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How to Make Google Analytics More Actionable | Ep. #445
In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features.
Time Stamped Show Notes:
00:27 – Today’s topic: How to Make Google Analytics More Actionable
00:33 – Check your conversion rates; you can continually improve your rates
00:52 – Look at your traffic tests from a week-to-week perspective
01:07 – See what causes the drops in traffic; check for what you did or didn’t do
01:15 – Make sure to annotate the big changes you’re making…
The skinny
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