Marketing Trends 2026: Ad Spend Forecast Jumps to 12.3%
The IAB raised its 2026 US ad spend growth forecast to 12.3%, up from 9.5% in January. Here is what the revision does to a small media budget. The post Marketing Trends 2026: Ad Spend Forecast Jumps to 12.3% appeared first on Under30CEO.
The skinny
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