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Why Conversion Rate Optimization Has Become a Crucial Marketing Skill | Ep. #1405
In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as linking it to search engine optimization and placing it in the context of your other KPIs. Tune in to hear about this important part of any marketing business.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why Conversion Rate Optimization Has Become a Crucial Marketing Skill.
[00:35] What CRO is and how it relates to your acquisition costs.
[01:49] Connecting CRO to SEO and driving more results from existent content.
[02:27] When should…
The skinny
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