Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#818: Informatica's CMO Jim Kruger on data as the foundation for innovation
What if the biggest barrier to your AI-powered future isn't the algorithm, but the state of your data from five years ago?
Agility requires more than just fast decision-making; it demands a foundational trust in the data that fuels those decisions. It’s about having the right information, accessible and reliable, to pivot not just your campaigns, but your entire strategy.
Today, we're going to talk about the often-overlooked foundation of marketing agility and AI innovation: the data infrastructure itself. We’ll explore how the role of the CMO is shifting from a master of messaging to a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.