Latest / Uphoff on Media Podcast
The Relationship Was the Product
Part 1 of B2B Media in the Machine Age
B2B media isn’t dying. It’s being restructured by forces most of the industry still hasn’t fully identified.
Over the next three posts, I’m going to name them. This series covers how the category got here, where it’s going, and what the restructuring means for the people running these businesses right now.
I’ve spent most of my career inside B2B media. Publisher, CEO, operator, investor. I watched the print market collapse and the digital transformation happen in real time. I watched companies that built durable, franchise-level businesses make decisions…
The skinny
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