Shared Language, Hidden Meaning: Why Global Deals Stall
In this episode, we explore one of the most overlooked risks in global B2B sales: misinterpreting meaning.
When companies operate across borders, they often assume that shared language means shared understanding. It doesn’t. The same words — “this is interesting,” “let’s keep talking,” “sounds good” — can carry very different commercial weight depending on the market, the culture, and the context.
Deals don’t always stall because of objections. Sometimes they stall because both sides think they understand each other, while in reality they are interpreting the conversation through completely…
The skinny
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