The broker advantage: Rocket Pro’s 2026 strategy with Dan Sogorka
This week on Power House, Diego sits down with Dan Sogorka, GM of Rocket Pro, for a forward-looking conversation about the tools, technology, and strategic shifts Rocket is deploying as they move into 2026.
Dan offers an inside look at how Rocket Pro is investing in AI-driven efficiencies, reshaping its broker support model, and strengthening its position through recent acquisitions. He also dives into the story behind the Broker Manifesto and how it fits into Rocket’s broader mission to build trust and choice for brokers nationwide.
From competition to technology, narrative change to partner…
The skinny
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