Latest / The Matt J Hanham Show
AI Doesn't Rank You. It Decides Whether to Trust You.
You used to ask Google a question and get ten links.
Now you ask AI one question, and behind the curtain it asks itself twenty. It looks each one up, grades what it finds, and decides who to recommend.
You never see any of that. You just find out whether you made the answer or you didn't.
This episode is about how AI search is changing the way customers find small businesses, and what still works when there's no single ranking to chase.
In this one:
How one question becomes five, ten, twenty behind the scenes
Why more and more searches end without anyone clicking through to a website
Why two…
The skinny
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