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The 48 Laws Of Power Explained · Gil I Am

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  Speaker 1: What are the forty eight laws of power? Here are
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  Speaker 1: all forty eight laws with explanations. Log one, never outshine
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  Speaker 1: the master. Ensure that those above you always feel superior.
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  Speaker 1: Go out of your way to make your bosses look
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  Speaker 1: better and feel smarter than anyone else. Everyone is insecure,
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  Speaker 1: but an insecure boss can retaliate more strongly than others can.
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  Speaker 1: Law two. Never put too much trust in friends. Learn
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  Speaker 1: how to use enemies. Keep a close eye on your friends.
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  Speaker 1: They get envious and will undermine you. If you see
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  Speaker 1: oh often enemy, he'll be more loyal than a friend
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  Speaker 1: because he'll try harder to prove himself worthy of your trust.
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  Speaker 1: Law three. Conceal your intentions. Always hide your true intentions.
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  Speaker 1: Create a smoke screen. If you keep people off balance
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  Speaker 1: and in the dark, they can't counter your efforts. Law four.
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  Speaker 1: Always say less than necessary. Say little, and be ambiguous,
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  Speaker 1: leaving them meaning to others to interpret. The less you say,
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  Speaker 1: the more intimidating and powerful you are. Law five. So
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  Speaker 1: much depends on reputation, guarded with your life. Nurture and
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  Speaker 1: guard your reputation because reputation is integral to power. With
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  Speaker 1: a strong reputation, you can influence and intimidate others. Law six.
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  Speaker 1: Create an air of mystery. Be outrageous, or create an
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  Speaker 1: aura of mystery. Any attention, positive or negative, is better
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  Speaker 1: than being ignored. Attention brings you well. Law seven. Get
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  Speaker 1: others to do the work for you, but always take
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  Speaker 1: the credit. Get others to do your work for you.
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  Speaker 1: Use their skill, time, and energy to further your ambitions
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  Speaker 1: while taking full credit. You'll be admired for your efficiency.
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  Speaker 1: Light make other people come to you. Use beate if necessary.
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  Speaker 1: Make your opponent come to you. When you force others
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  Speaker 1: to act, you're in control them. Then attack. Law nine.
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  Speaker 1: Win through your actions, never through argument. Demonstrate your point
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  Speaker 1: rather than arguing. Arguing rarely changes anyone's mind, but people
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  Speaker 1: believe what they see. They are also less likely to
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  Speaker 1: be offended. Law ten infection. Avoid the unhappy and unlucky.
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  Speaker 1: Avoid miserable people the perpetually miserable. Spread misery like an infection,
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  Speaker 1: and they'll drown you in it. Log eleven. Learn to
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  Speaker 1: keep people dependent on you. Make your superior dependent on you.
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  Speaker 1: The more she needs you, the more security and freedom
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  Speaker 1: you have to pursue your goals. Lot well. Use selective
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  Speaker 1: honesty and generosity to disarm your victim. Use honesty and
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  Speaker 1: generosity to disarm and distract others from your schemes. Even
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  Speaker 1: the most suspicious people respond to acts of kindness, leaving
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  Speaker 1: them vulnerable to manipulation. Law their team. When asking for help,
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  Speaker 1: appeal to people's self interest, never to their mercy or gratitude.
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  Speaker 1: When you need help from someone in a position of power,
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  Speaker 1: appeal to their self interest. They'll be glad to help
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  Speaker 1: if they'll get something in return, and you will get
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  Speaker 1: what you want without seeming desperate or irritating. Law fourteen.
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  Speaker 1: Pose as a friend, work as a spie. Be friendly, sympathetic,
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  Speaker 1: and interested to get people to reveal their deepest thoughts
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  Speaker 1: and feelings. When you know your opponent's secrets, you can
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  Speaker 1: predict his behavior and control him. Lack of teen. Crush
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  Speaker 1: your enemy totally. Crush your enemy completely. If you leave
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  Speaker 1: even one ember smoldering, it will eventually ignite. You can't
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  Speaker 1: afford to be lenient. Law sixteen. Use have sense to
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  Speaker 1: increase respect and honor once you've become well known. Don't
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  Speaker 1: wear out your welcome. The more you're seen and heard from,
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  Speaker 1: the more you cheapen your brand. Low seventeen keep others
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  Speaker 1: in suspended terror. Cultivate an air of unpredictability. Throw others
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  Speaker 1: off balance and unnerve them with random, unpredictable acts. You'll
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  Speaker 1: gain the upper hand. Law eighteen. Do not build fortresses
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  Speaker 1: to protect yourself. Isolation is dangerous. Never isolate yourself when
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  Speaker 1: under pressure. This cuts you off from information you need,
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  Speaker 1: and when real danger arises, you won't see it coming.
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  Speaker 1: Law nineteen. Know who you're dealing with. Do not offend
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  Speaker 1: the wrong person when attempting to deceive someone. Know who
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  Speaker 1: you're dealing with so you don't waste your time or
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  Speaker 1: stir up the hornet's nest in reaction. Law twenty do
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  Speaker 1: not commit to anyone. Don't commit to any side or
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  Speaker 1: cause except yourself. By maintaining your independence, you remain in control.
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  Speaker 1: Others will buy for your attention. You also have the
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  Speaker 1: ability to pit the sides against each other. Law twenty one.
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  Speaker 1: Play a sucker to catch as suff seem dumber than
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  Speaker 1: your mark. Make your intended victims feel as though they're
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  Speaker 1: smarter than you are, and they won't suspect you of
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  Speaker 1: having ulterior motives. Law twenty two. Use the surrender tactic.
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  Speaker 1: Transform weakness into power when you're weaker, surrender rather than
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  Speaker 1: fighting for the sake of honor. This gives you time
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  Speaker 1: to build strength and undermine your victor. You'll win in
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  Speaker 1: the end. Law twenty three. Concentrate your forces. Focus your
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  Speaker 1: resources and energies where you will have the most impact
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  Speaker 1: or get the most benefit. Otherwise you'll waste limited time
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  Speaker 1: and energy. Law twenty four. Play the perfect courtier. Learn
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  Speaker 1: the rules of the society you're playing in and follow
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  Speaker 1: them to avoid attracting unfavorable attention. This includes appearing like
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  Speaker 1: a team player and being careful about criticizing diplomatically. Law
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  Speaker 1: twenty five. Recreate yourself. Create a powerful image that stands
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  Speaker 1: out rather than let others define you. Change your appearance
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  Speaker 1: and emotions to suit the occasion. People who seem larger
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  Speaker 1: than life attract admiration and power. Lock twenty six. Keep
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  Speaker 1: your hands clean. You will inevitably make mistakes or need
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  Speaker 1: to take care of unpleasant problems, but keep your hands
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  Speaker 1: clean by finding others to do the dirty work and
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  Speaker 1: scapegoats to blame. Law twenty seven. Play on people's need
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  Speaker 1: to believe. To create a cult like following, offer people
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  Speaker 1: something to believe in and someone to follow. Promise the world,
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  Speaker 1: but keep it big. Whip up enthusiasm. People will respond
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  Speaker 1: to a desperate need for belonging followers. Line your pockets
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  Speaker 1: and your opponents are afraid to rile them. Law twenty eight.
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  Speaker 1: And your action with boldness. When you act, do so boldly,
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  Speaker 1: and if you make mistakes, correct them with even greater boldness.
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  Speaker 1: Boldness brings admiration and power. Law twenty nine. Plan all
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  Speaker 1: the way to the end. Make detailed plans with a
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  Speaker 1: clear ending, take into account all possible developments. Then don't
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  Speaker 1: be tempted from your path. Otherwise you risk being surprised
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  Speaker 1: and forced to react without time to think. Law thirty
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  Speaker 1: Make your accomplishments seem effortless. Make difficult feat seem effortless,
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  Speaker 1: and you will inspire in others and seem powerful. By contrast,
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  Speaker 1: when you make too much of your efforts, your achievement
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  Speaker 1: will seem less impressive and you will lose respect. Law
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  Speaker 1: thirty one. Control the options. Get others to play with
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  Speaker 1: the cards you deal to deceive people seem to give
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  Speaker 1: them a meaningful choice, but sharply limit their options to
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  Speaker 1: a few that work in your favor. Regardless of which
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  Speaker 1: they choose. Your victims will feel in control, but you
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  Speaker 1: will pull the strings. Law thirty two. Play to people's fantasies.
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  Speaker 1: Conjure up alluring fantasies in contrast to the gloomy realities
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  Speaker 1: of life, and people will flock to you. Spin the
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  Speaker 1: right tail, and wealth and power will follow. Law thirty three.
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  Speaker 1: Discover each man's dumbscrew. Everyone has a weakness, a hole
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  Speaker 1: in his armor. Find it and its leverage that you
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  Speaker 1: can use to your advantage. Law thirty four. Be royal
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  Speaker 1: in your own fashion. Act like a king to be
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  Speaker 1: treated like one. Act like royalty and people will treat
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  Speaker 1: you that way. Project dignity and supreme confidence that you
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  Speaker 1: are destined for great things, and others will believe it.
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  Speaker 1: Law thirty five. Master the art of timing. Anticipate the
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  Speaker 1: and flow of power. Recognize when the time is right,
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  Speaker 1: and align yourself with the right side. Be patient and
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  Speaker 1: wait for your moment. Bad timing ends careers and ambitions.
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  Speaker 1: Law thirty six. Disdain things you cannot have. Ignoring them
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  Speaker 1: is the best revenge. Sometimes it's better to ignore things
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  Speaker 1: because reacting can make small problems, words make you look
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  Speaker 1: bad and give your enemy attention. Law thirty seven create
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  Speaker 1: compelling spectacles. In addition to words, use visuals and symbols
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  Speaker 1: to underscore your power. What people see makes a greater
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  Speaker 1: impression on them than what they hear. Law thirty eight.
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  Speaker 1: Think as you like, but behave like others. Don't make
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  Speaker 1: a show of being different, or people will think you
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  Speaker 1: look down on them and will retaliate against you. Law
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  Speaker 1: thirty nine. Stir up waters to catch fish. Always stay
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  Speaker 1: calm and objective. When you get angry, you've lost control.
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  Speaker 1: But if you can make your enemies angry, you gain
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  Speaker 1: an advantage. Law forardy, despise the free lunch. Use money
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  Speaker 1: and generosity strategically to achieve your goals. Use gifts to
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  Speaker 1: build a reputation of generosity and also to obligate people
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  Speaker 1: to you. Law forty one. Avoid stepping into a great
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  Speaker 1: man's shoes. If you succeed a great leader or famous parent,
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  Speaker 1: find or create your own space to fill. Sharply separate
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  Speaker 1: from the past and set your own standards, or you
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  Speaker 1: will be deemed a failure for not being a clone
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  Speaker 1: of your predecessor. Law forty two strike the shepherd, and
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  Speaker 1: the sheep will scatter. Trouble in a group often starts
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  Speaker 1: with a single individual who stirs the pot. Stop them
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  Speaker 1: before others succumb to their influence. Law forty three. Work
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  Speaker 1: on the hearts and minds of others. When others hearts
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  Speaker 1: and minds play on their emotions and weaknesses and appeal
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  Speaker 1: to their self interest, you'll have them eating out of
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  Speaker 1: your hand, and they'll be less likely to turn on you.
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  Speaker 1: Law forty four. Disarm and infuriate with a mirror effect.
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  Speaker 1: Seduce people by mirroring their emotions and interests. Create the
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  Speaker 1: illusion that you share their values. They'll be so grateful
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  Speaker 1: to be understood that they won't notice your ulterior motives.
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  Speaker 1: Law forty five. Preach the need for change, but never
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  Speaker 1: reform too much at once. Talk change, but move slowly.
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  Speaker 1: Evoke revered history, and cloak your changes in familiar rituals.
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  Speaker 1: Too much change is unsettling and will spark backlash. Law
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  Speaker 1: forty six. Never appear too perfect to forestall or mitigate envy.
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  Speaker 1: Admit to a flaw or weakness, Emphasize the role of luck,
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  Speaker 1: or downplay your talents. If you don't recognize and nip
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  Speaker 1: envy in the bud, it will grow, and the envious
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  Speaker 1: will work insidiously against you. Law forty seven. Do not
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  Speaker 1: go past the mark you aimed for in victory. Learn
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  Speaker 1: when to stop when you've won. Don't let emotions push
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  Speaker 1: you past your goal. The moment of victory is dangerous
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  Speaker 1: because if you press your luck, you will blunder into
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  Speaker 1: something you haven't planned for. Law forty eight. Assume formlessness.
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  Speaker 1: Be flexible, fluid, and unpredictable. Formless so your opponents can't
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  Speaker 1: get a fix on you and can't figure out how
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  Speaker 1: to respond.