vanity metrics. Joe sits down with Rocky Pedden, CEO of RevenueZen, to unpack how today’s fastest‑growing companies are using SEO, GEO, and AI‑powered content to create predictable sales opportunities.

Rocky has spent years working with founders, CMOs…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.