Latest / Discomfort Required / How To Not Let Adversity Break You | With Tyler McCollough

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How To Not Let Adversity Break You | With Tyler McCollough · Discomfort Required

• Trent: So Tyler, how'd you get into the tactical space? Let's start let's st let's start there. ShotInFrame: So I actually used to be law enforcement and that was my initial obvious invitation. Like when you go through like the academy, ours was like a twenty-six, twenty-eight week block. you pretty much evolve. Like you become, I like to say, like a robot and obviously everything gets trained to be conscious and to like subconscious. So going through that block of training and then I had to go through two academies because I actually broke my foot in the first one, That is what got me initially hooked onto anything and everything. And I'm obviously before that wanted to get into firearms and always had like a thing for guns. I live in Oklahoma. So obviously the Midwest, if it's not Bible, Southern cooking or firearms, then you're pretty much doing nothing. so Trent: Right. ShotInFrame: those three things. but getting into law enforcement is initially what kicked it off for me. I ended up getting out of that and fell off for quite a bit and then wanted to get into two A creation and I think competitive shooting. I finally got back into US PSA and got in as a competitor and started shooting for forever. And then quickly started working on content creation, went from content creation, going back from there and then started picking up like working for all these companies and then eased my way back into the tactical space. And now I do like the whole tactical thing. content two A stuff and then obviously competitive. I still compete quite a bit. Trent: Hell yeah, man. That's that's super awesome. so what got you going for the two way content? Like, where did that come from? ShotInFrame: So my page, it's funny, dude. I've had my Instagram since twenty fifteen. My page is older than a decade now. And it's funny saying 'cause I didn't even think about it. I bought my first camera when I was in high school. I graduated at Guthrie, Oklahoma, which is a small super town and again coming from Oklahoma, like dude, if you're not partying in hay fields or going to like a Friday Trent: Mm-hmm. ShotInFrame: night football game It's one of those towns where you're like fishing, hunting, everybody knows each other, everyone's in each other's business, and then finding out some way down the line that they're dating their second or third cousin. so I I wanted something to do. I had to find something to do. And I saved up, bought my first camera initially. It was like a Canon T three, a super like starter, starter basic camera. And I started off automotive. I was huge into cars back then. That was around like the Fast and Furious area. So everyone was like modding out their shit boxes and their crappy Hondas and throwing fat rice cans on their exhaust. and grew big into the automotive space. I ended up getting a job in the automotive industry and traveled to Savannah, Georgia for SOA, which is a huge European car show, SEMA, which is in Las Vegas, which is a huge industry car show. And built that Instagram up, had a Evo, which got pretty big, and that's like initially what kicked me off. I started building that Evo for racing, and obviously content, and that's kind of where I started off as like an influencer content creator. when I sold the Evo, got into bikes, had a racing bike for quite a while, got rid of that, and then needed like some sort of way. It's like as I've transitioned as a person, my Instagram has also transitioned as a person. If you scroll way down, you can find all my automotive stuff. but stopped with the cars, stopped with the bikes, got into firearms, and then kept upgrading my camera equipment and just pulled through with the firearms two A. And I've been doing two A content ever since. I want to say it's been three years now, being a two-a content creator influencer, and then not only like pushing my brand, but trying to push like brand images of other companies as well. It's weird if you can find a way to translate a product. These companies need people to be able to translate that product. not everybody has their own marketing firm or their own marketing people. Like they they may build like the optic or the IR device or the ammo or whatever it may be. but when it comes to marketing, they just don't have a way to do it. That or they don't know how to themselves. so both coming from that competitive and that tactical space and then obviously knowing how to use a camera. I think that kinda helps me stand out most as a creator is I'm not always having to hire some third party to be able to do it for myself. I'm able to take that product and pretty much do everything in-house to then, come up with a a finalized image and post online. So it's been a long trial and error and a long swapping categories, but being in two A and competitive and then obviously the tactile space, I'm just falling in love with. And as the people you get to meet in the space, the companies I've been able to work with has been huge. So I've been glued ever since then. Trent: What's up, guys? Today's episode is brought to you by RAR Athletics. RAR got really tired of what was happening in the fitness space, especially in the online fitness space. There's too many coaches out there taking advantage of their people and not giving them the results that they want or need or, you know, just trying to break them. So RAR has a no bullshit approach when it comes to fitness, nutrition, and mindset coaching. They are out there to be there for you. They care and they want to help. So check them out, raarathletics.com. Get on there. Free discovery call. Whether you're looking for nutrition or fitness or mindset or whatever it is, they're there to help. Again, raarathletics.com, check them out. Dude, that's awesome. I I I love hearing that. this so I've been doing CrossFit forever. I also had a car that I built years and years and years ago. It was very fun, but that was it was another lifetime, right? it's really cool seeing how you go about it, Because you pro like you promote small companies, you promote anybody who's trying to do something cool that you believe in, and I think that's really cool and that's really admirable. that's one one of the reasons why I I feel like we connected. And it's like I love help and share your stuff. And it just it goes a long way, There's still good people out there that, d aren't in it for anything. They're just out there to help, which is super dope. when you decided you were going to make the transition into two A stuff, did you have to try to figure out what kind of niche you wanted to go into? without it becoming like, look at these firearms and that's all that it was. ShotInFrame: Yeah, it's weird how it works, man. because obviously you have like a bunch of different categories and there's anything from like the competitive to the tactical to the hunting, those are kind of the main three that I focus on and work with. And then you have people that like teach and educate, right? Like they're showing people how to conceal carry or how to be like a everyday, you know, protected citizen or how to go out and train and what to train on. I find myself always going where my hobbies lead me. And I've never been much of a educator and I I don't claim to be a professional by any means. Obviously I've been around the space for quite a few years now. But again, if I can take a product and help educate or help show people kind of what to do, that's been my niche. So it's funny I take like my failures and what I've failed to do or what I had to learn the hard way and kind of throw like a spin-off of hey, this is the right way to do it up on Instagram. So it makes me look like Trent: Yeah. ShotInFrame: I know what I'm doing or I know what I'm talking about. But there are many errors or failures or you know things of bumpy roads where I had to go beforehand. so I I tell everybody don't lock yourself down to one particular space. if you're able To make your content or your social profile about you and your journey, make it personable to where people can relate and people want to follow. And then you can have like as many niches as you want. Obviously, I'm not gonna span off into like cooking, but I've made it to where my account Trent: Ha ha ha. ShotInFrame: is firearms related. So now as long as it's firearms related, I can pretty much go down any rabbit hole and make a series off of it. And the people are willing to follow and learn. And, educate themselves, whether with me or from my mistakes, and continue learning together. And that's the biggest, the coolest thing. we were talking, technology, dude, and social media and the internet, Trent: Ha ha ha. ShotInFrame: it's crazy the amount of people you are so easily able to connect with and meet, just from a cell phone nowadays. Trent: It's crazy. you can run entire businesses from just your phone, right? I ShotInFrame: Dude, and never meet a single person face to face. Trent: which is wild. so, I don't know if but I am a personal trainer and cross-up coach and ShotInFrame: Yeah. Yeah. Trent: I have a lot of remote clients, right? So most of my business is on my phone. Like it's you know, over text messages and then you know, I have co a coaching platform that upload all my clients' workouts in and all that fun stuff, right? And it's really, really great. And I have met so many cool people. That I never would have had a chance to get to know or anything like that because of this, right? And I'm super grateful for that. I do hate technology to a to a degree, 'cause like I was born in that that like pretty epic era where it was like before internet and then also all the cool shit, right? So like I'm starting to get to the point where I'm the old guy. I'm like, what the fuck is this? You know, but it's like what you know, it it it's it's pretty dope. ShotInFrame: Dude, my my girlfriend had to save a kid the other night. She was walking our dog in the neighborhood and her electric scooter died. And she was bawling her eyes out having to walk home. This is like a seven, eight-year-old. Like she's she's not like that old. She's having to push her electric scooter home. And I looked at her and I said, Electric scooter, dude, I had a metal razor that beat the shit out of my ankles that I had to like kick all the way. It's so wild now to hear like the the differences and what this age group has to deal with, such Trent: Yeah. ShotInFrame: as an electric scooter dying on you and now you're having to walk home and you're crying because of it. Trent: Yeah, and not having internet and going out and going to your friend's house and just beating on their door till they answered it. that's those are the days that I miss more than anything. It's people, if you could go back in time, right? A lot of people were like, you I'd go back to the 1900s or blah blah blah. I'm like, 1990, man, send me back. I don't want to come back to this. Like, I just want to live there and be it'd be dope. where do you see yourself going with this content, So like I just saw. And followed along with your run and gun, and building your rifle for it. do that was that was awesome. I love seeing that. where do you see yourself going, just in the near future? ShotInFrame: so the biggest thing for me is I wanna be able to push myself again and educate others. If I can, you know, be like some sort of inspiration or some sort of educator for somebody else wanting to crawl into the space that or is learning or, you know, is needing that initial push to get started. I wanna be that for somebody else. I've got tons of guys that I've looked up to, Whether they're operators or have a career in law enforcement or they're just heavy competitors that are super solid at competitive shooting. that are they're just stand-up, guys or stand-up women. They may be like the most amazing mothers or the most amazing fathers, husbands, wives. overall a good person. I I saw a thing the other day. It was don't be perfect, be real. And I think that's initially is what I want to do with my content is just continue to educate, create, inspire. whether, you know, it's working with other content creators or other companies and brands. I'm honestly hoping this run and gun takes off. I don't know how you guys do tactical games, and there's no way in hell I could ever put myself through that. I just don't hate myself enough. But Trent: Ha ha ha ha. ShotInFrame: If I can get into some run and gun and become some kind of tactical athlete or competitor where, I'm working on my my firearms proficiency. I'm having to manage what I eat. I'm having to push myself mentally and make sure my mental strength and stability is there. And then I'm as well having to push my body and make sure that I'm able to like hit these obstacle courses or, you know, complete seven to eight miles with all this gear on my back. I honestly want that to continue being a thing. And I don't think this is gonna be like a one and done. I think it's gonna open a chapter that's gonna evolve myself and push my content and my brand as well. So I'm super, super excited. The first event's November thirteenth. and then after that we'll keep pushing and kind of see where it goes and, you know, where it leads. But other than that, just keep working with creators, keep working with, you know, people in content, videographers, photographers, and then with brands and meeting people like you that I'm able to expand my network and continue working with. Trent: Hell yeah, love that shit. so it's funny that you say you don't hate yourself enough to do tactical games, right? Like, so I haven't competed in I ShotInFrame: Dude, I kinda yes. Trent: haven't competed in tactical games. I just do CrossFit. I haven't like goal is to do tactical games, but ShotInFrame: Yeah. Trent: you know, just got married, we got a b ton of shit going on, and we're gonna be moving to Idaho, which I can't fucking wait. Like, cannot fucking wait. Yeah. ShotInFrame: The year you you're gonna be a setup there. That's gonna be really, really good. Trent: It's gonna be great. I've already like reached out to a couple of people there and trying to get, you know, a gym to land at and then figure out what I'm gonna do for, you know, training and How I'm gonna present personal training and I want to be a I want to teach people how to do tactical fitness and shit like that, right? So that's the whole goal. and that I'm gonna I'll make it happen because as soon as my mind's made up, there's no there's no changing it. It's part of my ADHD. I love it. but ShotInFrame: Yeah, absolutely. Trent: when it comes down to it, it's more fun than you think, right? Yes, fitness is hard, like, but like doing I I've competed in CrossFit a shit ton. I don't love working out At high rates of speed all the time. It's not that fun, for me anymore. I've been doing it for 12 years. So it's like, you know what? Let's slow it down. Let's pick up some shit that is like purposeful that can apply to normal life and give me a new challenge, right? Cause yeah, the workouts are hard, but dude, you could do it. And it would be so fun. And trust me, it gives you a whole nother level of wow, I'm capable of doing dope ass shit. ShotInFrame: I think it's everything. It's fun when you're good at it, but it's until you're good at it that's not so fun. Trent: I love sucking at stuff, man. I'm like, you g it just lights a fire and I'm like, let's fucking go. Yeah. it's super cool. ShotInFrame: Absolutely. And that's another thing with this run and gun ordeal, man. I haven't pushed myself physically. since I was in the academy. The academy I weighed like one eighty, one eighty five. I remember having to like suck down milkshakes and eat like triple Trent: Ha ha ha. ShotInFrame: pound burgers like in order to maintain weight. Dude, where you were doing like two hundred burpees a day, like four corners, all these kind of like huge self-body workouts that were all hit. They were all hit based. and just Absolutely murdering. and you know, falling after that and getting out of law enforcement, like I didn't have that standard anymore. And getting out of that standard, I kind of lost myself, had some events take place that happened and ended up getting into an average of like two forty, two forty-five. and dude was super big. Like, if you there's a post on my way on a little bit back on my Instagram. that shows my overall weight. And I was huge, dude. when I talk about beer gut, that's a understatement. It was crazy. and I finally got locked back in and decided this is what I wanted to focus on and what I wanted to do. And I'm back down now to a 185 average, and I haven't been that since 2019. Like 2019, 2020. Yeah, man. So Trent: Dude, congratulations. That's amazing. ShotInFrame: just like that, like it's another thing, like having that purpose or having that goal, you know, kinda is sets the standard. And once you set that standard, you decide to stop being mediocre. and once Trent: Yeah. ShotInFrame: you push over that mediocre and you know, start actually, you know, pulling through not only for yourself but those around you, it's crazy what can happen and you know, the limits that you can push and where you can get yourself at. Trent: yeah. It like the the mind, as soon as it's made up, I'm a strong believer, if you want something bad enough, nothing's gonna stop you. unless it's like some catastrophic thing. But if you really, really want something, you can do it. Right. That there's no if, ands, or buts. I have a lot of nutrition clients and nutrition is the hardest thing in the world to like to to ShotInFrame: Absolutely. Trent: conquer and it's a lifelong thing. It's never going to be a one and done or an easy situ an easy solution, ever. Because most people have this broken ass relationship with food, Something could happen when they were five and somebody said you were fat and then all this shit, you're you're fat for the rest of your life, that's just your mindset, So it's like, I have to I have to watch every calorie that I put in my body. And it's not the thing. When it comes to, hey, I know that well t we'll take you for example, right? You're like, I lost where I was, I gained a shit ton of weight. Now I want to get back down to where I was so I can c so I can do things that I wanna do, Because Li that's what life is all about, doing shit that you want to do, That takes so much will and so much dedication and do my hat off to you. That's fucking awesome. I'm super proud of you, man. hey. ShotInFrame: Dude, I appreciate it. It's funny. It's one of those things you say. So we talk about the the positives and the the ups of being like a content creator and getting into the creative space. Dude, there was a point because of my weight and because of how big I was, I actually wasn't taken seriously in the firearms industry. Like anytime I posted something, shooting, anytime I posted like a competitive video, I had a few people actually try to attack me online and like fat shame me. And they would leave comments like, You're you're fucking fat or you should be ashamed of yourself. And I had people that were friends at the time that we would get into a little disagreement about something and they would instantly start attacking weight. Now, obviously no longer friends with those people, but it kinda got me kicked into gear, okay, if you start taking away what people are able to nitpick at and what they can Trent: Mm-hmm. ShotInFrame: make fun of, then all of a sudden these voices become very quiet and nobody wants to say anything anymore. So I I went from that 240 to 245 to you I I built a home gym. I started watching that nutrition like you were saying and making sure I wasn't eating out, 24-7. If I was, where was I going? What were the decisions I was making for myself? And then started holding myself accountable to an actual plan. and another thing is I saw a thing somewhere about a vision board. And you know, people set these vision boards for different things, whether it's like monetary value or financial goals or places you want to visit. And I set up some very specific goals for myself. And it's in my home gym. It's a whiteboard. And on there it it says weight two hundred to one eighty-five. Brazilian Jiu Jitsu blue belt, US P S A class, get closer to God and then find myself. And dude, seeing that every day, it's the first thing I see when I walk in. From work or first thing I see, it's under my clock, or my set goals where I write my max bench, my max squat, my max deadlift. And seeing that every single day, dude, it started to become true. And, you know, when you start putting it, whether down on paper or up in front of a board where you can visualize it and actually see those things, it it starts becoming a manifestation. And dude, it's so funny how like cringy or how corny it can sound, but I've literally got like notebook papers. Trent: Mm-hmm. ShotInFrame: Upon papers upon papers, dude, of notes on all my critique, all my shooting, everything that I've ever wanted to put myself into. And all of a sudden I started hitting those goals. so long story short, let's say there's there's a box, and every day you wake up in that box. 90 to 95% of people that you pass day by day that you subconsciously they don't see you and you don't see them, whether it's driving by, walking by, holding the door for just saying hi, are gonna stay within that box. If you're able to take even an hour for yourself each day to try to stride outside that first box as far as you can, how far can you get away from the standard that you set for yourself and that citizens, the regular, you know, everybody. you know, John, John Doe that you see day to day can get outside of. And I think that's where I finally started getting the mentality straight is that I didn't want to just be an everyday person. Like I wanted to be someone that could educate myself, understand to a point what I was talking about, and then be able to educate others or at least find the answer when they came to me, whether it be about firearms health, lifting, mental health, peer support, whatever it could be. And then you start becoming, not necessarily a leader, but that person for at least somebody else who may need it. And I'm sure you as a personal trainer, dude, you've had that tons of times. I'm sure you've had personal talks with people outside of nutrition and outside of fitness that it's just been mindset or life that you never thought in a million years you would have with anybody. Trent: yeah. half of my coaching is all mindset, right? And that goes like I mean for all of my athletes, like that is included in personal coaching, right? Like we work on mindset more than we work on lifting, right? Like it is like, let's get our heads straight. As soon as our head's straight, anything's possible. I like your I like your analogy about being out getting outside the box, right? That's really, really important. I think most people get wrapped up in the fact that like they think everybody gives a shit about them. When ninety five percent of people don't give a fuck at all. They're j you're just another person. Yep. ShotInFrame: Dude, you could literally walk by the same person every single day driving to work, driving home. Dude, and you don't I bet you I couldn't even tell you what car I passed this morning. I I couldn't give you Trent: Sure. ShotInFrame: one color, make model, anything, because I'm set on just getting to that distance and getting back. Trent: Mm-hmm. And it it's when people don't give a shit like that, it's hard to break the the mental side of it where they're like, everybody cares how I look, or everybody cares how I think. Nobody fucking cares. Just do you and just be happy doing you, right? Because the the more that you can do you and be happy, the better off everybody around you is gonna be, the better off you're gonna be, and you're gonna stop giving shit about all those people that don't fucking matter. Right? That's that's what it that's what it is. so I love that you are I l also love that you're doing fitness. That is great. I want to talk about that. We'll we'll we'll get to that in a little bit. So when it comes to when you got out of law enforcement, what did that look like and what was your what were what were you gonna do for work after that? ShotInFrame: Dude, so it's crazy. you you get so caught up in like this whole blue line thing. And for some people in some departments, this is like a real thing. Like the blue line is and it's it's forever there. But the majority of the departments in the United States, that blue line only exists for as long as you fit that picture with those people. so initially I I had a hard falling out with law enforcement. I had like a pretty serious incident that kind of messed me up mentally. whenever I had my initial exit. And those people that I had graduated with or thought that were gonna be my family or my forever, dude didn't hear a peep from any of them. And when you get into Trent: I'm sorry, man. ShotInFrame: that law enforcement, dude, you lose all your civilian friends because you are so stressed out and like getting hazed and getting pushed and mentally just trying to fight through the next day to get through the academy. Dude, you lose a lot of your personal connections. So you don't have like those everyday friends or those everyday people or those civilian friends that you initially had whenever you started. so I didn't have my my personal. I had probably one or two people that I reached out to. nobody through, you know, my my law enforcement family I had talked to or reached out to because they are all trying to get through, you know, their academy or probation or trying to get through the day to day job as well. and I had to find out thankfully I was young enough. And I think that was the saving grace. I feel bad for people who have to do this when they're in their forties or like in their mid thirties. thankfully I was like twenty three, twenty four at the time. I had family that were pretty successful. My mom is a very, very successful higher-up contractor in the government, private sector. and my dad was very successful in blue collar, basically manufacturing industry. So I knew I wanted to fall somewhere along those lines. If I could find a career type that translated into problem solving, obviously being an issue, still being able to be an action taker. And find out, the what, if, where, why, and then what is the solution, basically what you do in law enforcement, that I would still get the personal satisfaction and I would still be able to achieve. one of those things is how do you translate those law enforcement skill sets into the civilian sector? And a lot of people struggle with that. It's actually a huge issue. My my friend Jeff Moorefield actually started on call project and basically helps start the resume and the translation from law enforcement into the civilian sector. That way people can be successful because it's a real issue nobody talks about. so I initially, dude, I went from a really good paying job, like really good, especially at my age, to detailing motorcycles at Harley for $14 an hour. Trent: Whoof. ShotInFrame: And not only the $14 an hour. But I found out Harley Davidson deals with a lot of 1% motorcycle clubs and a lot of 1% or wannabes that work at Harley Davidson and they don't like cops. So not only that, but I was I was having Trent: They sure don't. ShotInFrame: to keep my mouth shut and I was basically detailing co-workers' bikes for free for $14 an hour just because they learned of my previous employment. Dude, so I Trent: my god. People, people are just gonna people and most people just fucking suck. ShotInFrame: Dude, talk about a humbling experience. being being the man Trent: Yeah, I bet. ShotInFrame: and telling someone to sit down, shut up, this is what's going on, or having, the job to, be the solution or problem solve to now finding out what I was gonna do for the rest of my life and detailing motorcycles for people who didn't like me. Dude, humbling. Thankfully I didn't have to do it for very long. So long story short. Trent: That sucks. Yeah. That's good. ShotInFrame: ended up getting an opportunity with Bobcat of Oklahoma City and got into the dirt work industry. And Trent: Nice. ShotInFrame: from there, dude realized like all the skill sets translated. So I was able to talk to people. I was able to problem solve. I was able to make relationships and create long substanding customers. Went from Oklahoma City to opening up a store down south and where we call Goldsby, Oklahoma. That store I was able to help set up. dude went from service to service parts, customer service, AP accounts, payable accounts receivable, to basically help like build up and sustain that store. And then went from there to a forklift company called DAR Equipment, where I was able to build up and build in sales. Do when I initially started working for them, they were making like four hundred and fifty to five hundred and fifty thousand a year. And I again found out I could really go out and talk to people. Like when you get bangers and people who aren't really happy to see you, getting told no to a sale becomes like a very small like spectacle on what could go wrong for your day. So dude, going Trent: yeah. Exactly. ShotInFrame: door to door all day long, I ended up making them like one point two million in the first year that I fully worked with them. And then after Trent: Hell yeah. ShotInFrame: that, two million and was on and on. I was like, dude, I'm pretty damn good at this. Like I I can Creating these relationships and these repeat customers all day. now I'm in the fleet industry. So other than you know, my paid gigs and the stuff I get to do with photography, I basically manage accounts nationally for anywhere mom and pop's companies to major oil and gas. And I basically do a lot of data analytics and help negotiate like selling, purchasing, logistics on where the vehicles need to go, when they need to go there, repairs, setting up new clients and customers. pitching what we do to new clients and do onboarding, showing them how what we do and how we can assist them, our user dashboard as well as just being like that man people call. Like my phone rings six AM sometimes, my phone is ringing on the weekends at seven PM sometimes. so again, transitioning, you know, from the law enforcement perspective, getting over in a civilian, I think finding that problem solving is what really saved me and understanding that those skills could translate. and I've been successful ever since. And like I said, it goes Trent: That's great. ShotInFrame: into the civilian mindset of if you're able to establish a connection with someone and be able to build a relationship, there's no telling you they say it's not like who or what you know, it's who you know. Do I'm a huge believer in that. Trent: for sure. ShotInFrame: be being able to meet people and networks. So I've been very successful over there, thankfully. And, you know, thankfully Trent: That's awesome. ShotInFrame: it's it's carried over into content creation and into my influencer side, and we've just been rocking ever since. Trent: Love that, dude. That's that's super great. And you get thick skin when people tell you no, right? And you're like, yeah, at first man, that that was tough. And you're no, just gotta keep going and then keep going. And then then no's don't even bother you. You're like, well, I'm just gonna change my tactics, right? And then you like you have a toolbox full of tactics. You're like, I have something for any excuse or reason why you were gonna say no. it's just like I tell people that are coaches, especially new coaches, it's like, hey, guess what? Yes, you are in the fitness industry. But you are in a relationship business. That's it. All you have to do is be somebody that people like and you and you need to care. That's the only two things you need to do when it comes to being a coach. And you'll be a great coach, right? ShotInFrame: Yeah. Yeah. Trent: Because if you care, you're going to make yourself better and you're gonna get better and better and better. This is just gonna make you better coach, right? And people don't realize that a lot of the time. There's I'm in the gym business. I've got to do everything that's so fucking hard. It's like, no, you don't. You all you gotta just do, just care about somebody. It's not gonna be that hard. So ShotInFrame: Dude, so I I told you earlier that I graduated from Guthrie, Oklahoma, which if you look it up, it was pr dude, I probably graduated with a hundred and some of the people. it's very, very small. Never thought I would get into college. Was definitely not a good test taker. I ended up through all this getting onto the advisory board with University of Oklahoma, which if you know like any football team, Boomer Sooner, it's the Oklahoma team. they're based out of Norman. I was given an advisory position to be able to teach customer relations and problem solving. And I just thought it was so wild. I've got it in my closet. It's a an actual like certificate, like basically a diploma that I was on that advisory board with the university's name. And I dude, I would have never thought in a million years I would have anything from a college, especially the University of Oklahoma with my name on it. Trent: Dude, that's so awesome. I love I love that. For sure. So let's let's get into talk me through what it's like working for like these two A companies. Like what and like the content that you do for them and like how you cross-platform stuff into like, you know, you your shooting and things like that. ShotInFrame: Yeah, so again, like we talked earlier, man, a lot of these people, they either don't have a marketing team at all or they've got a very small marketing team. some have major marketings, but they need other outside perspectives, or you need another angle or a way to catch consumer content, especially with influencers or content creators online. So basically, let's say a company reaches out to me and they've got a new optic. And that optic is gonna be for precision shooting. It's a such and such. they've got it coming out, and they basically need what we call a UGC content, user created content, or UCG. they send me the product, they pay me a scale of what my time is worth, or we just do a trade depending on what their budget is. I'm never gonna say no to somebody who has an honest product that just needs help. I will take that product, I'll use it, I'll educate myself, I'll learn what the pros are, what the cons, how this can strengthen someone's shooting ability. And then I basically go and create a vision board for that specific product, depending on if they have anything that aligns with that or if they need help from scratch. And it's something we sit down and talk about. So it's again how you do like an intake for your clients. what are your goals? What do you need somebody to learn? What do you need somebody to take away from this? So I'll go create the content. some I've done where they just need the pictures for their website or for their board. I'll send to them and let them run with it. some they want me shot in frame to go and post. So I'll create the content. We'll set like a scheduled collab and I will post on those set dates. for optic brand, such obviously we would do like a rifle build, see if other companies want to get involved because you know the more companies, the more collabs, the wider the audience that you're able to set that Trent: Mm. ShotInFrame: with. Trent: Right. ShotInFrame: so we'll we'll post that, we'll do outreach with other creators, other brands that want to get on board, and pretty much educate the public and showcase that product in high definition content. So whether photo, video, the rifle build video that I'll be posting tomorrow basically has Trent: I'm excited for that. ShotInFrame: dude, all these brands on it that have Trent: Yeah. ShotInFrame: supported me, I've built relationships with, and they have sent me product for free, which I dude, it's crazy. To be here and be able to say that from major Trent: Mm-hmm. ShotInFrame: name brand companies that are just I all I do is pinch them and they're willing to send me what I need to be successful. Trent: That's amazing. ShotInFrame: but in return, they're helping me, they're getting things, and then they're touching not only my audience, but as well as all these other companies, which obviously translate and communicate together to get a wider outreach on their products. So we pretty much do that. Throw it out there, educate others, showcase the product. we'll kind of do like three or four posts based off that. And then, you know, if they have more needs that they need to come back to me with and find out what those are to keep, you know, refreshing that or it's a new product line coming out, we'll talk about that. Or if it's just a one-time deal, make it sure they're taken care of. They have those deliverables that they need to be successful, and they'll contact me later down the road whenever they need something else. Trent: Dude, that's awesome. and what a rad thing to do. Cause like you're talking about, it's just relationships, right? It and that's the important thing. I can't wait for that build. That rifle looks very, very pretty. so ShotInFrame: Dude, I'm excited for it. Very, very excited. Trent: what was the first company that you reached out to and was like, Hey, I wanna work with you, send me some things and we'll let's get into this. ShotInFrame: dude, it's crazy. Do you hear my dog going off? Do I need to grab her? Trent: Yeah. It's all good. My dog is squeaking on a ball right now. ShotInFrame: so the dude, she's she's nonstop. Nola, she's my service animal. So sometimes she's chill, but other times when she hears people, she likes to let me know. Trent: yeah. ShotInFrame: so dude, the very first that I can remember that was pretty big for me was actually six hour. I Trent: Okay. ShotInFrame: went to a shoot sig event. I started USPSA as a C class shooter, which isn't that good. That's like pretty much almost bottom of the barrel. Like you're just getting into it, kind of learning the rules. Trent: Mm-hmm. ShotInFrame: not really knowing what to do, but you're out there doing something. and I went to a shoot Trent: Perfect. ShotInFrame: I went to a shoot sick event and began talking to those guys out there informing relationship. And next thing I know, I got a text message from one of the the brand guys that was out at that event sending me an affiliate like sign up. And I had never been an affiliate. I'd never been like sponsored quote unquote by any company or worked with major brand. Like this was still a time I was trying to grab attention. If you scroll down Dude, my content used to be really bad. I was doing an iPhone, it was before the iPhone cameras were good. It was probably a a twelve or a thirteen. So you didn't have 4K. You didn't have any of that high definition. Edits Trent: Perfect. ShotInFrame: wasn't a thing. Cap cut wasn't popular. It was very, very, very bad quality. but they hooked me up and got me set up initially. And before that, dude, any product that I needed from SIG, they were willing to send out to me. And that was kind of my first my niche. Of you know, being able to communicate and work with them and kind of learn the insides of how this worked as like a content creator. and started shooting the Sig P320. This is before everything kind of went south. And I started working with them and creating content pretty heavily on Instagram and they supported me ever since. And I was like, dude, okay, I you got one to do it with me. Like, what else can this grow into? So then it went to Hollowstone. I created a relationship with Hollow Sun, started talking to them and they started sending me optics. Any optic Trent: Nice. ShotInFrame: that I needed. I've got their rifle platforms like their SE fifteen, five seven comps I could get nonstop, their five eight T I used to run for concealed carry. and same thing. Like they were just willing to help me and so open as a small creator to give me the opportunity. So I'm super thankful for both of those brands. And now, dude, it's turned into Vortex optics help me big time nonstop. I got a buddy Chris over there and without him like none of my visions could be possible. Anything I need, he sends to me, no ands, ifs, or buts. fix it sticks, mantis. I've worked with them quite a bit. They send me products, shooters global, Sahara Dry, Desert Plunge. I got a whole cold plunge, dude. Trent: Hell yeah. That's amazing. ShotInFrame: They I talked talked to the owner of it, told him where I was at. I was two forty, two forty-five at the time and kinda on my fitness journey, what I wanted to do. And he sent me a whole cold plunge that I've got on my garage now. Trent: That's amazing. I love it. ShotInFrame: been able to Sahara Dry is grip enhancer. They've been able to help me big time. Dude, and the list goes on and on. I've got probably like twenty to thirty companies that I can name off and it's just been growth ever since. Yeah. So it started started very, very small and I've been Trent: That's amazing, dude. I dude I'm super s yeah. ShotInFrame: able to build up ever since. Trent: That's it. That's super awesome, dude. I'm super stoked for you. kind the podcast kind of went the same way. had a couple friends on, and then it was like, fuck it, I'm just gonna start asking people. So ShotInFrame: That's huge. Trent: yeah, and it's just like, you know, if they say no, who who really gives a shit? You know what I mean? And then just move on to the next and move on the next. pretty stoked. Nick Thayer's gonna be on recording with him tomorrow, which would be fun. ShotInFrame: Huge. Trent: yeah, it's gonna be really cool. got a couple games. ShotInFrame: Well dude, one thing I'm excited for you is you have the personality and you have the platform. And what you've been doing and Trent: Thanks, man. ShotInFrame: everything you've been posting has been so consistent and so on par. if you keep this up, dude, there's no way that you won't at some point start getting partnerships, sponsorships, and actually like paid slots, however far you want to take it, to be able to build this platform and even have like sit downs once you get to Idaho. Like hopefully next time we're doing this, like Trent: that's right. I I can't wait. ShotInFrame: you and I are are catching up and I'm sitting face to face with you. Trent: Yeah. So that's like that's good. That's the plan, right? Is like, I mean, if if people saw what my studio actually looks like, it's just it's like a half of an office, right? ShotInFrame: Yeah. Trent: and it's like that's where it starts, man. You know? I just made it look cool and then we're here, we're going for it. when we get to Idaho though, it's I I want to make this as big as I can. And I just keep reaching out and reaching out and reaching out. And you know, people are taking me up on the offer. And I and I'm super, super grateful for that. And I'm so appreciative. It's it's it's really great and it's it's helping out. Like I had just had Jordan Sessions on. She's wonderful. like I said, Nick Thayer's coming on. I just had a cross of games athlete. She she was on last two weeks ago. Like, you know, so it it's it's going really, really well. ShotInFrame: It's huge. Trent: Yeah, dude, it's it's it's super great. so when you were getting started and you started reaching out, what in your what was the the first things that they were like, hey, I need you to film this for me. we'll take Sig for example. We're like, okay, you're gonna do 320 stuff, but what were they like, this is your responsibility for us to continue being buddies? ShotInFrame: Man, so it's weird. So some of these companies, and it's crazy, dude. I'm gonna answer your question, but I'm gonna answer it on a a wider spectrum. Some Trent: Okay. ShotInFrame: of these companies, and I won't name who, but these major brands can be so lenient and just send you stuff with no ands, ifs, or buts. And then Trent: Mm-hmm. ShotInFrame: I've had smaller to medium companies that I've tried to help and pitch pretty well and try to reach out to, and they basically wanted me to sell my page to them. And post three times a week for two months. Dude, it's wild. Trent: my god, that's ridiculous. ShotInFrame: and I So in photography, you get told the clients that you have to cut your pricing for are the clients that you don't want to work with. Those are gonna be the most needy that don't value your time, that don't value you as a photographer, that don't value you as a creator. And dude, honestly. The same thing I feel goes into content creation. So you have brands that aren't going to ask anything of you. And those are going to be the longest, healthiest relationships that or set the guidelines and you know what's expected from the jump. That way it's clear and communicated. And you have other companies that you're gonna like cut the ropes and go lengths and stride and wear and burn yourself out mentally to get a product at the end of it for what? is it really that worth it? you may Trent: Mm-hmm. Right. ShotInFrame: be getting, let's say, a thousand dollar rifle or a three thousand Trent: Mm-hmm. ShotInFrame: dollar rifle. But if you're having to burn yourself out and stress out about timelines and crazy expectations at the end Trent: Mm-hmm. ShotInFrame: of the day, is it really worth it? So I've had companies, like I told you, send me stuff and they expect nothing back. They just want me to be successful, know I'm gonna create content and get things taken care of. And I've had companies that wanna send me a 30 day loaner, which again, I'm grateful. I'm not better than anything. I if I can make it happen and if it's realistic, I will help anybody and everybody. But is it worth my time to completely kill kit out a 30 day gun just to then have all these parts and pieces I gotta get rid of, strip it all down and then send it back to the company? Or can I focus on somebody that's gonna send me a platform that I'm able to keep? build up and now I've got content for years down the line because I'm using it. Walter is an example. Walter sent me my first ever Polymer PDP. they didn't ask anything of me. They didn't have any speculations, any contract, anything. I was very blessed at the time. Told them I was swapping over from SIG. This is who I am as a creator. And they put one in the mail and sent it to me. This Walter is now going to be my run and gun pistol, which I'm fully compensating. It's got a custom barrel that will be thrown in it from P E as long as a compensator, extended mags from Z R Tactical. mag well do this thing is bitching. Like it is one of my favorite pistols. And this I've had Trent: I love it. That's awesome. ShotInFrame: it for a year and a half now. Trent: Yeah. Walter, I I I want the PDP Pro X so bad and it's like I want it so bad. ShotInFrame: Dude, it they're a solid, solid. It is the out of the box the best performance trigger hand sound I've ever shot. I've I've stocked triggers Trent: a lot so I have a canic ShotInFrame: in all of mine. Trent: Yeah, I have a Canic TTI combat. That trigger is fucking phenomenal. I love it. Yeah. ShotInFrame: Mechanic triggers are really, really good out the box too. Trent: but that Walter, man, I'm like, that that would be I would I would dig that for sure. that's really ShotInFrame: Yeah, I get I get asked a lot of the time, reaching out to companies, kinda like what the guidelines should be. And I Trent: Mm-hmm. ShotInFrame: tell them, make the relationship healthy, make it beneficial, always overproduce and over deliver, but make sure it's healthy and you're being respected as a creator. If they're not Trent: Mm. Yeah. ShotInFrame: respecting you as a person with responsibilities, whether you've got kids, you've got other obligations, you've got a day job, and they're making you run lengths and strides. Then at the end of the day is that the company you really want to work with? Trent: Right. So if you were gonna give some advice to anybody who wanted to get into the content creator space to work with companies and things, what would be the first thing you would tell them? ShotInFrame: Dude, just do it. Just like anything else. Just get started. So when I first started, I got told I was cringe. And I also got told that I was the last person that should be educating or talking to anybody about firearms. And dude, whether that was true Trent: Fuck those people that said that. ShotInFrame: or not at that time, I didn't let me s let it stop me. And again, I was posting like shitty content, dude. Like I literally my my I had a phone camera at the time. I was setting up on a phone tripod with one of those cheap little Amazon mics. And I was just posting, but here's the thing, and this is kind of what I tell myself. If you don't try, you'll never fail. And if you never fail, you'll never grow. If you never grow, you'll never succeed. And I don't Trent: There it is. ShotInFrame: know where I came up with that or why I was talking to myself one day, but it stuck with me ever since. And you just have to get started. Because look now. I got a freaking whole podcast mic set up because I had the opportunity with you. I didn't have this lighting, this camera, Trent: Ha ha ha. ShotInFrame: this mic, but I I saw you recorded with Jamie, which is a really good friend of mine, and decided to reach out to you. Like, dude, I would love to sit down and talk to you, even if it was a one-on-one just to learn about each other. You gave me the opportunity. And just like everything else, the opportunity helped me grow by better equipment, better fundamentals, better training, better shooting, better fitness, better relationships with better people. You just have to get started. You have to get started Trent: Yeah. ShotInFrame: and stay consistent. Trent: Yeah. And I it I I'm super stoked to have you on. as soon as we started talking, I like, okay, you have something great going on. I want to pick your brain. But I also the whole reason I started this podcast, it was I want to inspire people, right? There's gonna be pe somebody that listens to this that is they have no idea how to start or and this is the thing that they want to do, right? They're like, fuck, I just wanna talk to people, right? And they're like, I want to create content of some some sort, right? But they don't know how to start. and they if they listen to this episode and they're like, this is the key. Just just fucking do it. that is why I started this, right? So other than just starting, what would be advice to give to somebody to help grow, right? So it's like not just grow as a person or a creator, but like grow a channel or grow their media or social media or anything like that. ShotInFrame: So a couple of things I see people fail at. If you've already got a social media page, stick with that one social media page. I have friends that will go and they'll create a page for photography and then a page for fitness and then a page for cooking. And it's like, if you can, unless it's a business, keep those pages all similar. you have your podcast and then you have your fitness. Those two things translate well together. Keep those two. Whatever your niche is, whatever you get into, make those pages relatable and personal where people can feel a connection. and then post your hobbies and your content based off of that. Another thing, stay professional. Make sure, you know, you're sticking with people. It's kind of one of those things like show me your friends and I'll show you your future. Make sure you're staying professional at all times. even if people, you know, try to egg you on or give you, you know, the the shitbox comments or, you know, try to, you know, tear you down. Focus on what your goal is and initially why you started. The other thing is create consistency. And that's the biggest thing. Like find out what you want to, you know, relate or explain people and show people the ropes too. And then just stick with it. Learn about it, educate, go find other people, find other creators, find mentors that you can work with. Don't be afraid to ask questions. Don't be afraid to fail. and then again, just stay consistent. Stay consistent. keep posting, keep basing off those things. trade shows, events are great places to go to. And whatever your niche is, there's something for everything. Find out where those are taking place. Find out a way to get there. Go meet people. Go learn the right people and try to, you know, create relationships with those. And then the further you get into it, be open for conversations. one of the biggest things that I've learned is is staying open to conversations with anybody and everybody, no matter what their follower account is, who they look to be as a person. Everyone's got a story and something you can learn from. And Trent: Mm. ShotInFrame: then take all those edges that you've learned from other people and use that combined to create your own. Trent: Yeah. I could agree more, honestly. And it's funny that you just brought up being good to people no matter who how many followers they have or anything like that. I mean, I started this in January was was w it wasn't the fact of like being inconsistent at first. It was like I didn't have a lot of people that I was recording with, right? So it was like I was d releasing like an episode every two weeks or three weeks, right? And now it's like every week, no matter what, we and I I have Episodes are gonna we're we're we're good for a long time, which is I'm super grateful for. but I've ri I've reached ShotInFrame: That's golden, man. That's huge. Trent: out I've reached out to a lot of companies and I have gotten a lot of no responses from companies, and then I've gotten some responses from companies like, we don't think this is a good fit right now, and it's like, Okay, just wait, and then we'll we'll we'll reassess later. ShotInFrame: Dude, and I even to this day. Yeah, even to this day, I get that. I get some companies that like either one, they're just they don't have the budget, they're not interested as of right now. And then I've got companies that I've stayed consistent with. I'll Trent: Mm. ShotInFrame: tell you this one, and I'm again I'm not gonna name names. There was a company I badly wanted to work with, dude. I was emailing them probably to the point where they should have blocked my email. But Trent: Ha ShotInFrame: I kept giving them the hey, this is what I'm doing. This is what I'm up to. This is Trent: Mm-hmm. ShotInFrame: what I have coming up. Again, two months later, same thing. Maybe a week later after that, same thing. To a point. This is a really expensive product. They wanted to start with 15% off. And it came to a point where I kept pitching them my overall idea idea vision board and what I wanted to do and what I was going to. That they let me know, hey, we actually have a brand new product. It's the updated version of this coming up. I talked to my CEO or my head of director or whoever it was, and we actually want to send you this next product completely for free. And it's basically Trent: that's amazing. ShotInFrame: the updated version. And it's because I was consistent and stayed with that version and let them know what I had coming up that they finally wanted to jump on board. And like I said, I think consistency, like I hate to say that over and over again, but I truly think it's the the starting benefactor to everything that you do. If you stay consistent, especially when it comes to, these marketing people or these companies to find the right person, one day they may give you the shot or they finally have burn out with other creators or another relationship may have fallen through that, you know, somebody got a product and didn't come through with it, that they need somebody else to give a shot. They forgot about you. You hit them with another email and all of a sudden you're at the top of their list. Trent: Yeah. it it's it's funny. I'm not gonna name the company, but it is because I I don't have a lot of followers. That's why they're like, we don't wanna do this right now and I'm like, you know what? That's ShotInFrame: Dude, I've had tons of those. Yep. Trent: fine. You just wait. It we'll we'll get there. ShotInFrame: But what's crazy, and I I wish people would learn this from a marketing aspect too, is like, dude, social media, it takes one post for it to completely flip your following. And again, I dude, Trent: yeah, for sure. ShotInFrame: I I had a screenshot. So I taught a class, over here at Avotex social media and like content strategy growth. And my first screenshot of my page, I had eleven hundred followers. And now I'm Trent: Mm. ShotInFrame: up to an average of like thirty three to like thirty five K. And Trent: Yeah, that's legit. ShotInFrame: Dude, those companies, those DMs stay forever, those emails stay forever. And Trent: yeah. ShotInFrame: not that I would any like ever take haste or, you know, all of a sudden not work with a company because they rejected me years ago, but you remember who was with you from the start and who didn't give you the opportunity based off the account following. I think the whole account following criteria is an absolute joke. and the reason why I say that Trent: For sure. It so is. ShotInFrame: is because, dude, it's nothing to go drop five hundred dollars or a grand on a hundred thousand bot followers and now all of a sudden you've got an account with a hundred K followers. I've seen people jump all of a sudden sixty K followers overnight. I'm like, dude, that's crazy. So for Trent: That is crazy. ShotInFrame: companies to use that and set that as a guideline, I think is an absolute failure. I think you're doing yourself a disservice as a company. They need to be focusing that on relationships, content, consistency, and quality of content. Trent: yeah, for sure. So my friend Caitlin Wells, I don't know if you've listened to her episode. It was like God, episode three maybe. she's ShotInFrame: Uh-huh. Trent: a doctor of physical therapy. when I s when when we started following each other, she had maybe five thousand followers. She has two hundred and eighty thousand now. Yeah. And ShotInFrame: Dude, that's insane, bro. That's crazy. Trent: it's it's because she is very good at what she does and she like is very specific in her niche, right? So she's like, she takes care of shoulders. She can get people out of shoulder pain. She can s she posts six or seven times a day about shoulder pain. And I'm like, I there's no way I'm ever posting six or seven times a day because social media is the bane of my existence. I'm trying to just get one a day. And if I can get one a day, I'm killing it. Right. but her, like, she had no team, And now she has a massive team because she has to keep up with all of the work that she has, right? So not only is she like doing remote clients to help people get out of pain, she has Six other doctors that are working for her now, And they're all getting it so that it's just helping more people and helping more people and helping more people, right? So it's like, Caitlin, if you're listening to this, ShotInFrame: Dude, the growth is crazy. Trent: you're awesome. For sure. tell me about what's what's new going on in in life besides training for this run and gun. What else is going on in just life, man? ShotInFrame: dude, so what you were just saying about your friend growth, dude. I've got a buddy Isaiah now that is a videographer that's joined my team. I have finally taken on my marketing for my influencing personal and I'm like full on fledged, like on fire mode, dude. Like my content's getting higher quality, I'm getting on a schedule, I'm shooting emails to companies left and right. just recently got my new service animal, which has been a blessing. love her to freaking death. growth, you know, with fitness, trying to hit new fitness goals and you know, make sure, you know, my career advantage personally is, you know, get in there as well. trying to find out a lot of things, man. I just turned thirty on Saturday. And I Trent: Happy belated birthday, man. ShotInFrame: I appreciate it, brother. One of those things is like the next five years I think are really gonna be my prime. And it's like, what do I want to do in the next five that I can control and contribute to to make sure, you know, content creator Instagram aside, like if everything was taken away tomorrow, where do I want to be as a person? And I've seen this post over and over again on Instagram, funny enough, is like the new flex is how many people can you positively impact? And I've become really faith driven. Really heavy. I've had some traumatic experiences this last year. stuff. I lost my brother, which was pretty crazy. Trent: I'm so sorry, man. ShotInFrame: lost my first service animal due to failed surgery, which sucked, dude. I never in a million years, like for a while, I was that person, like somebody's pet dies, and I'm like, dude, it's a dot, get another one. Dude, that Trent: Mm. Yeah. ShotInFrame: hit me the absolute hardest. And then that two weeks later, my brother had ended up taking his own life. And that kind of woke me Trent: I'm so sorry. ShotInFrame: up, is like Who do I want to be and why am I letting my time waste day today? So again, if the Instagram and the influencing and all that was taken away tomorrow, I want to get closer to God. I want to continue on my fitness. I want to finally make class in USPSA, which has been a goal of mine. I want to finally push and get my blue belt in jiu-jitsu, which I've been putting off forever because I just get on a tangent and get off and get on and get off. I need to finally stick to it. I would have already been there by now. and then continue creating relationships with good people, man. And, find people like you that I relate to personally and mentally, and just be able to inspire each other and pick each other up and continue building myself as an individual for the next five years when I'm 35 to look back and go watch this podcast and you know what I was talking about, seeing my views and my ethics and my morals align, but seeing like how much better I am there. I think that's my overall and goal is how much better overall as a person can I be. Trent: I love it. Dude, that is like that that is the ultimate right there. Most people take that shit for granted, right? I'm sorry about your loss, dude. That that's that's fucking rough, dude. I'm I'm like my heart goes out to you for sure. people do take shit for granted though, right? So it's like they're just spinning their wheels, they're just, you know, going to work, coming home, eating dinner. Doing it again. It's like, fuck, we are meant to do some really cool shit. I'm super, super stoked to see what you're gonna do and super stoked to see like how far you go with all this stuff. So other than the run and gun and building the rifle, what is the next project that you got on the books? ShotInFrame: dude, so dude, a lot of my stuff is tied to the run and gun right now. Dude, it's the same. Like you talk to Jamie, dude. The amount of training, like mentally, physically, and with equipment that goes into these tactical games, dude, Trent: Mm. ShotInFrame: it's the same shit when you're in a run and gun event. Like my next month to two months, it's all run and gun. I've already found my next one. It's called the Panhandle Marksmanship Challenge. It's in March Trent: Okay. ShotInFrame: of next year. It's in Florida, Pensacola. so the Saturday's a team event. So I've got a buddy Benjamin Webb that I've been grilling on for us to both stay motivated and get ready for that event. And then the Sunday after is the solo event. So all that has to be dependent on myself. so I'll get training and get ready for that. other than that, man, like nothing wild. It's all been so focused on run and gunning content. And again, back to my brother, dude, it sucks that I like took an event. it's so wild. Though the events that have to take place for you finally kick your ass into gear. And although that was the event, the people I've got to meet because of it, the extended family I didn't know that I have, that I now have firsthand. and then finally waking the fuck up and realizing like, dude, it's time to start waste stop wasting time. Like it's time to, you know, get your feet under you and start becoming the person you want to be. And like you said, stop being that person just driving to work every single day. And then coming back home, eating dinner, going to sleep, and that's your nine to five Monday through Friday. again, I want to focus on those goals, especially in my shooting. I'm able to travel pretty heavily and get my stuff knocked out and be able to go meet other people. but everything's just been focused on run and gun, man. I've got, the belt video I got to do with Subsecond. Subsecond sent me a belt and they were able to work with me. Safari Land's another company that I'm working heavily with now and was able to join their team recently. So I'm got a bunch of work coming through with Safari Land. AceTac Gear, which makes my chest rig. I'm getting that built out. I'll be doing a video on all those three and then finalizing my Walter pistol for the running gun this week. And Trent: Nice. ShotInFrame: that will be another video in the series. So this whole series for the next month. dude, it's hard to think of anything other than that is just like run and gun. And I again it's wild these tactical games, even though I say I'll never do it, that will probably be on the horizon before too long. I'm in Oklahoma Trent: Love it. Let's do it. ShotInFrame: and they hit, you know, the Oklahoma skir skirmish, the Texas skirmish. And then again me being able to travel, I'll be able to travel to events and, you know, finally be able to go to So that's Trent: Hell yeah, let's do this shit. ShotInFrame: literally all that's on my mind lately. I have nothing Trent: Love it. ShotInFrame: else to talk about just because I've been so content and then, you know, just preparing myself for this event next month. Trent: Yeah. I just started Coach of JB's shit, so she's I'm we're gonna get her super fit for sure. Anything that you wanna give to the audience before we head out of here. ShotInFrame: the biggest thing, man, is again, I've said it over and over again, consistency. Like whatever the goals are, and even if you simply have to sit down and write it on a piece of paper. again, whether mental, financial, physical, relationships, you know, calling people that you haven't talked to in forever, just because again, you've been passing by day by day, which everybody does. dude, take the time. Create a vision board. That's my biggest advice. Create a vision board of what you wanna do, where you wanna be. what goals you want to set for yourself. And it doesn't have to be next day. It doesn't have to be the week. It doesn't have to be the month. Mine I set out yearly of what I want to accomplish for that physical year. And some of them can be short term obtainable and some are long term where I may not be able to complete them in 2026, but 2026 they can be achievable. take the time to do that. Create relationships with healthy people, respect yourself as a person, respect others, treat others how you want to be treated. and overall be a good person. Be a good person Trent: Love it. ShotInFrame: and just find a way day by day to gain that one percent in that direction that you want to grow. If you end up taking that one percent, then you're on the right track. Trent: Love it. Well said, my friend. Well said. Tyler, thanks for being on man. ShotInFrame: Trent I appreciate it, man. Thank you, big time, brother. Seriously. Trent: I appreciate you. Hell yeah. Yeah.