Latest / The Business Of Strength Podcast
How The Strength Feed Scaled Revenue 22% While Coaching 3-5 Hours Weekly (ft. Joe Pearson)
Meet Joe Pearson, owner of The Strength Feed in Raleigh, North Carolina!
THE NUMBERS: Revenue: +22% Membership: +15% Profit: +20.2% Coaching Hours: 3-5 per week Owner's Workload: Down significantly from 2023.
KEY MOVES:
- Budget discipline became a growth lever. Monthly line-item budgeting replaced reactive spending. Equipment purchases are planned. Debt is being paid down.
- Marketing became a real annual system. Strength Feed increased marketing spend, ran more Google advertising and doubled down on proven campaigns instead of inventing a new promotion every month.
- Membership grew 15%…
The skinny
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