Latest / The Manager's Playbook
Inside the Playbook: Muyiwa Awoniyi on How to Build Beyond the Music
Tems’ manager Muyiwa Awoniyi joins The Manager’s Playbook to break down how Tems’ team built a business beyond the music.
In this clip, Muyiwa explains why The Leading Vibe treats expenses as investments, how they built an ecosystem around Tems, and why ownership, valuation, team culture, fan engagement, and business literacy matter for long-term success.
He also talks about Tems as both artist and executive, building a female-led team culture, why fans buy into movements, developing new artist Rue, and why discipline matters more than motivation.
A must-listen for artists, managers, music…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.