Latest / Effective Communication / Are You Positive About Your Subject Matter?

Transcript

Are You Positive About Your Subject Matter? · Effective Communication

• 0:00
  Speaker 1: And now, Effective Communication with Phil Zeller, CEO, Dale Carnegie,
• 0:05
  Speaker 1: Southwest Michigan.
• 0:11
  Speaker 1: Hey, that was Charlie Brown's teacher!
• 0:16
  Speaker 1: Ha ha ha! Remember that Charlie Brown's teacher? What the
• 0:21
  Speaker 1: heck was Charlie Brown's teacher telling us?
• 0:29
  Speaker 1: And of course, you were watching that cartoon
• 0:34
  Speaker 1: series back in the day and you had no idea
• 0:38
  Speaker 1: what Charlie Brown's teacher was talking about, right? Well, when's
• 0:43
  Speaker 1: the last time you sat through a presentation where it
• 0:46
  Speaker 1: sounded just like that? What in the world is this
• 0:50
  Speaker 1: person talking about? I don't get it. Well, welcome to
• 0:57
  Speaker 1: Effective Communication. Phil Zeller, your host. Always a pleasure and
• 1:00
  Speaker 1: a privilege to be with you. You want to make
• 1:03
  Speaker 1: sure your presentations have impact. So today, a fundamental thing
• 1:07
  Speaker 1: that you got to do to have impact is You
• 1:10
  Speaker 1: got to do this, folks. You got to do this
• 1:13
  Speaker 1: because the alternative is if you don't do this, you're
• 1:17
  Speaker 1: going to sound like Charlie Brown's teacher and people are
• 1:20
  Speaker 1: not going to want to listen to you. So we
• 1:22
  Speaker 1: want you to be successful. We want you to be impactful.
• 1:25
  Speaker 1: You know what? Maximize the efficient use of your time.
• 1:29
  Speaker 1: And that's what it's all about, effective communication. So the
• 1:33
  Speaker 1: challenge is that when people are listening to you, what
• 1:39
  Speaker 1: are they picking up? with what you're laying down? Do
• 1:42
  Speaker 1: they feel how you feel? Does it come through in
• 1:46
  Speaker 1: what you're saying? Or does it just sound like, ah,
• 1:48
  Speaker 1: you just whip something together and no, you don't really care.
• 1:52
  Speaker 1: Or you're just complaining about it, right? I mean, have
• 1:55
  Speaker 1: you sat through a presentation where you just listen to
• 1:57
  Speaker 1: somebody complain? It's like, please turn it off, turn it off.
• 2:00
  Speaker 1: Nobody wants to hear that. Go back to principle one.
• 2:02
  Speaker 1: Dale Carnegie said it, principle number one on how to
• 2:04
  Speaker 1: win friends and influence people. Don't criticize, condemn others. Or complain.
• 2:10
  Speaker 1: Nobody wants to hear you complain. Nobody wants to hear it.
• 2:13
  Speaker 1: You know what they really want to hear from you?
• 2:16
  Speaker 1: Is they want hope. They want something to get better.
• 2:18
  Speaker 1: They want to see a positive change. They want to
• 2:21
  Speaker 1: get off the crazy train. They want things to get better.
• 2:25
  Speaker 1: Oh boy, please. In the political season that we're in,
• 2:29
  Speaker 1: as always, it seems like we need to teach politicians this.
• 2:32
  Speaker 1: Please stop with the crazy train. Just sitting here complaining
• 2:35
  Speaker 1: about how life is awful because you think that's going
• 2:38
  Speaker 1: to get people to buy into what you have to say.
• 2:41
  Speaker 1: That will last about two seconds before they realize you
• 2:43
  Speaker 1: don't have anything to stand on. So you want to
• 2:46
  Speaker 1: stand on something. So stand on the positive feeling and
• 2:53
  Speaker 1: the positive change that's going to happen in with what
• 2:57
  Speaker 1: you're presenting on. Focus on what's going to happen after
• 3:03
  Speaker 1: people listen to you and hear your passion come through
• 3:07
  Speaker 1: about what can improve and what can get better. That's
• 3:11
  Speaker 1: what they want. Oh my gosh. Every politician, I want
• 3:15
  Speaker 1: to shake them awake. This is fundamentals 101 of communication.
• 3:21
  Speaker 1: Stop complaining. It's tiring. You're not going to make the
• 3:25
  Speaker 1: world better You're making it worse. Let's make it better.
• 3:29
  Speaker 1: Here's how you do it. You talk about the positive
• 3:33
  Speaker 1: changes and the positive things that will happen and the
• 3:37
  Speaker 1: positive difference that's going to happen. Well, I do want
• 3:41
  Speaker 1: to share with you, our audiences are pretty smart. Now,
• 3:45
  Speaker 1: they watch us. They see what we're saying. They see
• 3:48
  Speaker 1: what we're doing. They're looking for congruency. People are fact-checking you, right? Right.
• 3:53
  Speaker 1: They're going out there, they're checking, is this person congruent
• 3:57
  Speaker 1: with what they're saying? So this fundamental truth is if
• 4:01
  Speaker 1: you really want to have impact in your presentations, it's
• 4:05
  Speaker 1: something that we talked about on the show. You got
• 4:07
  Speaker 1: to live it. You got to know it. You got
• 4:10
  Speaker 1: to prepare yourself for it. And that passion and that
• 4:13
  Speaker 1: positivity toward the subject that you're talking about has to
• 4:17
  Speaker 1: come through. It has to come through to your audience.
• 4:23
  Speaker 1: Because they're going to decide whether they buy in or not.
• 4:27
  Speaker 1: And they're going to decide based upon what they think.
• 4:30
  Speaker 1: But they don't know everything you know. They just know
• 4:33
  Speaker 1: the way that you're presenting it. They just know through
• 4:36
  Speaker 1: the way that you're engaged and passionate about what you're sharing,
• 4:39
  Speaker 1: that boy, this is meaningful to you. And oh my gosh,
• 4:44
  Speaker 1: you've got my attention. So now how do I benefit
• 4:48
  Speaker 1: from what you're sharing with me? Well, the way we
• 4:51
  Speaker 1: do that is as presenters, as you present in your thoughts,
• 4:55
  Speaker 1: is to make sure you always put them in a
• 4:57
  Speaker 1: positive light. Fundamentally, they want something better. That's truly what
• 5:05
  Speaker 1: they want. So as you prepare your presentations, as you
• 5:09
  Speaker 1: think about the impact you want to have on that
• 5:12
  Speaker 1: audience or your listeners, Ask yourself, do your feelings, does
• 5:17
  Speaker 1: your energy match the importance of your message? And if
• 5:21
  Speaker 1: you can get that across and your positive feelings, you'll
• 5:24
  Speaker 1: have the impact on your audience that you want to have.
• 5:27
  Speaker 1: Now go make it happen.