Transparent Dealership Pricing Starts with Marketing | John Fitzpatrick
Transparent pricing starts with marketing. At the CBT New Auto Leadership Summit on Fair Pricing & Compliance, John Fitzpatrick of Force Marketing explains why dealership compliance challenges often begin long before a customer enters the showroom. When marketing creates expectations that don't match reality, complaints follow. When expectations and experiences align, trust grows, customer satisfaction improves, and compliance risks shrink.
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