Gartner: The Outcome Economy and Shift to Value-Led Growth
In this episode of the Value Coffee Talk podcast, host Tom Pisello and Gartner Analyst and Fellow David Yockelson discuss the emerging Outcome Economy, and the importance of focusing on customer outcomes rather than just selling solutions.
The pair explore the role of AI in shaping this economy, the challenges and benefits of adopting an outcome-focused approach, and the need for effective pricing strategies.
The conversation also highlights the significance of quantifying value for buyers and the necessity of aligning marketing and communication efforts with customer needs.
Ultimately, they…
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