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From Credit Cards to 500 Employees: How Carson Poppenger Built Squeeze Into a Lead Conversion Powerhouse

What happens when a self-described "bad student" from Michigan decides to bootstrap a business during the 2009 financial crisis with nothing but $15,000 and a whole lot of stubborn determination?

Carson Poppenger, founder and CEO of Squeeze, turned that exact scenario into a national lead conversion company that now employs over 500 people across multiple states. His journey from Target supervisor to Utah 100 honoree (four years running) proves that sometimes being stubborn is exactly the right strategy.

Carson's path wasn't traditional. He jumped straight into business classes, skipped the…

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