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How IKEA Built a Secret Profit Machine Through Supply Chain Ownership
Episode 100 of The CEO Diary takes you inside IKEA's little-known ownership structure. Lucas and Luna unpack how the flat-pack furniture giant separates brand from operations, runs a for-profit franchisor that collects royalty on every sale, and uses a Dutch foundation to keep the company private and tax-efficient. They trace the logic back to founder Ingvar Kamprad's 1980s restructure, show how the model survived his death in 2018, and ask whether this 'stealth wealth' strategy could work for other family-owned businesses. Real numbers, real names, one concrete angle: how…
The skinny
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