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Local Engagement Beats Real Estate Portals | Real Estate News
A St. Petersburg real estate broker dropped a game-changing insight: posting a home in her local Facebook group drove 3,000 views in three hours—way outpacing Zillow’s 700 in three days. She’s not just selling homes; she’s becoming the neighborhood’s go-to resource, sharing local news and insights while naturally weaving in listings. The key? Let people critique your posts—it builds authenticity and trust. Her group is sponsored by her brokerage, keeping it exclusive for agents, which also helps recruit new talent. The big takeaway? Stop paying portals to reach your neighbors. Be useful, be…
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