Latest / The Treehouse Show Podcast / What's an Address? | Friday June 27, 2025

Transcript

What's an Address? | Friday June 27, 2025 · The Treehouse Show Podcast

• 0:26
  Speaker 1: It is time to leave your worries outside and laugh
• 0:30
  Speaker 1: with us inside the Treehouse. I'm Daniel Mallley along with
• 0:33
  Speaker 1: Trey Trenholm and Jerry Caldwell. Today is Fred Day, June
• 0:40
  Speaker 1: twenty seven, twenty twenty five. Welcome to the end of
• 0:45
  Speaker 1: the week Inside the Treehouse. I hope you've had a
• 0:47
  Speaker 1: good week. If not, then I hope that the Treehouse
• 0:51
  Speaker 1: has made it just a little bit better. And speaking
• 0:56
  Speaker 1: of making things just a little bit better, just a
• 1:01
  Speaker 1: little bit later on Inside the Treehouse show today, we
• 1:04
  Speaker 1: have a fun announcement to make, so stay tuned right
• 1:07
  Speaker 1: here for a very fun announcement Inside the Treehouse. Very exciting,
• 1:12
  Speaker 1: very fun, very fun, very exciting. Not the lame radio teaser.
• 1:18
  Speaker 1: It's like we have a huge announcement coming up and
• 1:21
  Speaker 1: blah blah blah time and then it's you know, it's
• 1:24
  Speaker 1: Mike Reno's playing a back room somewhere at a place
• 1:28
  Speaker 1: you don't care about, and you're gonna get free tickets
• 1:30
  Speaker 1: from us. No, nothing like that. This is an actual
• 1:35
  Speaker 1: fun announcement that we're excited to make, and we hope
• 1:38
  Speaker 1: you will be as excited to hear it. That'll come
• 1:40
  Speaker 1: up just a little bit Today inside the Treehouse show,
• 1:44
  Speaker 1: we are going to start this wonderful Friday edition of
• 1:47
  Speaker 1: the Treehouse with.
• 1:50
  Speaker 2: Brands.
• 1:52
  Speaker 1: What is your most trusted brand? And I know what
• 1:56
  Speaker 1: you're thinking, Dan, You usually start the show with some
• 2:00
  Speaker 1: really strong, compelling or great hook to bring us into
• 2:03
  Speaker 1: each of the episodes. Well, hang on, I'm going to
• 2:05
  Speaker 1: get to it. The reason why I ask you that
• 2:07
  Speaker 1: is because there's been a massive new report published on
• 2:12
  Speaker 1: America's most trusted brands. It weighed the reputations of thousands
• 2:18
  Speaker 1: of brands, including restaurants, groceries, household products, services, and entertainment.
• 2:25
  Speaker 1: The reason why this speaks to me so deeply is
• 2:29
  Speaker 1: because just the other day we talked inside the Treehouse
• 2:32
  Speaker 1: that in order to find true happiness, you just need
• 2:35
  Speaker 1: to learn to trust in people. Well, I've put trust
• 2:40
  Speaker 1: in people and been disappointed many times. I've put trust
• 2:44
  Speaker 1: in brands and been disappointed many times. So when there's
• 2:49
  Speaker 1: a groundbreaking survey and results are published saying here are
• 2:52
  Speaker 1: all the most trusted brands, like are they? Let's find
• 2:56
  Speaker 1: out the most trusted brand for or boomers kleenex oooh.
• 3:06
  Speaker 1: On the opposite end of the spectrum, the most trusted
• 3:11
  Speaker 1: brand for gen Z YouTube. That's a hell of a
• 3:17
  Speaker 1: gap among the generations. Gen Z's most trusted brand is YouTube. Meanwhile,
• 3:26
  Speaker 1: the boomers their most trusted brand is Kleenex. And if
• 3:30
  Speaker 1: I was a boomer and my most trusted brand is
• 3:33
  Speaker 1: not depends, I have a problem, Trey, you look utterly perplexed.
• 3:44
  Speaker 3: Well when when? And maybe this just lends itself to
• 3:47
  Speaker 3: the I can't dress this up stupidity of gen Z.
• 3:53
  Speaker 3: When you said trusted brands, I assume things that were manufactured,
• 3:58
  Speaker 3: made that you know, you put your hands on, tactile
• 4:03
  Speaker 3: things you used. Not what sort of trust or not
• 4:07
  Speaker 3: trust about YouTube? What you see on YouTube is up
• 4:10
  Speaker 3: to you.
• 4:11
  Speaker 1: And I don't trust YouTube. You know what owned by Google?
• 4:14
  Speaker 1: And you know what Google does mine all of our
• 4:17
  Speaker 1: data and guess what, I'm actually okay with it. I
• 4:19
  Speaker 1: don't care because in that way, I at least get
• 4:21
  Speaker 1: fed things that I might have an interest in, as
• 4:25
  Speaker 1: opposed to things I don't. But this is why this
• 4:28
  Speaker 1: is so fascinating to me. Across the generational spectrum, the
• 4:33
  Speaker 1: brands that we trust most, it is so fascinating to
• 4:37
  Speaker 1: see the different ones by generation. So gen Z's most
• 4:41
  Speaker 1: trusted brand is YouTube for millennials, it's Google for those
• 4:49
  Speaker 1: of us that are hardcore gen xers. Our most trusted
• 4:53
  Speaker 1: brand is Don Dish Soap. And you know what, Jerry,
• 5:00
  Speaker 1: look at Trey's face when I saw this. I knew
• 5:05
  Speaker 1: this was going to be agreed upon by Trey because
• 5:08
  Speaker 1: Trey is the individual that told me and my wife
• 5:11
  Speaker 1: about the greatness of not just Don Dish soo. We
• 5:15
  Speaker 1: know that it even cleans the little oily dunts, but
• 5:18
  Speaker 1: the greatness of Don Powerwash. Don Powerwash is a household
• 5:25
  Speaker 1: cleaning game changer. And this is how you know you're
• 5:29
  Speaker 1: old when the brands you trust the most are about
• 5:33
  Speaker 1: keeping things dry or clean, versus some idiot that face
• 5:39
  Speaker 1: planted to chocolate rain on a video on YouTube. You
• 5:43
  Speaker 1: know you're of a certain age I have.
• 5:46
  Speaker 3: I am just I'm kind of just blown away by
• 5:51
  Speaker 3: that entire list.
• 5:53
  Speaker 1: Oh, Trey, that's just the tip of the iceberg. I
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  Speaker 1: mean again, this survey dealt with thousands of brands. You
• 6:01
  Speaker 1: want you want me to give you some more.
• 6:03
  Speaker 3: Well, I'm gonna ask this question though, first, because it's interesting.
• 6:07
  Speaker 3: Do y'all have Kleenex around your house? Oh?
• 6:10
  Speaker 1: Yeah, yeah, yeah, I think we have.
• 6:12
  Speaker 3: Some I never I have never.
• 6:15
  Speaker 2: I don't use it.
• 6:17
  Speaker 3: I don't use it. Like if I'm gonna blow, I'll
• 6:19
  Speaker 3: usually go grab some toilet paper.
• 6:21
  Speaker 4: Uh So, the Vics and lotion, Kleenex, bumb digity, gotcha.
• 6:28
  Speaker 1: I've never liked Kleenex because anytime I actually blow my nose,
• 6:31
  Speaker 1: it just feels like I've just stopped it up. More.
• 6:34
  Speaker 1: When I'm really clogged up, I'll I'll do the gross stuff.
• 6:39
  Speaker 3: The farmer farmer hanky.
• 6:41
  Speaker 4: I never got to be.
• 6:42
  Speaker 1: Good at those, despite the fact that my grandfather was
• 6:45
  Speaker 1: a cattle rancher. I never did good at the farmer hanky.
• 6:48
  Speaker 1: Uh I just do the hawk and.
• 6:50
  Speaker 3: Go okay, tell me more about this survey. I feel
• 6:56
  Speaker 3: like I'm just gonna just sink further into it.
• 6:58
  Speaker 1: Just into an old man oblivion.
• 7:02
  Speaker 3: Just generational depression.
• 7:05
  Speaker 1: It's going to get ugly, buddy, It's gonna get real ugly.
• 7:08
  Speaker 1: All right, So the most trusted brands? Do you want
• 7:11
  Speaker 1: to know? The most trusted brands? For Gen Z, Millennials,
• 7:13
  Speaker 1: gen X or Boomers?
• 7:15
  Speaker 3: First, I like the order you did that before. I
• 7:19
  Speaker 3: like I like the Boomers, then gen Z, then Millennials,
• 7:23
  Speaker 3: then kind of work back towards gen X.
• 7:25
  Speaker 1: All right, got it, so we'll bookend it, all right.
• 7:28
  Speaker 3: I feel like you're starting with the two generations. I
• 7:30
  Speaker 3: feel like I'll be most disappointed with and then I
• 7:33
  Speaker 3: have hope for millennials, and then we'll see.
• 7:35
  Speaker 2: There you go. Okay.
• 7:37
  Speaker 1: For boomers, the most trusted brand is Kleenex, followed by
• 7:43
  Speaker 1: Don Dish Soap, very popular, ups Thailanol, Makes Sense, and
• 7:49
  Speaker 1: band Aid. Others that ranked highly also include Low's Ace Hardware, Colgate,
• 7:58
  Speaker 1: Philadelphia Cream, Cheese's Bounty as in the towels, and Hefty
• 8:03
  Speaker 1: as in the trash bags Slash storage bags. Now for
• 8:09
  Speaker 1: gen Z, the most trusted brand YouTube, followed by band Aid,
• 8:15
  Speaker 1: Don Dish Soap, Costco, and Google. So interesting that band
• 8:20
  Speaker 1: Aid and Don Dish Soap are actually, you know, crossing over.
• 8:25
  Speaker 1: Others that ranked high include for gen Z, Nike, Ben
• 8:29
  Speaker 1: and Jerry's ice Cream, Gatorade, Nintendo, Netflix, PlayStation, and Spotify.
• 8:36
  Speaker 4: I can get on board with Nintendo. I have owned
• 8:40
  Speaker 4: a lot of Nintendo systems.
• 8:42
  Speaker 1: Our generation grew up on Nintendo, so I'm curious to
• 8:45
  Speaker 1: see if Nintendo is a trusted brand for gen X.
• 8:49
  Speaker 1: All right, Now, for millennials, the most trusted brand is Google,
• 8:53
  Speaker 1: followed by PayPal, YouTube again, Dish Soap, and shockingly, the
• 9:02
  Speaker 1: United States Postal Service. Man, I don't trust the Postal
• 9:09
  Speaker 1: service at all.
• 9:11
  Speaker 3: That's that the post office gets a bad rap. I
• 9:14
  Speaker 3: will still to this day say even I don't even
• 9:17
  Speaker 3: know what it costs now. But the fact that like
• 9:19
  Speaker 3: for fifty cents, you can drop something in a box
• 9:22
  Speaker 3: and it will get anywhere in the country within usually
• 9:25
  Speaker 3: three days, is amazing.
• 9:26
  Speaker 2: It is.
• 9:27
  Speaker 1: It is amazing. However, if you want service with a
• 9:31
  Speaker 1: smile at the post office, don't come to mind.
• 9:35
  Speaker 3: Oh, don't go to any of them. But I am right,
• 9:37
  Speaker 3: But but but I understand, and and they're frustration. Especially
• 9:43
  Speaker 3: you want to you you want to see something. You
• 9:47
  Speaker 3: get in line behind a gen Z person at the
• 9:49
  Speaker 3: post office and see if you have long you last.
• 9:57
  Speaker 2: You're in the Treehouse.
• 10:00
  Speaker 5: Visit us online at Treehouse on air dot com.
• 10:04
  Speaker 3: What's an address, Well, you made an addie.
• 10:11
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• 10:51
  Speaker 2: You're in the tree Oops.
• 10:53
  Speaker 5: Visit us online at Treehouse on Air dot com.
• 10:59
  Speaker 1: This segment of the Treehouse is brought to you by
• 11:01
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• 11:33
  Speaker 1: dot Com. This is the Treehouse Show. I'm Daniel Malling
• 11:36
  Speaker 1: along with tree Trendholme and Jerry Caldwell. Today is Ford Day,
• 11:41
  Speaker 1: June twenty seventh, twenty twenty five, we'll jump into a
• 11:45
  Speaker 1: little more of the most Trusted Brand survey because honestly,
• 11:50
  Speaker 1: I don't know why, but it is just utterly fascinating.
• 11:53
  Speaker 1: So we'll jump into a little bit more of that
• 11:55
  Speaker 1: later on inside the Treehouse. Right now, there is a
• 11:59
  Speaker 1: new term we all have to learn before we can
• 12:01
  Speaker 1: go on about our day or our lives. There is
• 12:05
  Speaker 1: yet another new freaking term we have to learn so
• 12:08
  Speaker 1: we can all communicate with the various generations. So here
• 12:12
  Speaker 1: we go. Are you guys ready for the new term
• 12:14
  Speaker 1: that we have to learn today?
• 12:17
  Speaker 3: I got my pen in hand.
• 12:18
  Speaker 1: All right, elloins are girded, Okay, do write? Never mind,
• 12:24
  Speaker 1: don't answer any question I'm about to ask you, there, Joe.
• 12:28
  Speaker 1: The new term that we need to learn about today
• 12:30
  Speaker 1: inside the Treehouse is screen divorce. Screen divorce. I had
• 12:37
  Speaker 1: some initial thoughts when I saw this, like, is this
• 12:42
  Speaker 1: where you just slowly close a screen door in front
• 12:46
  Speaker 1: of your significant other and tell them I want a divorce?
• 12:50
  Speaker 1: Because if so, it's kind of funny. Seems a little melodramatic,
• 12:54
  Speaker 1: but still kind of funny. That, of course, is not
• 12:56
  Speaker 1: what it is. These new terms are never that simple. No,
• 13:00
  Speaker 1: A screen divorce is much dumber than that. A screen
• 13:07
  Speaker 1: divorce is a trendy term, even though it's not a
• 13:10
  Speaker 1: new idea. This is when you opt to sleep in
• 13:14
  Speaker 1: different beds or different rooms, maybe because one of you snores.
• 13:19
  Speaker 1: I'm sorry. That's sleep divorce. Sleep divorce. That's where you
• 13:22
  Speaker 1: sleep in different rooms. That's sleep divorce. Screen divorce is
• 13:25
  Speaker 1: when you do the same thing but with what you
• 13:27
  Speaker 1: watch on TV or streaming. So you go to separate
• 13:31
  Speaker 1: rooms to watch your own shows. So again you're not
• 13:35
  Speaker 1: actually divorcing, you're just separating to go to your own
• 13:41
  Speaker 1: space to watch your show because you don't want to
• 13:44
  Speaker 1: watch hers, she doesn't want to watch yours. So you
• 13:47
  Speaker 1: go to your own spot and then you do it
• 13:49
  Speaker 1: that way. That's screen divorce. I'm a big believer in
• 13:53
  Speaker 1: words and that they mean something, and that they need
• 13:56
  Speaker 1: to mean something. If you're going to say screen divorce,
• 13:59
  Speaker 1: divorce needs to be an actual thing. Otherwise, if you're
• 14:04
  Speaker 1: not actually dissolving a marriage, stop saying divorce. It's just
• 14:07
  Speaker 1: you're going to separate rooms.
• 14:09
  Speaker 4: But I mean, you can divorce yourself of a situation.
• 14:14
  Speaker 1: I guess I just see it as you know, it's
• 14:17
  Speaker 1: a relationship base, and it's like you're dissolving something.
• 14:19
  Speaker 3: I assume that screen divorce was going to be that.
• 14:23
  Speaker 3: Gen Z now considers it perfectly acceptable to break up
• 14:27
  Speaker 3: via FaceTime.
• 14:30
  Speaker 1: That makes more sense. I agree, Thank you, Trey. Yeah, no,
• 14:35
  Speaker 1: screen divorce. That's the go to your own room to
• 14:38
  Speaker 1: watch whatever it is you want to watch. A writer
• 14:41
  Speaker 1: for The Guardian did a huge piece on it. Screen
• 14:44
  Speaker 1: divorce is when you don't have to agree on what
• 14:46
  Speaker 1: to watch. You both watch whatever you want on separate screens.
• 14:50
  Speaker 1: You can watch in different rooms or in the same room,
• 14:53
  Speaker 1: and one of you wears headphones. The idea is you
• 14:55
  Speaker 1: avoid the situation where one person has to suffer through
• 14:58
  Speaker 1: a show they don't actually like. Lots of couples already
• 15:04
  Speaker 1: do this, it's just now it's got a label. Everything
• 15:09
  Speaker 1: these days has a freaking label, including do you want
• 15:12
  Speaker 1: to watch this?
• 15:13
  Speaker 2: No?
• 15:13
  Speaker 1: Okay, Well I'm gonna go in the other room and
• 15:15
  Speaker 1: watch it. Okay, see you later. I don't feel like
• 15:22
  Speaker 1: watching Dark Crystal. That show creeps me out. You want
• 15:25
  Speaker 1: to go in the other room and watch it, maybe
• 15:27
  Speaker 1: I'll allow it, but I'm not watching it.
• 15:32
  Speaker 3: Oh, you're putting your foot down with Tara on what
• 15:35
  Speaker 3: you're watching.
• 15:36
  Speaker 1: Well, that's an easy one to put my foot down
• 15:38
  Speaker 1: on because it creeps her out too.
• 15:45
  Speaker 4: Katie and I don't have that problem. We just watch.
• 15:49
  Speaker 4: You know, I have been introduced to things I would
• 15:52
  Speaker 4: not have normally watched because I sat down and watched
• 15:54
  Speaker 4: something with her that she was all about that I
• 15:56
  Speaker 4: was not. The show The Great is an example of that.
• 16:01
  Speaker 4: I'm not real big on period pieces, but that show
• 16:04
  Speaker 4: is amazing, and if I hadn't to just sat over
• 16:08
  Speaker 4: here while she was watching it, I never would have
• 16:10
  Speaker 4: been introduced to it.
• 16:11
  Speaker 1: And that's that's based on Catherine. They're great, right, Yes, gotcha?
• 16:16
  Speaker 1: Loosely Yeah, it's kind of same with me and my wife.
• 16:21
  Speaker 1: We're pretty fortunate in the fact that we typically watch
• 16:24
  Speaker 1: mostly the same stuff. The stuff that I want to
• 16:27
  Speaker 1: watch that she has no interest in. I just watch
• 16:29
  Speaker 1: at the gym, so it works.
• 16:30
  Speaker 3: Out because she doesn't allow it in the house.
• 16:34
  Speaker 1: Shut up, Trey.
• 16:37
  Speaker 2: Peace. You're in the tree House.
• 16:45
  Speaker 5: Visit us online at treehouseonair dot com.
• 17:04
  Speaker 2: You're in the Treehouse.
• 17:06
  Speaker 5: Visit us online at treehouseonair dot com.
• 17:11
  Speaker 1: It is time for a very fun, exciting and special
• 17:15
  Speaker 1: announcement right here inside the Treehouse. I need you to
• 17:19
  Speaker 1: pull up your calendars on your phone, or even if
• 17:21
  Speaker 1: you've got an old paper one like I do where
• 17:24
  Speaker 1: you write stuff down on, pull that up as well,
• 17:26
  Speaker 1: because I need you to mark something down. Sunday, July
• 17:32
  Speaker 1: twentieth Sunday Funday Road Show. Sunday Funday Road Show from
• 17:39
  Speaker 1: the Treehouse Sunday July twentieth at the Maverick Bar in Carrollton,
• 17:46
  Speaker 1: Maverick Bar and Carleton I thirty five and Hebron. If
• 17:49
  Speaker 1: you're familiar with that area, you will know that technically
• 17:52
  Speaker 1: it's Carrollton, but it's really Carlton, plain O, Lewisville and
• 17:57
  Speaker 1: a little bit of Dallas. It's in that fun little
• 18:00
  Speaker 1: pocket area where it's one twenty one, it's I thirty five.
• 18:04
  Speaker 1: It's really easy to get to from just about anywhere
• 18:07
  Speaker 1: in North Texas, and that's part of the reason we're
• 18:10
  Speaker 1: doing our road show, our summer twenty twenty five road
• 18:14
  Speaker 1: show there at Maverick Bar. Is so it makes it
• 18:18
  Speaker 1: easy for you to come hang out with us as
• 18:22
  Speaker 1: we do a show special for you. So come out Sunday,
• 18:27
  Speaker 1: July twentieth, starting at noon Sunday, July twentieth, from noon
• 18:31
  Speaker 1: to twoish. These things always run long because we don't
• 18:33
  Speaker 1: never do anything on time. Maverick Bar, July twentieth, noon
• 18:38
  Speaker 1: to two Sunday Fun Day road Show with the Treehouse.
• 18:41
  Speaker 2: So there you go.
• 18:41
  Speaker 1: Mark it on your calendars, put it down. We'll have
• 18:45
  Speaker 1: for the first thirty people, all right, For the first
• 18:48
  Speaker 1: thirty people that show up, you will get a special
• 18:51
  Speaker 1: commemorative Sunday Fun Day road Show T shirt.
• 18:58
  Speaker 4: Sweet.
• 18:59
  Speaker 1: So, the first thirty people that show up for the
• 19:01
  Speaker 1: Sunday Funday road Show commemorative t shirt brought to you
• 19:03
  Speaker 1: by such outstanding brands as Cook DFW, Roofing and Restoration,
• 19:09
  Speaker 1: Island Style Weddings. Yes, that's my watch company. Also Trey's
• 19:13
  Speaker 1: new boss from Randy Sadler. Three coin Is that the
• 19:17
  Speaker 1: official name of the company? Just three point or is
• 19:19
  Speaker 1: it okay? And I feel like I'm forgetting one. Yeah,
• 19:26
  Speaker 1: that'll do it for now. Again. It's at Maverick Bar.
• 19:29
  Speaker 1: It's at Maverick Bar in Carleton, Sunday, July twentieth noon
• 19:32
  Speaker 1: to tuish. It's a Sunday Fun Day road show. Come
• 19:35
  Speaker 1: have fun with us. Doing a live taping of the
• 19:39
  Speaker 1: show right there, so we'll see you Sunday flight twenty.
• 19:41
  Speaker 1: There you go, there's a big, fun, exciting, fun news.
• 19:44
  Speaker 1: Now let's get back into the really fun and stupid
• 19:47
  Speaker 1: world of our favorite brands. I really had this is
• 19:51
  Speaker 1: one of those things. I was like, I saw it
• 19:52
  Speaker 1: and I thought, this is a really boring headline, But
• 19:56
  Speaker 1: the content I'm fascinated by and I'm still in it.
• 20:00
  Speaker 1: So let's jump back into that right now. So we
• 20:02
  Speaker 1: started out being told that, according to a brand new, big,
• 20:06
  Speaker 1: huge survey, the most trusted brand for gen Z is YouTube.
• 20:12
  Speaker 1: For boomers, it's Kleenex. For millennials, it was Google, and
• 20:19
  Speaker 1: for those of us that are gen X, our most
• 20:21
  Speaker 1: trusted brand don Dish soap. So the remainders of the
• 20:29
  Speaker 1: most trusted brands okay for millennials, PayPal, YouTube, Don Dish soap,
• 20:35
  Speaker 1: and the United States Postal Service. Others that ranked high
• 20:38
  Speaker 1: included Lysol, Visa, Oh god, no, Hershey's Dove. Now I
• 20:47
  Speaker 1: don't know if that's the chocolate bar or the soap.
• 20:52
  Speaker 1: They might need to get a clarification on that. One.
• 20:55
  Speaker 1: Tied Lego and the Weather.
• 20:57
  Speaker 4: Channel because of the tide pods.
• 21:02
  Speaker 1: Oh you know what, I think millennials are the ones
• 21:04
  Speaker 1: that were eating the tide pod.
• 21:05
  Speaker 3: Yeah.
• 21:06
  Speaker 1: For gen X, the most trusted brand is Don Dish soap,
• 21:09
  Speaker 1: and because Trey told me a couple of years ago
• 21:12
  Speaker 1: the greatness of non powerwash, I gotta kind of.
• 21:15
  Speaker 4: Agree with that.
• 21:17
  Speaker 1: Others oral B. I'd also include Soniccare because it's the
• 21:24
  Speaker 1: you know, the motorized toothbrush, Hershey's, band Aid, and Dura Cel.
• 21:29
  Speaker 1: Others that ranked highly include Heinz, Ketchup, Tailan, All Home Depot, Clorox,
• 21:35
  Speaker 1: Betty Crocker, and M and M's. This is why it's
• 21:40
  Speaker 1: so fascinating this They really did take into account thousands
• 21:43
  Speaker 1: of brands. One brand that I trusted as a kid
• 21:46
  Speaker 1: was Zenith, but since they're not around anymore, I didn't
• 21:49
  Speaker 1: make the list. That's the case for a lot of people.
• 21:52
  Speaker 1: I honestly, when I started to think about it, it's like,
• 21:54
  Speaker 1: what are the brands I do actually trust? None of
• 21:57
  Speaker 1: them involve anything finance or tech or tech.
• 22:03
  Speaker 3: I mean that that is a fascinating list. The company
• 22:07
  Speaker 3: that I'm I'm probably most surprised that is not on
• 22:11
  Speaker 3: there is Apple.
• 22:16
  Speaker 1: Very interesting. I wonder if that's how damaged their reputation.
• 22:24
  Speaker 1: I imagine if that's such a hit their reputation took
• 22:27
  Speaker 1: when Apple forced that YouTube album on us.
• 22:34
  Speaker 2: How dare you.
• 22:36
  Speaker 4: Can trust him?
• 22:39
  Speaker 3: I mean that's uh. I think I'm more the probably
• 22:44
  Speaker 3: the one of the funniest things, because didn't you say
• 22:46
  Speaker 3: millennials trusted brand is Lows one of their.
• 22:52
  Speaker 1: Uh that was boomers?
• 22:54
  Speaker 3: Okay, yeah.
• 22:56
  Speaker 1: Now the surprise to me for millennials is that they
• 22:59
  Speaker 1: trust Lysol.
• 23:01
  Speaker 3: I can, I can I especially during the pandemic. I
• 23:05
  Speaker 3: can understand Lysol. I mean, Lysol is the best there
• 23:07
  Speaker 3: is in my opinion as far as air fresheners go.
• 23:11
  Speaker 1: It it didn't stand a chance against my grandmother's number twos,
• 23:15
  Speaker 1: so I don't trust it.
• 23:16
  Speaker 3: Uh yeah. And the fact, I mean there's no car
• 23:22
  Speaker 3: makers on there.
• 23:24
  Speaker 1: That's it is interesting when you think about you start
• 23:27
  Speaker 1: looking around and all your stuff, because we all have
• 23:30
  Speaker 1: so much stuff these days. Like, God, what brand do
• 23:33
  Speaker 1: I trust?
• 23:34
  Speaker 3: I don't know.
• 23:35
  Speaker 1: I mean, I'm I like our headphones. We all use
• 23:37
  Speaker 1: the same headphones, Sony MBR seventy five oh six. I
• 23:42
  Speaker 1: trust these and I.
• 23:45
  Speaker 3: Trust Sony is a brand, and.
• 23:50
  Speaker 1: I trust uh, I trust KKBW one O three point
• 23:54
  Speaker 1: five d X brown Wood Rocks, and I gotta say
• 23:57
  Speaker 1: that's a big statement coming from us. We've worked in
• 24:00
  Speaker 1: radio a long time. There aren't many radio stations we actually.
• 24:03
  Speaker 3: Trust that's got good ownership. It does.
• 24:08
  Speaker 1: I know most of the radio stations we've worked at,
• 24:11
  Speaker 1: I can't always say the same thing.
• 24:12
  Speaker 3: I know. There's one brand that I'm sure if you
• 24:14
  Speaker 3: if most distrusted, would have would have probably spanned the age,
• 24:20
  Speaker 3: the different generations, the Dallas Cowboys.
• 24:26
  Speaker 1: Right in my heart, right in.
• 24:28
  Speaker 2: The sports hard You're in the Treehouse.
• 24:38
  Speaker 5: Visit us online at Treehouse on Air dot com.
• 24:51
  Speaker 7: You're listening to the tree House. Visit us online at
• 24:55
  Speaker 7: Treehouse on air dot com.
• 24:58
  Speaker 1: This is the tree House Show. I'm Dan, O'Malley. He's
• 25:01
  Speaker 1: Trey Trenholm. That's Jerry Caldwell. We mentioned it just a
• 25:04
  Speaker 1: little while ago. The announcement for Sunday Funday road Show
• 25:10
  Speaker 1: at Maverick Bar in Carrollton I thirty five and one
• 25:13
  Speaker 1: twenty one in Carrollton, Sunday July twentieth, from noon to tuish.
• 25:18
  Speaker 1: It'll be a live taping of a Treehouse Sunday Funday
• 25:23
  Speaker 1: road Show. So come out and do that with us.
• 25:25
  Speaker 1: In addition to that, this coming Tuesday, it is time
• 25:28
  Speaker 1: for an Ultimate Treehouse live stream. Maybe you can hear
• 25:33
  Speaker 1: my voice crack live just like you did.
• 25:35
  Speaker 3: Just know.
• 25:36
  Speaker 1: That'll be this Tuesday night at seven o'clock. It's our
• 25:39
  Speaker 1: monthly Ish Treehouse live stream exclusive for our Ultimate Treehouse subscribers.
• 25:45
  Speaker 1: To sign up, go to patreon dot com Slash Treehouse
• 25:48
  Speaker 1: on Air. That's pat r e o in dot com
• 25:51
  Speaker 1: Slash Treehouse on Air and we'll see you next Tuesday.
• 25:56
  Speaker 1: The last time I applied for a job, no one
• 26:00
  Speaker 1: asked me, so, what are you looking for in an office?
• 26:03
  Speaker 1: What are some of the perks that you want? It
• 26:05
  Speaker 1: was usually like, yes, you can have the job. Here's
• 26:09
  Speaker 1: what it pays. Okay, I guess I'll tell you. That's
• 26:12
  Speaker 1: usually kind of how it goes. But in some cases,
• 26:16
  Speaker 1: job applicants have an interesting amount of power and I
• 26:20
  Speaker 1: don't understand that, but it does happen. A new survey
• 26:25
  Speaker 1: asked today's workers about the non negotiable perks that they're
• 26:29
  Speaker 1: looking for, and it's really interesting things that they want.
• 26:33
  Speaker 1: Today's top job applicants want four day work weeks, nap rooms,
• 26:37
  Speaker 1: fun rooms, and pet friendly offices. I contend that you
• 26:42
  Speaker 1: can have all of those in one if you find
• 26:44
  Speaker 1: the right job.
• 26:47
  Speaker 4: Or if you work from home.
• 26:49
  Speaker 1: Well said Jerry, you can have all of those if
• 26:52
  Speaker 1: they let you work from home, which is dwindling fast
• 26:56
  Speaker 1: in the corporate world. I just saw the other day.
• 26:59
  Speaker 1: Like Amazon on it initially allowed employees to work remotely.
• 27:03
  Speaker 1: Then they said no, you've got to return to office
• 27:05
  Speaker 1: two or three days a week. Then it became five
• 27:07
  Speaker 1: days a week, and then it became mandatory. And now
• 27:09
  Speaker 1: they've just told their employees you've got thirty You've got
• 27:12
  Speaker 1: like thirty days to decide whether or not you're going
• 27:15
  Speaker 1: to relocate to one of our main three hubs or
• 27:17
  Speaker 1: you're basically electing to be laid off with no severence.
• 27:21
  Speaker 1: It's a fascinating time. Workers had so much power during
• 27:26
  Speaker 1: the pandemic. Now we're back to having none. So I
• 27:28
  Speaker 1: hope you enjoyed it while you had it.
• 27:30
  Speaker 3: Well, I mean, one of the big problems is with
• 27:32
  Speaker 3: work from home is you have I mean, I hate
• 27:36
  Speaker 3: to bash on gen Z, but you have a generation
• 27:38
  Speaker 3: that does not respect deadlines, you know, of any sort
• 27:42
  Speaker 3: being on time whatever, and so that's it's becoming an
• 27:45
  Speaker 3: issue in the corporate world, and that's why they're having
• 27:49
  Speaker 3: to bring everyone back in so they can have some
• 27:51
  Speaker 3: supervision and some regiment to their work structure. Of the
• 27:57
  Speaker 3: pet friendly thing. I do understand, and I see that
• 28:00
  Speaker 3: a lot more fun room that room in nap rooms.
• 28:04
  Speaker 3: I mean, we're not in preschool. Good god.
• 28:06
  Speaker 1: I know, do well enough at your job that you
• 28:09
  Speaker 1: get an office with a door, and then your office
• 28:11
  Speaker 1: can be all those things. You just got to close the.
• 28:13
  Speaker 3: Door, well, you know. I mean it goes also to
• 28:17
  Speaker 3: this the old saying of you know, if work were fun,
• 28:20
  Speaker 3: they call it play. You know, it's trite, but you're
• 28:25
  Speaker 3: at a job. Yeah.
• 28:27
  Speaker 1: The requirements and job listings may be out of control
• 28:30
  Speaker 1: these days, and today's job applicants are making some major demands.
• 28:34
  Speaker 1: In this new survey, these new non negotiable perks that
• 28:39
  Speaker 1: applicants are looking for really interesting. Number one, seventy six
• 28:43
  Speaker 1: percent say paid over time is a must have. Okay,
• 28:49
  Speaker 1: in some places they would say that's also, you know, legal,
• 28:54
  Speaker 1: you have to, but if you're a salaried person, that's
• 28:58
  Speaker 1: not necessarily the case. Number two paid sick leave. Seventy
• 29:02
  Speaker 1: five percent say that's a non negotiable. Number three, comprehensive
• 29:05
  Speaker 1: health insurance number four, a retirement package like a four
• 29:09
  Speaker 1: oh one K number five. People really want dental comprehensive
• 29:15
  Speaker 1: dental packages. Then further down the list, there's a noticeable
• 29:19
  Speaker 1: difference between men and women. Financial security is a top
• 29:22
  Speaker 1: priority for men. Women prioritize supportive, inclusive benefits, family needs,
• 29:27
  Speaker 1: and workplace culture. Thirty six percent of women say that
• 29:31
  Speaker 1: comprehensive maternity and paternity leave are essential perks. Just twenty
• 29:34
  Speaker 1: seven percent of minigree because we want to get the
• 29:36
  Speaker 1: hell out of there. We need an excuse to get
• 29:40
  Speaker 1: back to work. Then, of course you get gen Z
• 29:44
  Speaker 1: and Millennials. They have higher standards of certain things. Thirty
• 29:49
  Speaker 1: percent of gen Z professionals are seeking compressed four day
• 29:52
  Speaker 1: work weeks or comparable work life balance flexibility. Eighteen percent
• 29:57
  Speaker 1: of gen Z want fun rooms with games like pong
• 30:00
  Speaker 1: and other recreational activities. Seventeen percent of millennials consider nap
• 30:04
  Speaker 1: rooms essential, and twenty percent of gen Zers and fourteen
• 30:08
  Speaker 1: percent of millennials say they need pet friendly offices.
• 30:11
  Speaker 4: Wow, nap room, Those are the same people that said
• 30:15
  Speaker 4: they wanted a room for sex at work.
• 30:18
  Speaker 1: That's true. Gen Z also said that they would like
• 30:20
  Speaker 1: sex rooms at work, which again, I'm sorry. If you
• 30:24
  Speaker 1: just do well enough at your job to where you
• 30:27
  Speaker 1: get promoted to a big boy office or big girl office,
• 30:31
  Speaker 1: all those things you want you can have in that office,
• 30:34
  Speaker 1: you just can't tell anybody about it.
• 30:36
  Speaker 3: I mean, what's going to be really funny is the
• 30:38
  Speaker 3: fact that a lot of the people who, especially the
• 30:40
  Speaker 3: gen Z people who feel that that applicant are the
• 30:43
  Speaker 3: ones who are about to get laid off by Google, who
• 30:45
  Speaker 3: offers all those things.
• 30:50
  Speaker 1: Gen Z's gonna learn about irony.
• 30:58
  Speaker 2: You're listening to the tree House.
• 31:00
  Speaker 7: Visit us online at treehouseonair dot com.
• 31:09
  Speaker 2: You're in the Treehouse.
• 31:12
  Speaker 5: Visit us online at treehouseonair dot com.
• 31:17
  Speaker 1: It is time to advertise right here inside the Treehouse.
• 31:20
  Speaker 1: Sponsorship opportunities are available if you're interested to shoot us
• 31:24
  Speaker 1: an email Treehouse on Air at gmail dot com. That's
• 31:27
  Speaker 1: Treehouse on Air at gmail dot com to advertise right
• 31:31
  Speaker 1: here inside the Treehouse. Today is Frey Day, June twenty seven,
• 31:36
  Speaker 1: twenty twenty five. Let's celebrate today with some birthdays from
• 31:45
  Speaker 1: the Walking Dead. Carl is twenty six. His actual name
• 31:50
  Speaker 1: is Chandler Riggs. Chandlerriggs, who played Carl on The Walking Dead,
• 31:54
  Speaker 1: is twenty six years old today. Madeline's This Wheaton turns
• 32:01
  Speaker 1: thirty four. She played Ray's daughter Ali on Everybody Loves Raymond.
• 32:08
  Speaker 3: I never saw that show really good.
• 32:11
  Speaker 1: It's actually really really good, especially if you have an
• 32:14
  Speaker 1: intrusive family. Watching that show made me glad. I was
• 32:20
  Speaker 1: never neighbors with my family. The closest I had was actually,
• 32:26
  Speaker 1: when I was a young kid, our next door neighbors
• 32:29
  Speaker 1: actually was my dad's parents. So maybe that show hit
• 32:35
  Speaker 1: a little too close to home for my mom and
• 32:37
  Speaker 1: my dad, but for me, totally fine. Other birthdays today.
• 32:43
  Speaker 1: Matthew Lewis is thirty six. He played Neville Longbottom and
• 32:46
  Speaker 1: the Harry Potter movies. Alana Masterson also from The Walking Dead,
• 32:51
  Speaker 1: she played Terra. She is thirty seven today. How did
• 32:56
  Speaker 1: you forget? How she died?
• 32:57
  Speaker 2: I forget?
• 32:59
  Speaker 1: Other birthday today? From Gossip Girl. Ed Westwick is thirty eight.
• 33:03
  Speaker 1: Drake Bell from Drake and Josh is thirty nine. Sam
• 33:06
  Speaker 1: Klaflan is also thirty nine. He played Finnick o'dair in
• 33:09
  Speaker 1: the Hunger Games movies. He was also in Enola Holmes.
• 33:12
  Speaker 1: He also fell in Love with the Mermaid and Pirates
• 33:14
  Speaker 1: of the Caribbean on Stranger Tides. Chloe Kardashian is forty
• 33:19
  Speaker 1: one today. Chloe Kardashian is forty one today. I typically
• 33:24
  Speaker 1: skip over the Kardashian birthdays, but I mentioned hers today
• 33:28
  Speaker 1: because the other headline that I saw about the Kardashians
• 33:32
  Speaker 1: they think Timothy Chalomy is a snob because he won't
• 33:35
  Speaker 1: hang out with them. I now like Timothy Shalame Moore,
• 33:41
  Speaker 1: and that's saying something because he's dating a Kardashian and
• 33:44
  Speaker 1: I lost a fair amount of respect for him for that.
• 33:47
  Speaker 1: Who's he dating Kylie Jenner? Yeah, so Timothy Chalamey's relationship
• 33:54
  Speaker 1: with Kylie Jenner seems to be going really well, but
• 33:57
  Speaker 1: the relationship with the rest of the family maybe not
• 33:59
  Speaker 1: so much, because the Kardashians apparently think he's anti's social
• 34:04
  Speaker 1: and downright snobby towards them because he never wants to
• 34:06
  Speaker 1: spend time with them. Sources say they've extended endless invites
• 34:11
  Speaker 1: to family gatherings, fancy restaurants, and weekends away in Palm Springs,
• 34:14
  Speaker 1: and he keeps declining, and when he does accept, he's
• 34:17
  Speaker 1: rarely there for more than an hour. Making an excuse
• 34:20
  Speaker 1: to bail. The reason why because he's smart enough to
• 34:24
  Speaker 1: know that they want to rub the hanging out with
• 34:26
  Speaker 1: him more than they want to actually have him hanging around.
• 34:30
  Speaker 1: Don't know. He's also worried that being associated with reality
• 34:33
  Speaker 1: TV stars might trash his aid list cred. Well, if
• 34:37
  Speaker 1: you're really worried about that, don't date one of them,
• 34:41
  Speaker 1: Timothy Shallamey, you got your pick, bro.
• 34:44
  Speaker 3: I don't know why. I in my mind there's a
• 34:47
  Speaker 3: separation between the Kardashians and Kylie Jenner. I know, like,
• 34:56
  Speaker 3: I know they got to say, Mom, I get it,
• 34:57
  Speaker 3: but I Kylie, it just doesn't rub me as bad
• 35:01
  Speaker 3: as the Kardashians.
• 35:03
  Speaker 4: Right, she does seem to be somewhat of a different
• 35:05
  Speaker 4: animal than the rest of the Klan's.
• 35:07
  Speaker 3: You've never seen her that much with as far as
• 35:10
  Speaker 3: the reality show and everything else. Hats off to her.
• 35:13
  Speaker 3: She took you know, she did her own brand and
• 35:16
  Speaker 3: you know, I mean, and she's gorgeous. I mean, I
• 35:19
  Speaker 3: think she was the first woman like under twenty five
• 35:22
  Speaker 3: to be a billionaire.
• 35:23
  Speaker 1: If that's crap, that was inflated, that was.
• 35:26
  Speaker 3: Well still she's doing okay.
• 35:30
  Speaker 1: Oh no, financially she's doing great. She didn't do any
• 35:32
  Speaker 1: of it, but yeah, she's doing great. I'd like to
• 35:36
  Speaker 1: see how she would navigate life if she was still
• 35:38
  Speaker 1: walking around with her original face. Become a billionaire with
• 35:47
  Speaker 1: that face, then we can talk, not the one that
• 35:50
  Speaker 1: was gifted to you somewhere around your sweet sixteen, because
• 35:55
  Speaker 1: I tell you right now, Revlon Maybeline or whoever would
• 35:58
  Speaker 1: not have been anywhere near her, unless, of course, they
• 36:02
  Speaker 1: thought they could do a really fun before and after.
• 36:07
  Speaker 3: I'll have to google this. I don't remember that.
• 36:10
  Speaker 1: Oh my yeah. All you gotta do, Trey is is
• 36:14
  Speaker 1: and I invite you to do this as well. If
• 36:16
  Speaker 1: you never have, just just google Kylie Jenner before and after?
• 36:24
  Speaker 3: I mean, is it as drastic as her dad?
• 36:30
  Speaker 2: Oh?
• 36:30
  Speaker 1: Her dad?
• 36:31
  Speaker 4: Sorry?
• 36:33
  Speaker 1: I thought you said by dad. I'm like, what do
• 36:35
  Speaker 1: you go about my dad?
• 36:36
  Speaker 2: You're in the treehouse.
• 36:38
  Speaker 5: Listen it's online at Treehouse on Air dot com.
• 36:41
  Speaker 1: To answer your question, Trey, it's actually more drastic though.
• 36:46
  Speaker 2: Yeah, you're in the treehouse.
• 37:00
  Speaker 5: Visit us online at Treehouse on air dot com.
• 37:11
  Speaker 1: For all things three House, go to Treehouse on Air
• 37:14
  Speaker 1: dot com.
• 37:16
  Speaker 8: That's Joe's links, and for right the Treehouse on air
• 37:20
  Speaker 8: dot Com.
• 37:44
  Speaker 1: All right, Trey, you had an entire commercial break to
• 37:47
  Speaker 1: look up to look up Kylie Jenner before and after.
• 37:54
  Speaker 1: Now who do you think had the more drastic change,
• 37:58
  Speaker 1: Kylie Jenner or Daddy.
• 38:05
  Speaker 3: I can still recognize Bruce exactly.
• 38:09
  Speaker 1: He still got most of his original face. Yeah, Kylie Jenner,
• 38:14
  Speaker 1: none of that is original. That is all new work.
• 38:20
  Speaker 3: I mean most of the pictures I'm seeing. I know,
• 38:22
  Speaker 3: I know she's obviously like a teenager, but yeah, that's
• 38:24
  Speaker 3: a nos job.
• 38:25
  Speaker 1: Chen, that's a whole cheeks.
• 38:28
  Speaker 3: Yeah, that's yeah. I mean, kudos on a boob job, though.
• 38:34
  Speaker 1: I mean, I do wonder, like in my family, I
• 38:36
  Speaker 1: got my cousin's hand me down husky pants. I wonder
• 38:40
  Speaker 1: in the Kardashians, do they hand down old plastic surgery parts,
• 38:45
  Speaker 1: Like did she end up with Kim's old boobs or
• 38:49
  Speaker 1: did she end up with one of Chloe's old faces
• 38:52
  Speaker 1: at one point, I mean, Chloe's had like four or five.
• 39:01
  Speaker 3: That family just is just the worst.
• 39:07
  Speaker 1: You nailed it, You nailed it.
• 39:09
  Speaker 3: Yeah. If there was everything symbolic with everything wrong with
• 39:12
  Speaker 3: our society, it's the Kardashians.
• 39:14
  Speaker 2: Thank you.
• 39:16
  Speaker 1: And because of that, I don't trust them, never have
• 39:18
  Speaker 1: I trust them to look out for themselves. There's a
• 39:20
  Speaker 1: number of people that I know that I can trust
• 39:22
  Speaker 1: to only look out for themselves. Kardashians are among that group.
• 39:26
  Speaker 1: So I want to take that word trust and go
• 39:28
  Speaker 1: back into the most trusted brands that we've touched on
• 39:32
  Speaker 1: throughout the show today, and I want to go back
• 39:34
  Speaker 1: to one that Jerry told me during a break because
• 39:38
  Speaker 1: one of the most trusted brands for millennials is Lego.
• 39:43
  Speaker 1: And Jerry, you're not a millennial, You're a gen xer,
• 39:46
  Speaker 1: just like Trey and I are. But Lego was one
• 39:48
  Speaker 1: of your most trusted brands, right.
• 39:50
  Speaker 4: Yes, absolutely, my favorite toy. Got my first Lego set
• 39:53
  Speaker 4: in nineteen seventy eight. I had gallons and gallons of Legos.
• 40:00
  Speaker 1: And you know what, it is very much a trusted
• 40:02
  Speaker 1: brand because they basically do one thing and they do
• 40:06
  Speaker 1: it really, really well, something a lot of companies could
• 40:09
  Speaker 1: learn from these days. But Lego at its core is
• 40:12
  Speaker 1: basically the same as it was then, now, now, then
• 40:17
  Speaker 1: all of it.
• 40:18
  Speaker 3: But does Lego even is there is there a competitor
• 40:23
  Speaker 3: to Lego?
• 40:24
  Speaker 1: I believe there was, and I had them.
• 40:26
  Speaker 4: They they have brands that are Lego compatible. But it's
• 40:34
  Speaker 4: just because people didn't want to buy bricks that they
• 40:36
  Speaker 4: couldn't that they had to keep separate from their Legos,
• 40:39
  Speaker 4: you know. So yeah, I.
• 40:40
  Speaker 1: Really I didn't think about it. But yeah, if I
• 40:43
  Speaker 1: now that I think about it, Lego would be one
• 40:46
  Speaker 1: of the most trusted brands that I'm aware of, because,
• 40:49
  Speaker 1: if we're being honest, you step on a low. If
• 40:51
  Speaker 1: you step on a Lego in the seventies, it's going
• 40:54
  Speaker 1: to hurt the same then as it does today. It
• 40:58
  Speaker 1: will bring you to your knees. I don't care what
• 41:01
  Speaker 1: decade you're in, a Lego will kill you.
• 41:06
  Speaker 4: They meant great cal trips.
• 41:11
  Speaker 3: I'm it's sad. I get it. It's sad that there
• 41:15
  Speaker 3: are no car companies.
• 41:18
  Speaker 1: I mean, I mean, is it Isn't it kind of
• 41:21
  Speaker 1: sad that across all the generations one of the most
• 41:24
  Speaker 1: trusted brands is don Dish.
• 41:26
  Speaker 3: So I mean that at least I understand why they're
• 41:31
  Speaker 3: saying that, because, like I said, the powerwash stuff that
• 41:34
  Speaker 3: that that that's a game changer.
• 41:35
  Speaker 1: It really is. If you've ever tried the power wash
• 41:37
  Speaker 1: go gets some Yeah.
• 41:39
  Speaker 3: But again, like there are brands I'm just surprised that aren't.
• 41:45
  Speaker 3: And I'm surprised Nike was on there.
• 41:49
  Speaker 1: Nike was one of the most trusted for gen Z.
• 41:52
  Speaker 4: I'm surprised there were no tool brands for Boomers and
• 41:57
  Speaker 4: gen xers.
• 41:59
  Speaker 1: That's a good point. Bigger boomers might you know, throw
• 42:01
  Speaker 1: a crashm it in there or something like that.
• 42:03
  Speaker 4: They did have lows where you go to get the tools. Yeah, yeah,
• 42:07
  Speaker 4: I mean, I'm a big Ryobi fan. That's same one
• 42:09
  Speaker 4: of my trusted brands. Yeah, yeah, yeah.
• 42:12
  Speaker 3: Boomers also had Ace hardware. Now that that's even old
• 42:15
  Speaker 3: for us, that really is.
• 42:17
  Speaker 1: That's that's the place that actually gives it damn about
• 42:19
  Speaker 1: customer service at a hardware store. Most of us gave
• 42:22
  Speaker 1: up on that years ago. Nowadays, our idea of going
• 42:26
  Speaker 1: to home depot and lows. Half the time spent there
• 42:28
  Speaker 1: is just trying to find somebody to ask uh, to
• 42:31
  Speaker 1: ask a question too.
• 42:33
  Speaker 3: I just I don't. The thing that I think puzzles
• 42:36
  Speaker 3: me more than anything else is Apple.
• 42:41
  Speaker 4: M I mean, it's true the brands that aren't on
• 42:44
  Speaker 4: there are almost as telling or as telling as the
• 42:47
  Speaker 4: brands that are, But.
• 42:48
  Speaker 3: Apple, I mean almost spanning generations like for the last
• 42:52
  Speaker 3: twenty plus years, that has been the one thing that
• 42:56
  Speaker 3: I mean, it seems like everyone has. I mean, you're
• 42:59
  Speaker 3: you're if you're a green tech person, you're an outcast.
• 43:04
  Speaker 1: I'm also surprised that a trusted brand that didn't show
• 43:09
  Speaker 1: up across all the generations. Where's Trojan?
• 43:16
  Speaker 4: That is a damn good question.
• 43:21
  Speaker 1: They did mention here, so some of the differences between
• 43:25
  Speaker 1: the generations. The brand that gen zers trust the most
• 43:30
  Speaker 1: compared to other adults is TikTok, followed by Duo Lingo
• 43:37
  Speaker 1: Life three sixty, Twitch, Crocs, and Findy Beauty. They trust Crocs.
• 43:47
  Speaker 4: Ugh, it's a brand that just won't die.
• 43:50
  Speaker 3: Yeah.
• 43:51
  Speaker 1: The brand that millennials trust the most compared to other
• 43:53
  Speaker 1: adults is Bitcoin. I'm not trusting Bitcoin. I don't trust
• 43:57
  Speaker 1: I don't trust TikTok, and I don't trust Bitcoin. The
• 44:00
  Speaker 1: brand that gen xers trust the most compared to other
• 44:02
  Speaker 1: adults Campbell's soup. That makes sense, that's fair, that makes sense.
• 44:07
  Speaker 1: Chicken and Stars when I was a kid is the
• 44:10
  Speaker 1: same today Chicken and Stars. Crocs Yeah, and now there
• 44:21
  Speaker 1: is a little bit of crossover here, but some people
• 44:23
  Speaker 1: aren't making the connection here. The brand that boomers trust
• 44:27
  Speaker 1: the most compared to other adults is Procter and Gamble,
• 44:31
  Speaker 1: and after that it's lazy Boy, which, if we're being honest,
• 44:35
  Speaker 1: crocs are just lazy boys for your feet. So at
• 44:37
  Speaker 1: least there's a little something. But yeah, gen z trust crocs.
• 44:43
  Speaker 3: And dual Lingo.
• 44:45
  Speaker 1: H I still don't know what duolingo is until.
• 44:49
  Speaker 3: It's a learning language learning app.
• 44:51
  Speaker 1: Okay, because up until like six seven months ago, I
• 44:54
  Speaker 1: just thought it was dual Leipa is like full name.
• 44:57
  Speaker 3: I mean, I think that's probably the most. I just.
• 45:02
  Speaker 1: You're stuck on the crocks, aren't you.
• 45:04
  Speaker 3: Well, of all the things they trust websites and then crooks.
• 45:09
  Speaker 1: I mean it, really, you're right, of all the of
• 45:11
  Speaker 1: all the actual tactile, tangible things to trust.
• 45:15
  Speaker 3: Crocs make their own YouTube channel with them.
• 45:22
  Speaker 1: God a little shrine to Crooks for all things Treehouse.
• 45:27
  Speaker 1: Go to Treehouse on Air dot com. You can also
• 45:29
  Speaker 1: find and follow us on social media real quick. You
• 45:33
  Speaker 1: know you know what uh trusted brand should be at
• 45:36
  Speaker 1: the top of every generation's list Treehouse. Yeah, do that
• 45:43
  Speaker 1: survey again, Treehouse on Air across all social media. For me,
• 45:48
  Speaker 1: it's at the Daniel Mallley for Trey, it's at Terry
• 45:50
  Speaker 1: Turn Home one. And for Jerry it's at that Jerry Gutt.
• 45:52
  Speaker 1: We'll see you back in here Monday. Inside the treehouse
• 46:00
  Speaker 2: And