Latest / Captivate the Mic: Master Public Speaking & Video, Build Confidence and Boost Visibility / Finding Happy: Hollywood Stories, Foster Care Truths & Life Lessons with Peter Samuelson
Transcript
- 0:10welcome to Captivate the Mic with Elaine Williams.
- 0:13I am so excited for you to meet this guest.
- 0:18I have never been so inspired listening to a book.
- 0:22This guy is amazing.
- 0:24He has produced over 27 Hollywood.
- 0:26Feature films.
- 0:28He's also started seven charities, one for foster kids, one for terminally ill kids, one for the homeless.
- 0:38I could go on and on, you're gonna love this guy.
- 0:40He has amazing stories.
- 0:43Please take a listen and share this with somebody you love.
- 0:47You're gonna be listening to Peter Samuelson and he just wrote a book called Finding Happy.
- 0:53And I encourage you to get several copies.
- 0:56Number one, it's going to inspire you and put a fire under you in case you have been a little distracted and overwhelmed by what's going on in the world.
- 1:05Number two, it's really good for younger people.
- 1:09He shares a lot of very exciting.
- 1:13Stories from his life as an unlikely film producer and that whole evolution.
- 1:19And then, he ties it in with life lessons and he's aiming it specifically at younger people who are going through transition.
- 1:26Maybe it's junior high to high school, high school to college.
- 1:29Or college to life.
- 1:31'cause I know all of those transitions were really hard for me and I was especially lost, I would say 18 to 30.
- 1:39That was a really rough time for me personally, I just can't wait for you to meet this man and hear his stories and go by his book Finding Happy.
- 1:48Enjoy.
- 1:56Hi everybody.
- 1:57Welcome to Captivate the Mic with Elaine Williams.
- 2:00You are in for such a treat.
- 2:02Today I have the most amazing guest, Peter Samuelson, who has produced 27 Hollywood movies, probably more, has started seven charities, and he has this amazing book called Finding Happy.
- 2:17Peter, thank you so much for joining.
- 2:20So honored.
- 2:21Back at you and I'm so happy to be with you.
- 2:24Oh, thank you.
- 2:25I have to tell you, I was listening to the book'cause I love your accent and listening to your stories and I kept choking up.
- 2:33I was so inspired.
- 2:35And what I love about the book is it's very instructional.
- 2:39The stories are fabulous and I really think it's, yes, it's aimed at a younger generation, but I think.
- 2:46Any age will get so much out of it.
- 2:49Can you tell us like what inspired you to start writing this book?
- 2:55Sure.
- 2:55So I would say it must be almost two years ago now.
- 3:00I.
- 3:00I realized that I've mentored hundreds and hundreds of young adults, one-on-one, one on seven, one on 30 through First Start through the mentor project, and just people I run into or someone asked me to talk to them, whatever, and I realized I've got pattern recognition, meaning there's two dozen things that come up more than anything else in all of these conversations.
- 3:32Things that perplex and confuse and bother and, I'm being bullied.
- 3:37I dunno what career I can have and my teachers mean to me and I can't communicate with my parents and this, that, and the other.
- 3:47I thought, these, if I wrote these down.
- 3:50They're chapter headings and maybe I could do a book.
- 3:54I'm always looking for leverage, do once and replicate many kind of thing, right?
- 3:59And I thought if I did a book, I thought I'd have to self-publish it.
- 4:04So I started writing the book.
- 4:06I think you have to have a bit of self-discipline'cause it's, it's a bear of a job writing a book as well, I started getting up at five o'clock every morning and making myself right for an hour, and a book took form and I realized I can illustrate.
- 4:23I.
- 4:24With so many crazy things have happened to me.
- 4:27A film producer, you work with so many bonkers people and funny things happen to you and scary things.
- 4:35So for example, I, I realized, if I have a chapter and I do, what is a good risk?
- 4:42What is a bad risk?
- 4:43How can you tell the difference?
- 4:45Oh, I've got all four examples.
- 4:48Risks I should have taken.
- 4:49I didn't take, I did take, and that worked out great.
- 4:53What risks I, I took that were really stupid and I nearly killed myself.
- 4:58Those kind of things.
- 5:00So it I put these little memoir things in and I wanted to make the chapters fairly short so that it's very palatable and what I've been saying.
- 5:09I've been discussing it now.
- 5:11The publisher told me I was.
- 5:13R mad to put my email address in the book, and the compromise was I did put it in, but it's near the back and it's buried in the text.
- 5:21So read the book to find the email address, but I'm getting these, really at the moment it's a couple of dozen emails a day.
- 5:30The publisher said, what are you gonna do if you get 25,000 emails?
- 5:34I said I should be so lucky.
- 5:36I'll hire people and we'll answer them together.
- 5:39But I've got this sort of feedback loop going now, and it's really, it's my joy finding happy.
- 5:45Maybe the culmination of my finding happy is to put it all in a book and then.
- 5:51Interact with the people who, honor me by reading it.
- 5:55I love it.
- 5:55I think so many times as we grow and evolve, we miss the connection.
- 6:01And knowing that you're making a difference, you've done so much.
- 6:05Gosh, I loved your stories.
- 6:06I loved your stories about when you were gonna drive through the Alps for your love.
- 6:14When you were in high school, like that was hilarious.
- 6:17And I love, so many great stories.
- 6:19I love the story when you had to do all kinds of crazy stuff to get gas into Spain for a movie.
- 6:28And how old were you?
- 6:29Like you were dealing with all kinds of stuff and you were pretty young, right?
- 6:33I, I it's interesting.
- 6:35It's a very perceptive question.
- 6:37I look back on it now, and I think it's like completely absurd how much responsibility I was given so early, and I focused on that this Saturday.
- 6:50Because my wife and I, we went and saw with a couple of friends, we went and saw the new film, the Brad Pitt film F1 Formula One.
- 7:01Okay.
- 7:01And that made me immediately think that my gap year between high school and university.
- 7:08I had 10 months on the Steve McQueen Lamar Motor Racing, which is film, but I it was completely absurd.
- 7:16We, we had a, there was a terrible accident while we were filming where a driver called David Piper got trapped in a car.
- 7:24He couldn't get out, and the fire engine had been instructed.
- 7:28It was not to drive against.
- 7:30The direction of the cars, it had to go all the way around the track in order to reach him.
- 7:35And while it was doing all of that, those were the, the six minutes where he was burning and he lost his legs.
- 7:42And so it, it was the most awful thing.
- 7:45So what did they do?
- 7:47They said, okay, we gotta, they fired the track safety guy and they said, oh, we've gotta get someone who speaks French and English and that we trust.
- 7:57So who did they choose?
- 7:59They chose me and I was 18 years old.
- 8:02Oh my gosh.
- 8:03I was suddenly respon.
- 8:05I was up at night worrying about have I, prepared this well enough and that well enough, and nobody got, thank God nobody got hurt.
- 8:14But I remember my father visited and when he realized what I was actually responsible for.
- 8:21In the making of the film.
- 8:23He went to the producer and shouted at him, are you crazy?
- 8:27He's a child.
- 8:28Yeah.
- 8:29And yeah, too much, too early probably.
- 8:33And but God bless, because I got propelled right into producing, every time somebody on that film got fired, I got promoted.
- 8:43Oh my gosh, that's so crazy.
- 8:44But I love it.
- 8:45Like you were there at the right time and you had a good attitude and you were like, whatever it takes.
- 8:51And that's such an important message to young people and old people, right?
- 8:56Yeah, I think so.
- 8:57I think, luck.
- 8:59You can't make yourself have the lucky bolt of lightning, but you can be in the right place at the right time and repetitively.
- 9:11And in order to do that, you have to put yourself out.
- 9:14The metaphor that I use when I'm teaching and I put it in the book is imagine if you were sitting cross-legged in an envelope and it's dark.
- 9:25But, and you have a pencil, you can either just sit there and do nothing, or you can explore, you can poke in the dark with the pencil and Sure.
- 9:35If you do that once in a while, the point of the pencil will go through and you'll say, I.
- 9:40Whoops.
- 9:41I will never be a concert pianist.
- 9:44Okay?
- 9:45But then you have the great privilege as a young person.
- 9:49You haven't got a mortgage yet you're not responsible for, three kids and a spouse.
- 9:54You don't have job responsibility as a young person.
- 9:57Your great honor and privilege is you can pull the pencil back and say, okay.
- 10:02I'll just play the piano for fun, but I won't earn my living doing that.
- 10:07But you can then explore and go find another, oh, maybe I'm an engineer, maybe I'm an architect.
- 10:13And that exploration, one of the reasons why I say I.
- 10:18It one, one of my nonprofits.
- 10:19First are we house, educate and encourage teenage Foster kids, grades nine through 12.
- 10:27And we do it on the campuses of big universities.
- 10:32And we've got 17 of these things across the United States.
- 10:35Wow.
- 10:36And a few are in the uk.
- 10:37And one of the things that I say is, why do you want to go to university?
- 10:42I'll tell you number one,'cause you'll learn stuff and it will help you.
- 10:46Build the ladder to your career if you choose the right course, which of course I didn't.
- 10:51But then, trial and error.
- 10:53But the other reason to go to university if you're a foster kid is you can't be homeless while you are in college.
- 10:59Because First start won't let you go to university unless they'll let you stay in the dorm through the vacations.
- 11:06Don't get kicked out, don't have to couch surf, and it gives you an extra.
- 11:11Four years to find yourself what, what am I am I a pianist or am I an architect, kind of thing.
- 11:20And to have a structure, and the structure declines in its pressure on you.
- 11:26The older you get by the time you get to your senior year, they actually don't care whether you go to the lectures.
- 11:33They don't care if you go to the tutorials, whatever, because the only person you're hurting if you don't climb up the ladder is you won't get to the top.
- 11:41But that's gentle.
- 11:42They keep a good eye on you in your freshman year and it declines as you take on responsibility for your life.
- 11:49And I think also, especially for young men, you don't make very good decisions right in, in, in your late teens and early twenties.
- 11:59And it, there's a reason for it.
- 12:00The frontal lobe of your brain, right?
- 12:04Hasn't developed yet.
- 12:06So you are making decisions based on the back of your brain.
- 12:09The amygdala.
- 12:10Which, amygdala, which is never good.
- 12:12Yeah.
- 12:13Which is never the, what I love to say is it's fight or flight, right?
- 12:18The back of the brain, oh, there's a tiger.
- 12:21It's about to eat me.
- 12:23What do I do?
- 12:24Do I run or fight it?
- 12:25And of course what you don't do is to use the front of your brain'cause it hasn't developed yet, which says to you, ah, I don't have to run faster than the tiger.
- 12:37I only have to run faster than my friends standing next to me and the tiger will eat him and I'll get away.
- 12:44So it the chess game of life, especially our young men, I dunno why it is something in biology, young women.
- 12:53Are more mature earlier.
- 12:56We know that.
- 12:56Yeah.
- 12:57And more self preserving and more, friendships are easier for them and so on and so forth.
- 13:03Our young men who I'm particularly focused on,'cause I find in the mentoring boy, they need a lot of help and they have aha moments.
- 13:13If you are doing the mentoring well, that first half of your twenties.
- 13:19There's a lot in this book that stuff I've learned that young men need.
- 13:24We're cruel to our young men, it's so hard.
- 13:27I think it's hard.
- 13:28The way we socialize women and girls and boys is so hard, and I, what is the statistic of foster kids?
- 13:36Because they age out at 18.
- 13:38Yeah.
- 13:38And then so many of them become homeless.
- 13:41They're still babies and they haven't had structure and support.
- 13:45Yes.
- 13:45I think that's exactly right.
- 13:47Elaine, have you ever met an 18-year-old where you.
- 13:51Say, oh, have a nice life.
- 13:53Let us know how it goes.
- 13:54I was a complete disaster and I came my, I came from a dysfunctional family, but I was a disaster at 18.
- 14:01I can't imagine what it's like if you've gone from foster home to foster home, yeah it's a cruel system which defines its job in a very limited way.
- 14:13And we use this phrase in loco parentis.
- 14:16In other words, it's the government saying, all right, so there's been an allegation of abuse or neglect.
- 14:23A police officer and a social worker will investigate, and if they reckon it's true, they will remove the child and put them somewhere.
- 14:32Where they won't be neglected or abused.
- 14:36Fair enough.
- 14:36That hopefully.
- 14:37Hopefully, right?
- 14:39Yeah.
- 14:40But more often than not they aren't reused or Rene neglected, but that's not what parenting is, if the system is putting itself in instead of a parent or as a parent you don't stop raising your child by making sure they're safe crossing the road.
- 14:59You encourage them, right?
- 15:01You give them unconditional love.
- 15:02You, you say, oh, you enjoy playing the piano.
- 15:06Would you like to have lessons?
- 15:07We could do that.
- 15:08Oh, you run really fast.
- 15:10We gotta make sure you are on the track.
- 15:12Team.
- 15:12Oh, let's get you that book.
- 15:14Let's get you that.
- 15:15Course or whatever you, I think you're not doing too terribly well in math.
- 15:20That's okay.
- 15:21I didn't either.
- 15:22Let's get you a tutor.
- 15:23Look how cool will it be if you are ahead of everybody else in the class?
- 15:28It's encouragement.
- 15:29It's the cruelty of foster care.
- 15:32I have an example every three days in, in the mentoring.
- 15:36I said to a kid the other day, we were having lunch and I said, I've never seen such a mound of food on a plate.
- 15:44You, you seem to be always hungry.
- 15:47Why are you so hungry?
- 15:49And he said I always go to bed hungry.
- 15:52And I said, why?
- 15:53And he said'cause I'm not allowed.
- 16:02So Peter, you were talking about the kid who was always hungry who would go to bed at Hungry at night, and you asked him why.
- 16:11Yeah.
- 16:11Because I, he's sitting there in the commissary at UCLA with the biggest plate of food you've ever seen.
- 16:18And I said, why are you so hungry?
- 16:21I've never seen someone eat as much.
- 16:24And he said I always go to bed hungry.
- 16:26And I said can't you just go to the fridge, in your placement and just get a sandwich or something?
- 16:33And he said, no.
- 16:34And I said why not?
- 16:36They're getting paid to house you, feed you and clothe you and take care of you.
- 16:42And he said, I, no, I can't do that because there's a padlock on the fridge.
- 16:47I said, they have a padlock on the fridge, for goodness sake, who have keys to the padlock.
- 16:53And he says, the, the husband and wife and their two teenage kids, they all have keys.
- 16:59I'm the foster kid, I don't get one.
- 17:01And I thought to myself, this is so cruel.
- 17:04This is such a, a squash of this is blowing up self-esteem in a young person.
- 17:12It's an awful system.
- 17:14So I'll give you another example.
- 17:16When a foster kid generally is moved from one placement to another, what do they give them to put their worldly belongings into clothes and the diary and the poems and the music and so forth?
- 17:28A trash bag.
- 17:29What is the message to your soul of the appropriate receptacle is a trash bag.
- 17:37It means you are trash, right?
- 17:39So on the first day in First Star my charity that works to propel teenage foster kids into college first star.org.
- 17:50I say to them, roller the drums.
- 17:53And so they do this on their desks and the door opens and the youth coach is push in a conga line of roller board suitcases, brand new and gorgeous.
- 18:05And they are stunned.
- 18:07So in, at the very beginning of their ninth grade with us the residential portion, they all get a laptop.
- 18:14How can you tell who is a foster kid in a high school class?
- 18:18They're the ones who don't have any technology'cause nobody bought them.
- 18:22People are getting paid to buy it for them.
- 18:24They just don't do it generally.
- 18:26Wow.
- 18:26So it's a cruel old world, but given the opportunity of reliable grownups, unconditional love.
- 18:35The kids build a family with each other in a very real way, and some of our oldest graduates, our alumni, they're off into careers and so forth.
- 18:46They are still fully bonded as siblings with the scholars we call them, that they first met in ninth grade.
- 18:56I love it.
- 18:57In your book Finding Happy, you talk about the girl who was performing and she got a little stage fright and then her fellow, came to support her.
- 19:09Do you wanna tell that story?
- 19:10Yeah.
- 19:11My new theory, one of the things I am most bad, at least good at, is hiring and my new theory of hiring for any of the seven charities.
- 19:22Is if the per I try and ask a question about which child moved your heart.
- 19:29And if in telling me they don't tear up, I think we shouldn't hire them.
- 19:34This is now my new litmus test of who gets to work for one of my charities is they better have an emotional relationship with the mission.
- 19:44Yes.
- 19:44The little story I put in the book that you are talking about.
- 19:48We had a talent show in the Northwest Auditorium at the University of California Los Angeles, and we had, 200 adults sitting there in the bleacher seats, and one by one down on the stage are coming.
- 20:03Our must have been 10th graders and they're singing a song or they're, they've written a poem or they're doing, two of them are doing little ballet or spoken word, whatever their thing.
- 20:16And it's going really well.
- 20:18And down comes a young lady called Catalina, and the music comes up and she's so frightened that she can't get the first note out.
- 20:30I'm thinking this is terrible because now the music's left her behind and now the music stops and she's just frozen on the stage and I'm thinking, oh, I can't believe that we put her in this situation.
- 20:43Maybe we didn't expect this would happen, but still this is disgusting.
- 20:47This is terrible.
- 20:48We must never allow this to happen.
- 20:50You don't wanna add to her stuff already.
- 20:53Yeah.
- 20:54And I'm seeing outta the corner of my eye.
- 20:56Carina, the director of the academy is getting up.
- 21:00She's gonna go down presumably and take her off and we'll go on to the next person and it's terrible.
- 21:07And then an amazing thing happens in the same cohort as Catalina is a young man who.
- 21:17In football, he would be the linebacker.
- 21:20He'd be the big guy, and he lumbers down there on the stage and he plants himself between the audience and our singer who couldn't sing Catalina.
- 21:31And we can't see her anymore except her shoes.
- 21:35And there's some whispering.
- 21:37Then suddenly two girls from the cohort go down and now there's four of them and they're whispering.
- 21:44Now there's eight, and then there's 15, and now there's 22, and now there's all 30.
- 21:50And it's like this big little scrum of teenagers.
- 21:55Whisper, and a hand on the outside does the upward movement palm up?
- 22:02Meaning.
- 22:03Start the music again, and thank God the person on playback knew to go back to the beginning and out of the middle, invisibly comes the little voice of Catalina and she starts singing her song, and the more she sings, the stronger her voice gets.
- 22:21And by the end of it sounds like Beyonce and she's just belting it out.
- 22:26I cannot tell you what a moment that was.
- 22:29Every.
- 22:30One in the audience, half the audience were crying.
- 22:34I had tears in my eyes.
- 22:36EE everybody was cheering and applauding and the kids didn't know what to do.
- 22:43They hadn't thought it through.
- 22:44And they just put their arms around each other and came down off the stage together.
- 22:49And I thought, we didn't do this.
- 22:51We, the grownups, we, the program, we first star, we.
- 22:56College, we didn't do this.
- 22:58We just created the opportunity for them to do what humans do if encouraged to do it, which is to show empathy, to show unconditional love.
- 23:12And I just felt tremendous.
- 23:14I was so overcome by emotion.
- 23:17And I'm still British enough that, that's tricky for me.
- 23:20So I went off and had a little walk and then came back.
- 23:24And yeah, that's the story of Catalina.
- 23:27Oh, it's it's like you create the safe container for them.
- 23:31I love it's first star.org.
- 23:35Yeah.
- 23:36Correct.
- 23:37Okay, Peter, and then tell us again, I love your stories.
- 23:41Can you tell us about meeting your wife and having similar values and how you that I just love that story.
- 23:49Sure.
- 23:50I'm happy to.
- 23:51So I had never organized a charity.
- 23:56I'd occasionally given some money to other people's charities, but as a young man, I was, being a film producer.
- 24:02And then my cousin phoned me from the uk.
- 24:06I was already in Los Angeles.
- 24:08I'd immigrated and I had a work visa and I was on my way to a green card and all these good things.
- 24:16And, my cousin said to me that she had met in Children's Hospital, a dying 10-year-old little boy called Sean, and that she had asked him perhaps fool heartedly, what would make you really happy?
- 24:31And he said, oh, I want to go to Disneyland.
- 24:35She said, I, what do we do?
- 24:37And I said we do it.
- 24:39Is the mother willing?
- 24:40So she talked to the mom, Brenda and Brenda said, yeah, that would be lovely.
- 24:46And the doctor said, this child is dying, but if you think you can get him to la God bless, go for it.
- 24:54The mother.
- 24:55The cousin and the little boy flew to la we didn't put them in a hotel.
- 25:00They all moved into my flat.
- 25:02It was back when I was single.
- 25:04I just love that part.
- 25:05You were in your twenties, were you in your twenties?
- 25:08Yeah.
- 25:08Yeah.
- 25:09I was upper twenties yeah let me just think.
- 25:13Yeah, I was like 27 or something and, we had a most wonderful time and he did, and his mom did.
- 25:22And it was like this big thing.
- 25:24And what do film producers know how to do we call meetings, right?
- 25:28So I stood at the after work one day, I stood at the end of the conference room table and I had invited who I thought you might need.
- 25:35To start a charity, what would we need?
- 25:38A lawyer, an accountant, a publicist.
- 25:41We need a person who understands hospitals and we need a doctor or three and we need a graphic designer and we've gotta do this, we've gotta do that.
- 25:50And I just told the story.
- 25:53I said, maybe we could do it half dozen times a year.
- 25:56What do you think?
- 25:57Everybody said yes.
- 25:58The lawyer said, okay, I'll form it a as an entity.
- 26:02I need to incorporate it and we need to get a 5 0 1 C3, so donors will get a tax deduction.
- 26:08And he said, what do you want to call it?
- 26:10And I hadn't given it any thought, but I knew I would need an accountant and I'd had one date.
- 26:17And then, terrible, I hadn't called her.
- 26:20And I phoned the accounting lady who was very beautiful, by the way.
- 26:25So I was stupid not to have called her.
- 26:28And I said, I, it's me.
- 26:29I'm, I have truly apologized.
- 26:31She said, yeah, I was very disappointed in you.
- 26:34And I said, listen, it's even worse.
- 26:36Because I'm having this charity meeting and I need an accountant, will you please come?
- 26:40And she came.
- 26:41And when the lawyer said, what do you wanna call it?
- 26:43I said, I haven't given it any thought.
- 26:45And it was the accounting lady who said you know that Children's rhyme, Starlight Star, bright first Star I see tonight?
- 26:52I wish I may, I wish I might have this.
- 26:53Wish, I wish tonight.
- 26:55She said, why don't we call it the Starlight Children's Foundation?
- 26:59We all said, yeah.
- 27:01And the graphic designer said, oh, I can see the logo in my head.
- 27:05It's a child reaching up for a star.
- 27:08And we all said, yeah.
- 27:09So that was the beginning of Starlight, and I won't tell you any of the middle bit.
- 27:14I.
- 27:15We have raised and spent on seriously ill kids and their moms and dads and their siblings in Australia, Canada, across the United States and in the uk.
- 27:27In all those years since, well over a billion dollars.
- 27:31Wow.
- 27:31But so that was my second date with this very pretty young lady.
- 27:36And then we have more dates.
- 27:38Then it was the Christmas party, which we threw at County USC Medical Center in the children's ward, and we brought in a live band.
- 27:47I.
- 27:47The kids were there all dancing in their hospital smocks and all the rest of it.
- 27:53But some of the kids were so ill that they had been wheeled in into the auditorium in their hospital beds, and one little girl was dancing in her bed and SeaWorld the amusement park had donated their used adult animal.
- 28:13Sea creature costumes and one of those was a dolphin and there was like a grill in its chest for the adult inside to look out.
- 28:24And I looked at the kid in the bed dancing seriously ill, and I looked into the grill.
- 28:32Where was the face of the accountant who I had been dating?
- 28:37And she was so moved by the little girl that all the mascara had run down her cheeks, and I thought, oh, thunderstruck, I love this woman.
- 28:49I.
- 28:50Anyway, cut to the chase.
- 28:52We've been married decades and we've raised four children together and we have three grandchildren.
- 28:58And that's Sarah.
- 29:00That's my wife.
- 29:02Oh, I love it.
- 29:02I love it.
- 29:03The me the mess.
- 29:04One of the messages of the book is if you wanna find happy, help someone.
- 29:10Go either volunteer or start your own or you could do it full-time.
- 29:15You can do it part-time, you can do it two hours a week.
- 29:18But if you wanna find happy, and for example, if you wanna find someone to be loved by and to love you, what are you gonna do?
- 29:27Seriously?
- 29:27You're gonna flip left and right on some app.
- 29:30It's all eyes.
- 29:31They did the photo with ai.
- 29:33That's not what they really look like and all their self description is all nonsense.
- 29:38It's what their friends told them they should say, and it's a hiding to nowhere.
- 29:44If you want to meet someone to love and be loved by, go volunteer somewhere and look to the left and look to the right.
- 29:51Who are these people who share what you care about?
- 29:55They care about also.
- 29:57Go out with one of them, see what happens.
- 30:00I did.
- 30:01And it's one of the pillars of me finding happy.
- 30:06I love it.
- 30:07I love it.
- 30:08You have so many inspiring stories.
- 30:10Peter, can you tell us one more about the work that you do with the homeless e edar?
- 30:18Yeah.
- 30:19When I realized I mean I had Starlight Star, bright and First Star and they were, really doing very well, power of a big idea maybe, and the work of hundreds or thousands.
- 30:31So I was looking for a another challenge.
- 30:36Because I'm a starter opera.
- 30:38It's what film producers do.
- 30:39Yeah.
- 30:40It's like what my toolkit is you make it happen.
- 30:42Yeah.
- 30:43And you don't just think about it, you actually do it.
- 30:45You call the meeting and you hire the people and do the business plan and work out how do I pitch this thing that doesn't exist yet so that people will want to help.
- 30:55So I came out of a business breakfast in a restaurant in Beverly Hills called Nate Nas.
- 31:02And a tall, smelly man, poorly dressed, came into my personal, invaded my personal space and shoved his hand palm up into my chest.
- 31:18And I was, flummoxed and I reached in my pocket and I got, I don't know, a dollar or$5 or something, and I put it in his hand and I.
- 31:26Hightailed it off to my car and I sat there thinking, this is ridiculous.
- 31:32He has nothing.
- 31:34I have everything and I'm intimidated by him.
- 31:38What's wrong with this picture?
- 31:40So I decided to lean into it and on weekends on my bicycle, I went and found homeless people and I asked them two basic questions.
- 31:52How do you get money?
- 31:53Where do you sleep?
- 31:55And an old lady, when I said, where do you sleep?
- 31:58She said come with me.
- 31:59And she pulled me by the sleeve and she took me onto the wasteland that's next to the interstate freeway.
- 32:06Freeway and Santa Monica Boulevard.
- 32:09And behind a bush was a huge cardboard box.
- 32:14It had been raining and it didn't smell good and it had a bit of blue plastic over the top and she said, this is where I sleep in there and on the side of the box.
- 32:25And I guess this was the kick in the chest for me to my emotions, my sense of injustice on the side of the box in foot high letters, it said Sub-Zero.
- 32:39And I thought, I'll be damned.
- 32:41I got the refrigerator.
- 32:44She's living in the box, the cardboard box.
- 32:47So my first thought was I'll build a building.
- 32:50I got an architect, a space planner, and a budgeter.
- 32:54Turns out to get a piece of cheap land and put up a hundred bed building is about$5 million.
- 33:05If you divide 5 million by a hundred, you've got$50,000 for each bed that you generate.
- 33:10And that doesn't pay to run it.
- 33:12That just pays to build the thing and build the bed.
- 33:15Build it.
- 33:15Wow.
- 33:15Yeah.
- 33:16I thought, okay, how many unhoused people are there in la?
- 33:21So they, we know it's in the census.
- 33:24It was a hundred thousand people back then who were unhoused.
- 33:28Wow.
- 33:28So I thought, okay, let's do the math.
- 33:30A hundred thousand times$50,000.
- 33:33That's$5 billion with a BI thought, I have no idea how to put a dent in that.
- 33:40I dunno how you,$5 billion.
- 33:42It's ridiculous.
- 33:43And they'll, the taxpayers will never, I.
- 33:46Go for that, right?
- 33:47Stump, go for that.
- 33:48Stump that up.
- 33:49So therefore, neither will the politicians.
- 33:52So I thought but for God's sake, we gotta be able to do better than a cardboard box.
- 33:56Yeah.
- 33:57So in my head, I.
- 34:00I had this idea for a thing that didn't have a name.
- 34:03In the daytime, you push it around, you do your recycling, you put your panty or over the top with the cans in, you put your clothes inside it, and it's like like a big shopping cart.
- 34:15But at night, the difference is because of the design you put on the brakes, you let the front down, you let the back down, and now you have a cot raised off the ground so you don't die of pneumonia.
- 34:28And it's got two doors and two windows and I couldn't design it'cause I honestly, I have the spatial design ability of a tadpole.
- 34:37Yeah.
- 34:38But I found the Pasadena Art Center College of Design, where they teach their undergrad and grad students how to design, retail projects and automobiles and stuff.
- 34:51Three dimensional stuff.
- 34:53I went off and met with Dean Korshe and I said, if I put up a prize, could we have a competition?
- 35:01And he said, fantastic.
- 35:02Let's do it.
- 35:03What do you want to call it?
- 35:05And I said, I don't know.
- 35:07And he said everyone deserves a roof.
- 35:09And I said, that's it.
- 35:10The acronym, ED r.org, EDA r.org.
- 35:17And we gave the prize to the two winners, Jason Zza and Eric Lindeman.
- 35:23Eric is still on the board of Ed A and we have hundreds of these things around.
- 35:28Primarily in the Sunbelt, from LA to Florida.
- 35:33It really, we have hundreds of these things with people sleeping in them.
- 35:37They get very my favorite lady is Brenda and she uses one on skid row and it, you could eat off it.
- 35:46It is so immaculate.
- 35:47And she has a welcome mat in front of the Proud she's.
- 35:51She's very proud of it and it's great also for ex-military people.
- 35:55We're very cruel.
- 35:56We don't do right by people who would, we don't.
- 35:59Who have served the country with, bravery and diligence.
- 36:03And then so many of them end up homeless.
- 36:05But it's great for ex-military people'cause they know how to make a bed and they know how to keep it spic and span and they're very proud of it.
- 36:13And they're 800 bucks.
- 36:14And every time we raise 800 bucks on e a.org, we order another one from the factory.
- 36:20And we're up to hundreds and hundreds now.
- 36:23And that my dear, is e a.org.
- 36:26And now a quick word.
- 36:28If you are a business owner, especially a coach, speaker, author, and you are not making short form video content about who you are.
- 36:37What you offer and what makes you uniquely qualified, this is your sign.
- 36:42The internet is not going away.
- 36:44Social media is not going away, and video is not going away.
- 36:47And I know a lot of people have a lot of opinions and ideas and theories about what it's like to be on video.
- 36:54Video, what it's like to be confident on camera.
- 36:57And you don't have to be perfect.
- 36:59You don't have to have perfect teeth or perfect hair.
- 37:02In fact, the more relatable and human you can be, the more people are likely to lean in and engage with you.
- 37:09Short form content is still the best way to get in front of new people who don't know about you yet, so that they can get to know, like, and trust you, and lean in and sign up for your email things and your free gifts.
- 37:24And your channels so that they begin to trust you and follow you, and then come play with you in whatever you're offering.
- 37:32So if the idea of doing video scares you, or you know it's time, reach out.
- 37:38I'd love to have a quick call.
- 37:40There's no pressure.
- 37:42I work with all kinds of people.
- 37:44I do one days, I have a group program, I do one-on-one.
- 37:48There's a lot of flexibility.
- 37:49My mission is to help heal the world with love and laughter.
- 37:52One joke.
- 37:53One video, one story, one interview at a time, and I can't do it alone.
- 37:58So let's connect and now back to the show.
- 38:06I love it.
- 38:07Peter you've done so much.
- 38:09You've started seven charities and the first star, the For Fosters Kids, you've raised over a billion dollars.
- 38:20Over a billion in Starlight, which is one for seriously ill kids.
- 38:24Okay.
- 38:24And we, I mean we've raised millions and millions of dollars for First Star and EDA and the rest of them, it's the work of thousands of people.
- 38:32Producers don't make films on their own.
- 38:35We put a crew of 150 people together and that's who makes the film.
- 38:39You know how to surround yourself with smart people, right?
- 38:41I.
- 38:42That's what you have to do and you are putting a team together and you have pattern recognition.
- 38:48Film to film.
- 38:49Every script is different, but how you do it.
- 38:52You think, oh yeah I've met this challenge before.
- 38:55This is what I did last time.
- 38:57That didn't work.
- 38:58But what I'll do this time is this.
- 39:00So you get better and better at it.
- 39:01You get up to 27 films and you worked it out how to do it.
- 39:05Yeah.
- 39:06But what I've done is take that toolkit sideways, so the book.
- 39:12Is like a self-help guide for teenagers, young adults, early twenties, I would say Gen Z and the lower millennials.
- 39:22And it's called Finding Happy.
- 39:24It's online, it's in bookstores.
- 39:27Amazon, Barnes and Noble.
- 39:30I also wanna say Peter, like I'm in my fifties and I loved this book and I'm going to buy another copy for my.
- 39:37For my niece, and I found it so inspiring.
- 39:42I was listening to it and I was choking up the whole, it took me a few days to listen to all of it.
- 39:47So if you're looking for a summer read, if you need some inspiration, get several copies.
- 39:53It's one of the most inspiring.
- 39:56Motivating books I've ever read, and I'm so honored to have been able to interview you today.
- 40:03And I apologize for the technical challenges, but we got through it, we got we got through it, we did the stuff.
- 40:10It's called Finding Happy.
- 40:12The website is, samuelson La, S-A-M-U-E-L-S-O-N la that's like my site.
- 40:21And right there you can see all the retailers and so forth.
- 40:25It's a audio book.
- 40:27It's an ebook on Kindle and whatnot.
- 40:30And it is a paperback and I would love to get reviews.
- 40:36No.
- 40:37If you hate it God bless and don't review it.
- 40:40But if you, I don't see how anybody could hate it.
- 40:42Yes.
- 40:42We all need to buy it and rate and review and help push it out.
- 40:46Yeah, because everybody needs this book it's, it books in bulk, which means orders of more than 25 copies and you get them kind of half price kind of idea.
- 40:56We are number one for the month of June.
- 40:59So I'm hoping that what that means is that maybe high schools and colleges ordered it, in bulk.
- 41:05Yeah.
- 41:05Or some teacher for, as a course aid or something.
- 41:08I think also churches, any kind of youth organization any kind of spiritual group would love this book.
- 41:15Book clubs.
- 41:16Yeah.
- 41:17Part of my life is speaking in mosques and churches and synagogues.
- 41:23And if only everyone knew that what we have in common is much more than what divides us.
- 41:29Oh boy, would the world be a better place?
- 41:31Ah amen.
- 41:33Yes.
- 41:34Amen.
- 41:34Thank Peter.
- 41:35I'm so grateful, Elaine.
- 41:37And, send me all your links and we will cross link this whole new Wonderful.
- 41:43Yes.
- 41:43Where I have a young person helping me on all the social media stuff.
- 41:48And we will push it on.
- 41:49Yes.
- 41:51X and absolutely.
- 41:53Thank you so much, Peter.
- 41:54Thank you for being this amazing guest and for your inspiration and for all the people you've helped and the power of example.
- 42:01You are.
- 42:03Whew.
- 42:03Thank you.
- 42:04Okay, thanks everybody.