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Ep 173: How to Upskill Leadership Skills in the AI Era with Jacki Lutz
In this episode, Josh Parnell welcomes Jacki Lutz, Content Director at the Auto Care Association, to discuss why automotive businesses need to build a strong digital presence as search increasingly shifts toward AI tools like ChatGPT. Jacki explains how the Auto Care Association supports the aftermarket through advocacy, education, and efforts like right to repair, while emphasizing the power of content and social media to attract customers and future technicians.
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