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SE01E27 Culture Is More Important Than Talent For Franchise Leaders | Ray Titus

Ray Titus, CEO of United Franchise Group, has spent decades proving that franchise growth starts with people, culture and relentless execution. His philosophy is simple but demanding: build great teams, develop franchise owners, protect the culture and never confuse support with enabling.

In this episode, Ray reveals the leadership principles behind a global franchise organisation, from hiring for cultural fit and developing talent internally to managing generational change and balancing sales with operations.

You will hear why work ethic can separate thriving franchise owners from struggling…

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