Latest / Wedding Pros who are ready to grow - with Becca Pountney / Do couples still book via Hitched? With Chloe Lansdowne

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Do couples still book via Hitched? With Chloe Lansdowne · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Imagery
• 0:00
  is
• 0:00
  so
• 0:01
  key
• 0:01
  and
• 0:02
  that
• 0:02
  is
• 0:02
  why
• 0:02
  people
• 0:02
  then
• 0:03
  do
• 0:03
  go
• 0:03
  to
• 0:03
  social
• 0:03
  media
• 0:04
  to
• 0:04
  try
• 0:04
  and
• 0:04
  find
• 0:05
  images
• 0:05
  of
• 0:05
  your
• 0:06
  venue
• 0:06
  if
• 0:06
  it's
• 0:06
  not
• 0:07
  strong
• 0:07
  enough
• 0:07
  on
• 0:07
  your
• 0:07
  listing.
• 0:08
  So
• 0:08
  I
• 0:09
  think
• 0:09
  for
• 0:09
  me,
• 0:09
  having
• 0:10
  that
• 0:10
  listing
• 0:10
  have
• 0:11
  as
• 0:11
  much
• 0:11
  information,
• 0:12
  like
• 0:12
  I
• 0:12
  said
• 0:12
  with
• 0:12
  the
• 0:12
  FAQs,
• 0:13
  that
• 0:14
  is
• 0:14
  something
• 0:14
  I
• 0:14
  have
• 0:15
  personally
• 0:15
  found
• 0:16
  so
• 0:16
  useful
• 0:17
  because
• 0:18
  there
• 0:18
  are
• 0:18
  so
• 0:18
  much
• 0:19
  so
• 0:19
  overwhelming
• 0:19
  planning
• 0:20
  a
• 0:20
  wedding,
• 0:20
  there
• 0:20
  is
• 0:21
  so
• 0:21
  many
• 0:22
  different
• 0:22
  moving
• 0:22
  parts
• 0:23
  I
• 0:23
  didn't
• 0:23
  think
• 0:24
  about
• 0:24
  before.
• 0:24
  So
• 0:25
  having
• 0:25
  all
• 0:26
  of
• 0:26
  the
• 0:26
  services
• 0:26
  that
• 0:26
  you
• 0:26
  can
• 0:27
  offer,
• 0:27
  all
• 0:27
  of
• 0:27
  the
• 0:27
  information,
• 0:28
  and
• 0:28
  that
• 0:28
  will
• 0:29
  ensure
• 0:29
  that
• 0:29
  the
• 0:29
  leads
• 0:29
  that
• 0:30
  you
• 0:30
  do
• 0:30
  get
• 0:30
  are
• 0:31
  of
• 0:31
  a
• 0:31
  higher
• 0:31
  quality
• 0:32
  because
• 0:32
  they're
• 0:32
  coming
• 0:32
  through
• 0:33
  after
• 0:33
  reading
• 0:34
  all
• 0:34
  of
• 0:34
  the
• 0:34
  information,
• 0:35
  seeing
• 0:35
  all
• 0:36
  of
• 0:36
  your
• 0:36
  beautiful
• 0:37
  images,
• 0:37
  and
• 0:38
  then
• 0:38
  that's
• 0:38
  when
• 0:38
  they're
• 0:38
  making
• 0:39
  a
• 0:39
  decision.
• 1:34
  I'm
• 1:34
  Becca
• 1:35
  Pountney,
• 1:35
  wedding
• 1:36
  business
• 1:36
  marketing
• 1:36
  expert,
• 1:37
  strategist,
• 1:38
  speaker
• 1:38
  and
• 1:39
  author.
• 1:39
  Over
• 1:40
  the
• 1:40
  last
• 1:40
  decade,
• 1:41
  I've
• 1:41
  combined
• 1:41
  my
• 1:41
  love
• 1:42
  of
• 1:42
  marketing
• 1:42
  with
• 1:42
  my
• 1:42
  knowledge
• 1:43
  of
• 1:43
  the
• 1:43
  wedding
• 1:43
  industry
• 1:44
  to
• 1:44
  help
• 1:44
  thousands
• 1:45
  of
• 1:45
  wedding
• 1:45
  pros
• 1:45
  and
• 1:45
  venues
• 1:46
  just
• 1:46
  like
• 1:46
  you
• 1:47
  learn
• 1:47
  new
• 1:47
  skills,
• 1:48
  strategize,
• 1:49
  get
• 1:49
  re
• 1:49
  energized
• 1:50
  and
• 1:50
  grow
• 1:50
  their
• 1:51
  businesses.
• 1:51
  Because
• 1:52
  after
• 1:52
  all,
• 1:53
  that's
• 1:53
  how
• 1:53
  you
• 1:53
  stay
• 1:53
  top
• 1:54
  of
• 1:54
  your
• 1:54
  game.
• 1:55
  Whether
• 1:55
  you're
• 1:55
  brand
• 1:55
  new
• 1:56
  into
• 1:56
  this
• 1:56
  industry
• 1:56
  or
• 1:57
  been
• 1:57
  here
• 1:57
  forever,
• 1:58
  I
• 1:58
  want
• 1:58
  to
• 1:58
  help
• 1:59
  help.
• 1:59
  So
• 1:59
  grab
• 1:59
  a
• 2:00
  cup
• 2:00
  of
• 2:00
  tea
• 2:00
  or
• 2:00
  a
• 2:01
  cocktail,
• 2:01
  sit
• 2:02
  back
• 2:02
  and
• 2:02
  enjoy
• 2:02
  a
• 2:02
  brand
• 2:03
  new
• 2:03
  episode
• 2:03
  of
• 2:03
  my
• 2:04
  award
• 2:04
  winning
• 2:04
  podcast,
• 2:05
  Wedding
• 2:05
  Pros
• 2:05
  who
• 2:06
  Are
• 2:06
  Ready
• 2:06
  to
• 2:06
  Grow.
• 2:07
  Let's
• 2:07
  get
• 2:07
  going
• 2:08
  with
• 2:08
  today's
• 2:08
  episode.
• 2:13
  Today
• 2:13
  I'm
• 2:14
  chatting
• 2:14
  with
• 2:14
  Chloe
• 2:14
  Lansdowne,
• 2:15
  the
• 2:15
  head
• 2:15
  of
• 2:15
  marketing
• 2:16
  at
• 2:16
  Hitched,
• 2:16
  which
• 2:17
  is
• 2:17
  part
• 2:17
  of
• 2:17
  the
• 2:17
  Knot
• 2:17
  Worldwide.
• 2:18
  Hitched
• 2:19
  has
• 2:19
  been
• 2:19
  helping
• 2:19
  couples
• 2:20
  plan
• 2:20
  their
• 2:20
  weddings
• 2:20
  for
• 2:21
  more
• 2:21
  than
• 2:21
  two
• 2:21
  decades
• 2:22
  and
• 2:22
  is
• 2:22
  very
• 2:22
  well
• 2:22
  known
• 2:23
  in
• 2:23
  our
• 2:23
  market.
• 2:24
  With
• 2:24
  lots
• 2:24
  of
• 2:25
  questions
• 2:25
  about
• 2:25
  directories
• 2:26
  right
• 2:26
  now
• 2:26
  and
• 2:26
  their
• 2:27
  place
• 2:27
  in
• 2:27
  the
• 2:27
  industry
• 2:27
  for
• 2:28
  2026.
• 2:29
  I
• 2:29
  cannot
• 2:30
  wait
• 2:30
  to
• 2:30
  ch
• 2:30
  more
• 2:31
  with
• 2:31
  Chloe
• 2:31
  and
• 2:31
  find
• 2:31
  out
• 2:32
  what's
• 2:32
  going
• 2:32
  on
• 2:32
  at
• 2:32
  Hitched.
• 2:33
  Chloe,
• 2:33
  welcome
• 2:34
  to
• 2:34
  the
• 2:34
  podcast.
• 2:35
  Hello.
• 2:36
  Hello.
• 2:36
  Thank
• 2:37
  you
• 2:37
  for
• 2:37
  having
• 2:37
  me.
• 2:38
  Thank
• 2:38
  you
• 2:38
  for
• 2:39
  being
• 2:39
  here.
• 2:39
  It's
• 2:39
  always
• 2:40
  good
• 2:40
  to
• 2:40
  have
• 2:40
  people
• 2:41
  represented
• 2:41
  from
• 2:42
  different
• 2:42
  areas
• 2:42
  of
• 2:42
  the
• 2:43
  industry.
• 2:43
  I've
• 2:43
  had
• 2:43
  guests
• 2:44
  from
• 2:44
  Bride
• 2:44
  Book,
• 2:44
  I've
• 2:45
  had
• 2:45
  guests
• 2:45
  from
• 2:45
  Guys
• 2:45
  for
• 2:46
  Brides.
• 2:46
  So
• 2:46
  it's
• 2:47
  good
• 2:47
  to
• 2:47
  finally
• 2:47
  have
• 2:48
  a
• 2:48
  guest
• 2:48
  from
• 2:48
  Hitched.
• 2:49
  And
• 2:49
  we're
• 2:49
  going
• 2:49
  to
• 2:49
  talk
• 2:49
  a
• 2:49
  little
• 2:50
  bit
• 2:50
  more
• 2:50
  about
• 2:51
  that
• 2:51
  in
• 2:51
  a
• 2:51
  moment.
• 2:52
  But
• 2:52
  before
• 2:52
  that,
• 2:53
  on
• 2:53
  my
• 2:53
  podcast,
• 2:54
  I
• 2:54
  always
• 2:54
  like
• 2:54
  to
• 2:54
  get
• 2:54
  to
• 2:54
  know
• 2:55
  the
• 2:55
  person
• 2:55
  I'm
• 2:55
  chatting
• 2:56
  to
• 2:56
  so
• 2:57
  that
• 2:57
  my
• 2:57
  listeners
• 2:57
  know
• 2:57
  why
• 2:58
  they
• 2:58
  should
• 2:58
  listen
• 2:58
  to
• 2:58
  them.
• 2:59
  So
• 2:59
  take
• 3:00
  me
• 3:00
  back.
• 3:00
  How
• 3:01
  long
• 3:01
  have
• 3:01
  you
• 3:01
  been
• 3:01
  at
• 3:01
  Hitched
• 3:02
  and
• 3:02
  what
• 3:02
  did
• 3:02
  you
• 3:03
  do
• 3:03
  before
• 3:03
  that?
• 3:03
  How
• 3:04
  did
• 3:04
  you
• 3:04
  end
• 3:04
  up
• 3:04
  in
• 3:04
  this
• 3:04
  wide
• 3:05
  world
• 3:06
  of
• 3:06
  weddings?
• 3:07
  Oh,
• 3:08
  so
• 3:08
  yes
• 3:08
  I
• 3:08
  started
• 3:09
  at
• 3:09
  hitch
• 3:09
  in
• 3:10
  2020,
• 3:11
  which
• 3:12
  was
• 3:12
  a
• 3:12
  very
• 3:12
  weird
• 3:13
  time
• 3:13
  to
• 3:13
  join
• 3:14
  a
• 3:14
  wedding
• 3:15
  industry
• 3:15
  as
• 3:16
  well,
• 3:16
  given
• 3:16
  the
• 3:17
  lockdown
• 3:17
  and
• 3:18
  the
• 3:18
  COVID
• 3:18
  restrictions.
• 3:19
  But
• 3:19
  before
• 3:20
  that
• 3:20
  I've
• 3:20
  always
• 3:20
  been
• 3:20
  in
• 3:21
  marketing.
• 3:21
  I
• 3:22
  lived
• 3:22
  in
• 3:22
  Australia
• 3:23
  for
• 3:23
  two
• 3:23
  years,
• 3:24
  which
• 3:25
  was
• 3:25
  very,
• 3:25
  very
• 3:26
  fun.
• 3:27
  And
• 3:27
  I
• 3:27
  don't
• 3:28
  know
• 3:28
  if
• 3:28
  you've
• 3:28
  ever
• 3:28
  been
• 3:28
  to
• 3:28
  Australia,
• 3:29
  but
• 3:29
  it's
• 3:30
  definitely
• 3:30
  one
• 3:30
  place
• 3:30
  that
• 3:31
  you
• 3:31
  should
• 3:31
  visit.
• 3:32
  Always
• 3:32
  doing
• 3:33
  marketing.
• 3:33
  I've
• 3:33
  done
• 3:34
  marketing
• 3:34
  as
• 3:34
  my
• 3:34
  degree
• 3:35
  at
• 3:35
  business
• 3:35
  in
• 3:35
  uni.
• 3:37
  Continued
• 3:38
  that
• 3:38
  through
• 3:38
  into
• 3:38
  my
• 3:38
  next
• 3:39
  jobs.
• 3:39
  And
• 3:39
  then
• 3:39
  when
• 3:40
  I
• 3:40
  landed
• 3:40
  back
• 3:41
  from
• 3:41
  Australia
• 3:42
  searching
• 3:42
  for
• 3:42
  a
• 3:42
  job,
• 3:43
  I
• 3:43
  ended
• 3:43
  up
• 3:44
  at
• 3:44
  Hitch,
• 3:45
  which
• 3:45
  I
• 3:45
  never
• 3:46
  thought
• 3:46
  I
• 3:46
  would
• 3:46
  necessarily
• 3:47
  go
• 3:47
  into
• 3:48
  weddings.
• 3:48
  It
• 3:49
  wasn't
• 3:49
  something
• 3:49
  that
• 3:49
  I
• 3:49
  was
• 3:50
  passionate
• 3:50
  about
• 3:50
  before.
• 3:52
  I'm
• 3:52
  recently.
• 3:53
  Well,
• 3:53
  not
• 3:53
  recently.
• 3:53
  I
• 3:54
  say
• 3:54
  recently.
• 3:54
  2024,
• 3:55
  I
• 3:56
  got
• 3:56
  engaged,
• 3:57
  so
• 3:57
  I'm
• 3:57
  planning
• 3:57
  a
• 3:57
  wedding
• 3:58
  myself.
• 3:58
  So
• 3:59
  at
• 3:59
  the
• 3:59
  moment
• 4:00
  working
• 4:00
  here
• 4:00
  feels
• 4:01
  even
• 4:01
  more
• 4:01
  exciting
• 4:02
  than
• 4:02
  it
• 4:02
  ever
• 4:02
  has
• 4:02
  because
• 4:03
  I'm
• 4:03
  constantly
• 4:04
  like
• 4:04
  seeing,
• 4:05
  how
• 4:05
  can
• 4:05
  I
• 4:05
  relate
• 4:05
  that
• 4:06
  back
• 4:06
  to
• 4:06
  my
• 4:06
  own
• 4:06
  wedding?
• 4:08
  But
• 4:08
  yes,
• 4:08
  marketing
• 4:09
  has
• 4:09
  always
• 4:09
  been
• 4:10
  a
• 4:10
  passion
• 4:10
  of
• 4:10
  mine
• 4:11
  and
• 4:11
  I
• 4:11
  just
• 4:12
  love
• 4:12
  the.
• 4:12
  I'm
• 4:13
  very
• 4:13
  analytical,
• 4:14
  but
• 4:14
  I'm
• 4:14
  also
• 4:15
  very
• 4:15
  creative.
• 4:15
  And
• 4:16
  I
• 4:16
  think
• 4:16
  marketing,
• 4:16
  you
• 4:16
  can
• 4:17
  really
• 4:17
  combine
• 4:17
  the
• 4:18
  two
• 4:18
  where
• 4:18
  you
• 4:18
  can
• 4:19
  get
• 4:19
  really
• 4:19
  creative
• 4:19
  with
• 4:20
  campaigns
• 4:20
  and
• 4:21
  content
• 4:21
  and
• 4:22
  social
• 4:22
  media,
• 4:23
  but
• 4:23
  at
• 4:23
  the
• 4:23
  same
• 4:23
  time
• 4:23
  there
• 4:24
  is
• 4:24
  a
• 4:24
  business
• 4:24
  to
• 4:24
  run
• 4:25
  and
• 4:25
  there's
• 4:25
  the
• 4:25
  numbers
• 4:26
  and
• 4:26
  the
• 4:26
  strategy
• 4:27
  side
• 4:27
  of
• 4:27
  it.
• 4:27
  So
• 4:28
  that's
• 4:28
  how
• 4:28
  I've
• 4:28
  sort
• 4:28
  of
• 4:29
  fell
• 4:29
  into
• 4:29
  weddings.
• 4:30
  And
• 4:30
  I
• 4:31
  think
• 4:31
  it's
• 4:31
  a
• 4:31
  very
• 4:31
  exciting
• 4:32
  time
• 4:32
  for
• 4:32
  weddings.
• 4:33
  Yeah,
• 4:33
  it
• 4:33
  absolutely
• 4:34
  is.
• 4:34
  And
• 4:34
  particularly
• 4:35
  for
• 4:35
  you
• 4:35
  because
• 4:35
  I
• 4:36
  did
• 4:36
  not
• 4:36
  realize
• 4:36
  that
• 4:37
  you
• 4:37
  were
• 4:37
  also
• 4:37
  planning
• 4:38
  your
• 4:38
  wedding.
• 4:38
  So
• 4:38
  that
• 4:38
  is
• 4:39
  definitely
• 4:39
  going
• 4:40
  to
• 4:40
  be
• 4:40
  something
• 4:40
  we
• 4:40
  need
• 4:40
  to
• 4:41
  talk
• 4:41
  about
• 4:41
  because
• 4:41
  I
• 4:41
  think
• 4:41
  it's
• 4:42
  fascinating
• 4:43
  you
• 4:43
  can
• 4:43
  see
• 4:43
  this
• 4:43
  industry
• 4:44
  from
• 4:44
  one
• 4:44
  perspective,
• 4:45
  but
• 4:45
  once
• 4:45
  you
• 4:45
  get
• 4:45
  engaged,
• 4:46
  you
• 4:46
  suddenly
• 4:47
  see
• 4:47
  it
• 4:47
  from
• 4:47
  a
• 4:47
  totally
• 4:47
  different
• 4:48
  perspective.
• 4:49
  And
• 4:49
  actually
• 4:50
  I
• 4:50
  think
• 4:50
  that
• 4:50
  helps
• 4:51
  you
• 4:51
  in
• 4:51
  the
• 4:51
  business
• 4:52
  and
• 4:52
  the
• 4:52
  marketing
• 4:52
  because
• 4:52
  you
• 4:53
  suddenly
• 4:53
  realize,
• 4:53
  oh,
• 4:53
  this
• 4:53
  thing
• 4:53
  that
• 4:54
  I'm
• 4:54
  teaching
• 4:54
  actually,
• 4:55
  is
• 4:55
  that
• 4:55
  how
• 4:55
  I
• 4:55
  act
• 4:55
  now
• 4:56
  I'm
• 4:56
  actually
• 4:56
  engaged.
• 4:57
  So
• 4:58
  tell
• 4:58
  us
• 4:58
  a
• 4:59
  little
• 4:59
  bit
• 4:59
  about
• 4:59
  the
• 5:00
  wedding
• 5:00
  you've
• 5:00
  got
• 5:00
  planned.
• 5:01
  Are
• 5:01
  you
• 5:02
  having
• 5:02
  it
• 5:02
  in
• 5:02
  the
• 5:02
  uk?
• 5:02
  Are
• 5:03
  you
• 5:03
  having
• 5:03
  it
• 5:03
  abroad?
• 5:03
  What
• 5:04
  kind
• 5:04
  of
• 5:04
  venue?
• 5:04
  What's
• 5:05
  going
• 5:05
  on?
• 5:05
  Yeah,
• 5:06
  so
• 5:06
  I'm
• 5:07
  having
• 5:07
  it
• 5:07
  in
• 5:07
  London
• 5:09
  and
• 5:09
  I'm
• 5:09
  from
• 5:09
  London,
• 5:10
  so
• 5:11
  in
• 5:11
  my
• 5:11
  same
• 5:11
  place
• 5:12
  of
• 5:12
  like
• 5:12
  where
• 5:12
  I've
• 5:13
  grown
• 5:13
  up,
• 5:13
  but
• 5:13
  more
• 5:14
  in
• 5:14
  the
• 5:14
  city.
• 5:15
  I.
• 5:15
  We
• 5:16
  really
• 5:16
  wanted
• 5:16
  to
• 5:16
  do
• 5:16
  an
• 5:17
  abroad
• 5:17
  wedding
• 5:17
  at
• 5:17
  first,
• 5:18
  but
• 5:18
  when
• 5:18
  we
• 5:18
  started
• 5:19
  then
• 5:19
  doing
• 5:19
  the
• 5:19
  planning,
• 5:20
  we
• 5:20
  realized
• 5:20
  a
• 5:21
  home
• 5:21
  in
• 5:21
  our
• 5:21
  home
• 5:22
  country
• 5:22
  is
• 5:22
  definitely
• 5:23
  more
• 5:23
  suitable
• 5:24
  for
• 5:24
  us,
• 5:24
  for
• 5:24
  family,
• 5:25
  for
• 5:25
  friends.
• 5:26
  But
• 5:26
  no,
• 5:26
  I'm
• 5:27
  really
• 5:27
  excited.
• 5:27
  I
• 5:28
  love
• 5:28
  the
• 5:28
  like
• 5:29
  old
• 5:29
  money
• 5:30
  aesthetic
• 5:31
  with
• 5:31
  the
• 5:31
  Like,
• 5:32
  I
• 5:32
  can
• 5:32
  really
• 5:32
  picture,
• 5:33
  like
• 5:33
  black
• 5:33
  tuxes
• 5:34
  with
• 5:34
  the
• 5:34
  men
• 5:34
  all
• 5:34
  like
• 5:35
  smart,
• 5:36
  nice
• 5:36
  red
• 5:37
  buses
• 5:37
  going
• 5:37
  by.
• 5:38
  That's
• 5:38
  like
• 5:38
  my
• 5:38
  vision
• 5:39
  that
• 5:39
  I've
• 5:39
  got
• 5:39
  in
• 5:39
  mind
• 5:40
  of
• 5:40
  having
• 5:40
  like
• 5:40
  a
• 5:40
  really
• 5:41
  glam
• 5:42
  chic
• 5:42
  wedding
• 5:43
  in
• 5:43
  London.
• 5:43
  So
• 5:44
  that's
• 5:44
  the
• 5:44
  plan
• 5:44
  and
• 5:45
  it's
• 5:45
  next
• 5:45
  year.
• 5:46
  Sounds
• 5:46
  incredible.
• 5:47
  Just
• 5:48
  while
• 5:48
  we're
• 5:48
  talking
• 5:49
  about
• 5:49
  being
• 5:50
  a
• 5:50
  bride
• 5:51
  yourself,
• 5:51
  before
• 5:51
  we
• 5:52
  get
• 5:52
  onto
• 5:52
  our
• 5:52
  other
• 5:52
  topics
• 5:53
  of
• 5:53
  conversation,
• 5:53
  then,
• 5:54
  have
• 5:54
  you
• 5:55
  noticed
• 5:55
  being
• 5:55
  on
• 5:55
  the
• 5:56
  other
• 5:56
  side
• 5:56
  of
• 5:56
  it,
• 5:56
  being
• 5:56
  the
• 5:57
  bride,
• 5:57
  are
• 5:57
  there
• 5:57
  things
• 5:58
  that
• 5:58
  you
• 5:58
  found
• 5:59
  frustrating?
• 6:00
  Are
• 6:00
  there
• 6:00
  things
• 6:00
  that
• 6:00
  you
• 6:01
  think,
• 6:01
  why
• 6:01
  are
• 6:01
  wedding
• 6:01
  businesses
• 6:02
  doing
• 6:02
  this?
• 6:02
  Like,
• 6:03
  have
• 6:03
  you
• 6:03
  noticed
• 6:04
  a
• 6:04
  difference
• 6:04
  being
• 6:05
  on
• 6:05
  that
• 6:05
  side
• 6:05
  of
• 6:05
  things?
• 6:06
  I
• 6:06
  think
• 6:06
  I'm
• 6:08
  still
• 6:08
  in
• 6:08
  some
• 6:08
  of
• 6:08
  my
• 6:08
  vendor
• 6:09
  search
• 6:09
  at
• 6:09
  the
• 6:09
  moment.
• 6:10
  And
• 6:10
  I
• 6:10
  think
• 6:10
  something
• 6:11
  I
• 6:11
  thought
• 6:12
  before,
• 6:13
  where
• 6:13
  we're
• 6:14
  trying
• 6:14
  to
• 6:14
  make
• 6:14
  sure
• 6:14
  our
• 6:15
  vendors
• 6:15
  can
• 6:15
  get
• 6:16
  leads
• 6:16
  and
• 6:16
  couples
• 6:17
  can
• 6:17
  react
• 6:17
  and
• 6:18
  communicate
• 6:18
  with
• 6:18
  them,
• 6:19
  you
• 6:19
  really
• 6:20
  do
• 6:20
  need
• 6:20
  to
• 6:20
  build
• 6:21
  a
• 6:21
  bit
• 6:21
  of
• 6:21
  a
• 6:21
  relationship
• 6:22
  with
• 6:22
  a
• 6:23
  vendor
• 6:23
  before
• 6:23
  you
• 6:24
  do
• 6:24
  book.
• 6:24
  And
• 6:24
  I
• 6:25
  think
• 6:25
  before
• 6:26
  on
• 6:26
  the
• 6:26
  marketing
• 6:26
  side,
• 6:27
  I
• 6:27
  was
• 6:27
  very
• 6:27
  much
• 6:27
  more
• 6:28
  thinking
• 6:28
  you
• 6:28
  would
• 6:28
  submit
• 6:29
  a
• 6:29
  lead
• 6:29
  and
• 6:29
  then
• 6:29
  probably
• 6:30
  book
• 6:30
  and,
• 6:30
  you
• 6:30
  know,
• 6:31
  things
• 6:31
  that
• 6:31
  move
• 6:31
  a
• 6:31
  bit
• 6:32
  quicker.
• 6:32
  But
• 6:33
  being
• 6:33
  on
• 6:33
  the
• 6:33
  other
• 6:34
  side,
• 6:34
  I
• 6:34
  think
• 6:34
  you
• 6:34
  do
• 6:35
  really
• 6:35
  need
• 6:35
  to
• 6:35
  build
• 6:36
  that
• 6:36
  connection
• 6:36
  with
• 6:36
  a
• 6:36
  vendor
• 6:37
  because
• 6:37
  it
• 6:38
  is
• 6:38
  such
• 6:39
  I'm
• 6:39
  someone
• 6:39
  as
• 6:40
  well
• 6:40
  who
• 6:40
  I
• 6:40
  get
• 6:41
  nervous
• 6:41
  making
• 6:41
  a
• 6:41
  final
• 6:42
  decision
• 6:42
  on
• 6:42
  things.
• 6:43
  So
• 6:43
  I
• 6:43
  do
• 6:43
  want
• 6:44
  to
• 6:44
  make
• 6:45
  sure
• 6:45
  I
• 6:45
  feel
• 6:45
  comfortable.
• 6:45
  I've
• 6:46
  asked
• 6:46
  all
• 6:46
  my
• 6:47
  questions,
• 6:47
  I've
• 6:48
  seen
• 6:48
  the
• 6:49
  supplier
• 6:49
  or
• 6:49
  the
• 6:50
  venue
• 6:50
  in
• 6:50
  real
• 6:50
  life,
• 6:51
  and
• 6:51
  I've
• 6:51
  properly
• 6:52
  seen
• 6:52
  what
• 6:52
  other
• 6:52
  couples
• 6:53
  have
• 6:53
  said
• 6:53
  about
• 6:53
  them
• 6:53
  and
• 6:53
  done
• 6:54
  my
• 6:54
  research.
• 6:54
  And
• 6:54
  I
• 6:55
  think
• 6:55
  before
• 6:55
  I
• 6:55
  didn't
• 6:56
  realize
• 6:56
  how
• 6:56
  long
• 6:57
  that
• 6:57
  process
• 6:57
  actually
• 6:58
  would
• 6:58
  be
• 6:58
  before
• 6:58
  you
• 6:59
  make
• 6:59
  a
• 6:59
  decision
• 6:59
  with
• 6:59
  a
• 7:00
  vendor.
• 7:01
  So,
• 7:01
  yes,
• 7:01
  I
• 7:02
  think,
• 7:02
  and
• 7:02
  I'm
• 7:03
  sure
• 7:03
  we'll
• 7:03
  probably
• 7:04
  get
• 7:04
  into
• 7:04
  all
• 7:04
  about
• 7:04
  the
• 7:05
  storytelling
• 7:05
  side,
• 7:06
  but
• 7:06
  vendors,
• 7:07
  really,
• 7:07
  it
• 7:07
  is
• 7:07
  so
• 7:08
  important
• 7:08
  to
• 7:08
  just
• 7:09
  make
• 7:09
  that
• 7:09
  connection
• 7:10
  with
• 7:10
  your
• 7:11
  couples
• 7:11
  before
• 7:12
  booking
• 7:12
  them
• 7:12
  because
• 7:13
  they
• 7:13
  want
• 7:13
  that
• 7:14
  connection.
• 7:14
  It's
• 7:14
  interesting,
• 7:15
  isn't
• 7:15
  it?
• 7:15
  Because
• 7:15
  as
• 7:15
  marketers,
• 7:16
  we
• 7:16
  say
• 7:16
  you
• 7:16
  have
• 7:17
  a
• 7:17
  nurture
• 7:17
  sequence,
• 7:18
  nurture
• 7:18
  your
• 7:18
  clients,
• 7:19
  but
• 7:19
  we
• 7:19
  don't
• 7:19
  actually
• 7:20
  think
• 7:20
  about
• 7:20
  what
• 7:21
  that
• 7:21
  looks
• 7:21
  like
• 7:21
  in
• 7:22
  reality.
• 7:22
  And
• 7:22
  actually
• 7:23
  nurturing
• 7:23
  is
• 7:24
  building
• 7:24
  a
• 7:24
  relationship.
• 7:25
  And
• 7:25
  what
• 7:25
  you
• 7:26
  say
• 7:26
  is
• 7:26
  so
• 7:27
  typical
• 7:27
  of
• 7:27
  what
• 7:27
  I'm
• 7:27
  seeing
• 7:28
  across
• 7:28
  the
• 7:28
  industry
• 7:29
  with
• 7:29
  couples
• 7:30
  that
• 7:30
  are
• 7:30
  getting
• 7:31
  married
• 7:31
  over
• 7:31
  the
• 7:32
  next
• 7:32
  couple
• 7:32
  of
• 7:32
  years
• 7:32
  is
• 7:33
  there's
• 7:33
  that
• 7:33
  real
• 7:33
  fear
• 7:34
  of
• 7:34
  getting
• 7:34
  it
• 7:34
  wrong
• 7:35
  or
• 7:35
  picking
• 7:35
  the
• 7:35
  wrong
• 7:36
  vendor.
• 7:36
  And
• 7:36
  I
• 7:36
  think
• 7:36
  that
• 7:37
  because
• 7:37
  of
• 7:38
  the
• 7:38
  overwhelm,
• 7:38
  because
• 7:38
  of
• 7:39
  the
• 7:39
  choice,
• 7:39
  because
• 7:39
  you
• 7:39
  go
• 7:40
  on
• 7:40
  TikTok
• 7:40
  and
• 7:40
  you
• 7:40
  see
• 7:41
  27
• 7:41
  million
• 7:42
  different
• 7:42
  ideas
• 7:43
  and
• 7:43
  you
• 7:43
  think,
• 7:43
  well,
• 7:44
  if
• 7:44
  I
• 7:44
  choose
• 7:44
  this
• 7:44
  one,
• 7:45
  what
• 7:45
  if
• 7:45
  something
• 7:45
  better
• 7:45
  comes
• 7:46
  up
• 7:46
  and
• 7:47
  then
• 7:47
  that
• 7:47
  ends
• 7:47
  up
• 7:48
  with
• 7:48
  decision
• 7:48
  paralysis
• 7:49
  as
• 7:49
  well,
• 7:49
  100%.
• 7:50
  And
• 7:51
  I
• 7:51
  got
• 7:51
  engaged
• 7:52
  quite
• 7:52
  a
• 7:52
  long
• 7:52
  time.
• 7:53
  From
• 7:53
  getting
• 7:54
  engaged
• 7:54
  to
• 7:54
  actually
• 7:55
  getting
• 7:55
  married,
• 7:55
  we
• 7:55
  have
• 7:56
  quite
• 7:56
  a
• 7:56
  long
• 7:56
  journey.
• 7:56
  We've
• 7:57
  had
• 7:57
  some
• 7:57
  things
• 7:57
  in
• 7:57
  between,
• 7:58
  but
• 7:59
  on
• 7:59
  average
• 8:00
  last
• 8:00
  year
• 8:00
  it
• 8:00
  was
• 8:00
  a
• 8:00
  15
• 8:01
  month
• 8:01
  cycle.
• 8:02
  So
• 8:02
  from
• 8:02
  our
• 8:02
  wedding
• 8:03
  industry
• 8:03
  report,
• 8:03
  we
• 8:03
  found
• 8:04
  couples
• 8:04
  have
• 8:05
  15
• 8:05
  months
• 8:05
  on
• 8:06
  average,
• 8:06
  average.
• 8:06
  But
• 8:07
  a
• 8:07
  lot
• 8:07
  of
• 8:07
  people
• 8:07
  still
• 8:08
  are
• 8:08
  on
• 8:08
  that
• 8:08
  longer
• 8:09
  scale,
• 8:09
  longer
• 8:10
  side
• 8:10
  there
• 8:10
  where
• 8:11
  that's
• 8:11
  a
• 8:11
  long
• 8:12
  time.
• 8:12
  Something
• 8:12
  I
• 8:12
  might
• 8:13
  liked
• 8:13
  in
• 8:13
  2024,
• 8:14
  I
• 8:14
  don't
• 8:15
  know
• 8:15
  if
• 8:15
  I'm
• 8:15
  still
• 8:15
  going
• 8:15
  to
• 8:15
  like
• 8:16
  in
• 8:16
  2027.
• 8:17
  So
• 8:17
  definitely
• 8:18
  I
• 8:18
  think
• 8:18
  it
• 8:18
  is
• 8:19
  about
• 8:19
  that,
• 8:19
  building
• 8:19
  that
• 8:19
  relationship,
• 8:20
  building
• 8:20
  that
• 8:21
  journey
• 8:21
  and
• 8:21
  seeing
• 8:22
  how
• 8:22
  flexible
• 8:23
  vendors
• 8:23
  are
• 8:23
  as
• 8:23
  well.
• 8:24
  I
• 8:24
  think
• 8:24
  for
• 8:25
  me,
• 8:25
  if
• 8:25
  I
• 8:25
  have
• 8:26
  found
• 8:26
  a
• 8:26
  photographer
• 8:27
  back
• 8:27
  in
• 8:27
  24,
• 8:27
  but
• 8:28
  then
• 8:28
  my
• 8:28
  style
• 8:28
  may
• 8:28
  change,
• 8:29
  I
• 8:29
  may
• 8:29
  fancy
• 8:30
  a
• 8:30
  different
• 8:30
  vision
• 8:31
  or
• 8:31
  something.
• 8:31
  It's
• 8:32
  good
• 8:32
  to
• 8:32
  know
• 8:32
  how
• 8:32
  flexible
• 8:33
  vendors
• 8:33
  are
• 8:34
  in
• 8:34
  adapting
• 8:34
  to
• 8:34
  your
• 8:35
  needs
• 8:35
  as
• 8:35
  well.
• 8:35
  Yeah,
• 8:36
  it's
• 8:36
  a
• 8:36
  really
• 8:36
  good
• 8:36
  point
• 8:36
  actually
• 8:37
  because
• 8:38
  new
• 8:38
  ideas
• 8:38
  are
• 8:38
  coming
• 8:38
  up
• 8:39
  all
• 8:39
  of
• 8:39
  the
• 8:39
  time.
• 8:39
  We're
• 8:39
  seeing
• 8:40
  this
• 8:40
  stuff
• 8:40
  and
• 8:40
  I
• 8:40
  think
• 8:40
  that's
• 8:41
  also
• 8:41
  why
• 8:41
  we're
• 8:41
  seeing
• 8:41
  people
• 8:42
  book
• 8:42
  things
• 8:42
  so
• 8:43
  last
• 8:43
  minute.
• 8:43
  Because
• 8:43
  this
• 8:43
  year
• 8:44
  definitely
• 8:45
  we're
• 8:45
  seeing
• 8:45
  more
• 8:45
  and
• 8:45
  more
• 8:45
  people
• 8:46
  book
• 8:46
  in
• 8:47
  year
• 8:47
  and
• 8:47
  it's
• 8:48
  probably
• 8:48
  for
• 8:48
  that
• 8:48
  reason
• 8:48
  they're
• 8:49
  waiting
• 8:49
  until
• 8:49
  the
• 8:49
  moment
• 8:50
  where
• 8:50
  they
• 8:50
  go,
• 8:50
  no,
• 8:50
  I'm
• 8:50
  going
• 8:51
  to
• 8:51
  commit
• 8:51
  to
• 8:51
  having
• 8:51
  xyz.
• 8:52
  Yes,
• 8:53
  definitely.
• 8:53
  But
• 8:54
  even
• 8:54
  before
• 8:54
  you
• 8:55
  actually
• 8:55
  commit,
• 8:55
  you
• 8:56
  still
• 8:56
  build
• 8:56
  those
• 8:57
  relationships
• 8:57
  and
• 8:57
  connect
• 8:58
  with
• 8:58
  vendors.
• 8:58
  So
• 8:58
  I
• 8:58
  think
• 8:59
  sometimes
• 8:59
  I
• 8:59
  think
• 8:59
  we
• 8:59
  focus
• 9:00
  on
• 9:00
  the
• 9:00
  book,
• 9:00
  which
• 9:00
  obviously
• 9:01
  is
• 9:01
  where
• 9:02
  businesses
• 9:02
  want
• 9:02
  to
• 9:03
  get,
• 9:03
  but
• 9:03
  that
• 9:04
  just
• 9:04
  network
• 9:05
  and
• 9:05
  meeting
• 9:05
  new
• 9:06
  couples,
• 9:06
  connecting
• 9:07
  with
• 9:07
  different
• 9:07
  people
• 9:07
  along
• 9:08
  the
• 9:08
  way
• 9:08
  is
• 9:08
  so
• 9:08
  crucial.
• 9:09
  Yeah,
• 9:09
  absolutely,
• 9:10
  absolutely.
• 9:10
  So
• 9:11
  from
• 9:11
  your
• 9:11
  perspective
• 9:11
  then,
• 9:12
  both
• 9:12
  as
• 9:12
  a
• 9:12
  bride,
• 9:13
  but
• 9:13
  also
• 9:13
  as
• 9:14
  part
• 9:14
  of
• 9:14
  the
• 9:14
  Hitch
• 9:14
  team,
• 9:14
  you're
• 9:15
  working
• 9:15
  with
• 9:15
  couples
• 9:15
  a
• 9:16
  bit
• 9:16
  like
• 9:16
  me.
• 9:16
  You're
• 9:16
  seeing
• 9:16
  people
• 9:17
  across
• 9:17
  the
• 9:17
  industry
• 9:18
  as
• 9:18
  a
• 9:18
  whole.
• 9:19
  When
• 9:19
  couples
• 9:20
  are
• 9:20
  here
• 9:20
  in
• 9:20
  2026,
• 9:21
  they're
• 9:22
  doing
• 9:22
  their
• 9:22
  research,
• 9:22
  they're
• 9:23
  looking
• 9:23
  for
• 9:23
  their
• 9:23
  vendors.
• 9:24
  What
• 9:24
  do
• 9:24
  you
• 9:24
  think
• 9:24
  the
• 9:25
  information
• 9:25
  is
• 9:25
  that
• 9:26
  they
• 9:26
  want
• 9:26
  to
• 9:26
  be
• 9:26
  able
• 9:26
  to
• 9:27
  find
• 9:27
  quickly
• 9:28
  in
• 9:28
  2026?
• 9:29
  I
• 9:29
  think
• 9:30
  price,
• 9:30
  price
• 9:31
  always
• 9:31
  does
• 9:31
  come
• 9:32
  up
• 9:32
  top
• 9:32
  and
• 9:32
  that
• 9:32
  was
• 9:33
  the
• 9:33
  top.
• 9:33
  What
• 9:34
  couples
• 9:34
  are
• 9:34
  looking
• 9:34
  for
• 9:35
  in
• 9:35
  our
• 9:35
  survey
• 9:36
  was
• 9:36
  price.
• 9:37
  But
• 9:37
  that
• 9:37
  is
• 9:37
  hard.
• 9:38
  I
• 9:38
  completely
• 9:39
  see
• 9:39
  how
• 9:39
  vendors.
• 9:39
  It
• 9:40
  is
• 9:40
  hard
• 9:40
  to
• 9:40
  just
• 9:40
  put
• 9:40
  out
• 9:41
  a
• 9:41
  flat
• 9:41
  price.
• 9:41
  You
• 9:42
  do
• 9:42
  need
• 9:42
  to
• 9:42
  contact
• 9:43
  them
• 9:43
  first,
• 9:44
  find
• 9:44
  out
• 9:44
  the
• 9:44
  needs,
• 9:45
  find
• 9:45
  out
• 9:45
  the
• 9:45
  dates,
• 9:46
  seasons,
• 9:46
  etc.
• 9:47
  But
• 9:47
  I
• 9:47
  do
• 9:48
  think
• 9:48
  price
• 9:48
  is
• 9:48
  important.
• 9:49
  However,
• 9:50
  with
• 9:50
  price,
• 9:51
  sorry,
• 9:51
  back
• 9:52
  to
• 9:52
  our
• 9:52
  survey,
• 9:52
  just
• 9:53
  because
• 9:53
  I've
• 9:53
  been
• 9:53
  deep
• 9:53
  in
• 9:53
  the
• 9:53
  data
• 9:54
  recently
• 9:55
  that
• 9:55
  although
• 9:56
  price
• 9:56
  is
• 9:57
  important,
• 9:57
  couples
• 9:58
  are,
• 9:58
  it
• 9:59
  isn't
• 9:59
  the
• 9:59
  only
• 9:59
  thing
• 10:00
  couples
• 10:00
  want
• 10:00
  to
• 10:01
  make
• 10:01
  sure
• 10:01
  it
• 10:01
  fits
• 10:01
  their
• 10:02
  needs
• 10:02
  and
• 10:02
  they
• 10:02
  are
• 10:02
  flexible.
• 10:03
  They
• 10:03
  56%
• 10:04
  of
• 10:05
  couples
• 10:05
  went
• 10:05
  over
• 10:05
  budget
• 10:06
  with
• 10:07
  vendors,
• 10:07
  additional
• 10:08
  vendors
• 10:08
  being
• 10:08
  one
• 10:09
  of
• 10:09
  the
• 10:09
  top
• 10:09
  reasons.
• 10:10
  So
• 10:10
  I
• 10:10
  think,
• 10:10
  although,
• 10:11
  yes,
• 10:11
  I
• 10:11
  want
• 10:11
  to
• 10:12
  see
• 10:12
  your
• 10:12
  price.
• 10:12
  I
• 10:12
  want
• 10:13
  to
• 10:13
  see
• 10:13
  what
• 10:13
  type
• 10:13
  of
• 10:14
  service
• 10:14
  you
• 10:14
  have.
• 10:15
  For
• 10:15
  example,
• 10:15
  if
• 10:16
  you're
• 10:16
  looking
• 10:16
  for
• 10:16
  a
• 10:16
  photographer,
• 10:17
  I
• 10:17
  really
• 10:18
  like
• 10:18
  the
• 10:18
  idea
• 10:18
  of
• 10:18
  a
• 10:18
  flash
• 10:19
  photography
• 10:20
  which
• 10:20
  I'm
• 10:20
  seeing
• 10:20
  everywhere
• 10:21
  at
• 10:21
  the
• 10:21
  moment.
• 10:21
  But
• 10:22
  that's
• 10:22
  what
• 10:22
  I
• 10:22
  want
• 10:23
  to
• 10:23
  make
• 10:23
  sure
• 10:23
  that
• 10:23
  photographer
• 10:24
  is
• 10:25
  about
• 10:25
  price.
• 10:25
  But
• 10:26
  really
• 10:26
  I
• 10:26
  also
• 10:26
  want
• 10:27
  to
• 10:27
  see
• 10:27
  can
• 10:27
  they
• 10:28
  actually
• 10:28
  do
• 10:28
  what
• 10:28
  my
• 10:29
  vision
• 10:29
  is.
• 10:30
  So
• 10:30
  I
• 10:31
  think
• 10:31
  price
• 10:31
  is
• 10:31
  up
• 10:32
  there,
• 10:32
  but
• 10:32
  also
• 10:32
  really
• 10:33
  getting
• 10:33
  across
• 10:34
  what
• 10:34
  you
• 10:34
  as
• 10:34
  a
• 10:34
  vendor
• 10:35
  can
• 10:35
  provide
• 10:36
  for
• 10:36
  the
• 10:36
  couples
• 10:37
  and
• 10:37
  what
• 10:37
  makes
• 10:37
  you
• 10:37
  different,
• 10:38
  what
• 10:38
  makes
• 10:39
  you
• 10:39
  unique.
• 10:39
  You
• 10:40
  know,
• 10:40
  that
• 10:40
  sort
• 10:40
  of
• 10:40
  thing
• 10:40
  is
• 10:41
  really,
• 10:41
  really
• 10:41
  important.
• 10:42
  And
• 10:42
  I
• 10:42
  think
• 10:42
  you're
• 10:42
  right
• 10:42
  because
• 10:43
  sometimes
• 10:43
  people
• 10:43
  get
• 10:44
  stuck
• 10:44
  on
• 10:44
  this
• 10:44
  price
• 10:44
  idea
• 10:45
  and
• 10:45
  they
• 10:45
  think,
• 10:45
  well,
• 10:45
  I
• 10:45
  don't
• 10:45
  want
• 10:45
  to
• 10:45
  put
• 10:46
  out
• 10:46
  a
• 10:46
  price,
• 10:46
  but
• 10:47
  actually
• 10:48
  you
• 10:48
  need
• 10:48
  to
• 10:48
  give
• 10:48
  people
• 10:49
  a
• 10:49
  jumping
• 10:49
  off
• 10:49
  point.
• 10:50
  You
• 10:50
  need
• 10:50
  to
• 10:50
  give
• 10:50
  them
• 10:51
  something.
• 10:51
  Because
• 10:52
  otherwise
• 10:52
  we
• 10:52
  get
• 10:52
  time
• 10:53
  wasters.
• 10:53
  Right,
• 10:53
  Because
• 10:53
  I'm
• 10:54
  sure
• 10:54
  you
• 10:54
  have
• 10:54
  a
• 10:54
  budget
• 10:54
  in
• 10:55
  mind,
• 10:55
  even
• 10:55
  if
• 10:55
  it's
• 10:55
  a
• 10:55
  large
• 10:56
  budget.
• 10:56
  And
• 10:56
  you
• 10:57
  want
• 10:57
  to
• 10:57
  know
• 10:57
  roughly
• 10:58
  could
• 10:58
  I
• 10:58
  afford
• 10:59
  this
• 10:59
  or
• 10:59
  are
• 10:59
  they
• 10:59
  going
• 10:59
  to
• 10:59
  be
• 11:00
  so
• 11:00
  far
• 11:00
  out
• 11:00
  of
• 11:00
  my
• 11:01
  price
• 11:01
  bracket
• 11:01
  is
• 11:02
  going
• 11:02
  to
• 11:02
  embarrass
• 11:02
  me
• 11:02
  to
• 11:03
  contact
• 11:03
  them.
• 11:03
  Exactly
• 11:04
  that.
• 11:04
  And
• 11:04
  I
• 11:05
  think
• 11:05
  one
• 11:05
  thing
• 11:06
  as
• 11:06
  well,
• 11:06
  we
• 11:06
  found
• 11:06
  with
• 11:07
  couples,
• 11:07
  they
• 11:07
  don't
• 11:08
  know
• 11:08
  where
• 11:08
  to
• 11:08
  start.
• 11:09
  They
• 11:09
  do
• 11:09
  feel
• 11:09
  overwhel.
• 11:10
  When
• 11:10
  you're
• 11:11
  engaged,
• 11:11
  you
• 11:12
  hear
• 11:12
  roughly
• 11:13
  how
• 11:13
  much
• 11:13
  things
• 11:13
  cost
• 11:14
  or
• 11:14
  your
• 11:14
  friend
• 11:15
  might
• 11:15
  say,
• 11:15
  oh
• 11:15
  God,
• 11:16
  this
• 11:16
  was
• 11:16
  I
• 11:16
  spent
• 11:17
  this
• 11:17
  much
• 11:17
  on
• 11:17
  X.
• 11:18
  But
• 11:18
  you
• 11:19
  don't
• 11:19
  really
• 11:20
  understand
• 11:20
  it
• 11:21
  until
• 11:21
  you
• 11:22
  start
• 11:22
  planning.
• 11:22
  And
• 11:23
  I
• 11:23
  think
• 11:23
  even
• 11:23
  me,
• 11:23
  who's
• 11:24
  worked
• 11:24
  in
• 11:25
  the
• 11:25
  wedding
• 11:25
  industry
• 11:26
  for
• 11:26
  five
• 11:26
  and
• 11:26
  a
• 11:26
  half
• 11:27
  years,
• 11:27
  when
• 11:27
  I
• 11:27
  was
• 11:28
  con,
• 11:28
  I
• 11:28
  still
• 11:28
  wasn't
• 11:29
  fully.
• 11:29
  Even
• 11:30
  though
• 11:30
  we
• 11:30
  have
• 11:30
  all
• 11:30
  of
• 11:30
  the
• 11:31
  tools
• 11:31
  available
• 11:31
  for
• 11:31
  us
• 11:32
  to
• 11:32
  find
• 11:33
  out
• 11:33
  what
• 11:33
  the
• 11:33
  average
• 11:33
  cost
• 11:34
  could
• 11:34
  be,
• 11:35
  people
• 11:35
  still
• 11:35
  just
• 11:36
  don't
• 11:36
  know.
• 11:36
  So
• 11:36
  that
• 11:37
  first
• 11:37
  initial
• 11:37
  contact
• 11:38
  sometimes
• 11:38
  is
• 11:39
  not
• 11:40
  to
• 11:40
  like
• 11:40
  be
• 11:40
  put
• 11:41
  off
• 11:41
  by
• 11:41
  a
• 11:41
  price
• 11:42
  but
• 11:42
  just
• 11:42
  to
• 11:42
  give
• 11:42
  it
• 11:42
  a
• 11:43
  range.
• 11:43
  Like,
• 11:44
  okay
• 11:44
  then
• 11:44
  I'm
• 11:44
  not
• 11:44
  going
• 11:44
  to
• 11:45
  waste
• 11:45
  your
• 11:45
  time
• 11:45
  if
• 11:45
  that's
• 11:46
  completely
• 11:46
  out
• 11:46
  of
• 11:46
  my
• 11:46
  range.
• 11:47
  Maybe
• 11:47
  it's
• 11:47
  something
• 11:48
  I
• 11:48
  expected.
• 11:48
  Okay,
• 11:49
  now
• 11:49
  tell
• 11:49
  me
• 11:49
  more.
• 11:50
  Can
• 11:50
  you
• 11:50
  offer
• 11:50
  me
• 11:51
  this?
• 11:51
  What
• 11:51
  times
• 11:52
  do
• 11:52
  you
• 11:52
  do,
• 11:52
  you
• 11:52
  know,
• 11:52
  all
• 11:53
  different
• 11:53
  questions
• 11:53
  that
• 11:54
  couples
• 11:54
  have,
• 11:55
  that's
• 11:55
  when
• 11:55
  you
• 11:55
  can
• 11:55
  start
• 11:56
  building
• 11:56
  that
• 11:56
  relationship.
• 11:57
  Once
• 11:57
  they
• 11:58
  know
• 11:58
  initially,
• 11:59
  will
• 11:59
  this
• 11:59
  be
• 11:59
  in
• 12:00
  my
• 12:00
  budget
• 12:00
  or
• 12:00
  not?
• 12:01
  Yeah,
• 12:01
  absolutely.
• 12:01
  And
• 12:02
  I
• 12:02
  think
• 12:02
  again
• 12:02
  talking
• 12:03
  about
• 12:03
  what's
• 12:03
  going
• 12:03
  on
• 12:03
  this
• 12:04
  year,
• 12:04
  I
• 12:04
  think
• 12:04
  we're
• 12:05
  finding
• 12:05
  that
• 12:05
  people
• 12:05
  are
• 12:05
  wanting
• 12:06
  to
• 12:06
  do
• 12:06
  a
• 12:06
  lot
• 12:06
  of
• 12:06
  that
• 12:06
  fact
• 12:07
  finding
• 12:07
  research
• 12:07
  before
• 12:08
  they
• 12:08
  get
• 12:08
  on
• 12:08
  the
• 12:08
  call.
• 12:09
  So
• 12:09
  going
• 12:10
  Back
• 12:10
  a
• 12:10
  few
• 12:10
  years
• 12:11
  people
• 12:11
  were
• 12:11
  happy
• 12:11
  to
• 12:11
  jump
• 12:12
  on
• 12:12
  a
• 12:12
  call
• 12:12
  with
• 12:12
  lots
• 12:12
  of
• 12:12
  different
• 12:13
  vendors,
• 12:13
  but
• 12:13
  actually
• 12:14
  now
• 12:14
  I
• 12:15
  think
• 12:15
  people
• 12:15
  are
• 12:15
  a
• 12:15
  bit
• 12:15
  slower
• 12:16
  to
• 12:16
  jump
• 12:16
  on
• 12:16
  the
• 12:16
  call.
• 12:17
  They
• 12:17
  want
• 12:17
  to
• 12:17
  make
• 12:17
  sure
• 12:17
  they've
• 12:18
  done
• 12:18
  their
• 12:18
  research,
• 12:19
  looked
• 12:19
  at
• 12:19
  their
• 12:19
  Instagram,
• 12:20
  looked
• 12:20
  at
• 12:20
  their,
• 12:21
  their
• 12:21
  portfolio,
• 12:22
  looked
• 12:22
  at
• 12:22
  the
• 12:23
  pricing,
• 12:23
  all
• 12:23
  of
• 12:23
  the
• 12:23
  other
• 12:24
  things
• 12:24
  first.
• 12:25
  Definitely.
• 12:26
  And
• 12:26
  I
• 12:26
  think
• 12:27
  social
• 12:28
  media
• 12:28
  is
• 12:28
  a
• 12:28
  great
• 12:28
  tool
• 12:29
  for
• 12:29
  inspiration.
• 12:30
  I
• 12:31
  think
• 12:32
  we
• 12:32
  just
• 12:32
  in
• 12:33
  your
• 12:33
  day
• 12:33
  to
• 12:33
  day,
• 12:33
  you
• 12:33
  may
• 12:33
  be
• 12:34
  scrolling
• 12:34
  on
• 12:34
  your
• 12:34
  commute
• 12:35
  or
• 12:35
  just
• 12:36
  when
• 12:36
  you're
• 12:36
  at
• 12:36
  home
• 12:37
  and
• 12:37
  you
• 12:38
  will
• 12:38
  come
• 12:38
  across
• 12:38
  different
• 12:39
  wedding
• 12:39
  inspiration
• 12:40
  whether
• 12:40
  you're
• 12:40
  looking
• 12:41
  for
• 12:41
  it
• 12:41
  or
• 12:41
  not,
• 12:43
  but
• 12:43
  that
• 12:43
  doesn't
• 12:44
  really
• 12:44
  then
• 12:44
  provide
• 12:45
  you
• 12:45
  enough
• 12:45
  information.
• 12:46
  So
• 12:46
  I
• 12:46
  think
• 12:47
  you
• 12:47
  can
• 12:47
  find
• 12:47
  all
• 12:48
  this
• 12:48
  information
• 12:48
  online,
• 12:49
  but
• 12:49
  then
• 12:49
  to
• 12:49
  actually
• 12:50
  find
• 12:50
  out
• 12:50
  if
• 12:50
  it
• 12:51
  suits
• 12:51
  your
• 12:51
  needs,
• 12:52
  that's
• 12:52
  when
• 12:52
  you
• 12:52
  do
• 12:52
  need
• 12:53
  to
• 12:53
  have
• 12:53
  that
• 12:53
  connection
• 12:54
  with
• 12:54
  the
• 12:54
  vendor
• 12:54
  rather
• 12:55
  than
• 12:55
  just
• 12:55
  trying
• 12:55
  to
• 12:55
  make.
• 12:56
  Because
• 12:56
  I've
• 12:56
  tried
• 12:57
  to
• 12:57
  do
• 12:57
  it
• 12:57
  myself,
• 12:57
  I've
• 12:58
  tried
• 12:58
  to
• 12:58
  work
• 12:58
  out
• 12:58
  some
• 12:58
  things
• 12:59
  whether
• 12:59
  I've
• 13:00
  looked
• 13:00
  on
• 13:00
  like
• 13:00
  one
• 13:00
  of
• 13:00
  our
• 13:00
  articles
• 13:01
  you've
• 13:01
  got
• 13:01
  on
• 13:01
  hits
• 13:02
  and
• 13:02
  I'll
• 13:02
  look
• 13:02
  on
• 13:02
  social
• 13:02
  media
• 13:03
  and
• 13:03
  I'll
• 13:03
  kind
• 13:03
  of
• 13:03
  like
• 13:04
  build
• 13:04
  this
• 13:05
  like
• 13:05
  budget
• 13:05
  in
• 13:05
  my
• 13:06
  mind
• 13:06
  and
• 13:06
  then
• 13:06
  still
• 13:07
  not
• 13:07
  be
• 13:07
  correct.
• 13:08
  So
• 13:08
  you
• 13:08
  know,
• 13:08
  you
• 13:08
  do
• 13:08
  need
• 13:09
  to
• 13:09
  still
• 13:09
  have
• 13:10
  contact
• 13:10
  a
• 13:10
  vendor,
• 13:11
  reach
• 13:11
  out
• 13:11
  to
• 13:11
  them,
• 13:12
  find
• 13:12
  out
• 13:12
  what
• 13:12
  they
• 13:13
  can
• 13:13
  offer.
• 13:13
  Absolutely.
• 13:14
  Now
• 13:14
  we've
• 13:14
  talked
• 13:14
  about
• 13:15
  couples
• 13:15
  being
• 13:15
  overwhelmed
• 13:16
  from
• 13:16
  choice
• 13:16
  and
• 13:17
  actually
• 13:17
  that
• 13:17
  impacts
• 13:18
  our
• 13:18
  vendors
• 13:18
  as
• 13:18
  well
• 13:18
  because
• 13:19
  sometimes
• 13:20
  it
• 13:20
  can
• 13:20
  feel
• 13:20
  like
• 13:20
  you're
• 13:21
  one
• 13:21
  florist
• 13:21
  in
• 13:21
  a
• 13:22
  sea
• 13:22
  of
• 13:22
  20000
• 13:23
  other
• 13:23
  florists
• 13:23
  or
• 13:24
  one
• 13:24
  photographer
• 13:24
  in
• 13:24
  London
• 13:25
  with
• 13:25
  a
• 13:25
  whole
• 13:26
  list
• 13:26
  of
• 13:26
  other
• 13:26
  photographers.
• 13:27
  And
• 13:27
  it
• 13:28
  can
• 13:28
  be
• 13:28
  really
• 13:28
  difficult
• 13:29
  to
• 13:29
  know
• 13:29
  how
• 13:29
  to
• 13:30
  stand
• 13:30
  out,
• 13:30
  whether
• 13:30
  that's
• 13:31
  on
• 13:31
  social
• 13:31
  media
• 13:32
  or
• 13:32
  even
• 13:32
  on
• 13:32
  the
• 13:33
  directory.
• 13:33
  If
• 13:33
  there's
• 13:33
  a
• 13:33
  whole
• 13:34
  list
• 13:34
  of
• 13:34
  venues,
• 13:35
  how
• 13:35
  do
• 13:35
  they
• 13:36
  stand
• 13:36
  out
• 13:36
  to
• 13:36
  those
• 13:37
  couples?
• 13:37
  So
• 13:37
  do
• 13:37
  you
• 13:37
  have
• 13:37
  any
• 13:38
  thoughts
• 13:38
  around
• 13:38
  what's
• 13:39
  working
• 13:39
  in
• 13:40
  that
• 13:40
  area
• 13:40
  right
• 13:40
  now?
• 13:41
  Sure.
• 13:41
  So
• 13:41
  just
• 13:42
  speaking
• 13:42
  in
• 13:42
  marketing
• 13:43
  in
• 13:43
  general,
• 13:43
  something
• 13:44
  that
• 13:44
  we
• 13:44
  try
• 13:44
  to
• 13:44
  do
• 13:44
  with
• 13:45
  our
• 13:45
  content,
• 13:47
  connect
• 13:47
  with
• 13:47
  our
• 13:47
  users
• 13:48
  through
• 13:48
  emotions.
• 13:49
  Emotions
• 13:50
  will
• 13:50
  always
• 13:50
  play
• 13:51
  a
• 13:51
  strong
• 13:51
  part
• 13:52
  in
• 13:52
  content
• 13:52
  and
• 13:52
  that's
• 13:53
  not
• 13:53
  just
• 13:53
  in
• 13:53
  weddings.
• 13:54
  That's
• 13:54
  across
• 13:54
  any
• 13:55
  marketing
• 13:55
  industry
• 13:55
  I've
• 13:56
  ever
• 13:56
  worked
• 13:56
  in.
• 13:57
  And
• 13:57
  I
• 13:57
  think
• 13:57
  that
• 13:57
  with
• 13:58
  weddings
• 13:58
  you
• 13:59
  can
• 13:59
  really
• 13:59
  tap
• 14:00
  into
• 14:00
  that
• 14:00
  emotional
• 14:01
  side,
• 14:02
  storytelling
• 14:03
  side
• 14:03
  so
• 14:03
  much
• 14:03
  more
• 14:04
  because
• 14:04
  it's
• 14:05
  magical.
• 14:05
  Like
• 14:05
  you're
• 14:06
  working
• 14:06
  with
• 14:06
  these
• 14:06
  couples
• 14:07
  and
• 14:07
  sharing
• 14:08
  these
• 14:08
  beautiful
• 14:09
  stories.
• 14:09
  So
• 14:09
  I
• 14:09
  think
• 14:10
  when
• 14:10
  you
• 14:11
  are
• 14:11
  in
• 14:11
  a
• 14:11
  crowded
• 14:12
  space
• 14:12
  where
• 14:13
  and
• 14:13
  social
• 14:13
  media
• 14:14
  these
• 14:14
  days
• 14:14
  you
• 14:14
  have
• 14:15
  vendors
• 14:15
  promoting
• 14:16
  their
• 14:16
  services,
• 14:16
  but
• 14:17
  you
• 14:17
  also
• 14:17
  just
• 14:17
  have
• 14:17
  like
• 14:18
  wedding
• 14:18
  pages
• 14:19
  that
• 14:19
  just
• 14:19
  promote
• 14:20
  inspiration.
• 14:20
  So
• 14:21
  like
• 14:21
  you
• 14:21
  said,
• 14:21
  it
• 14:21
  is
• 14:22
  really
• 14:22
  hard
• 14:22
  to
• 14:22
  stand
• 14:23
  out.
• 14:23
  But
• 14:24
  I
• 14:24
  think
• 14:24
  that's
• 14:24
  where
• 14:24
  you
• 14:24
  can
• 14:25
  play
• 14:25
  with
• 14:25
  emotion,
• 14:26
  tap
• 14:27
  into.
• 14:27
  I
• 14:28
  don't
• 14:28
  know
• 14:28
  if
• 14:28
  you've
• 14:28
  done
• 14:28
  something
• 14:29
  where
• 14:30
  you've
• 14:30
  done
• 14:30
  a
• 14:30
  reveal.
• 14:31
  So
• 14:31
  it's
• 14:31
  like,
• 14:31
  maybe
• 14:31
  it's
• 14:32
  one
• 14:32
  of
• 14:32
  your
• 14:32
  couples
• 14:32
  and
• 14:32
  it's
• 14:33
  the
• 14:33
  first
• 14:33
  time
• 14:33
  they're
• 14:33
  seeing
• 14:34
  their
• 14:34
  bouquet.
• 14:35
  Like,
• 14:35
  you're
• 14:35
  still
• 14:35
  promoting
• 14:36
  your
• 14:36
  services
• 14:36
  and
• 14:37
  how
• 14:37
  beautiful
• 14:37
  the
• 14:38
  bouquet
• 14:38
  is,
• 14:39
  but
• 14:39
  you're
• 14:39
  actually
• 14:39
  promoting
• 14:40
  how
• 14:41
  someone
• 14:42
  has
• 14:42
  viewed
• 14:43
  and
• 14:43
  seen
• 14:43
  that
• 14:43
  for
• 14:43
  the
• 14:43
  first
• 14:44
  time.
• 14:44
  And
• 14:45
  that
• 14:45
  is
• 14:45
  then,
• 14:45
  like,
• 14:46
  wow.
• 14:46
  As
• 14:46
  a
• 14:46
  bride
• 14:47
  myself
• 14:48
  looking,
• 14:48
  I'm
• 14:48
  like,
• 14:48
  I
• 14:49
  want
• 14:49
  to
• 14:49
  feel
• 14:49
  like
• 14:49
  that.
• 14:50
  I
• 14:50
  can't
• 14:50
  wait
• 14:50
  to
• 14:51
  have
• 14:51
  that
• 14:51
  moment
• 14:51
  when
• 14:52
  I
• 14:52
  see
• 14:52
  my
• 14:52
  bouquet
• 14:53
  for
• 14:53
  the
• 14:53
  first
• 14:53
  time.
• 14:54
  Like,
• 14:54
  I
• 14:54
  remember
• 14:55
  my
• 14:55
  mum
• 14:55
  got
• 14:55
  married
• 14:56
  also
• 14:56
  recently,
• 14:56
  and
• 14:57
  when
• 14:57
  they
• 14:57
  first
• 14:57
  gave
• 14:58
  the
• 14:58
  bouquet,
• 14:58
  it
• 14:58
  was
• 14:58
  like,
• 14:59
  we
• 14:59
  always
• 14:59
  like,
• 15:00
  okay,
• 15:00
  it's
• 15:01
  happening
• 15:01
  now.
• 15:01
  Like,
• 15:01
  we're
• 15:02
  about
• 15:02
  to
• 15:02
  go
• 15:02
  down
• 15:02
  the
• 15:02
  aisle.
• 15:03
  So
• 15:03
  I
• 15:04
  think
• 15:04
  as
• 15:04
  a
• 15:04
  vendor,
• 15:05
  it's
• 15:05
  so
• 15:06
  easy
• 15:06
  to
• 15:06
  just
• 15:06
  constantly
• 15:07
  share,
• 15:07
  like,
• 15:08
  your.
• 15:08
  Your
• 15:08
  service
• 15:09
  and
• 15:09
  your
• 15:09
  images,
• 15:10
  which
• 15:10
  is
• 15:10
  still
• 15:11
  great,
• 15:11
  but
• 15:12
  to
• 15:12
  really
• 15:12
  stand
• 15:12
  out,
• 15:13
  I
• 15:13
  think
• 15:13
  tapping
• 15:13
  into
• 15:14
  that
• 15:14
  emotion
• 15:15
  where
• 15:15
  couples
• 15:16
  can
• 15:16
  then
• 15:16
  see
• 15:16
  themselves
• 15:17
  having
• 15:18
  your
• 15:18
  product,
• 15:18
  having
• 15:19
  your
• 15:19
  service.
• 15:20
  Yeah,
• 15:20
  that's
• 15:20
  so
• 15:20
  true.
• 15:21
  I
• 15:21
  think
• 15:21
  we
• 15:21
  need
• 15:21
  to.
• 15:22
  We
• 15:22
  want
• 15:22
  to
• 15:22
  see
• 15:22
  ourselves
• 15:23
  in
• 15:23
  that
• 15:23
  moment.
• 15:23
  We
• 15:24
  don't
• 15:24
  just
• 15:24
  want
• 15:24
  to
• 15:24
  see
• 15:25
  a
• 15:25
  bunch
• 15:25
  of
• 15:25
  flowers
• 15:26
  exactly
• 15:26
  as
• 15:26
  you
• 15:26
  said.
• 15:26
  We
• 15:27
  want
• 15:27
  to
• 15:27
  feel
• 15:27
  that
• 15:27
  emotion.
• 15:28
  We
• 15:28
  want
• 15:28
  to
• 15:28
  go,
• 15:28
  oh,
• 15:28
  I
• 15:28
  want
• 15:29
  that
• 15:29
  feeling.
• 15:29
  And
• 15:30
  that's
• 15:30
  what's
• 15:30
  going
• 15:30
  to
• 15:30
  make
• 15:30
  us
• 15:31
  connect.
• 15:31
  And
• 15:31
  again,
• 15:31
  in
• 15:31
  an
• 15:32
  overcrowded
• 15:33
  world,
• 15:33
  we
• 15:33
  want
• 15:34
  something
• 15:34
  that.
• 15:34
  That
• 15:34
  connects
• 15:35
  to
• 15:35
  us.
• 15:35
  On
• 15:36
  that
• 15:36
  same
• 15:36
  note,
• 15:36
  then,
• 15:37
  do
• 15:37
  you
• 15:37
  think
• 15:37
  there's
• 15:37
  a
• 15:38
  place
• 15:38
  for
• 15:39
  niching
• 15:39
  down?
• 15:40
  Because
• 15:40
  obviously,
• 15:41
  every
• 15:41
  couple's
• 15:41
  different,
• 15:42
  every
• 15:42
  bride's
• 15:42
  different.
• 15:42
  And
• 15:43
  again,
• 15:43
  there
• 15:43
  was
• 15:43
  a
• 15:43
  time
• 15:43
  in
• 15:43
  marketing
• 15:44
  where
• 15:44
  people
• 15:44
  would
• 15:44
  say,
• 15:45
  oh,
• 15:45
  I'm
• 15:45
  just
• 15:45
  gonna
• 15:46
  promote
• 15:46
  to
• 15:46
  all
• 15:46
  couples
• 15:47
  getting
• 15:47
  married.
• 15:47
  And
• 15:47
  we
• 15:48
  know
• 15:48
  that
• 15:48
  doesn't
• 15:48
  work
• 15:48
  anymore,
• 15:49
  definitely.
• 15:50
  So
• 15:50
  I
• 15:50
  think
• 15:50
  niches,
• 15:51
  I
• 15:51
  think
• 15:51
  with
• 15:51
  weddings
• 15:51
  can
• 15:52
  be
• 15:52
  harder
• 15:52
  because
• 15:53
  one
• 15:53
  trend
• 15:54
  that
• 15:54
  we
• 15:54
  did
• 15:54
  find
• 15:55
  in
• 15:55
  our
• 15:55
  weddings
• 15:56
  industry
• 15:56
  report
• 15:56
  that
• 15:57
  released
• 15:57
  last
• 15:58
  month,
• 15:59
  I'm
• 15:59
  already
• 15:59
  in
• 15:59
  March
• 15:59
  now,
• 15:59
  so
• 16:00
  in
• 16:00
  January,
• 16:00
  sorry,
• 16:01
  was
• 16:01
  that
• 16:01
  couples
• 16:02
  really
• 16:02
  have
• 16:02
  this
• 16:03
  desire
• 16:03
  to
• 16:03
  express
• 16:04
  their
• 16:04
  relationship,
• 16:05
  express
• 16:06
  personality,
• 16:06
  and
• 16:06
  we're
• 16:07
  seeing
• 16:07
  more
• 16:07
  and
• 16:07
  more
• 16:07
  couples
• 16:08
  want
• 16:08
  to
• 16:08
  be
• 16:08
  unique.
• 16:09
  And
• 16:10
  I
• 16:10
  say
• 16:10
  unique
• 16:11
  like
• 16:11
  this
• 16:11
  because
• 16:11
  I
• 16:11
  am
• 16:12
  one
• 16:12
  of
• 16:12
  those
• 16:12
  couples
• 16:12
  who
• 16:13
  I
• 16:13
  add
• 16:13
  unique
• 16:14
  at
• 16:14
  the
• 16:14
  start
• 16:14
  of
• 16:15
  my
• 16:15
  search,
• 16:15
  and
• 16:15
  then
• 16:16
  I
• 16:16
  end
• 16:16
  up
• 16:16
  being
• 16:16
  on
• 16:17
  something
• 16:17
  that
• 16:17
  I've
• 16:17
  seen
• 16:18
  every
• 16:18
  other
• 16:19
  couple
• 16:19
  do.
• 16:20
  But
• 16:20
  there
• 16:20
  is
• 16:20
  that
• 16:21
  desire
• 16:21
  to
• 16:21
  want
• 16:22
  to
• 16:22
  express
• 16:22
  your
• 16:23
  personality,
• 16:24
  be
• 16:24
  unique.
• 16:25
  So
• 16:25
  I
• 16:25
  think
• 16:25
  it
• 16:26
  is
• 16:26
  hard
• 16:26
  to
• 16:27
  have
• 16:27
  a
• 16:27
  niche,
• 16:28
  but
• 16:28
  I
• 16:28
  think
• 16:28
  you
• 16:29
  can
• 16:29
  still
• 16:30
  target
• 16:30
  the
• 16:30
  wider
• 16:31
  group
• 16:32
  of
• 16:32
  couples.
• 16:32
  You
• 16:32
  know
• 16:33
  that
• 16:33
  if
• 16:33
  you
• 16:33
  have
• 16:34
  a.
• 16:34
  I'm
• 16:34
  trying
• 16:34
  to
• 16:35
  think
• 16:35
  of
• 16:35
  an
• 16:35
  example,
• 16:35
  but
• 16:36
  photographer
• 16:37
  styles
• 16:37
  a
• 16:37
  lot
• 16:38
  of
• 16:38
  them
• 16:38
  are
• 16:39
  quite
• 16:39
  common.
• 16:40
  Like
• 16:40
  you
• 16:40
  still
• 16:40
  want
• 16:40
  to
• 16:41
  have
• 16:41
  a
• 16:42
  niche
• 16:42
  potentially,
• 16:43
  but
• 16:43
  photographer,
• 16:44
  with
• 16:45
  a
• 16:45
  photographer,
• 16:45
  you
• 16:46
  can
• 16:46
  appeal
• 16:46
  to
• 16:46
  a
• 16:47
  wider
• 16:47
  group
• 16:47
  of
• 16:47
  people.
• 16:48
  But
• 16:48
  I
• 16:48
  definitely
• 16:49
  think
• 16:49
  if
• 16:49
  you
• 16:49
  have
• 16:50
  a
• 16:50
  niche,
• 16:50
  you
• 16:51
  should
• 16:51
  definitely
• 16:51
  be
• 16:52
  promoting
• 16:52
  that
• 16:53
  niche
• 16:53
  more
• 16:54
  because
• 16:54
  that's
• 16:54
  when
• 16:55
  you
• 16:55
  will
• 16:55
  find
• 16:55
  couples
• 16:56
  that
• 16:56
  really
• 16:56
  want
• 16:56
  to
• 16:57
  be.
• 16:57
  Like
• 16:57
  you
• 16:57
  said,
• 16:57
  it's
• 16:57
  a
• 16:57
  very
• 16:58
  crowded
• 16:58
  space.
• 16:58
  So
• 16:59
  if
• 16:59
  you
• 16:59
  have
• 17:00
  got
• 17:00
  a
• 17:00
  very
• 17:01
  unique
• 17:02
  selling
• 17:02
  point
• 17:02
  that
• 17:02
  you
• 17:03
  want
• 17:03
  couples
• 17:03
  to
• 17:03
  know
• 17:03
  about,
• 17:04
  then,
• 17:04
  yes,
• 17:04
  target
• 17:05
  those
• 17:05
  couples
• 17:05
  with
• 17:06
  that.
• 17:06
  I
• 17:06
  would
• 17:07
  say
• 17:07
  not
• 17:07
  to
• 17:07
  shy
• 17:07
  away
• 17:08
  from.
• 17:08
  From
• 17:08
  being
• 17:09
  the
• 17:09
  broader
• 17:10
  appeal
• 17:10
  as
• 17:11
  well.
• 17:11
  Because
• 17:11
  couples,
• 17:11
  like
• 17:12
  I
• 17:12
  said,
• 17:12
  people
• 17:12
  want
• 17:13
  to
• 17:13
  be
• 17:13
  unique,
• 17:13
  but
• 17:14
  actually
• 17:14
  they
• 17:14
  also.
• 17:14
  Then
• 17:15
  they'll
• 17:15
  see
• 17:15
  something
• 17:16
  that
• 17:16
  a
• 17:16
  wedding's.
• 17:16
  A
• 17:17
  wedding
• 17:17
  trend.
• 17:17
  For
• 17:17
  example,
• 17:18
  the
• 17:18
  Bridgerton
• 17:18
  effect,
• 17:19
  we
• 17:19
  know
• 17:20
  Bridgeton
• 17:21
  has
• 17:21
  just
• 17:22
  taken
• 17:22
  over,
• 17:22
  everyone's
• 17:23
  loving
• 17:23
  it
• 17:24
  and
• 17:24
  it
• 17:25
  really
• 17:25
  does
• 17:25
  impact
• 17:25
  weddings
• 17:26
  from
• 17:26
  the
• 17:26
  style,
• 17:27
  from
• 17:27
  the
• 17:27
  decoration,
• 17:28
  the
• 17:28
  big
• 17:28
  drapes
• 17:29
  that
• 17:29
  we're
• 17:29
  seeing.
• 17:30
  So
• 17:30
  I
• 17:30
  think
• 17:31
  even
• 17:31
  though
• 17:31
  people
• 17:32
  want
• 17:32
  to
• 17:32
  be
• 17:32
  unique,
• 17:33
  don't
• 17:33
  shy
• 17:33
  away
• 17:34
  from
• 17:34
  still
• 17:34
  trying
• 17:35
  to
• 17:35
  reach
• 17:35
  that
• 17:35
  broader
• 17:36
  appeal
• 17:36
  because
• 17:36
  people
• 17:37
  do
• 17:37
  still
• 17:37
  have
• 17:38
  interest
• 17:38
  in
• 17:38
  that.
• 17:38
  That.
• 17:39
  Yeah,
• 17:39
  and
• 17:39
  I
• 17:39
  think
• 17:39
  as
• 17:39
  well,
• 17:40
  it's
• 17:40
  what
• 17:40
  you
• 17:40
  said
• 17:40
  earlier
• 17:40
  about
• 17:41
  being
• 17:41
  flexible.
• 17:41
  So,
• 17:42
  yeah,
• 17:42
  lean
• 17:42
  into
• 17:42
  your
• 17:42
  niche
• 17:43
  and
• 17:43
  stand
• 17:43
  out
• 17:43
  in
• 17:43
  that
• 17:44
  way,
• 17:44
  but
• 17:44
  also
• 17:45
  showcase
• 17:45
  that
• 17:45
  this
• 17:46
  isn't
• 17:46
  the
• 17:46
  only
• 17:46
  thing
• 17:46
  I
• 17:47
  do.
• 17:47
  But
• 17:47
  if
• 17:47
  you
• 17:47
  want
• 17:47
  this,
• 17:48
  I
• 17:48
  can
• 17:48
  do
• 17:48
  it.
• 17:49
  Definitely.
• 17:49
  Because
• 17:50
  then
• 17:50
  you
• 17:50
  would
• 17:50
  then
• 17:51
  you're
• 17:51
  getting
• 17:51
  the
• 17:51
  best
• 17:51
  of
• 17:52
  both.
• 17:52
  Then
• 17:52
  like
• 17:52
  most
• 17:53
  people,
• 17:53
  if,
• 17:53
  if
• 17:54
  people
• 17:54
  only
• 17:55
  book
• 17:55
  you
• 17:55
  for
• 17:56
  one
• 17:56
  particular
• 17:57
  service,
• 17:57
  then
• 17:57
  of
• 17:58
  course
• 17:58
  push
• 17:59
  that
• 17:59
  as
• 17:59
  your
• 17:59
  priority.
• 18:00
  But
• 18:00
  if
• 18:01
  people
• 18:01
  book
• 18:01
  you
• 18:01
  for
• 18:02
  one
• 18:02
  service,
• 18:02
  but
• 18:02
  then
• 18:02
  they
• 18:03
  also
• 18:03
  maybe
• 18:03
  do
• 18:03
  a
• 18:03
  few
• 18:03
  other
• 18:04
  types,
• 18:05
  make
• 18:05
  sure
• 18:05
  you
• 18:05
  promote
• 18:06
  them
• 18:06
  all,
• 18:06
  because
• 18:07
  that
• 18:07
  way
• 18:07
  you
• 18:07
  can
• 18:08
  reach
• 18:08
  a
• 18:08
  wider
• 18:08
  group
• 18:08
  of
• 18:09
  couples.
• 18:09
  Yeah,
• 18:10
  but
• 18:10
  it's
• 18:10
  that,
• 18:10
  that
• 18:11
  thing,
• 18:11
  isn't
• 18:11
  it,
• 18:11
  about
• 18:12
  not
• 18:12
  be
• 18:12
  having
• 18:12
  the
• 18:12
  balance
• 18:13
  between
• 18:13
  being
• 18:13
  a
• 18:13
  jack
• 18:14
  of
• 18:14
  all
• 18:14
  trades
• 18:14
  and
• 18:14
  then.
• 18:18
  Because
• 18:18
  as
• 18:19
  I
• 18:19
  keep
• 18:19
  describing
• 18:19
  it,
• 18:20
  at
• 18:20
  the
• 18:20
  moment
• 18:20
  we're
• 18:20
  in
• 18:20
  a
• 18:20
  marketing
• 18:21
  theme
• 18:21
  park
• 18:21
  world.
• 18:21
  It's
• 18:22
  chaos
• 18:22
  out
• 18:22
  there
• 18:22
  and
• 18:23
  something
• 18:23
  has
• 18:23
  to
• 18:23
  be
• 18:23
  a
• 18:24
  point
• 18:24
  of
• 18:24
  difference
• 18:25
  so
• 18:25
  that
• 18:25
  they
• 18:25
  don't
• 18:25
  just
• 18:26
  book
• 18:26
  you
• 18:26
  on
• 18:27
  being
• 18:27
  the
• 18:27
  cheapest.
• 18:27
  There's
• 18:28
  gotta
• 18:28
  be
• 18:28
  something
• 18:28
  that
• 18:28
  stands
• 18:29
  out.
• 18:29
  So
• 18:29
  like
• 18:30
  you
• 18:30
  were
• 18:30
  saying
• 18:30
  earlier,
• 18:30
  if
• 18:31
  you're
• 18:31
  looking
• 18:31
  for
• 18:31
  that
• 18:31
  flash
• 18:32
  effect
• 18:32
  on
• 18:32
  photographers,
• 18:33
  well,
• 18:33
  you're
• 18:33
  going
• 18:33
  to
• 18:33
  be
• 18:34
  looking
• 18:34
  for
• 18:34
  who's
• 18:34
  showcasing
• 18:35
  that
• 18:35
  on
• 18:35
  their
• 18:35
  portfolio.
• 18:36
  They
• 18:36
  might
• 18:36
  be
• 18:36
  able
• 18:36
  to
• 18:36
  do
• 18:36
  it,
• 18:37
  but
• 18:37
  if
• 18:37
  they
• 18:37
  haven't
• 18:37
  told
• 18:38
  they
• 18:38
  can
• 18:38
  do
• 18:38
  it,
• 18:38
  you're
• 18:38
  counting
• 18:39
  them
• 18:39
  out
• 18:39
  100%.
• 18:40
  And
• 18:40
  that's
• 18:40
  the
• 18:41
  same
• 18:41
  with
• 18:41
  venues
• 18:41
  as
• 18:42
  well,
• 18:42
  I
• 18:42
  think.
• 18:43
  So
• 18:43
  with
• 18:43
  usps,
• 18:44
  I
• 18:44
  sometimes
• 18:45
  find
• 18:45
  in
• 18:45
  marketing,
• 18:46
  trying
• 18:47
  to
• 18:47
  think
• 18:47
  of
• 18:47
  a
• 18:48
  niche
• 18:48
  or
• 18:48
  a
• 18:48
  unique
• 18:49
  selling
• 18:49
  point
• 18:49
  can
• 18:49
  sometimes
• 18:50
  be
• 18:50
  very
• 18:50
  overwhelming.
• 18:51
  And
• 18:52
  it
• 18:52
  doesn't
• 18:53
  have
• 18:53
  to
• 18:53
  be
• 18:53
  a
• 18:54
  completely
• 18:54
  unique
• 18:55
  thing.
• 18:55
  For
• 18:55
  example,
• 18:56
  if
• 18:56
  you
• 18:56
  are
• 18:56
  a
• 18:56
  venue
• 18:57
  and
• 18:57
  you
• 18:58
  allow
• 18:58
  confetti
• 18:59
  or
• 18:59
  you
• 19:00
  allow
• 19:00
  fireworks,
• 19:01
  that's
• 19:01
  something
• 19:02
  that
• 19:02
  you
• 19:02
  need
• 19:02
  to
• 19:02
  be
• 19:02
  promoting
• 19:03
  as
• 19:03
  a
• 19:03
  usp,
• 19:04
  because
• 19:04
  not
• 19:05
  all
• 19:05
  venues
• 19:06
  offer
• 19:06
  that.
• 19:06
  And
• 19:06
  couples
• 19:07
  don't
• 19:07
  know
• 19:07
  that.
• 19:07
  They'll
• 19:08
  be
• 19:08
  scrolling
• 19:08
  on
• 19:09
  social
• 19:09
  media,
• 19:10
  they'll
• 19:10
  find
• 19:10
  this
• 19:10
  beautiful
• 19:11
  shot
• 19:11
  of
• 19:11
  confetti
• 19:12
  walking
• 19:13
  down
• 19:13
  all
• 19:13
  close
• 19:14
  up
• 19:14
  and
• 19:14
  I'll
• 19:15
  save
• 19:15
  it
• 19:15
  and
• 19:15
  then
• 19:15
  they'll
• 19:15
  come
• 19:16
  to
• 19:16
  the
• 19:16
  day
• 19:16
  and
• 19:16
  they
• 19:16
  can't
• 19:16
  do
• 19:17
  it.
• 19:17
  So
• 19:17
  I
• 19:17
  think
• 19:18
  it
• 19:18
  is
• 19:18
  overwhelming
• 19:19
  sometimes
• 19:19
  to
• 19:19
  think
• 19:20
  of
• 19:20
  a
• 19:20
  niche.
• 19:20
  Like
• 19:21
  you
• 19:21
  said,
• 19:21
  it's
• 19:21
  such
• 19:22
  a
• 19:22
  so
• 19:22
  many
• 19:22
  different
• 19:23
  marketing
• 19:23
  terms
• 19:23
  and
• 19:24
  different
• 19:24
  things
• 19:24
  that
• 19:24
  go
• 19:25
  out
• 19:25
  these
• 19:25
  days.
• 19:25
  But
• 19:26
  your
• 19:26
  niche
• 19:27
  can
• 19:27
  be
• 19:27
  something
• 19:27
  as
• 19:28
  simple
• 19:28
  as
• 19:29
  what
• 19:29
  you
• 19:29
  allow,
• 19:30
  what
• 19:30
  you
• 19:30
  offer
• 19:31
  and
• 19:31
  just
• 19:31
  make
• 19:31
  sure
• 19:32
  that
• 19:32
  is
• 19:32
  visible
• 19:32
  within
• 19:33
  your
• 19:33
  content.
• 19:33
  Yeah,
• 19:34
  so
• 19:34
  true.
• 19:34
  And
• 19:34
  shout
• 19:34
  about
• 19:35
  those
• 19:35
  things
• 19:35
  because
• 19:35
  I
• 19:35
  think
• 19:35
  as
• 19:36
  well,
• 19:36
  when
• 19:36
  you're
• 19:36
  working
• 19:36
  in
• 19:37
  a
• 19:37
  venue
• 19:37
  or
• 19:37
  in
• 19:37
  a
• 19:38
  business,
• 19:38
  you
• 19:39
  think
• 19:39
  that's
• 19:39
  normal
• 19:39
  that
• 19:40
  you
• 19:40
  allow
• 19:40
  confetti.
• 19:40
  You
• 19:41
  don't
• 19:41
  necessarily
• 19:41
  realize
• 19:42
  that,
• 19:42
  oh,
• 19:42
  actually,
• 19:43
  like
• 19:43
  everyone
• 19:43
  else
• 19:44
  in
• 19:44
  this
• 19:44
  area
• 19:44
  says
• 19:44
  no
• 19:45
  to
• 19:45
  it.
• 19:45
  And
• 19:45
  so
• 19:45
  we
• 19:46
  just
• 19:46
  think,
• 19:46
  well,
• 19:46
  that's
• 19:46
  just
• 19:46
  normal,
• 19:47
  so
• 19:47
  we
• 19:47
  don't
• 19:47
  shout
• 19:48
  about
• 19:48
  it.
• 19:48
  Actually,
• 19:49
  it's
• 19:49
  a
• 19:49
  point
• 19:49
  of
• 19:49
  difference
• 19:50
  that
• 19:50
  couples
• 19:50
  do
• 19:51
  want
• 19:51
  to
• 19:51
  know
• 19:51
  about.
• 19:51
  And
• 19:52
  it's
• 19:52
  a
• 19:52
  great
• 19:52
  way
• 19:53
  to
• 19:53
  stand
• 19:53
  out
• 19:53
  amongst
• 19:53
  your
• 19:54
  competitors
• 19:54
  too.
• 19:54
  Definitely.
• 19:55
  Now,
• 19:56
  we've
• 19:56
  talked
• 19:56
  a
• 19:56
  lot
• 19:56
  about
• 19:57
  social
• 19:57
  media,
• 19:57
  we
• 19:58
  talked
• 19:58
  about
• 19:58
  storytelling,
• 19:59
  but
• 19:59
  obviously
• 19:59
  you're
• 20:00
  here
• 20:00
  from
• 20:00
  Hitched,
• 20:00
  which
• 20:01
  is
• 20:01
  a
• 20:01
  directory.
• 20:02
  And
• 20:02
  as
• 20:02
  I
• 20:02
  alluded
• 20:03
  to
• 20:03
  in
• 20:03
  the
• 20:03
  beginning,
• 20:03
  I
• 20:03
  think
• 20:04
  there's
• 20:04
  a
• 20:04
  lot
• 20:04
  of
• 20:04
  talk
• 20:04
  at
• 20:04
  the
• 20:05
  moment
• 20:05
  about
• 20:05
  directories.
• 20:06
  Are
• 20:06
  directories
• 20:07
  still
• 20:07
  relevant?
• 20:08
  Are
• 20:08
  they
• 20:08
  still
• 20:09
  being
• 20:09
  used
• 20:09
  by
• 20:09
  couples
• 20:10
  in
• 20:10
  2026?
• 20:11
  So
• 20:12
  I'd
• 20:12
  love
• 20:12
  to
• 20:12
  know
• 20:12
  from
• 20:13
  your
• 20:13
  perspect
• 20:14
  why
• 20:14
  you
• 20:14
  think
• 20:14
  directories.
• 20:15
  Oh,
• 20:16
  I
• 20:16
  assume
• 20:17
  you
• 20:17
  think
• 20:17
  they
• 20:17
  are
• 20:17
  still
• 20:17
  relevant
• 20:18
  to
• 20:18
  couples
• 20:19
  this
• 20:20
  year
• 20:20
  and
• 20:20
  to
• 20:21
  vendors.
• 20:21
  Definitely.
• 20:22
  So
• 20:22
  last
• 20:23
  year
• 20:23
  in
• 20:23
  the
• 20:23
  survey,
• 20:24
  couples
• 20:24
  still
• 20:24
  find
• 20:25
  wedding
• 20:25
  directories
• 20:26
  as
• 20:26
  the
• 20:26
  top
• 20:27
  source
• 20:27
  for
• 20:27
  finding
• 20:28
  vendors.
• 20:29
  And
• 20:29
  like
• 20:29
  I
• 20:30
  mentioned,
• 20:30
  I
• 20:30
  do
• 20:30
  think
• 20:30
  social
• 20:31
  media
• 20:31
  is
• 20:31
  great.
• 20:32
  It
• 20:32
  is
• 20:32
  so
• 20:32
  great
• 20:33
  for
• 20:33
  vendor
• 20:33
  vendors
• 20:34
  when
• 20:34
  you're
• 20:35
  finding
• 20:35
  them
• 20:35
  and
• 20:35
  you're
• 20:35
  just
• 20:35
  getting
• 20:36
  inspiration,
• 20:37
  but
• 20:37
  you
• 20:38
  don't
• 20:38
  get
• 20:38
  the
• 20:39
  full
• 20:39
  package
• 20:40
  with
• 20:40
  social
• 20:40
  media.
• 20:41
  Like
• 20:41
  I
• 20:41
  said,
• 20:42
  there's
• 20:42
  also
• 20:42
  the
• 20:42
  AI
• 20:43
  risk.
• 20:43
  Now
• 20:43
  you
• 20:44
  see
• 20:44
  so
• 20:44
  many
• 20:44
  images
• 20:45
  on
• 20:45
  social
• 20:45
  media
• 20:45
  that
• 20:46
  you
• 20:46
  don't
• 20:46
  know
• 20:46
  if
• 20:46
  this
• 20:47
  is
• 20:47
  real
• 20:47
  or
• 20:47
  not.
• 20:48
  But
• 20:48
  for
• 20:48
  me,
• 20:49
  I
• 20:49
  really,
• 20:49
  like
• 20:49
  I
• 20:49
  said,
• 20:50
  without
• 20:50
  the
• 20:50
  flash
• 20:50
  photography
• 20:51
  or
• 20:51
  with
• 20:51
  venues,
• 20:52
  you
• 20:52
  can't
• 20:53
  find
• 20:53
  out
• 20:53
  if
• 20:53
  that
• 20:54
  venue
• 20:54
  offers
• 20:54
  corkage,
• 20:55
  for
• 20:55
  example,
• 20:55
  or
• 20:56
  if
• 20:56
  they
• 20:56
  allow
• 20:57
  for
• 20:57
  candles
• 20:58
  in
• 20:58
  their
• 20:58
  venue,
• 20:58
  because
• 20:59
  some
• 20:59
  brandies
• 21:00
  don't
• 21:00
  allow
• 21:00
  for
• 21:00
  candles.
• 21:01
  So
• 21:02
  social
• 21:02
  media
• 21:03
  Is
• 21:03
  great.
• 21:04
  But
• 21:04
  if
• 21:04
  you
• 21:04
  want
• 21:04
  to
• 21:05
  review
• 21:05
  all
• 21:06
  of
• 21:06
  the
• 21:06
  FAQs,
• 21:07
  search
• 21:08
  by
• 21:08
  different
• 21:08
  filters,
• 21:09
  and
• 21:09
  then
• 21:10
  read
• 21:10
  real
• 21:10
  couples
• 21:11
  reviews,
• 21:11
  you
• 21:12
  have
• 21:12
  to
• 21:12
  do
• 21:12
  that
• 21:13
  outside
• 21:13
  of
• 21:13
  social
• 21:13
  media.
• 21:14
  And
• 21:14
  a
• 21:14
  wedding
• 21:15
  directory
• 21:15
  like
• 21:15
  Hitch
• 21:16
  is
• 21:16
  a
• 21:16
  great
• 21:16
  place
• 21:16
  to
• 21:17
  do
• 21:17
  that.
• 21:17
  That
• 21:17
  because
• 21:17
  there
• 21:18
  is
• 21:18
  so
• 21:18
  much
• 21:18
  on
• 21:19
  there,
• 21:19
  all
• 21:19
  of
• 21:20
  the
• 21:20
  FAQs
• 21:21
  that
• 21:21
  you
• 21:21
  probably
• 21:21
  have
• 21:22
  other
• 21:22
  couples
• 21:22
  have
• 21:23
  already
• 21:23
  asked.
• 21:23
  So
• 21:23
  the
• 21:24
  vendor
• 21:24
  will
• 21:24
  create
• 21:24
  their
• 21:25
  listing
• 21:26
  based
• 21:26
  on
• 21:26
  what
• 21:27
  couples
• 21:27
  are
• 21:27
  asking.
• 21:28
  So
• 21:28
  it
• 21:28
  saves
• 21:29
  you.
• 21:29
  As
• 21:29
  much
• 21:30
  as
• 21:30
  I
• 21:30
  think
• 21:30
  it's
• 21:30
  great
• 21:30
  for
• 21:30
  you
• 21:31
  to
• 21:31
  reach
• 21:31
  out
• 21:31
  to
• 21:31
  vendors,
• 21:32
  contact
• 21:32
  them
• 21:32
  and
• 21:33
  speak
• 21:33
  to
• 21:33
  them,
• 21:33
  it
• 21:33
  also
• 21:34
  saves
• 21:34
  that,
• 21:34
  therefore
• 21:35
  it's
• 21:35
  there
• 21:35
  for
• 21:35
  you
• 21:36
  all
• 21:36
  of
• 21:36
  the
• 21:36
  information
• 21:37
  you
• 21:37
  need.
• 21:37
  That's
• 21:37
  how
• 21:38
  again,
• 21:38
  and
• 21:38
  cut
• 21:39
  out
• 21:39
  those
• 21:39
  time
• 21:39
  wasters
• 21:40
  because
• 21:40
  it's
• 21:40
  filtering
• 21:41
  down
• 21:41
  all
• 21:41
  of
• 21:42
  the
• 21:42
  information
• 21:42
  you
• 21:42
  need.
• 21:43
  So
• 21:43
  I
• 21:43
  think
• 21:43
  as
• 21:43
  much
• 21:44
  as
• 21:44
  social
• 21:44
  media
• 21:44
  is
• 21:45
  great,
• 21:45
  and
• 21:45
  I
• 21:45
  do
• 21:46
  think
• 21:46
  vendors,
• 21:46
  vendors
• 21:47
  should
• 21:47
  have
• 21:47
  presence
• 21:48
  across
• 21:48
  all
• 21:49
  platforms
• 21:49
  in
• 21:50
  terms
• 21:50
  of
• 21:50
  social
• 21:50
  media,
• 21:51
  making
• 21:51
  sure
• 21:51
  they're
• 21:52
  available
• 21:52
  on
• 21:52
  their
• 21:52
  website
• 21:53
  on
• 21:53
  platforms
• 21:54
  like
• 21:54
  Hitch,
• 21:54
  because
• 21:55
  that
• 21:55
  way
• 21:56
  couples
• 21:56
  will
• 21:56
  not
• 21:57
  just
• 21:57
  go
• 21:57
  to
• 21:57
  one.
• 21:58
  They
• 21:58
  won't.
• 21:58
  We
• 21:58
  can't
• 21:59
  change
• 21:59
  consumer
• 21:59
  behavior.
• 22:00
  Couples
• 22:01
  will
• 22:01
  go
• 22:01
  across
• 22:02
  multiple
• 22:02
  platforms.
• 22:03
  But
• 22:04
  like
• 22:04
  I
• 22:04
  said,
• 22:04
  social
• 22:05
  media
• 22:05
  is
• 22:05
  great
• 22:05
  for
• 22:06
  inspiration
• 22:06
  and
• 22:07
  visions
• 22:07
  and
• 22:08
  maybe
• 22:08
  making
• 22:08
  a
• 22:08
  mood
• 22:09
  board
• 22:09
  on
• 22:09
  Pinterest.
• 22:09
  Like
• 22:10
  we
• 22:10
  all
• 22:10
  love
• 22:10
  making
• 22:11
  a
• 22:11
  mood
• 22:11
  board
• 22:11
  on
• 22:11
  Pinterest.
• 22:12
  But
• 22:13
  I
• 22:13
  don't
• 22:13
  know
• 22:13
  if
• 22:14
  I
• 22:14
  see
• 22:14
  this
• 22:14
  beautiful
• 22:15
  image
• 22:15
  of
• 22:15
  five
• 22:16
  bridesmaids
• 22:17
  in
• 22:17
  these
• 22:17
  dresses,
• 22:17
  I
• 22:18
  want
• 22:18
  to
• 22:18
  know
• 22:18
  whether,
• 22:19
  like,
• 22:19
  where
• 22:19
  have
• 22:19
  they
• 22:20
  got
• 22:20
  those
• 22:20
  from?
• 22:20
  Or
• 22:20
  like,
• 22:21
  where
• 22:21
  do
• 22:21
  they
• 22:21
  stop
• 22:21
  them
• 22:22
  near
• 22:22
  me?
• 22:22
  What
• 22:22
  if
• 22:22
  I
• 22:22
  wanted
• 22:23
  to
• 22:23
  like
• 22:23
  go.
• 22:23
  And
• 22:23
  even
• 22:24
  like
• 22:24
  when
• 22:24
  dress
• 22:24
  shopping
• 22:24
  yourself,
• 22:25
  you
• 22:25
  want
• 22:25
  to
• 22:25
  kind
• 22:25
  of
• 22:26
  go
• 22:26
  try
• 22:26
  them
• 22:26
  on.
• 22:26
  Where
• 22:27
  do
• 22:27
  they
• 22:27
  sell
• 22:27
  this
• 22:28
  bridal
• 22:29
  boutique?
• 22:29
  Sorry,
• 22:30
  do
• 22:30
  they
• 22:30
  sell
• 22:30
  this
• 22:30
  bridal
• 22:31
  dress
• 22:31
  in
• 22:31
  a
• 22:32
  particular
• 22:32
  boutique?
• 22:33
  So
• 22:33
  social
• 22:34
  media
• 22:34
  I
• 22:34
  think
• 22:34
  is
• 22:35
  great
• 22:35
  for
• 22:35
  inspiration,
• 22:36
  but
• 22:36
  really
• 22:36
  wanting
• 22:37
  to
• 22:37
  know
• 22:38
  information
• 22:38
  about
• 22:39
  can
• 22:39
  this
• 22:40
  vendor
• 22:40
  bring
• 22:41
  my
• 22:41
  vision
• 22:41
  to
• 22:41
  life,
• 22:41
  which
• 22:42
  we
• 22:42
  know
• 22:42
  is
• 22:42
  is
• 22:43
  key.
• 22:43
  You
• 22:44
  have
• 22:44
  to
• 22:44
  go
• 22:44
  to
• 22:44
  places
• 22:45
  such
• 22:45
  as
• 22:45
  Hitch
• 22:46
  and
• 22:46
  able
• 22:46
  to
• 22:46
  find
• 22:46
  out
• 22:46
  that
• 22:47
  information
• 22:47
  and
• 22:47
  then
• 22:48
  connect
• 22:48
  with
• 22:48
  them.
• 22:48
  Yeah.
• 22:49
  And
• 22:49
  obviously
• 22:49
  vendors
• 22:50
  can
• 22:50
  put
• 22:50
  a
• 22:50
  lot
• 22:50
  of
• 22:50
  that
• 22:50
  information
• 22:51
  themselves
• 22:51
  on
• 22:51
  their
• 22:51
  own
• 22:52
  website.
• 22:53
  But
• 22:53
  what's
• 22:54
  interesting
• 22:54
  is
• 22:54
  I
• 22:54
  do
• 22:54
  a
• 22:54
  lot
• 22:55
  of
• 22:55
  marketing
• 22:55
  reviews
• 22:55
  for
• 22:55
  people
• 22:56
  and
• 22:56
  as
• 22:56
  part
• 22:56
  of
• 22:56
  that,
• 22:56
  we
• 22:57
  often
• 22:57
  will
• 22:57
  do
• 22:57
  a
• 22:58
  search.
• 22:58
  So
• 22:58
  for
• 22:58
  example,
• 22:59
  I
• 22:59
  might
• 22:59
  search
• 23:00
  wedding
• 23:00
  venue
• 23:00
  in
• 23:01
  Oxford
• 23:01
  to
• 23:01
  see
• 23:01
  whereabouts
• 23:02
  they
• 23:02
  appear
• 23:03
  in
• 23:03
  the
• 23:03
  SEO.
• 23:04
  But
• 23:04
  often
• 23:05
  the
• 23:05
  directory
• 23:06
  sites
• 23:06
  sit
• 23:06
  at
• 23:06
  the
• 23:06
  top
• 23:06
  of
• 23:07
  that
• 23:07
  because
• 23:07
  you
• 23:07
  have
• 23:07
  the
• 23:07
  domain
• 23:08
  authority.
• 23:08
  So
• 23:09
  I'm
• 23:09
  assuming
• 23:10
  that
• 23:10
  actually
• 23:10
  couples
• 23:11
  end
• 23:11
  up
• 23:11
  on
• 23:11
  the
• 23:11
  directory
• 23:11
  site
• 23:12
  ahead
• 23:12
  of
• 23:13
  the
• 23:13
  individual
• 23:13
  website
• 23:13
  sometimes
• 23:14
  because
• 23:14
  you're
• 23:15
  appearing
• 23:15
  and
• 23:15
  you're
• 23:15
  putting
• 23:16
  your
• 23:16
  work
• 23:16
  into
• 23:16
  that
• 23:17
  SEO
• 23:17
  presence.
• 23:17
  Definitely.
• 23:18
  And
• 23:18
  I
• 23:18
  think
• 23:18
  as
• 23:19
  well
• 23:19
  with
• 23:19
  a
• 23:19
  directory,
• 23:20
  with
• 23:20
  a
• 23:20
  website
• 23:21
  you
• 23:21
  know,
• 23:21
  that
• 23:22
  is
• 23:22
  just
• 23:22
  the
• 23:23
  vendor
• 23:23
  who
• 23:24
  has
• 23:24
  put
• 23:24
  that
• 23:24
  content
• 23:25
  on
• 23:25
  there.
• 23:25
  That's
• 23:26
  their
• 23:26
  words,
• 23:26
  what
• 23:26
  they
• 23:27
  say.
• 23:27
  Whereas
• 23:27
  on
• 23:27
  a
• 23:28
  directory,
• 23:29
  it
• 23:29
  has
• 23:29
  couple
• 23:30
  reviews
• 23:30
  which
• 23:30
  are
• 23:31
  verified
• 23:31
  by
• 23:31
  us.
• 23:32
  So
• 23:33
  if
• 23:33
  you
• 23:33
  want
• 23:33
  to
• 23:33
  know,
• 23:34
  they
• 23:34
  may
• 23:35
  say,
• 23:35
  I'm
• 23:35
  the
• 23:35
  best
• 23:36
  florist
• 23:36
  in
• 23:37
  Essex,
• 23:37
  for
• 23:37
  example.
• 23:38
  But
• 23:38
  then
• 23:39
  if
• 23:39
  you
• 23:39
  actually
• 23:39
  want
• 23:39
  to
• 23:39
  know,
• 23:40
  know,
• 23:40
  okay,
• 23:41
  are
• 23:41
  they
• 23:41
  actually
• 23:42
  the
• 23:42
  best?
• 23:42
  Are
• 23:42
  couples
• 23:42
  saying
• 23:43
  this?
• 23:43
  Have
• 23:43
  couples
• 23:44
  had
• 23:44
  a
• 23:44
  good
• 23:44
  experience
• 23:44
  with
• 23:45
  them?
• 23:45
  What
• 23:45
  are
• 23:45
  they
• 23:45
  like
• 23:46
  in
• 23:46
  the.
• 23:46
  On
• 23:46
  the
• 23:47
  morning?
• 23:47
  Are
• 23:47
  they
• 23:48
  always
• 23:48
  on
• 23:48
  time?
• 23:49
  Do
• 23:49
  they
• 23:49
  have
• 23:49
  any
• 23:49
  lateness?
• 23:50
  Anything
• 23:50
  like
• 23:50
  this
• 23:50
  that
• 23:51
  you
• 23:51
  would
• 23:51
  only
• 23:51
  really
• 23:51
  get
• 23:52
  from
• 23:52
  a
• 23:52
  couple
• 23:52
  to
• 23:53
  get
• 23:53
  a
• 23:53
  real
• 23:54
  perspective
• 23:54
  from
• 23:54
  a
• 23:55
  vendor,
• 23:55
  they
• 23:55
  can
• 23:55
  tell
• 23:55
  you
• 23:55
  this.
• 23:56
  But
• 23:56
  the
• 23:56
  couples,
• 23:56
  that's
• 23:57
  where
• 23:57
  you
• 23:57
  can
• 23:57
  get
• 23:57
  an
• 23:57
  honest
• 23:58
  review
• 23:58
  on
• 23:58
  them.
• 23:59
  And
• 23:59
  with
• 23:59
  something
• 23:59
  like
• 24:00
  your
• 24:00
  wedding,
• 24:00
  you
• 24:01
  do
• 24:01
  want
• 24:01
  that
• 24:01
  review
• 24:02
  like
• 24:02
  you
• 24:02
  do
• 24:03
  research
• 24:03
  reviews.
• 24:04
  I
• 24:04
  have
• 24:04
  done
• 24:04
  a
• 24:05
  lot
• 24:05
  of
• 24:05
  looking
• 24:05
  at
• 24:05
  reviews
• 24:06
  before
• 24:06
  making
• 24:06
  decisions
• 24:07
  when
• 24:08
  planning
• 24:08
  my
• 24:08
  own
• 24:08
  wedding.
• 24:09
  Because
• 24:09
  you
• 24:09
  just
• 24:09
  want
• 24:09
  to
• 24:10
  make
• 24:10
  sure
• 24:11
  you're
• 24:11
  spending
• 24:11
  a
• 24:11
  lot
• 24:11
  of
• 24:11
  money.
• 24:12
  It's
• 24:12
  a
• 24:13
  very
• 24:13
  important
• 24:13
  day.
• 24:14
  You
• 24:14
  just
• 24:14
  want
• 24:14
  to
• 24:14
  make
• 24:14
  sure
• 24:15
  it
• 24:15
  is
• 24:15
  the
• 24:15
  right
• 24:15
  decision.
• 24:16
  And
• 24:16
  reviews
• 24:17
  are
• 24:17
  a
• 24:17
  great
• 24:17
  way
• 24:17
  of
• 24:18
  doing
• 24:18
  that.
• 24:18
  Yeah.
• 24:18
  We're
• 24:19
  in
• 24:19
  a
• 24:19
  trustless
• 24:20
  society
• 24:20
  with
• 24:21
  AI.
• 24:21
  We
• 24:21
  don't
• 24:21
  believe
• 24:22
  anything
• 24:22
  we
• 24:22
  read.
• 24:22
  So
• 24:22
  we
• 24:22
  do.
• 24:23
  We
• 24:24
  want
• 24:24
  some
• 24:24
  markers
• 24:24
  of
• 24:25
  trust.
• 24:25
  We
• 24:25
  want
• 24:25
  to
• 24:25
  know,
• 24:25
  okay,
• 24:26
  what
• 24:26
  does
• 24:26
  someone
• 24:26
  else
• 24:26
  say
• 24:26
  about
• 24:27
  them?
• 24:27
  And
• 24:27
  these
• 24:27
  people
• 24:28
  are
• 24:28
  legit
• 24:29
  enough.
• 24:29
  They're
• 24:29
  paying
• 24:29
  money
• 24:30
  to
• 24:30
  advertise.
• 24:30
  You
• 24:31
  know,
• 24:31
  it
• 24:31
  comes
• 24:31
  with
• 24:31
  all
• 24:32
  of
• 24:32
  those
• 24:32
  other
• 24:32
  things
• 24:32
  as
• 24:33
  well.
• 24:33
  Now,
• 24:33
  I'd
• 24:33
  love
• 24:34
  to
• 24:34
  get
• 24:34
  your
• 24:34
  thoughts
• 24:34
  on
• 24:34
  this.
• 24:35
  As
• 24:35
  a
• 24:35
  fellow
• 24:35
  marketer,
• 24:36
  I
• 24:36
  feel
• 24:36
  like
• 24:36
  we
• 24:36
  are.
• 24:37
  We
• 24:37
  can
• 24:37
  have
• 24:37
  a
• 24:37
  geeky
• 24:38
  marketing
• 24:38
  conversation.
• 24:39
  Love
• 24:39
  it.
• 24:40
  As
• 24:40
  I
• 24:40
  said
• 24:40
  earlier,
• 24:41
  I've
• 24:41
  been
• 24:41
  talking
• 24:42
  on
• 24:42
  stages
• 24:42
  about
• 24:43
  how
• 24:43
  the
• 24:43
  marketing
• 24:44
  funnel
• 24:44
  era
• 24:44
  is
• 24:45
  dying.
• 24:45
  We're
• 24:45
  in
• 24:45
  a
• 24:45
  marketing
• 24:46
  theme
• 24:46
  park
• 24:46
  world.
• 24:47
  It's
• 24:47
  wild
• 24:47
  west
• 24:48
  out
• 24:48
  there,
• 24:48
  and
• 24:48
  people
• 24:48
  are
• 24:48
  no
• 24:49
  longer
• 24:49
  following
• 24:50
  this
• 24:50
  linear
• 24:50
  structure
• 24:51
  when
• 24:51
  it
• 24:51
  comes
• 24:51
  to
• 24:51
  planning
• 24:51
  their
• 24:52
  weddings.
• 24:52
  So
• 24:53
  in
• 24:53
  the
• 24:53
  olden
• 24:53
  days,
• 24:53
  maybe
• 24:54
  the
• 24:54
  olden
• 24:54
  days,
• 24:55
  five,
• 24:55
  ten
• 24:55
  years
• 24:55
  ago,
• 24:56
  people
• 24:56
  would
• 24:56
  go
• 24:56
  to
• 24:56
  the
• 24:57
  directory
• 24:57
  listing,
• 24:58
  find
• 24:58
  the
• 24:58
  vendor,
• 24:59
  go
• 24:59
  straight
• 24:59
  to
• 24:59
  the
• 25:00
  vendor,
• 25:00
  talk
• 25:00
  to
• 25:00
  the
• 25:00
  vendor,
• 25:01
  book.
• 25:01
  Right.
• 25:01
  That
• 25:01
  was
• 25:01
  the
• 25:01
  traditional
• 25:02
  way
• 25:02
  of
• 25:02
  doing
• 25:02
  things.
• 25:03
  But
• 25:03
  actually
• 25:03
  the
• 25:04
  reality
• 25:04
  now
• 25:05
  we
• 25:05
  know,
• 25:05
  as
• 25:06
  you
• 25:06
  said
• 25:06
  earlier,
• 25:06
  people
• 25:06
  are
• 25:07
  everywhere.
• 25:07
  So
• 25:07
  they
• 25:07
  might
• 25:08
  come
• 25:08
  to
• 25:08
  the
• 25:08
  directory,
• 25:09
  then
• 25:09
  they
• 25:09
  might
• 25:09
  come
• 25:09
  over
• 25:09
  to
• 25:10
  your
• 25:10
  Instagram,
• 25:10
  then
• 25:10
  they
• 25:10
  might
• 25:11
  send
• 25:11
  you
• 25:11
  a
• 25:11
  message
• 25:11
  on
• 25:11
  TikTok.
• 25:12
  And
• 25:12
  so
• 25:12
  it's
• 25:13
  actually
• 25:13
  quite
• 25:13
  difficult
• 25:14
  for
• 25:14
  the
• 25:14
  vendors
• 25:15
  to
• 25:15
  track
• 25:16
  their
• 25:16
  return
• 25:16
  on
• 25:16
  investment
• 25:17
  on
• 25:17
  the
• 25:17
  directory
• 25:18
  listing.
• 25:18
  So
• 25:19
  what
• 25:19
  are
• 25:19
  you
• 25:19
  seeing?
• 25:20
  Is
• 25:20
  that
• 25:20
  the
• 25:20
  consumer
• 25:21
  behavior
• 25:21
  you're
• 25:22
  seeing
• 25:22
  at
• 25:22
  Hitched?
• 25:22
  Are
• 25:23
  you.
• 25:23
  Are
• 25:23
  you
• 25:23
  seeing
• 25:24
  that
• 25:24
  people
• 25:24
  do
• 25:25
  just
• 25:25
  find
• 25:25
  a
• 25:25
  vendor,
• 25:26
  contact
• 25:26
  them
• 25:26
  and
• 25:27
  book,
• 25:27
  or
• 25:27
  do
• 25:27
  you
• 25:27
  Think
• 25:28
  they
• 25:28
  start
• 25:28
  as
• 25:29
  a
• 25:29
  jumping
• 25:29
  off
• 25:29
  point
• 25:29
  on
• 25:30
  Hitched
• 25:30
  and
• 25:30
  then
• 25:30
  do
• 25:31
  their
• 25:31
  research
• 25:31
  everywhere
• 25:32
  else.
• 25:32
  I
• 25:32
  think
• 25:33
  it's
• 25:33
  really
• 25:33
  hard
• 25:34
  to
• 25:34
  track
• 25:34
  because
• 25:35
  like
• 25:35
  you
• 25:35
  said,
• 25:35
  couples
• 25:36
  are
• 25:37
  everywhere
• 25:37
  at
• 25:37
  the
• 25:38
  moment.
• 25:38
  And
• 25:39
  I
• 25:39
  think
• 25:39
  we're
• 25:39
  still
• 25:39
  seeing
• 25:40
  like
• 25:40
  in
• 25:40
  January
• 25:41
  we
• 25:41
  had
• 25:41
  the
• 25:41
  most
• 25:42
  couples
• 25:42
  ever
• 25:42
  sign
• 25:43
  up
• 25:43
  up
• 25:43
  in
• 25:43
  a
• 25:43
  single
• 25:44
  month.
• 25:44
  Couples
• 25:44
  are
• 25:45
  still
• 25:45
  coming
• 25:46
  to
• 25:46
  platforms
• 25:47
  to
• 25:48
  search
• 25:49
  and
• 25:49
  get
• 25:49
  inspiration,
• 25:50
  read
• 25:50
  our
• 25:50
  advice
• 25:51
  articles,
• 25:51
  but
• 25:52
  it's
• 25:52
  very
• 25:52
  hard
• 25:52
  to
• 25:53
  know.
• 25:53
  Yes,
• 25:53
  exactly.
• 25:53
  Like
• 25:54
  you
• 25:54
  said,
• 25:54
  it's
• 25:54
  not
• 25:54
  necessarily
• 25:55
  a
• 25:55
  secret
• 25:56
  anymore.
• 25:56
  And
• 25:56
  I
• 25:56
  think
• 25:57
  Google
• 25:57
  search
• 25:58
  is,
• 25:58
  is
• 25:59
  shifting.
• 25:59
  People
• 25:59
  are
• 25:59
  now
• 26:00
  searching
• 26:00
  on
• 26:01
  social.
• 26:01
  So
• 26:02
  whereas
• 26:02
  before
• 26:02
  people
• 26:03
  would
• 26:03
  search
• 26:03
  on
• 26:03
  Google
• 26:04
  like
• 26:04
  you
• 26:04
  said
• 26:05
  SEO
• 26:05
  without
• 26:05
  domain
• 26:06
  authorities
• 26:06
  come
• 26:07
  to
• 26:07
  the
• 26:07
  top,
• 26:07
  then
• 26:08
  go
• 26:08
  to
• 26:08
  Hitch
• 26:08
  for
• 26:09
  example,
• 26:09
  then
• 26:09
  submit
• 26:09
  a
• 26:10
  lead.
• 26:10
  People
• 26:10
  are
• 26:10
  searching
• 26:11
  on
• 26:11
  social
• 26:11
  media
• 26:12
  and
• 26:12
  then
• 26:12
  with
• 26:12
  social
• 26:13
  media
• 26:13
  platforms
• 26:14
  we
• 26:14
  know
• 26:15
  algorithm
• 26:15
  of
• 26:15
  social
• 26:15
  media,
• 26:16
  they
• 26:16
  don't
• 26:16
  want
• 26:17
  to
• 26:17
  push
• 26:17
  people
• 26:17
  outside
• 26:18
  of
• 26:18
  the
• 26:19
  platform.
• 26:19
  So
• 26:20
  then
• 26:20
  people
• 26:20
  are
• 26:20
  coming
• 26:20
  to
• 26:21
  us
• 26:21
  at
• 26:21
  different
• 26:21
  points
• 26:21
  or
• 26:22
  they're
• 26:22
  coming
• 26:22
  to
• 26:22
  us
• 26:22
  directly
• 26:23
  or
• 26:23
  they're
• 26:24
  going
• 26:24
  to
• 26:24
  vendors
• 26:24
  or
• 26:25
  they
• 26:25
  search
• 26:25
  on
• 26:25
  Hitch
• 26:26
  and
• 26:26
  then
• 26:26
  they'll
• 26:26
  go
• 26:26
  to
• 26:26
  call
• 26:27
  the
• 26:27
  vendors.
• 26:27
  And
• 26:28
  you
• 26:28
  know,
• 26:28
  it's,
• 26:29
  it's
• 26:29
  like
• 26:29
  exactly
• 26:29
  like
• 26:30
  you
• 26:30
  said,
• 26:30
  very
• 26:30
  messy.
• 26:31
  Like
• 26:31
  a
• 26:31
  theme
• 26:31
  park.
• 26:31
  I
• 26:32
  like
• 26:32
  that
• 26:32
  term.
• 26:33
  But
• 26:34
  people
• 26:34
  are
• 26:34
  not
• 26:35
  having
• 26:35
  just
• 26:35
  a
• 26:35
  clear
• 26:35
  structure.
• 26:36
  However,
• 26:36
  we're
• 26:37
  not
• 26:37
  seeing
• 26:38
  vendors
• 26:38
  receive
• 26:39
  less
• 26:39
  leads
• 26:39
  because
• 26:40
  of
• 26:40
  it.
• 26:40
  I
• 26:40
  think
• 26:41
  what
• 26:41
  we're
• 26:41
  seeing
• 26:41
  is
• 26:42
  just,
• 26:42
  it's
• 26:42
  coming
• 26:42
  probably
• 26:43
  at
• 26:43
  different
• 26:43
  times,
• 26:43
  people
• 26:44
  at
• 26:44
  different
• 26:44
  times
• 26:44
  in
• 26:44
  their
• 26:45
  journey,
• 26:45
  but
• 26:45
  it's
• 26:45
  very
• 26:46
  hard
• 26:46
  to
• 26:46
  track,
• 26:46
  track
• 26:47
  that
• 26:47
  exact
• 26:48
  sequence
• 26:48
  that
• 26:48
  we're
• 26:49
  seeing.
• 26:49
  Yeah,
• 26:49
  and
• 26:50
  I
• 26:50
  think
• 26:50
  that's
• 26:50
  one
• 26:50
  of
• 26:50
  the
• 26:50
  mistakes
• 26:51
  vendors
• 26:51
  make
• 26:52
  sometimes
• 26:52
  is
• 26:52
  that
• 26:52
  they,
• 26:53
  they
• 26:54
  invest
• 26:54
  in
• 26:54
  a
• 26:54
  platform
• 26:55
  such
• 26:55
  as
• 26:56
  Hitch,
• 26:56
  such
• 26:56
  bride,
• 26:58
  such
• 26:58
  as
• 26:58
  Hitch,
• 26:58
  such
• 26:59
  as
• 26:59
  guys
• 26:59
  rides
• 26:59
  such
• 27:00
  as
• 27:00
  Bride
• 27:00
  Book
• 27:00
  and
• 27:01
  then
• 27:01
  they
• 27:01
  expect
• 27:01
  to
• 27:01
  then
• 27:02
  be
• 27:02
  able
• 27:02
  to
• 27:02
  directly
• 27:02
  track
• 27:02
  the
• 27:03
  return
• 27:03
  on
• 27:03
  investment.
• 27:03
  It's
• 27:04
  tricky
• 27:04
  and
• 27:05
  actually
• 27:06
  you've
• 27:06
  got
• 27:06
  to
• 27:06
  look
• 27:06
  at
• 27:06
  that
• 27:07
  bigger
• 27:07
  picture
• 27:07
  and
• 27:07
  see
• 27:08
  where
• 27:08
  it's
• 27:08
  all
• 27:08
  fitting
• 27:09
  in.
• 27:09
  So
• 27:09
  on
• 27:10
  the
• 27:10
  subject
• 27:10
  of
• 27:10
  mistakes
• 27:11
  then
• 27:11
  what
• 27:12
  other
• 27:12
  mistakes
• 27:12
  you
• 27:12
  must
• 27:13
  see
• 27:13
  it.
• 27:13
  Do
• 27:13
  you
• 27:13
  think
• 27:14
  some
• 27:14
  vendors
• 27:14
  are
• 27:14
  making
• 27:15
  with
• 27:15
  their
• 27:15
  listings?
• 27:16
  Because
• 27:16
  there'll
• 27:17
  be
• 27:17
  people
• 27:17
  listening
• 27:17
  to
• 27:17
  this
• 27:18
  that
• 27:18
  maybe
• 27:18
  a
• 27:18
  Hitch
• 27:19
  listing
• 27:19
  got
• 27:19
  a
• 27:19
  guy
• 27:19
  surprised
• 27:20
  listing.
• 27:20
  They're
• 27:21
  not
• 27:21
  sure
• 27:21
  whether
• 27:21
  it's
• 27:22
  working
• 27:22
  for
• 27:22
  them
• 27:22
  or
• 27:22
  not.
• 27:23
  Maybe
• 27:23
  they're
• 27:23
  making
• 27:23
  some
• 27:24
  mistakes.
• 27:24
  What
• 27:24
  makes
• 27:24
  a
• 27:25
  good
• 27:25
  listing?
• 27:25
  Definitely
• 27:26
  your
• 27:26
  images,
• 27:27
  the
• 27:27
  content
• 27:28
  and
• 27:28
  the
• 27:28
  imagery
• 27:28
  that
• 27:29
  you
• 27:29
  are
• 27:29
  putting
• 27:29
  up
• 27:30
  on
• 27:30
  your
• 27:30
  listing
• 27:31
  when
• 27:31
  you
• 27:31
  are
• 27:31
  scrolling
• 27:32
  on
• 27:32
  like
• 27:32
  the
• 27:33
  main
• 27:33
  page.
• 27:33
  If
• 27:34
  you
• 27:34
  have
• 27:35
  to
• 27:35
  have
• 27:35
  something
• 27:35
  compelling
• 27:36
  enough
• 27:36
  to
• 27:37
  make
• 27:37
  someone
• 27:37
  click
• 27:38
  into
• 27:39
  the
• 27:39
  listing,
• 27:39
  it
• 27:40
  doesn't
• 27:40
  of
• 27:41
  course
• 27:41
  position
• 27:42
  in
• 27:42
  of
• 27:42
  where
• 27:42
  you
• 27:42
  are
• 27:43
  will
• 27:43
  also
• 27:43
  like
• 27:43
  help
• 27:44
  but
• 27:44
  it
• 27:45
  is
• 27:45
  also
• 27:45
  important
• 27:45
  that
• 27:46
  you
• 27:46
  have
• 27:46
  to
• 27:47
  have
• 27:47
  A
• 27:47
  strong
• 27:47
  image
• 27:48
  or
• 27:48
  else
• 27:48
  if
• 27:48
  I
• 27:49
  see
• 27:50
  an
• 27:50
  image
• 27:50
  that
• 27:51
  is
• 27:51
  a
• 27:51
  bit
• 27:51
  blurry
• 27:51
  or
• 27:52
  I
• 27:52
  don't
• 27:52
  know,
• 27:53
  say,
• 27:53
  say
• 27:53
  I'm
• 27:54
  a
• 27:54
  venue
• 27:54
  that
• 27:54
  can
• 27:54
  offer,
• 27:55
  I'm
• 27:55
  looking
• 27:55
  for
• 27:55
  a
• 27:55
  venue
• 27:56
  that
• 27:56
  could
• 27:56
  offer
• 27:57
  a
• 27:57
  large
• 27:57
  guest
• 27:58
  list.
• 27:58
  But
• 27:59
  then
• 27:59
  the
• 27:59
  venue
• 27:59
  first
• 28:00
  image
• 28:00
  is
• 28:00
  just
• 28:00
  a
• 28:01
  really
• 28:01
  small
• 28:01
  corner
• 28:02
  of
• 28:02
  the
• 28:02
  their
• 28:02
  table
• 28:03
  scroll
• 28:03
  past.
• 28:04
  I
• 28:04
  can't,
• 28:04
  it's
• 28:04
  just
• 28:05
  not
• 28:05
  the
• 28:05
  main
• 28:05
  thing
• 28:05
  I
• 28:05
  need.
• 28:06
  So
• 28:06
  I
• 28:06
  think
• 28:06
  you
• 28:07
  have
• 28:07
  to
• 28:07
  have
• 28:07
  that
• 28:07
  first
• 28:08
  image
• 28:08
  needs
• 28:08
  to
• 28:09
  be
• 28:09
  strong
• 28:09
  enough
• 28:09
  and
• 28:09
  then
• 28:10
  once
• 28:10
  you've
• 28:10
  clicked
• 28:10
  in
• 28:11
  you
• 28:11
  can
• 28:11
  then
• 28:11
  scroll
• 28:12
  through.
• 28:12
  Imagery
• 28:13
  is
• 28:13
  so
• 28:13
  key
• 28:14
  and
• 28:14
  that
• 28:14
  is
• 28:15
  why
• 28:15
  people
• 28:15
  then
• 28:15
  do
• 28:15
  go
• 28:16
  to
• 28:16
  social
• 28:16
  media
• 28:16
  to
• 28:17
  try
• 28:17
  and
• 28:17
  find
• 28:17
  images
• 28:18
  of
• 28:18
  your
• 28:18
  venue
• 28:19
  if
• 28:19
  it's
• 28:19
  not
• 28:19
  strong
• 28:19
  enough
• 28:20
  on
• 28:20
  your
• 28:20
  listing.
• 28:21
  So
• 28:21
  I
• 28:21
  think
• 28:21
  for
• 28:22
  me
• 28:22
  having
• 28:22
  that
• 28:23
  listing
• 28:23
  have
• 28:23
  as
• 28:23
  much
• 28:24
  information
• 28:24
  like
• 28:25
  I
• 28:25
  said
• 28:25
  with
• 28:25
  the
• 28:25
  FAQs,
• 28:26
  that
• 28:26
  is
• 28:27
  something
• 28:27
  I
• 28:27
  have
• 28:27
  personally
• 28:28
  found
• 28:28
  so
• 28:29
  useful
• 28:29
  because
• 28:30
  there
• 28:31
  is
• 28:31
  so
• 28:31
  much,
• 28:31
  so
• 28:31
  overwhelming
• 28:32
  planning
• 28:32
  a
• 28:33
  wedding,
• 28:33
  there
• 28:33
  is
• 28:33
  so
• 28:34
  many
• 28:34
  different
• 28:35
  moving
• 28:35
  parts
• 28:36
  I
• 28:36
  didn't
• 28:36
  think
• 28:36
  about
• 28:36
  before.
• 28:37
  So
• 28:37
  having
• 28:38
  all
• 28:38
  of
• 28:38
  the
• 28:39
  services
• 28:39
  that
• 28:39
  you
• 28:39
  can
• 28:39
  offer,
• 28:40
  all
• 28:40
  of
• 28:40
  the
• 28:40
  information
• 28:41
  and
• 28:41
  that
• 28:41
  will
• 28:41
  ensure
• 28:41
  that
• 28:42
  the
• 28:42
  leads
• 28:42
  that
• 28:42
  you
• 28:42
  do
• 28:43
  get
• 28:43
  are
• 28:43
  of
• 28:43
  a
• 28:44
  higher
• 28:44
  quality
• 28:44
  because
• 28:44
  they're
• 28:45
  coming
• 28:45
  through
• 28:45
  after
• 28:46
  reading
• 28:46
  all
• 28:47
  of
• 28:47
  the
• 28:47
  information,
• 28:48
  seeing
• 28:48
  all
• 28:48
  of
• 28:48
  your
• 28:49
  beautiful
• 28:49
  images
• 28:50
  and
• 28:50
  then
• 28:50
  that's
• 28:51
  when
• 28:51
  they're
• 28:51
  making
• 28:51
  a
• 28:51
  decision.
• 28:52
  So
• 28:52
  I
• 28:52
  think,
• 28:52
  think
• 28:53
  definitely
• 28:53
  make
• 28:54
  sure
• 28:54
  your
• 28:54
  listing
• 28:54
  has
• 28:55
  strong
• 28:55
  image
• 28:56
  quality.
• 28:56
  And
• 28:56
  even
• 28:57
  if
• 28:57
  it's
• 28:57
  not,
• 28:58
  even
• 28:58
  if
• 28:58
  you
• 28:58
  don't
• 28:58
  have
• 28:59
  a
• 28:59
  professional
• 28:59
  shoot,
• 29:00
  it
• 29:00
  doesn't
• 29:00
  need
• 29:00
  to
• 29:00
  be
• 29:00
  done
• 29:01
  like
• 29:01
  that.
• 29:01
  But
• 29:01
  just
• 29:02
  as
• 29:02
  long
• 29:02
  as
• 29:02
  you're
• 29:02
  showcasing
• 29:03
  what
• 29:03
  you
• 29:04
  offer
• 29:05
  in
• 29:05
  the
• 29:05
  most
• 29:06
  nicest
• 29:06
  way,
• 29:07
  the
• 29:07
  brightest
• 29:07
  images,
• 29:08
  not
• 29:08
  a
• 29:08
  dark
• 29:08
  image.
• 29:09
  And
• 29:09
  I
• 29:09
  think
• 29:09
  sometimes
• 29:10
  with
• 29:10
  DJs
• 29:10
  that
• 29:11
  can
• 29:11
  be
• 29:11
  hard.
• 29:11
  We
• 29:12
  do
• 29:12
  find
• 29:12
  like
• 29:12
  with
• 29:13
  DJ
• 29:13
  and
• 29:13
  musicians,
• 29:14
  I
• 29:14
  completely
• 29:14
  get
• 29:14
  it.
• 29:14
  It's
• 29:15
  a
• 29:15
  lot
• 29:15
  harder
• 29:15
  to
• 29:16
  have
• 29:16
  a
• 29:17
  brighter
• 29:17
  looking
• 29:17
  image.
• 29:18
  Like
• 29:18
  in
• 29:18
  marketing
• 29:19
  we'd
• 29:19
  always
• 29:19
  try
• 29:19
  to
• 29:20
  make
• 29:20
  sure
• 29:20
  our
• 29:20
  content's
• 29:20
  bright
• 29:21
  and
• 29:21
  you
• 29:21
  know,
• 29:21
  it's
• 29:21
  easy
• 29:22
  to
• 29:22
  read
• 29:22
  if
• 29:22
  you
• 29:22
  have
• 29:22
  text
• 29:23
  on
• 29:23
  it.
• 29:23
  But
• 29:23
  I
• 29:23
  do
• 29:23
  get
• 29:24
  that's
• 29:24
  hard
• 29:24
  DJs
• 29:25
  but
• 29:25
  again
• 29:25
  then
• 29:26
  like
• 29:26
  I
• 29:26
  mentioned,
• 29:27
  touching
• 29:27
  on
• 29:27
  that
• 29:27
  emotion,
• 29:28
  if
• 29:28
  there's
• 29:28
  people
• 29:29
  having
• 29:29
  a
• 29:29
  really
• 29:29
  great
• 29:30
  time
• 29:30
  and
• 29:30
  you
• 29:30
  have
• 29:30
  permission
• 29:31
  obviously
• 29:31
  from
• 29:31
  the
• 29:31
  photographer
• 29:32
  to
• 29:32
  share,
• 29:33
  but
• 29:33
  you
• 29:33
  have
• 29:33
  people
• 29:34
  having
• 29:34
  a
• 29:34
  really
• 29:34
  great
• 29:35
  time
• 29:35
  listening
• 29:35
  to
• 29:35
  your
• 29:36
  music.
• 29:36
  That's
• 29:37
  what
• 29:37
  people
• 29:37
  want
• 29:37
  to
• 29:37
  see.
• 29:38
  I
• 29:38
  want
• 29:38
  to
• 29:38
  make
• 29:38
  sure
• 29:39
  my
• 29:39
  guests
• 29:39
  are
• 29:39
  well
• 29:40
  taken
• 29:40
  care
• 29:40
  of.
• 29:41
  We
• 29:41
  know
• 29:41
  last
• 29:41
  year
• 29:42
  guest
• 29:43
  guest
• 29:43
  experience
• 29:44
  is
• 29:44
  one
• 29:44
  of
• 29:44
  the
• 29:44
  top
• 29:44
  priorities
• 29:45
  for
• 29:45
  couples.
• 29:46
  So
• 29:46
  that
• 29:47
  is
• 29:47
  why
• 29:47
  make
• 29:48
  sure
• 29:48
  if
• 29:49
  your
• 29:49
  image
• 29:49
  read
• 29:50
  just
• 29:50
  get
• 29:50
  it,
• 29:51
  just
• 29:51
  make
• 29:51
  sure
• 29:51
  you're
• 29:51
  showing
• 29:52
  people
• 29:52
  that
• 29:52
  they
• 29:52
  can
• 29:52
  see
• 29:52
  themselves,
• 29:53
  themselves
• 29:53
  in
• 29:54
  having
• 29:55
  a
• 29:55
  wedding
• 29:55
  with
• 29:55
  you.
• 29:55
  Yeah,
• 29:56
  I
• 29:56
  think
• 29:56
  that's
• 29:56
  great
• 29:56
  advice.
• 29:57
  And
• 29:57
  that
• 29:57
  first
• 29:57
  image
• 29:57
  needs
• 29:58
  to
• 29:58
  pop.
• 29:58
  And
• 29:58
  actually,
• 29:58
  I
• 29:59
  had
• 29:59
  a
• 29:59
  thought
• 29:59
  while
• 29:59
  you
• 29:59
  were
• 30:00
  speaking
• 30:00
  that
• 30:00
  I'm
• 30:00
  going
• 30:00
  to
• 30:01
  encourage
• 30:01
  the
• 30:01
  listeners
• 30:02
  to
• 30:02
  do.
• 30:02
  If
• 30:02
  they've
• 30:02
  got
• 30:02
  a
• 30:02
  listing,
• 30:03
  one
• 30:03
  of
• 30:03
  these
• 30:03
  sites,
• 30:04
  go
• 30:04
  and
• 30:04
  search
• 30:05
  whatever
• 30:05
  you
• 30:05
  are.
• 30:06
  So
• 30:06
  Florist
• 30:07
  Buckinghamshire,
• 30:08
  and
• 30:08
  look
• 30:08
  at
• 30:09
  where
• 30:09
  you
• 30:09
  appear
• 30:09
  on
• 30:09
  that
• 30:10
  list.
• 30:10
  But
• 30:10
  look
• 30:10
  at
• 30:11
  everyone
• 30:11
  else's
• 30:11
  images
• 30:12
  that
• 30:12
  appears
• 30:13
  on
• 30:13
  that
• 30:13
  same
• 30:13
  list
• 30:13
  as
• 30:14
  you
• 30:14
  and
• 30:14
  make
• 30:14
  sure
• 30:14
  your
• 30:15
  one
• 30:15
  pops
• 30:15
  out
• 30:15
  of
• 30:16
  everyone
• 30:16
  else
• 30:17
  and
• 30:17
  doesn't
• 30:17
  look
• 30:17
  the
• 30:18
  same.
• 30:18
  Right.
• 30:18
  Because
• 30:19
  actually,
• 30:19
  if
• 30:20
  that's
• 30:20
  your
• 30:20
  first
• 30:21
  thing,
• 30:21
  that's
• 30:21
  the
• 30:21
  thing
• 30:21
  that's
• 30:21
  going
• 30:22
  to
• 30:22
  get
• 30:22
  them
• 30:22
  to
• 30:22
  click.
• 30:22
  So
• 30:23
  that's
• 30:23
  something
• 30:24
  practical
• 30:24
  everyone
• 30:24
  can
• 30:25
  go
• 30:25
  away
• 30:25
  and
• 30:25
  do
• 30:25
  right
• 30:25
  now,
• 30:26
  go
• 30:26
  and
• 30:26
  look
• 30:26
  at
• 30:26
  who's
• 30:26
  appearing
• 30:27
  either
• 30:27
  side
• 30:27
  of
• 30:27
  you
• 30:27
  and
• 30:28
  make
• 30:28
  sure
• 30:28
  your
• 30:28
  image
• 30:28
  stands
• 30:29
  out
• 30:29
  above
• 30:30
  and
• 30:30
  beyond
• 30:30
  this.
• 30:31
  Definitely.
• 30:31
  And
• 30:31
  I
• 30:31
  think
• 30:32
  we
• 30:32
  live
• 30:32
  in
• 30:32
  a
• 30:32
  world
• 30:32
  now
• 30:33
  where
• 30:33
  I
• 30:33
  think
• 30:34
  our
• 30:34
  attention
• 30:34
  spam
• 30:35
  is
• 30:35
  like
• 30:35
  two
• 30:35
  seconds.
• 30:36
  I
• 30:36
  don't
• 30:36
  even
• 30:36
  know
• 30:36
  if
• 30:36
  it
• 30:36
  is
• 30:37
  two
• 30:37
  seconds,
• 30:37
  but
• 30:38
  it's
• 30:38
  from
• 30:39
  the
• 30:39
  scrolling
• 30:40
  we
• 30:40
  do
• 30:40
  on
• 30:41
  social
• 30:41
  media
• 30:41
  that
• 30:42
  if
• 30:42
  nothing
• 30:42
  hooks
• 30:43
  you
• 30:43
  in,
• 30:43
  it's
• 30:43
  like
• 30:44
  when
• 30:44
  I
• 30:44
  talk
• 30:44
  to
• 30:45
  my
• 30:45
  social
• 30:45
  team
• 30:45
  and
• 30:46
  we're
• 30:46
  talking
• 30:46
  about
• 30:47
  strong
• 30:47
  social
• 30:47
  hooks,
• 30:48
  you
• 30:48
  need
• 30:48
  to
• 30:48
  capture
• 30:49
  their
• 30:49
  attention
• 30:49
  within
• 30:49
  the
• 30:50
  first
• 30:50
  two
• 30:50
  seconds.
• 30:52
  That
• 30:52
  is
• 30:52
  exactly
• 30:53
  the
• 30:53
  same.
• 30:53
  People
• 30:53
  scroll
• 30:54
  and
• 30:54
  people,
• 30:54
  when
• 30:54
  they're
• 30:55
  on
• 30:55
  their
• 30:55
  mobile
• 30:55
  on
• 30:55
  the
• 30:56
  go,
• 30:56
  they
• 30:56
  will
• 30:56
  look
• 30:56
  at
• 30:57
  these
• 30:57
  directories
• 30:58
  on
• 30:58
  their
• 30:58
  train
• 30:58
  on
• 30:58
  the
• 30:59
  way
• 30:59
  to
• 30:59
  work,
• 30:59
  say,
• 30:59
  just
• 31:00
  scrolling
• 31:00
  through,
• 31:00
  seeing
• 31:01
  if
• 31:01
  anything
• 31:01
  stands
• 31:02
  out.
• 31:02
  Something
• 31:02
  needs
• 31:03
  to
• 31:03
  stand
• 31:03
  out.
• 31:03
  And
• 31:03
  I
• 31:04
  know
• 31:04
  that
• 31:04
  is
• 31:04
  hard.
• 31:05
  And
• 31:05
  I
• 31:05
  think
• 31:05
  we
• 31:05
  already
• 31:06
  have
• 31:06
  a
• 31:06
  lot
• 31:06
  of
• 31:06
  pressure
• 31:07
  on
• 31:07
  us.
• 31:07
  So
• 31:07
  that's
• 31:08
  why
• 31:08
  I
• 31:08
  don't
• 31:08
  want
• 31:08
  people
• 31:08
  to
• 31:08
  go
• 31:09
  away
• 31:09
  and
• 31:09
  think,
• 31:09
  oh,
• 31:09
  no,
• 31:10
  I
• 31:10
  need
• 31:10
  to
• 31:10
  now
• 31:10
  try
• 31:10
  and
• 31:11
  create
• 31:11
  a
• 31:11
  whole
• 31:12
  shoe
• 31:12
  of
• 31:12
  this
• 31:12
  popping
• 31:13
  out.
• 31:13
  Because
• 31:13
  that
• 31:14
  isn't
• 31:14
  also
• 31:14
  realistic.
• 31:15
  You
• 31:15
  don't
• 31:15
  want
• 31:15
  it
• 31:16
  to
• 31:16
  look
• 31:16
  unrealistic.
• 31:17
  So
• 31:18
  I
• 31:18
  do
• 31:18
  get.
• 31:18
  I'm
• 31:18
  like
• 31:18
  saying
• 31:19
  so
• 31:19
  many
• 31:19
  different
• 31:19
  things.
• 31:20
  I
• 31:20
  do
• 31:20
  get
• 31:20
  there
• 31:21
  is
• 31:21
  a
• 31:21
  lot
• 31:21
  of
• 31:21
  pressure
• 31:22
  when
• 31:22
  it
• 31:22
  does
• 31:22
  come
• 31:22
  to
• 31:23
  market
• 31:23
  marketing.
• 31:24
  But
• 31:24
  like
• 31:25
  I
• 31:25
  said
• 31:25
  earlier,
• 31:26
  usps,
• 31:27
  niches,
• 31:28
  it
• 31:28
  doesn't
• 31:28
  have
• 31:28
  to
• 31:28
  be
• 31:29
  so
• 31:29
  different
• 31:30
  where
• 31:30
  you
• 31:30
  overthink
• 31:31
  it
• 31:31
  too
• 31:31
  much.
• 31:32
  Just
• 31:32
  if
• 31:32
  you
• 31:32
  have
• 31:33
  something
• 31:33
  that
• 31:33
  you
• 31:33
  offer
• 31:34
  and
• 31:34
  you
• 31:34
  hear,
• 31:34
  you
• 31:35
  speak
• 31:35
  to
• 31:35
  your
• 31:35
  couple,
• 31:35
  if
• 31:36
  they
• 31:36
  always
• 31:36
  say,
• 31:36
  I
• 31:36
  absolutely
• 31:37
  loved
• 31:37
  this
• 31:38
  one
• 31:38
  element,
• 31:39
  and
• 31:39
  you
• 31:39
  always
• 31:39
  make
• 31:40
  sure
• 31:40
  that's
• 31:40
  like
• 31:40
  the
• 31:40
  first
• 31:40
  thing
• 31:41
  you
• 31:41
  put
• 31:41
  in
• 31:41
  the
• 31:41
  content
• 31:41
  or
• 31:42
  the
• 31:42
  text,
• 31:42
  you
• 31:42
  know,
• 31:43
  so
• 31:43
  it's,
• 31:43
  it's.
• 31:44
  Try
• 31:44
  not
• 31:44
  to
• 31:44
  put
• 31:44
  too
• 31:44
  much
• 31:45
  pressure
• 31:45
  where
• 31:45
  you
• 31:45
  then
• 31:46
  feel
• 31:46
  a
• 31:46
  bit
• 31:46
  overwhelmed
• 31:47
  by
• 31:47
  it.
• 31:47
  But
• 31:47
  also
• 31:48
  just
• 31:48
  making
• 31:49
  sure
• 31:49
  couples
• 31:50
  know
• 31:51
  how
• 31:51
  amazing
• 31:51
  you
• 31:52
  are.
• 31:52
  Because
• 31:52
  I'm
• 31:53
  sure
• 31:53
  you've
• 31:53
  all
• 31:53
  got
• 31:53
  amazing
• 31:54
  reviews
• 31:54
  to
• 31:55
  make
• 31:55
  sure
• 31:55
  that
• 31:56
  comes
• 31:56
  across
• 31:56
  even
• 31:56
  in
• 31:57
  the
• 31:57
  images
• 31:57
  in
• 31:57
  your,
• 31:58
  in
• 31:58
  your
• 31:58
  listing
• 31:58
  text.
• 31:59
  So,
• 32:00
  yes,
• 32:00
  try
• 32:00
  not
• 32:00
  to
• 32:00
  put
• 32:00
  too
• 32:01
  much
• 32:01
  pressure
• 32:01
  on
• 32:01
  yourself,
• 32:01
  but
• 32:02
  definitely
• 32:02
  having
• 32:02
  to
• 32:03
  make
• 32:03
  your
• 32:03
  content
• 32:03
  pop
• 32:04
  is
• 32:04
  key.
• 32:04
  Yeah,
• 32:05
  absolutely.
• 32:05
  And
• 32:06
  it
• 32:06
  is
• 32:06
  a
• 32:06
  balance
• 32:06
  between
• 32:07
  pressure
• 32:08
  and
• 32:08
  success
• 32:09
  because
• 32:09
  ultimately
• 32:09
  people,
• 32:10
  if
• 32:10
  they're
• 32:11
  spending
• 32:11
  money
• 32:11
  on
• 32:11
  it,
• 32:11
  we
• 32:11
  want
• 32:12
  to
• 32:12
  make
• 32:12
  sure
• 32:12
  they
• 32:12
  have
• 32:12
  the
• 32:12
  best
• 32:13
  chance
• 32:13
  of
• 32:13
  success.
• 32:13
  So
• 32:14
  you're
• 32:14
  right.
• 32:14
  It's
• 32:14
  balancing
• 32:15
  that.
• 32:15
  Yeah,
• 32:16
  balancing
• 32:16
  that
• 32:16
  up
• 32:17
  to
• 32:17
  go.
• 32:17
  Right.
• 32:17
  The
• 32:18
  best
• 32:18
  chance
• 32:18
  for
• 32:18
  success
• 32:18
  is
• 32:19
  to
• 32:19
  make
• 32:19
  this
• 32:19
  pop.
• 32:19
  What
• 32:20
  is
• 32:20
  the
• 32:20
  best
• 32:20
  way
• 32:20
  that
• 32:20
  you
• 32:21
  can
• 32:21
  do
• 32:21
  that
• 32:21
  with
• 32:21
  what
• 32:22
  you
• 32:22
  have
• 32:22
  available
• 32:22
  to
• 32:22
  you?
• 32:23
  Yes,
• 32:23
  definitely.
• 32:24
  Definitely.
• 32:24
  Now,
• 32:25
  you
• 32:25
  mentioned
• 32:25
  a
• 32:25
  little
• 32:26
  bit
• 32:26
  earlier
• 32:26
  about
• 32:26
  place
• 32:27
  placements,
• 32:27
  and
• 32:27
  I've
• 32:27
  got
• 32:28
  a
• 32:28
  question
• 32:28
  that
• 32:28
  you
• 32:28
  may
• 32:28
  or
• 32:29
  may
• 32:29
  not
• 32:29
  know
• 32:29
  the
• 32:29
  answer
• 32:29
  to,
• 32:30
  but
• 32:30
  I've
• 32:30
  been
• 32:30
  wanting
• 32:31
  to
• 32:31
  ask
• 32:31
  it
• 32:31
  to
• 32:31
  someone
• 32:31
  for
• 32:32
  ages,
• 32:32
  so
• 32:32
  I'm
• 32:32
  going
• 32:32
  to
• 32:32
  ask
• 32:33
  it
• 32:33
  to
• 32:33
  you
• 32:33
  as
• 32:33
  I've
• 32:33
  got
• 32:33
  you
• 32:33
  here
• 32:34
  now.
• 32:34
  Because
• 32:34
  obviously
• 32:34
  when
• 32:35
  we
• 32:35
  go
• 32:35
  on
• 32:35
  these
• 32:35
  listing
• 32:36
  sites,
• 32:36
  you've
• 32:36
  got
• 32:36
  all
• 32:37
  the
• 32:37
  different
• 32:37
  levels
• 32:38
  that
• 32:38
  people
• 32:38
  pay.
• 32:38
  So
• 32:39
  you
• 32:39
  might
• 32:39
  have
• 32:39
  top,
• 32:39
  you
• 32:40
  might
• 32:40
  have
• 32:40
  premium.
• 32:41
  If
• 32:41
  I'm
• 32:41
  a
• 32:41
  supplier
• 32:42
  and
• 32:42
  I'm,
• 32:42
  for
• 32:43
  example,
• 32:43
  a
• 32:43
  premium
• 32:44
  listing,
• 32:44
  and
• 32:44
  there's
• 32:45
  15
• 32:45
  other
• 32:45
  premium
• 32:46
  listings
• 32:46
  in
• 32:47
  the
• 32:47
  same
• 32:47
  category
• 32:47
  as
• 32:48
  me,
• 32:48
  is
• 32:48
  there
• 32:49
  a
• 32:49
  secret
• 32:49
  to
• 32:49
  help
• 32:50
  me
• 32:50
  get
• 32:50
  higher
• 32:50
  up
• 32:50
  that
• 32:51
  list
• 32:51
  or
• 32:52
  is
• 32:52
  it
• 32:52
  random?
• 32:53
  Does
• 32:53
  everyone
• 32:53
  see
• 32:54
  the
• 32:54
  same
• 32:54
  result?
• 32:55
  Is
• 32:55
  it
• 32:55
  the
• 32:55
  people
• 32:55
  with
• 32:55
  the
• 32:56
  higher
• 32:56
  reviews
• 32:57
  or
• 32:57
  is
• 32:57
  it
• 32:57
  just
• 32:58
  the
• 32:58
  first
• 32:58
  come,
• 32:58
  first
• 32:58
  served?
• 32:59
  Do
• 32:59
  you
• 32:59
  know,
• 32:59
  I
• 33:00
  think
• 33:00
  that
• 33:00
  question.
• 33:00
  Is
• 33:00
  probably
• 33:01
  more
• 33:01
  for
• 33:01
  the
• 33:01
  sales
• 33:02
  team
• 33:02
  rather
• 33:03
  than
• 33:03
  marketing,
• 33:04
  but
• 33:04
  definitely
• 33:05
  my
• 33:05
  advice
• 33:05
  would
• 33:05
  be
• 33:06
  speak
• 33:06
  to
• 33:06
  your
• 33:06
  account
• 33:07
  manager
• 33:07
  because
• 33:07
  they
• 33:08
  will
• 33:08
  know
• 33:08
  exactly
• 33:09
  how
• 33:09
  you
• 33:10
  can
• 33:10
  be
• 33:10
  seen
• 33:10
  more.
• 33:11
  And
• 33:11
  I
• 33:11
  get,
• 33:12
  as
• 33:12
  a
• 33:12
  vendor,
• 33:12
  it
• 33:13
  is
• 33:13
  so
• 33:13
  important
• 33:13
  to
• 33:14
  be
• 33:14
  as
• 33:14
  visible
• 33:14
  in
• 33:15
  as
• 33:15
  many
• 33:15
  places
• 33:15
  as
• 33:16
  you
• 33:16
  need.
• 33:16
  And
• 33:16
  like
• 33:16
  you
• 33:17
  said,
• 33:17
  if
• 33:17
  there
• 33:17
  are
• 33:18
  so
• 33:18
  many
• 33:18
  people
• 33:18
  all
• 33:19
  paying
• 33:19
  for
• 33:19
  one
• 33:19
  slot,
• 33:20
  like,
• 33:20
  how
• 33:20
  does
• 33:20
  that
• 33:21
  work?
• 33:21
  How
• 33:21
  does
• 33:21
  it
• 33:21
  adapt?
• 33:22
  And
• 33:22
  the
• 33:22
  sales
• 33:23
  team
• 33:23
  will
• 33:23
  definitely
• 33:23
  be
• 33:23
  able
• 33:24
  to
• 33:24
  make
• 33:24
  a
• 33:24
  package
• 33:25
  to
• 33:25
  make
• 33:25
  it
• 33:25
  work
• 33:26
  for,
• 33:26
  for
• 33:26
  you
• 33:26
  while
• 33:27
  also
• 33:27
  making
• 33:27
  the
• 33:28
  best
• 33:28
  user
• 33:28
  experience
• 33:29
  for
• 33:29
  our
• 33:29
  couples.
• 33:29
  So
• 33:30
  I
• 33:30
  think
• 33:30
  definitely
• 33:31
  reach
• 33:31
  out
• 33:31
  to
• 33:31
  your
• 33:31
  account
• 33:31
  manager
• 33:32
  if
• 33:32
  that
• 33:32
  is
• 33:32
  something
• 33:33
  you
• 33:33
  are
• 33:33
  interested
• 33:34
  in.
• 33:35
  But
• 33:35
  yes,
• 33:36
  it
• 33:36
  is
• 33:36
  important
• 33:37
  to
• 33:37
  be
• 33:37
  visible
• 33:38
  because
• 33:38
  like
• 33:38
  we've
• 33:39
  said
• 33:39
  already
• 33:39
  earlier
• 33:40
  in
• 33:40
  this
• 33:40
  podcast,
• 33:41
  there
• 33:41
  is
• 33:41
  just
• 33:42
  so
• 33:42
  much
• 33:42
  competition
• 33:43
  and
• 33:43
  I
• 33:43
  do
• 33:43
  think
• 33:43
  that's.
• 33:44
  I
• 33:44
  think
• 33:44
  that's
• 33:44
  amazing.
• 33:45
  I
• 33:45
  think
• 33:45
  it's
• 33:45
  so
• 33:46
  great
• 33:46
  to
• 33:46
  see
• 33:46
  so
• 33:47
  many
• 33:47
  new
• 33:48
  and
• 33:48
  I
• 33:48
  know
• 33:48
  like
• 33:49
  friends
• 33:49
  who
• 33:49
  have
• 33:49
  recently
• 33:50
  like
• 33:50
  becoming
• 33:50
  a
• 33:50
  makeup
• 33:51
  artist
• 33:51
  in
• 33:51
  the
• 33:51
  wedding
• 33:52
  industry
• 33:52
  and
• 33:52
  people
• 33:53
  are
• 33:53
  still
• 33:53
  creating
• 33:54
  like
• 33:54
  favorite
• 33:55
  of
• 33:55
  like
• 33:55
  honey.
• 33:56
  And
• 33:56
  it's
• 33:56
  just
• 33:56
  like
• 33:56
  so
• 33:56
  exciting
• 33:57
  to
• 33:57
  see
• 33:58
  more
• 33:58
  and
• 33:58
  more
• 33:59
  suppliers
• 33:59
  emerging
• 34:00
  in
• 34:00
  this
• 34:00
  industry.
• 34:01
  But
• 34:01
  then
• 34:01
  of
• 34:02
  course,
• 34:02
  at
• 34:02
  the
• 34:02
  same
• 34:02
  time,
• 34:02
  that
• 34:03
  does
• 34:03
  make
• 34:03
  competition
• 34:04
  harder.
• 34:05
  So
• 34:05
  I
• 34:05
  think
• 34:06
  visibility
• 34:06
  is
• 34:07
  key.
• 34:07
  And
• 34:07
  if
• 34:07
  that
• 34:07
  is
• 34:08
  something
• 34:08
  that
• 34:08
  you
• 34:08
  are
• 34:08
  worried
• 34:09
  about,
• 34:09
  definitely
• 34:09
  speak
• 34:10
  to
• 34:10
  your
• 34:10
  account
• 34:10
  manager.
• 34:11
  Amazing.
• 34:11
  And
• 34:12
  as
• 34:12
  I
• 34:12
  always
• 34:12
  say
• 34:12
  to
• 34:13
  my
• 34:13
  clients,
• 34:13
  don't
• 34:14
  wait
• 34:14
  until
• 34:14
  your
• 34:14
  listing
• 34:15
  is
• 34:15
  up.
• 34:15
  At
• 34:16
  the
• 34:16
  end
• 34:16
  of
• 34:16
  the
• 34:16
  year,
• 34:18
  if
• 34:18
  you've
• 34:18
  booked
• 34:18
  for
• 34:18
  a
• 34:19
  year
• 34:19
  and
• 34:19
  three
• 34:19
  months
• 34:20
  in,
• 34:20
  go
• 34:20
  and
• 34:20
  talk
• 34:21
  to
• 34:21
  your
• 34:21
  account
• 34:21
  manager
• 34:21
  three
• 34:22
  months
• 34:22
  in
• 34:22
  because
• 34:22
  it's
• 34:22
  in
• 34:22
  everyone's
• 34:23
  best
• 34:23
  interest
• 34:23
  for
• 34:24
  it
• 34:24
  to
• 34:24
  work
• 34:24
  with.
• 34:24
  Well
• 34:25
  for
• 34:25
  you.
• 34:25
  So
• 34:25
  if
• 34:25
  you've
• 34:25
  got
• 34:26
  these
• 34:26
  questions,
• 34:26
  don't
• 34:26
  say
• 34:27
  silent.
• 34:27
  That's
• 34:27
  what
• 34:27
  your
• 34:28
  account
• 34:28
  manager
• 34:28
  is
• 34:28
  there
• 34:28
  for.
• 34:29
  Get
• 34:29
  on
• 34:29
  the
• 34:29
  phone,
• 34:30
  say
• 34:30
  like
• 34:31
  how
• 34:31
  can
• 34:31
  I
• 34:31
  make
• 34:31
  this
• 34:31
  work?
• 34:32
  How
• 34:32
  can
• 34:32
  I
• 34:32
  improve
• 34:32
  my
• 34:33
  listing?
• 34:33
  What
• 34:33
  can
• 34:33
  I
• 34:34
  do?
• 34:34
  And
• 34:34
  I'm
• 34:34
  sure
• 34:34
  they'd
• 34:35
  be
• 34:35
  more
• 34:35
  than
• 34:35
  happy
• 34:35
  to
• 34:36
  help.
• 34:36
  Does
• 34:36
  everyone
• 34:36
  get
• 34:36
  given
• 34:37
  an
• 34:37
  individual
• 34:38
  account
• 34:38
  manager
• 34:38
  or
• 34:38
  is
• 34:38
  there
• 34:38
  a
• 34:39
  team
• 34:39
  that
• 34:39
  they
• 34:39
  can
• 34:39
  go
• 34:39
  to?
• 34:40
  Yeah.
• 34:40
  So
• 34:40
  you're
• 34:40
  getting
• 34:40
  an
• 34:41
  account
• 34:41
  manager
• 34:41
  when
• 34:42
  you
• 34:42
  do
• 34:42
  sign
• 34:42
  up
• 34:43
  and
• 34:43
  you're
• 34:43
  a
• 34:43
  paying
• 34:43
  customer.
• 34:44
  But
• 34:44
  also
• 34:45
  as
• 34:45
  well
• 34:45
  something
• 34:45
  that
• 34:46
  you
• 34:46
  could
• 34:46
  do
• 34:46
  in
• 34:46
  the
• 34:47
  meantime
• 34:47
  is
• 34:47
  look
• 34:48
  in
• 34:48
  our
• 34:48
  campus
• 34:48
  section.
• 34:49
  So
• 34:49
  in
• 34:49
  our
• 34:49
  vendor
• 34:50
  portal
• 34:50
  we
• 34:50
  have
• 34:51
  a
• 34:51
  huge,
• 34:52
  it's
• 34:52
  like
• 34:52
  a
• 34:52
  huge
• 34:53
  community
• 34:53
  of
• 34:54
  wedding
• 34:54
  pros
• 34:55
  and
• 34:55
  there's
• 34:55
  advice
• 34:56
  asked
• 34:56
  articles,
• 34:57
  there's
• 34:57
  webinars,
• 34:57
  there's
• 34:57
  probably
• 34:58
  webinars
• 34:58
  on
• 34:58
  there
• 34:59
  about
• 34:59
  how
• 34:59
  to
• 34:59
  get
• 35:00
  the
• 35:00
  most
• 35:00
  out
• 35:00
  of
• 35:00
  your
• 35:00
  listing,
• 35:01
  how
• 35:01
  to
• 35:01
  appear
• 35:01
  higher
• 35:02
  in
• 35:02
  search.
• 35:03
  There's
• 35:04
  lots
• 35:04
  and
• 35:04
  lots
• 35:05
  of
• 35:05
  resource
• 35:05
  and
• 35:06
  tools
• 35:06
  available
• 35:06
  for
• 35:07
  you
• 35:07
  and
• 35:07
  that
• 35:07
  is
• 35:07
  all
• 35:08
  in
• 35:08
  your
• 35:08
  vendor
• 35:09
  admin
• 35:09
  section.
• 35:09
  So
• 35:10
  vendor
• 35:10
  account
• 35:10
  managers,
• 35:11
  they
• 35:11
  are
• 35:11
  always
• 35:12
  happy
• 35:12
  to
• 35:12
  help
• 35:13
  and
• 35:13
  be
• 35:13
  on
• 35:13
  the
• 35:13
  phones
• 35:13
  of
• 35:14
  our
• 35:14
  with
• 35:14
  our
• 35:14
  vendors.
• 35:15
  But
• 35:15
  also
• 35:16
  you
• 35:16
  can
• 35:16
  do
• 35:16
  a
• 35:16
  self
• 35:17
  service
• 35:17
  by
• 35:17
  looking
• 35:18
  at
• 35:18
  that
• 35:18
  yourself
• 35:18
  as
• 35:19
  there
• 35:19
  is
• 35:19
  some
• 35:19
  really
• 35:19
  strong
• 35:19
  content
• 35:20
  out
• 35:20
  there.
• 35:20
  Well
• 35:21
  that
• 35:21
  leads
• 35:21
  beautifully
• 35:22
  into
• 35:22
  my
• 35:22
  next
• 35:22
  question
• 35:23
  because
• 35:23
  I
• 35:23
  was
• 35:23
  going
• 35:23
  to
• 35:24
  ask
• 35:24
  you.
• 35:24
  Obviously
• 35:25
  we,
• 35:25
  we
• 35:25
  think
• 35:25
  about
• 35:26
  directories
• 35:26
  and
• 35:26
  listings
• 35:27
  but
• 35:27
  often
• 35:27
  there's
• 35:27
  all
• 35:27
  these
• 35:27
  other
• 35:28
  things
• 35:28
  that
• 35:28
  are
• 35:28
  available
• 35:28
  to
• 35:29
  people.
• 35:30
  So
• 35:30
  obviously
• 35:30
  you
• 35:31
  have
• 35:31
  the
• 35:31
  listing,
• 35:31
  but
• 35:32
  if
• 35:32
  someone
• 35:32
  is
• 35:32
  a
• 35:32
  paying
• 35:32
  customer,
• 35:33
  they
• 35:33
  also
• 35:33
  get
• 35:33
  access
• 35:34
  to
• 35:34
  the
• 35:34
  education.
• 35:34
  Are
• 35:35
  there
• 35:35
  other
• 35:35
  opportunities
• 35:36
  they
• 35:36
  can
• 35:37
  get
• 35:37
  involved
• 35:37
  in?
• 35:38
  Are
• 35:38
  you,
• 35:38
  are
• 35:38
  they
• 35:38
  ever
• 35:38
  able
• 35:39
  to
• 35:39
  submit
• 35:39
  guest
• 35:40
  articles?
• 35:40
  Is
• 35:40
  there
• 35:40
  any
• 35:41
  other
• 35:41
  different
• 35:41
  things
• 35:41
  they
• 35:42
  can
• 35:42
  do?
• 35:42
  As
• 35:42
  a
• 35:42
  wedding
• 35:43
  platform
• 35:43
  we
• 35:44
  have
• 35:44
  of
• 35:44
  course
• 35:45
  we
• 35:45
  have
• 35:45
  the
• 35:45
  vendor
• 35:45
  directory
• 35:46
  on
• 35:46
  there
• 35:46
  for
• 35:46
  couples,
• 35:46
  but
• 35:47
  we
• 35:47
  have
• 35:47
  advice
• 35:48
  articles,
• 35:48
  we
• 35:48
  have
• 35:49
  our
• 35:49
  forums,
• 35:50
  we
• 35:50
  run
• 35:50
  campaigns
• 35:51
  across
• 35:51
  the
• 35:51
  marketing
• 35:52
  side
• 35:52
  regularly
• 35:53
  and
• 35:53
  there's
• 35:53
  so
• 35:54
  many
• 35:54
  opportunities
• 35:55
  to
• 35:55
  be
• 35:55
  involved.
• 35:56
  So
• 35:56
  definite
• 35:56
  submit
• 35:57
  these
• 35:57
  requests
• 35:57
  to
• 35:57
  your
• 35:57
  account
• 35:58
  manager.
• 35:58
  But
• 35:59
  often
• 35:59
  we
• 35:59
  on
• 35:59
  the
• 35:59
  marketing
• 36:00
  side
• 36:00
  we
• 36:00
  do
• 36:00
  reach
• 36:01
  out
• 36:01
  to
• 36:01
  vendors.
• 36:02
  For
• 36:02
  example,
• 36:02
  I
• 36:02
  think
• 36:03
  get
• 36:03
  mixed
• 36:04
  up
• 36:04
  my
• 36:04
  years
• 36:04
  now
• 36:04
  but
• 36:04
  not
• 36:05
  last
• 36:05
  year,
• 36:05
  the
• 36:05
  year
• 36:05
  before
• 36:06
  we
• 36:07
  ran
• 36:07
  a
• 36:07
  campaign
• 36:08
  focused
• 36:08
  purely
• 36:08
  on
• 36:09
  vendors,
• 36:09
  but
• 36:10
  we
• 36:10
  call
• 36:10
  it
• 36:10
  hidden
• 36:11
  gems
• 36:11
  where
• 36:12
  we
• 36:12
  found
• 36:12
  different
• 36:13
  unique
• 36:13
  styles
• 36:14
  of
• 36:14
  vendors
• 36:14
  that
• 36:15
  people
• 36:15
  didn't
• 36:15
  know
• 36:15
  about.
• 36:16
  There
• 36:16
  was
• 36:16
  like
• 36:16
  a
• 36:16
  fairground
• 36:17
  venue
• 36:18
  and
• 36:18
  there
• 36:18
  was
• 36:18
  a
• 36:19
  photographer
• 36:19
  that
• 36:19
  was
• 36:20
  like
• 36:20
  a
• 36:20
  robot.
• 36:20
  It
• 36:20
  was
• 36:21
  just
• 36:21
  like
• 36:21
  really
• 36:21
  cool.
• 36:22
  But
• 36:22
  there's
• 36:22
  so
• 36:22
  many
• 36:23
  unique
• 36:23
  vendors
• 36:24
  on
• 36:24
  our
• 36:24
  site
• 36:24
  that
• 36:25
  we
• 36:25
  don't
• 36:25
  think
• 36:25
  couples
• 36:25
  always
• 36:26
  know
• 36:26
  about
• 36:26
  about.
• 36:27
  So
• 36:27
  we
• 36:28
  often
• 36:28
  as
• 36:28
  well,
• 36:28
  when
• 36:29
  we're
• 36:29
  seeking
• 36:30
  vendors
• 36:30
  to
• 36:30
  be
• 36:30
  involved
• 36:31
  in
• 36:31
  our
• 36:31
  marketing
• 36:31
  campaigns,
• 36:32
  we
• 36:32
  will
• 36:33
  reach
• 36:33
  out
• 36:33
  to
• 36:33
  vendors
• 36:33
  as
• 36:34
  well.
• 36:34
  So
• 36:34
  always
• 36:35
  make
• 36:35
  yourself
• 36:35
  visible,
• 36:36
  whether
• 36:36
  that's
• 36:36
  us
• 36:36
  on
• 36:36
  social
• 36:37
  media,
• 36:37
  always
• 36:38
  feel
• 36:38
  free
• 36:38
  to
• 36:39
  reach
• 36:39
  out
• 36:39
  to
• 36:39
  us
• 36:39
  on
• 36:40
  direct
• 36:40
  messages
• 36:40
  on
• 36:41
  social
• 36:41
  media.
• 36:42
  Make
• 36:42
  yourself
• 36:42
  known.
• 36:43
  Nothing
• 36:43
  is
• 36:43
  ever
• 36:44
  guaranteed.
• 36:44
  But
• 36:45
  it's
• 36:45
  great
• 36:45
  to
• 36:46
  just
• 36:46
  build
• 36:46
  this
• 36:46
  connection
• 36:47
  as
• 36:47
  then
• 36:47
  when
• 36:47
  we
• 36:47
  come
• 36:48
  to
• 36:48
  planning
• 36:48
  marketing
• 36:49
  campaigns.
• 36:49
  And
• 36:49
  it
• 36:50
  might
• 36:50
  not
• 36:50
  be
• 36:50
  this
• 36:50
  unique
• 36:51
  venues
• 36:51
  when
• 36:51
  we
• 36:52
  do
• 36:52
  campaigns
• 36:52
  that
• 36:52
  are
• 36:53
  more
• 36:54
  like
• 36:54
  the
• 36:54
  standard
• 36:55
  vendors.
• 36:55
  But
• 36:56
  definitely
• 36:56
  then
• 36:56
  we're
• 36:57
  like,
• 36:57
  right,
• 36:57
  who
• 36:57
  do
• 36:57
  we
• 36:57
  have
• 36:57
  a
• 36:58
  connection
• 36:58
  with
• 36:58
  who
• 36:58
  could
• 36:58
  be
• 36:59
  a
• 36:59
  good
• 36:59
  fit
• 36:59
  for
• 36:59
  this?
• 36:59
  We
• 37:00
  will
• 37:00
  then
• 37:00
  reach
• 37:00
  out
• 37:00
  to
• 37:00
  people
• 37:01
  as
• 37:01
  well.
• 37:01
  So
• 37:02
  definitely
• 37:02
  be
• 37:02
  proactive.
• 37:03
  Reach
• 37:04
  out
• 37:04
  to
• 37:04
  us
• 37:04
  even
• 37:04
  though
• 37:04
  we
• 37:05
  can't
• 37:05
  always
• 37:05
  take
• 37:05
  submissions
• 37:06
  and
• 37:06
  action
• 37:07
  them.
• 37:07
  But
• 37:07
  it's
• 37:08
  just
• 37:08
  great
• 37:08
  to
• 37:08
  have
• 37:08
  that
• 37:08
  relationship
• 37:09
  with
• 37:09
  more
• 37:09
  and
• 37:09
  more
• 37:10
  vendors.
• 37:10
  Yeah.
• 37:11
  And
• 37:11
  as
• 37:11
  I
• 37:11
  say,
• 37:12
  no
• 37:12
  idea
• 37:12
  is
• 37:12
  a
• 37:12
  bad
• 37:13
  idea.
• 37:13
  So
• 37:13
  people
• 37:13
  might
• 37:13
  as
• 37:13
  well
• 37:14
  come
• 37:14
  up
• 37:14
  with
• 37:14
  an
• 37:14
  idea
• 37:15
  even
• 37:15
  if
• 37:15
  it's
• 37:15
  not
• 37:15
  right,
• 37:16
  right
• 37:16
  for
• 37:16
  that
• 37:16
  moment.
• 37:17
  But
• 37:17
  if
• 37:17
  they
• 37:17
  don't
• 37:18
  try,
• 37:18
  they'll
• 37:19
  never
• 37:19
  know.
• 37:19
  And
• 37:19
  actually
• 37:20
  you'll
• 37:20
  know
• 37:20
  as
• 37:20
  well
• 37:20
  as
• 37:21
  I
• 37:21
  do
• 37:21
  that
• 37:21
  sometimes
• 37:22
  someone
• 37:22
  will
• 37:22
  just
• 37:22
  come
• 37:23
  into
• 37:23
  your
• 37:23
  inbox
• 37:23
  or
• 37:24
  drop
• 37:24
  your
• 37:24
  DM
• 37:24
  at
• 37:25
  exactly
• 37:25
  the
• 37:25
  right
• 37:25
  time
• 37:26
  when
• 37:26
  you're
• 37:26
  looking
• 37:26
  for
• 37:26
  something
• 37:27
  and
• 37:27
  it's
• 37:27
  the
• 37:27
  right
• 37:27
  fit.
• 37:28
  Not
• 37:28
  always,
• 37:28
  but
• 37:29
  sometimes
• 37:29
  you're
• 37:29
  like,
• 37:29
  oh,
• 37:29
  it's
• 37:30
  like
• 37:30
  you
• 37:30
  knew
• 37:30
  I
• 37:30
  was
• 37:31
  looking
• 37:31
  for
• 37:31
  someone
• 37:32
  like
• 37:32
  you.
• 37:32
  But
• 37:32
  if
• 37:32
  they
• 37:32
  don't
• 37:33
  reach
• 37:33
  out,
• 37:33
  you'll
• 37:33
  never
• 37:33
  know.
• 37:34
  I
• 37:34
  100%
• 37:35
  agree
• 37:36
  and
• 37:36
  I
• 37:36
  am
• 37:36
  such
• 37:36
  a
• 37:37
  big,
• 37:37
  like
• 37:37
  believer
• 37:38
  in
• 37:38
  if
• 37:38
  you
• 37:38
  don't
• 37:38
  ask,
• 37:39
  you
• 37:39
  don't
• 37:39
  get.
• 37:40
  I
• 37:40
  know
• 37:41
  there's
• 37:41
  obviously
• 37:41
  some
• 37:42
  like
• 37:42
  points
• 37:42
  that
• 37:43
  doesn't
• 37:43
  always
• 37:43
  work
• 37:43
  and
• 37:44
  there's
• 37:44
  occasions
• 37:44
  you
• 37:45
  can't
• 37:45
  always
• 37:45
  ask.
• 37:46
  But
• 37:46
  I
• 37:46
  really,
• 37:47
  really
• 37:47
  think
• 37:48
  you
• 37:48
  need
• 37:49
  to
• 37:49
  be
• 37:49
  in
• 37:49
  control
• 37:49
  of
• 37:50
  like
• 37:50
  your
• 37:50
  own
• 37:50
  destiny.
• 37:51
  And
• 37:51
  that's
• 37:52
  spiritual,
• 37:53
  but
• 37:53
  I
• 37:53
  really
• 37:54
  think
• 37:54
  it
• 37:54
  is
• 37:54
  true.
• 37:54
  Like,
• 37:55
  you
• 37:55
  know,
• 37:56
  if
• 37:56
  you
• 37:56
  do
• 37:56
  want
• 37:57
  to
• 37:57
  be
• 37:57
  featured,
• 37:57
  please
• 37:58
  reach
• 37:58
  out
• 37:58
  to
• 37:58
  your
• 37:58
  account
• 37:59
  manager.
• 37:59
  Please
• 37:59
  reach
• 38:00
  out
• 38:00
  to
• 38:00
  us.
• 38:00
  We
• 38:01
  can't
• 38:01
  always
• 38:01
  do
• 38:01
  it
• 38:02
  and
• 38:02
  that's
• 38:02
  not
• 38:02
  because
• 38:03
  we
• 38:03
  don't
• 38:03
  think
• 38:04
  you're
• 38:04
  good
• 38:04
  enough
• 38:04
  or
• 38:05
  anything
• 38:05
  like
• 38:05
  that.
• 38:06
  It's
• 38:06
  purely
• 38:06
  just
• 38:06
  resourcing
• 38:07
  and
• 38:07
  we've
• 38:07
  got
• 38:08
  needs
• 38:08
  that
• 38:08
  we
• 38:08
  need
• 38:08
  to
• 38:09
  do
• 38:09
  as
• 38:09
  well.
• 38:09
  So.
• 38:10
  But
• 38:10
  like
• 38:11
  you
• 38:11
  said,
• 38:11
  there'll
• 38:12
  be
• 38:12
  a
• 38:12
  time
• 38:12
  when
• 38:12
  we're
• 38:12
  planning
• 38:13
  a
• 38:13
  campaign
• 38:13
  and
• 38:14
  we
• 38:14
  need
• 38:15
  10
• 38:15
  vendors
• 38:16
  across
• 38:16
  all
• 38:16
  different
• 38:16
  categories
• 38:17
  and
• 38:17
  someone
• 38:17
  pops
• 38:18
  into
• 38:18
  our
• 38:18
  inbox
• 38:19
  and
• 38:19
  ah,
• 38:20
  there'd
• 38:20
  be
• 38:20
  a
• 38:20
  perfect
• 38:20
  fit
• 38:21
  actually.
• 38:21
  And
• 38:21
  they're
• 38:22
  a
• 38:22
  lovely
• 38:22
  vendor
• 38:23
  that
• 38:23
  lists
• 38:23
  of
• 38:23
  us
• 38:24
  and
• 38:24
  they
• 38:24
  want
• 38:24
  to
• 38:24
  grow,
• 38:24
  go
• 38:25
  and
• 38:25
  learn
• 38:25
  more.
• 38:25
  So
• 38:26
  of
• 38:26
  course.
• 38:26
  So
• 38:27
  definitely
• 38:27
  if
• 38:28
  you
• 38:28
  don't
• 38:28
  ask,
• 38:28
  you
• 38:28
  don't
• 38:29
  get.
• 38:29
  Yeah,
• 38:29
  absolutely.
• 38:30
  I'm
• 38:30
  a
• 38:30
  big
• 38:31
  believer
• 38:31
  in
• 38:31
  that
• 38:31
  too.
• 38:32
  Now,
• 38:32
  before
• 38:32
  I
• 38:32
  let
• 38:33
  you
• 38:33
  go,
• 38:33
  there's
• 38:33
  one
• 38:33
  other
• 38:34
  thing
• 38:34
  that
• 38:34
  we
• 38:34
  definitely
• 38:35
  need
• 38:35
  to
• 38:35
  touch
• 38:36
  on
• 38:36
  when
• 38:36
  it
• 38:36
  comes
• 38:36
  to
• 38:37
  all
• 38:37
  of
• 38:37
  marketing
• 38:37
  right
• 38:38
  now,
• 38:38
  quite
• 38:38
  frankly
• 38:39
  in
• 38:39
  the
• 38:39
  marketing
• 38:40
  theme
• 38:40
  park
• 38:40
  and
• 38:40
  it's
• 38:41
  happening
• 38:41
  on
• 38:41
  directories,
• 38:42
  it's
• 38:42
  happening
• 38:42
  in
• 38:42
  inboxes,
• 38:43
  it's
• 38:43
  happening
• 38:43
  on
• 38:43
  social
• 38:43
  media.
• 38:44
  And
• 38:44
  you're
• 38:44
  gonna
• 38:45
  know
• 38:45
  where
• 38:45
  I'm
• 38:45
  going
• 38:45
  with
• 38:45
  this
• 38:46
  because
• 38:46
  it's
• 38:46
  ghosting
• 38:47
  because
• 38:47
  we're
• 38:48
  seeing
• 38:48
  it
• 38:49
  so
• 38:49
  often
• 38:50
  and
• 38:51
  I
• 38:51
  know
• 38:51
  that
• 38:51
  this
• 38:51
  is
• 38:52
  probably
• 38:52
  plagues
• 38:53
  you
• 38:53
  the
• 38:53
  most
• 38:53
  posts
• 38:54
  as
• 38:54
  well
• 38:54
  as
• 38:54
  it
• 38:55
  does
• 38:55
  me
• 38:55
  in
• 38:56
  that,
• 38:56
  you
• 38:56
  know,
• 38:56
  vendors
• 38:57
  get
• 38:57
  really
• 38:57
  excited
• 38:58
  when
• 38:58
  they
• 38:58
  get
• 38:58
  people
• 38:59
  inquiring
• 38:59
  with
• 39:00
  them
• 39:00
  and
• 39:00
  they
• 39:00
  go
• 39:00
  back
• 39:01
  to
• 39:01
  them
• 39:01
  and
• 39:02
  then
• 39:02
  nothing.
• 39:03
  Nothing.
• 39:03
  Yeah,
• 39:04
  I'd
• 39:04
  love
• 39:04
  to
• 39:04
  know
• 39:04
  as
• 39:05
  well
• 39:05
  from
• 39:05
  your
• 39:05
  perspective
• 39:06
  as
• 39:06
  a
• 39:06
  couple,
• 39:07
  why
• 39:08
  do
• 39:08
  you
• 39:08
  think
• 39:08
  this
• 39:08
  happens?
• 39:09
  It's
• 39:09
  hard.
• 39:10
  It
• 39:10
  is
• 39:10
  really
• 39:11
  hard
• 39:11
  because
• 39:12
  I,
• 39:12
  I
• 39:13
  think
• 39:13
  because
• 39:13
  I
• 39:13
  know
• 39:14
  how
• 39:14
  upsetting
• 39:15
  it
• 39:15
  is
• 39:15
  for
• 39:16
  vendors
• 39:16
  to
• 39:16
  be
• 39:16
  ghosted.
• 39:17
  When
• 39:17
  I
• 39:17
  was
• 39:18
  contacting
• 39:18
  vendors
• 39:19
  myself,
• 39:19
  I
• 39:19
  really,
• 39:20
  really
• 39:20
  tried
• 39:21
  to
• 39:21
  make
• 39:21
  sure
• 39:21
  I
• 39:22
  always
• 39:22
  close,
• 39:22
  close
• 39:23
  that
• 39:23
  loop.
• 39:23
  But
• 39:23
  I
• 39:24
  would
• 39:24
  say
• 39:24
  there
• 39:24
  was
• 39:24
  a
• 39:25
  camp
• 39:25
  for
• 39:25
  where
• 39:25
  I
• 39:25
  just,
• 39:25
  I
• 39:26
  couldn't
• 39:26
  and
• 39:26
  I
• 39:26
  whether
• 39:27
  that
• 39:27
  got
• 39:27
  lost
• 39:27
  in
• 39:27
  my
• 39:27
  inbox.
• 39:28
  Then
• 39:29
  I
• 39:29
  was
• 39:29
  on
• 39:29
  to
• 39:29
  like
• 39:29
  life
• 39:30
  just
• 39:30
  got
• 39:30
  busy
• 39:31
  and
• 39:31
  work
• 39:31
  and
• 39:32
  everything
• 39:32
  else
• 39:32
  on
• 39:32
  top
• 39:33
  that
• 39:33
  then
• 39:33
  it
• 39:33
  goes
• 39:34
  a
• 39:34
  week
• 39:34
  and
• 39:34
  you're
• 39:34
  like,
• 39:34
  oh
• 39:35
  no,
• 39:35
  I
• 39:35
  didn't
• 39:35
  post
• 39:35
  a
• 39:36
  loop
• 39:36
  with
• 39:36
  that
• 39:36
  vendor.
• 39:36
  And
• 39:36
  then
• 39:36
  another
• 39:37
  day
• 39:37
  goes
• 39:37
  and
• 39:38
  then
• 39:38
  it
• 39:38
  accidentally
• 39:39
  happens.
• 39:39
  So
• 39:40
  I
• 39:40
  think
• 39:40
  definitely
• 39:41
  don't
• 39:41
  be
• 39:41
  too
• 39:42
  disheartened
• 39:42
  because
• 39:43
  it's
• 39:43
  the
• 39:43
  same
• 39:44
  with
• 39:44
  us
• 39:44
  on
• 39:44
  the
• 39:44
  marketing
• 39:45
  side
• 39:45
  when
• 39:45
  I
• 39:46
  may
• 39:46
  be
• 39:46
  looking
• 39:46
  to
• 39:47
  work
• 39:47
  with
• 39:47
  an
• 39:47
  influencer,
• 39:48
  where
• 39:48
  I'm
• 39:49
  contacting
• 39:49
  them
• 39:50
  and
• 39:50
  I'm
• 39:50
  all
• 39:50
  excited
• 39:51
  or
• 39:51
  they've
• 39:51
  said
• 39:51
  they're
• 39:52
  going
• 39:52
  to
• 39:52
  do
• 39:52
  something
• 39:52
  with
• 39:52
  me
• 39:53
  and
• 39:53
  they're
• 39:53
  then
• 39:53
  it's
• 39:53
  like
• 39:53
  they
• 39:54
  just
• 39:54
  then
• 39:54
  don't
• 39:55
  respond
• 39:55
  and
• 39:55
  I'm
• 39:55
  like,
• 39:56
  oh,
• 39:56
  what
• 39:56
  went
• 39:57
  wrong?
• 39:57
  What
• 39:58
  went
• 39:58
  wrong?
• 39:58
  But
• 39:59
  it
• 39:59
  is
• 40:00
  just
• 40:00
  that
• 40:00
  we
• 40:00
  are
• 40:00
  living
• 40:01
  in
• 40:01
  such
• 40:01
  a
• 40:01
  busy
• 40:03
  mindset
• 40:03
  all
• 40:03
  the
• 40:04
  time
• 40:04
  and
• 40:04
  I
• 40:04
  feel
• 40:04
  like
• 40:05
  my
• 40:05
  brain,
• 40:05
  I'm
• 40:05
  not
• 40:05
  sure
• 40:06
  even
• 40:06
  my
• 40:06
  brain
• 40:07
  sometimes
• 40:07
  because
• 40:07
  I've
• 40:07
  got
• 40:07
  100
• 40:08
  tabs
• 40:08
  open
• 40:09
  and
• 40:09
  sometimes
• 40:10
  I
• 40:10
  just
• 40:10
  have
• 40:10
  to
• 40:10
  close
• 40:10
  all
• 40:11
  tabs
• 40:11
  at
• 40:11
  once
• 40:11
  and
• 40:12
  then
• 40:12
  you
• 40:12
  forget
• 40:12
  where
• 40:13
  you
• 40:13
  missed
• 40:14
  off.
• 40:14
  So
• 40:15
  I
• 40:15
  definitely
• 40:15
  think
• 40:16
  though
• 40:16
  with
• 40:16
  that
• 40:17
  to
• 40:17
  try
• 40:17
  and
• 40:17
  avoid
• 40:18
  being
• 40:18
  ghosted.
• 40:19
  The
• 40:19
  more
• 40:19
  information
• 40:20
  I
• 40:20
  think
• 40:20
  that
• 40:20
  you
• 40:20
  can
• 40:21
  provide
• 40:21
  in
• 40:21
  your
• 40:22
  listing,
• 40:22
  like
• 40:23
  we
• 40:23
  touched
• 40:23
  on
• 40:23
  before
• 40:24
  will
• 40:25
  avoid
• 40:25
  that
• 40:25
  because
• 40:26
  if
• 40:26
  you
• 40:26
  don't
• 40:26
  have
• 40:26
  any
• 40:27
  information
• 40:28
  at
• 40:28
  all
• 40:29
  and
• 40:29
  on
• 40:29
  platforms
• 40:30
  like
• 40:30
  kits,
• 40:30
  you
• 40:30
  can
• 40:30
  see
• 40:31
  like
• 40:31
  a
• 40:31
  price
• 40:31
  point
• 40:31
  so
• 40:32
  people
• 40:32
  can
• 40:32
  get
• 40:32
  a
• 40:32
  rough
• 40:33
  idea.
• 40:33
  But
• 40:33
  if
• 40:34
  you.
• 40:35
  Again,
• 40:35
  I
• 40:35
  keep
• 40:36
  saying
• 40:36
  this
• 40:36
  flash
• 40:36
  photography
• 40:37
  because
• 40:37
  it's
• 40:37
  on
• 40:37
  my
• 40:37
  mind
• 40:37
  recently.
• 40:38
  But
• 40:38
  if
• 40:39
  you
• 40:39
  don't
• 40:39
  have
• 40:39
  that
• 40:40
  on
• 40:40
  there
• 40:41
  and
• 40:41
  someone
• 40:41
  is
• 40:41
  looking
• 40:42
  for
• 40:42
  it
• 40:42
  or
• 40:42
  you
• 40:42
  don't
• 40:43
  offer
• 40:43
  it
• 40:43
  and
• 40:43
  you
• 40:43
  know,
• 40:44
  then
• 40:44
  you
• 40:44
  contact
• 40:44
  them,
• 40:45
  then
• 40:45
  they
• 40:45
  send
• 40:45
  you
• 40:45
  the
• 40:45
  brochure
• 40:46
  and
• 40:46
  it's
• 40:46
  got
• 40:46
  nothing
• 40:46
  on
• 40:47
  it,
• 40:47
  they're
• 40:47
  just
• 40:47
  going
• 40:47
  to
• 40:47
  jump
• 40:47
  off.
• 40:48
  Or
• 40:48
  if
• 40:48
  the
• 40:48
  information
• 40:49
  that's
• 40:49
  in
• 40:50
  the
• 40:50
  listing
• 40:50
  isn't
• 40:51
  accurate,
• 40:51
  if
• 40:52
  it's
• 40:52
  something,
• 40:52
  oh
• 40:52
  yeah,
• 40:52
  we
• 40:53
  just
• 40:53
  haven't
• 40:53
  updated
• 40:53
  our
• 40:53
  list
• 40:54
  and
• 40:54
  these
• 40:54
  are
• 40:54
  our
• 40:54
  new
• 40:55
  packages.
• 40:56
  Again,
• 40:56
  people
• 40:56
  aren't
• 40:57
  going
• 40:57
  to
• 40:57
  potentially
• 40:57
  reply
• 40:58
  because
• 40:58
  they've
• 40:58
  seen
• 40:59
  the
• 40:59
  information,
• 40:59
  they've
• 41:00
  got
• 41:00
  what
• 41:00
  they
• 41:00
  need
• 41:01
  and
• 41:01
  that's
• 41:01
  it.
• 41:02
  But
• 41:02
  what
• 41:02
  I
• 41:02
  would
• 41:02
  also
• 41:02
  say
• 41:03
  is
• 41:03
  don't
• 41:03
  just
• 41:04
  send
• 41:04
  a
• 41:04
  brochure,
• 41:05
  don't
• 41:05
  just,
• 41:06
  you
• 41:06
  know,
• 41:07
  here's
• 41:07
  the
• 41:07
  information
• 41:07
  and
• 41:08
  then
• 41:08
  leave
• 41:09
  up
• 41:09
  for
• 41:09
  the
• 41:09
  couple.
• 41:10
  You
• 41:10
  need
• 41:11
  to
• 41:11
  be
• 41:11
  proactive,
• 41:12
  make
• 41:12
  sure
• 41:12
  you're
• 41:12
  speaking
• 41:13
  to
• 41:13
  them.
• 41:13
  Should
• 41:13
  we
• 41:13
  jump
• 41:14
  on
• 41:14
  a
• 41:14
  call
• 41:14
  and
• 41:14
  discuss
• 41:14
  this?
• 41:15
  Like
• 41:15
  here
• 41:15
  are
• 41:15
  the
• 41:15
  some
• 41:16
  five
• 41:16
  key
• 41:16
  points.
• 41:17
  But
• 41:17
  let's
• 41:17
  go.
• 41:17
  We
• 41:17
  can
• 41:17
  jump
• 41:18
  this
• 41:18
  on
• 41:18
  a
• 41:18
  call.
• 41:18
  You
• 41:18
  can
• 41:18
  ask
• 41:19
  me
• 41:19
  any
• 41:19
  questions
• 41:20
  on
• 41:20
  a
• 41:20
  call.
• 41:20
  That
• 41:20
  way
• 41:20
  it'd
• 41:21
  be
• 41:21
  easier
• 41:21
  for
• 41:21
  me
• 41:21
  to
• 41:21
  answer.
• 41:22
  I
• 41:22
  done
• 41:22
  that
• 41:23
  when
• 41:23
  I
• 41:23
  was
• 41:23
  planning
• 41:23
  my
• 41:23
  wedding.
• 41:24
  Someone
• 41:24
  I
• 41:24
  reached
• 41:25
  out
• 41:25
  to,
• 41:25
  they
• 41:25
  said
• 41:26
  why
• 41:26
  don't
• 41:26
  we
• 41:26
  just
• 41:26
  get
• 41:26
  on
• 41:26
  a
• 41:27
  quick
• 41:27
  call
• 41:27
  instead
• 41:27
  and
• 41:27
  that
• 41:28
  way
• 41:28
  you
• 41:28
  can
• 41:28
  ask
• 41:28
  me
• 41:28
  all
• 41:29
  your
• 41:29
  questions
• 41:29
  at
• 41:29
  once
• 41:30
  and
• 41:30
  then
• 41:30
  you
• 41:30
  can
• 41:30
  go
• 41:30
  away
• 41:30
  and
• 41:31
  think
• 41:31
  about
• 41:31
  it.
• 41:31
  And
• 41:32
  I
• 41:32
  did
• 41:32
  it
• 41:32
  because
• 41:32
  I
• 41:33
  had
• 41:33
  so
• 41:33
  many
• 41:33
  questions
• 41:34
  that
• 41:34
  I
• 41:34
  had
• 41:35
  like
• 41:35
  my
• 41:35
  notebook
• 41:35
  and
• 41:35
  I
• 41:35
  was
• 41:36
  like,
• 41:36
  right.
• 41:36
  And
• 41:36
  it
• 41:37
  was
• 41:37
  just
• 41:37
  quicker
• 41:37
  I
• 41:38
  got
• 41:38
  the
• 41:38
  information
• 41:38
  I
• 41:39
  needed
• 41:39
  then
• 41:39
  I
• 41:39
  didn't
• 41:40
  have
• 41:40
  to
• 41:40
  do
• 41:40
  research.
• 41:40
  And
• 41:40
  like
• 41:41
  I
• 41:41
  said,
• 41:41
  where
• 41:41
  my
• 41:41
  brain,
• 41:42
  everything
• 41:42
  is
• 41:43
  so
• 41:43
  busy
• 41:43
  at
• 41:43
  the,
• 41:43
  the
• 41:43
  moment.
• 41:44
  I
• 41:44
  got
• 41:45
  that
• 41:45
  information
• 41:45
  nice
• 41:46
  and
• 41:46
  quickly,
• 41:46
  got
• 41:47
  all
• 41:47
  what
• 41:47
  I
• 41:47
  needed
• 41:47
  and
• 41:48
  then
• 41:48
  there
• 41:48
  was
• 41:48
  times
• 41:48
  I
• 41:48
  didn't
• 41:49
  always
• 41:49
  proceed
• 41:49
  and
• 41:50
  I
• 41:50
  did
• 41:50
  then
• 41:50
  follow
• 41:50
  up
• 41:50
  and
• 41:51
  then
• 41:51
  that's
• 41:51
  when
• 41:51
  you
• 41:51
  do
• 41:51
  more
• 41:52
  want
• 41:52
  to
• 41:52
  follow
• 41:52
  up
• 41:53
  because
• 41:53
  they
• 41:53
  spent
• 41:53
  time
• 41:54
  on
• 41:54
  a
• 41:54
  call
• 41:55
  with
• 41:55
  you.
• 41:55
  I
• 41:55
  would
• 41:56
  feel
• 41:56
  awful
• 41:56
  if
• 41:56
  I
• 41:56
  go
• 41:57
  to
• 41:57
  them
• 41:57
  then.
• 41:58
  But
• 41:58
  I
• 41:58
  think
• 41:59
  you're
• 41:59
  building
• 41:59
  that
• 41:59
  relationship.
• 42:00
  Then
• 42:00
  they're
• 42:01
  I
• 42:01
  like
• 42:01
  this
• 42:01
  person.
• 42:02
  Rather
• 42:02
  than
• 42:02
  just
• 42:02
  someone
• 42:03
  sending
• 42:03
  me
• 42:03
  a
• 42:03
  brochure,
• 42:04
  I
• 42:04
  get
• 42:04
  what
• 42:05
  I
• 42:05
  need
• 42:05
  quickly
• 42:05
  and
• 42:06
  then
• 42:06
  I
• 42:06
  can
• 42:07
  potentially
• 42:07
  move
• 42:07
  on.
• 42:08
  So
• 42:09
  as
• 42:09
  much
• 42:09
  as
• 42:09
  I
• 42:09
  think
• 42:09
  broken
• 42:09
  brochures
• 42:10
  and
• 42:10
  different
• 42:11
  documents
• 42:11
  and
• 42:12
  things,
• 42:12
  you've
• 42:12
  got
• 42:12
  are
• 42:12
  really
• 42:13
  useful.
• 42:14
  Go
• 42:15
  above
• 42:15
  and
• 42:15
  beyond,
• 42:15
  stand
• 42:16
  out.
• 42:16
  When
• 42:16
  they're
• 42:16
  contacting
• 42:17
  five
• 42:17
  different
• 42:18
  makeup
• 42:19
  artists
• 42:19
  and
• 42:20
  you
• 42:20
  want
• 42:20
  to
• 42:20
  stand
• 42:21
  out,
• 42:21
  do
• 42:21
  that
• 42:21
  one
• 42:22
  that
• 42:22
  goes
• 42:22
  above
• 42:22
  and
• 42:22
  beyond.
• 42:23
  Because
• 42:23
  if
• 42:23
  I
• 42:23
  would
• 42:24
  think,
• 42:24
  well,
• 42:24
  if
• 42:24
  they're
• 42:25
  going
• 42:25
  above
• 42:25
  and
• 42:25
  beyond
• 42:26
  now,
• 42:27
  think
• 42:27
  what
• 42:28
  an
• 42:28
  amazing
• 42:28
  service
• 42:29
  they
• 42:29
  probably
• 42:29
  provide
• 42:30
  for
• 42:30
  my
• 42:30
  wedding.
• 42:31
  Yeah.
• 42:31
  And
• 42:31
  I
• 42:31
  think
• 42:31
  as
• 42:32
  well,
• 42:32
  sometimes
• 42:32
  couples,
• 42:33
  I
• 42:33
  think
• 42:33
  they
• 42:33
  get
• 42:33
  over
• 42:34
  excited
• 42:34
  and
• 42:35
  they
• 42:35
  inquire,
• 42:35
  inquire,
• 42:36
  inquire,
• 42:36
  inquire,
• 42:36
  inquire
• 42:37
  with
• 42:37
  all
• 42:37
  these
• 42:37
  different
• 42:37
  people
• 42:38
  and
• 42:38
  then
• 42:38
  they
• 42:38
  don't
• 42:38
  realize
• 42:39
  how
• 42:39
  overwhelming
• 42:39
  it's
• 42:39
  going
• 42:40
  be
• 42:40
  to
• 42:40
  to
• 42:40
  be
• 42:40
  for
• 42:40
  them
• 42:40
  when
• 42:41
  every
• 42:41
  single
• 42:41
  one
• 42:41
  of
• 42:42
  them
• 42:42
  replies
• 42:43
  at
• 42:43
  once.
• 42:43
  And
• 42:44
  I
• 42:44
  know
• 42:44
  in
• 42:44
  my
• 42:45
  personal
• 42:45
  life
• 42:45
  when
• 42:45
  I
• 42:46
  inquire
• 42:46
  with
• 42:46
  a
• 42:46
  number
• 42:46
  of
• 42:47
  things,
• 42:47
  often
• 42:47
  it
• 42:47
  is
• 42:47
  the
• 42:47
  first
• 42:48
  one
• 42:48
  that
• 42:48
  comes
• 42:48
  back
• 42:48
  or
• 42:49
  the
• 42:49
  one
• 42:49
  that
• 42:49
  captures
• 42:50
  my
• 42:50
  attention
• 42:50
  or
• 42:51
  asks
• 42:51
  me
• 42:51
  the
• 42:51
  interesting
• 42:52
  question
• 42:52
  or
• 42:53
  drops
• 42:53
  into
• 42:53
  my
• 42:53
  inbox
• 42:54
  while
• 42:54
  I'm
• 42:54
  still
• 42:54
  on
• 42:54
  my
• 42:55
  phone
• 42:55
  that
• 42:55
  I
• 42:55
  end
• 42:56
  up
• 42:56
  going
• 42:56
  with
• 42:57
  because
• 42:57
  otherwise
• 42:58
  I
• 42:58
  haven't
• 42:58
  got
• 42:58
  time
• 42:58
  to
• 42:58
  sift
• 42:59
  through
• 42:59
  all
• 42:59
  50
• 43:00
  million
• 43:00
  of
• 43:00
  the
• 43:00
  other
• 43:00
  things
• 43:01
  after
• 43:01
  a
• 43:01
  while.
• 43:02
  So
• 43:02
  I
• 43:02
  do
• 43:02
  think
• 43:02
  that
• 43:03
  conversational,
• 43:03
  chatty,
• 43:04
  standing
• 43:04
  out,
• 43:05
  getting
• 43:05
  back
• 43:05
  to
• 43:06
  them
• 43:06
  quickly,.
• 43:06
  All
• 43:06
  of
• 43:06
  that
• 43:07
  stuff
• 43:08
  definitely
• 43:08
  standing
• 43:09
  out.
• 43:09
  And
• 43:09
  I
• 43:10
  think
• 43:10
  it
• 43:10
  is
• 43:11
  unlike.
• 43:11
  I
• 43:11
  know
• 43:12
  emails
• 43:12
  can
• 43:12
  feel
• 43:13
  so
• 43:13
  overwhelming.
• 43:14
  So
• 43:14
  that's
• 43:14
  why
• 43:14
  sometimes
• 43:15
  it
• 43:15
  is
• 43:15
  easy.
• 43:15
  And
• 43:16
  I
• 43:16
  try
• 43:16
  to
• 43:16
  keep
• 43:16
  all
• 43:17
  of
• 43:17
  my
• 43:17
  communications
• 43:17
  in
• 43:18
  my
• 43:18
  Hitch
• 43:18
  app
• 43:19
  just
• 43:19
  because
• 43:20
  my
• 43:20
  inbox
• 43:21
  in
• 43:21
  general
• 43:22
  is
• 43:22
  crazy.
• 43:23
  So
• 43:24
  I
• 43:24
  think
• 43:24
  it
• 43:24
  is
• 43:24
  easier
• 43:25
  sometimes
• 43:25
  to
• 43:26
  keep
• 43:26
  that
• 43:26
  communication
• 43:27
  all
• 43:27
  in
• 43:27
  one
• 43:28
  place
• 43:28
  or
• 43:28
  having
• 43:29
  a
• 43:29
  fold
• 43:29
  if
• 43:29
  you
• 43:29
  do
• 43:30
  prefer
• 43:30
  email,
• 43:30
  you
• 43:30
  know,
• 43:30
  having
• 43:31
  a
• 43:31
  folder
• 43:31
  but
• 43:31
  just
• 43:31
  having
• 43:32
  it
• 43:32
  somewhere
• 43:32
  in
• 43:33
  one
• 43:33
  place
• 43:33
  that
• 43:34
  you
• 43:34
  can
• 43:34
  access
• 43:34
  much
• 43:35
  quicker
• 43:35
  on
• 43:36
  the
• 43:36
  go.
• 43:36
  You
• 43:36
  know,
• 43:36
  if
• 43:36
  a
• 43:37
  reply
• 43:37
  comes
• 43:37
  through,
• 43:37
  it
• 43:38
  goes
• 43:38
  to
• 43:38
  one
• 43:38
  place
• 43:38
  only
• 43:39
  rather
• 43:40
  than
• 43:40
  it
• 43:40
  feeling
• 43:40
  like,
• 43:41
  like
• 43:41
  you
• 43:41
  said,
• 43:42
  whatever
• 43:42
  the
• 43:42
  first
• 43:42
  one
• 43:42
  I
• 43:43
  see
• 43:43
  come
• 43:43
  through
• 43:43
  first,
• 43:43
  I'm
• 43:44
  just
• 43:44
  going
• 43:44
  to
• 43:44
  action
• 43:45
  rather
• 43:45
  than
• 43:45
  feeling
• 43:46
  like
• 43:46
  that.
• 43:46
  At
• 43:46
  least
• 43:46
  you
• 43:47
  can
• 43:47
  see
• 43:47
  it
• 43:47
  all
• 43:47
  more
• 43:48
  in
• 43:48
  one
• 43:48
  place.
• 43:48
  In
• 43:49
  one
• 43:49
  place.
• 43:49
  That's
• 43:50
  brilliant.
• 43:50
  Thank
• 43:50
  you
• 43:50
  so
• 43:51
  much,
• 43:51
  Chloe.
• 43:51
  You've
• 43:51
  answered
• 43:52
  so
• 43:52
  many
• 43:52
  of
• 43:52
  my
• 43:52
  questions
• 43:53
  so
• 43:54
  well
• 43:54
  and
• 43:54
  hopefully
• 43:54
  given
• 43:55
  some
• 43:55
  really
• 43:55
  good
• 43:55
  insight.
• 43:56
  I'd
• 43:56
  love
• 43:56
  to
• 43:56
  know.
• 43:57
  You
• 43:57
  talked
• 43:57
  about
• 43:57
  what's
• 43:58
  going
• 43:58
  on
• 43:58
  in
• 43:58
  Hitch,
• 43:58
  you
• 43:59
  talked
• 43:59
  about
• 43:59
  your
• 43:59
  reports,
• 44:00
  what's
• 44:00
  coming
• 44:00
  up
• 44:00
  next
• 44:01
  for
• 44:01
  Hitch?
• 44:01
  Have
• 44:01
  you
• 44:01
  got
• 44:01
  any
• 44:02
  big
• 44:02
  plans
• 44:02
  for
• 44:02
  the
• 44:02
  rest
• 44:03
  of
• 44:03
  this
• 44:03
  year?
• 44:04
  Yeah,
• 44:04
  definitely.
• 44:05
  So
• 44:05
  this
• 44:05
  is
• 44:06
  going
• 44:06
  to
• 44:06
  be
• 44:06
  a
• 44:06
  very
• 44:06
  exciting
• 44:07
  year
• 44:07
  for
• 44:07
  Hitch.
• 44:08
  I
• 44:08
  feel
• 44:08
  like
• 44:08
  that
• 44:08
  we've
• 44:08
  got
• 44:09
  a
• 44:09
  lot
• 44:09
  of
• 44:09
  different
• 44:10
  things
• 44:10
  in
• 44:10
  the
• 44:10
  pipeline
• 44:11
  and
• 44:11
  I
• 44:12
  think
• 44:12
  on
• 44:12
  the
• 44:12
  marketing
• 44:13
  side,
• 44:13
  we
• 44:13
  are
• 44:13
  just
• 44:13
  growing
• 44:14
  bigger
• 44:14
  and
• 44:14
  bigger,
• 44:15
  trying
• 44:15
  to
• 44:15
  reach
• 44:15
  as
• 44:16
  more
• 44:16
  like
• 44:16
  I
• 44:16
  mentioned
• 44:17
  earlier,
• 44:17
  we
• 44:17
  had
• 44:17
  more
• 44:18
  couples
• 44:18
  than
• 44:18
  ever
• 44:18
  sign
• 44:19
  up
• 44:19
  in
• 44:19
  January
• 44:20
  just
• 44:20
  gone.
• 44:21
  So
• 44:21
  we
• 44:22
  have
• 44:22
  now
• 44:22
  a
• 44:22
  new
• 44:22
  audience
• 44:23
  of
• 44:23
  couples
• 44:23
  of
• 44:24
  a
• 44:24
  whole
• 44:24
  new
• 44:25
  planning
• 44:26
  cycle,
• 44:26
  a
• 44:26
  new
• 44:26
  journey.
• 44:27
  We've
• 44:28
  just
• 44:28
  launched
• 44:28
  our
• 44:28
  winner.
• 44:29
  We're
• 44:29
  not
• 44:29
  launched,
• 44:30
  sorry.
• 44:30
  We've
• 44:30
  just
• 44:31
  ran
• 44:31
  our
• 44:31
  winner
• 44:32
  wedding
• 44:32
  campaign
• 44:33
  which
• 44:33
  we
• 44:33
  do
• 44:34
  so
• 44:34
  fourth
• 44:34
  year
• 44:35
  now
• 44:35
  and
• 44:35
  the
• 44:35
  winner
• 44:36
  selection
• 44:36
  actually
• 44:36
  takes
• 44:37
  place
• 44:37
  today.
• 44:37
  So
• 44:38
  that's
• 44:38
  very
• 44:38
  exciting.
• 44:40
  But
• 44:40
  we
• 44:40
  have
• 44:40
  a
• 44:40
  few
• 44:41
  more
• 44:41
  campaigns
• 44:41
  in
• 44:42
  the
• 44:42
  pipeline.
• 44:43
  We
• 44:43
  always
• 44:43
  do
• 44:44
  our
• 44:44
  trend
• 44:45
  report
• 44:46
  every
• 44:46
  year
• 44:46
  where
• 44:47
  we
• 44:47
  go
• 44:47
  deep
• 44:47
  in
• 44:47
  the
• 44:48
  data,
• 44:48
  look
• 44:48
  at
• 44:48
  what's
• 44:49
  trending.
• 44:49
  But
• 44:49
  for
• 44:49
  that
• 44:49
  this
• 44:50
  year
• 44:50
  we
• 44:50
  want
• 44:50
  to
• 44:50
  go
• 44:50
  bigger
• 44:51
  and
• 44:51
  better
• 44:51
  with
• 44:52
  that.
• 44:52
  We
• 44:52
  want
• 44:52
  to
• 44:53
  just
• 44:53
  really
• 44:53
  expand.
• 44:54
  We
• 44:54
  can
• 44:54
  do
• 44:54
  there.
• 44:55
  And
• 44:55
  again,
• 44:55
  these
• 44:55
  are
• 44:56
  all
• 44:56
  vendor
• 44:56
  opportunities,
• 44:57
  so
• 44:57
  please
• 44:58
  do
• 44:58
  definitely
• 44:58
  get
• 44:58
  in
• 44:59
  contact.
• 45:00
  But
• 45:00
  also
• 45:01
  innovation
• 45:01
  this
• 45:01
  year,
• 45:02
  I
• 45:02
  would
• 45:02
  say
• 45:03
  this
• 45:03
  year
• 45:03
  and
• 45:03
  next
• 45:03
  year
• 45:04
  definitely
• 45:04
  watch
• 45:04
  this
• 45:04
  space.
• 45:05
  They're
• 45:05
  really
• 45:05
  trying
• 45:05
  to.
• 45:06
  Trying
• 45:06
  to
• 45:06
  go
• 45:06
  and
• 45:07
  evolve
• 45:07
  what
• 45:08
  we're
• 45:08
  currently
• 45:08
  offering
• 45:09
  and
• 45:09
  making
• 45:10
  sure
• 45:10
  that
• 45:10
  we
• 45:10
  are
• 45:11
  just
• 45:11
  growing.
• 45:12
  That's
• 45:12
  all
• 45:12
  I
• 45:13
  could.
• 45:13
  That's
• 45:13
  all
• 45:13
  I'm
• 45:13
  going
• 45:13
  to
• 45:14
  say
• 45:14
  for
• 45:14
  now.
• 45:14
  But
• 45:14
  just
• 45:15
  keep
• 45:15
  an
• 45:15
  eye.
• 45:15
  Watch
• 45:16
  this
• 45:16
  space.
• 45:16
  We're
• 45:17
  definitely
• 45:17
  focusing
• 45:18
  on
• 45:18
  how
• 45:18
  we
• 45:18
  can
• 45:18
  evolve
• 45:19
  and
• 45:19
  innovate
• 45:19
  and
• 45:19
  that's
• 45:20
  a
• 45:20
  big
• 45:20
  focus
• 45:20
  for
• 45:20
  us
• 45:21
  this
• 45:21
  year.
• 45:21
  I
• 45:21
  love
• 45:22
  that.
• 45:22
  And
• 45:22
  especially
• 45:22
  with
• 45:23
  technology
• 45:23
  and
• 45:23
  AI
• 45:24
  and
• 45:24
  everything
• 45:24
  evolving
• 45:25
  all
• 45:25
  of
• 45:25
  the
• 45:25
  time,
• 45:25
  it's
• 45:26
  important
• 45:26
  to
• 45:26
  hear
• 45:26
  that
• 45:26
  you
• 45:27
  guys
• 45:27
  are
• 45:27
  trying
• 45:27
  to
• 45:27
  keep
• 45:27
  up
• 45:28
  and
• 45:28
  seeing
• 45:28
  what
• 45:28
  you
• 45:29
  have
• 45:29
  to
• 45:29
  offer.
• 45:30
  So
• 45:30
  it'll
• 45:30
  be
• 45:30
  interesting
• 45:31
  to
• 45:31
  see
• 45:31
  what
• 45:32
  definitely
• 45:33
  in
• 45:33
  the
• 45:33
  future.
• 45:33
  And
• 45:34
  good
• 45:34
  luck
• 45:34
  with
• 45:34
  your
• 45:34
  winner
• 45:35
  wedding
• 45:35
  competition
• 45:36
  winner.
• 45:36
  I
• 45:36
  used
• 45:36
  to
• 45:36
  work
• 45:37
  in
• 45:38
  radio,
• 45:38
  Chloe,
• 45:39
  back
• 45:39
  in
• 45:39
  the
• 45:40
  day
• 45:40
  I
• 45:40
  used
• 45:40
  to
• 45:40
  work
• 45:40
  in
• 45:40
  radio
• 45:41
  and
• 45:41
  I
• 45:41
  would
• 45:41
  ring
• 45:41
  a
• 45:42
  competition
• 45:42
  winner
• 45:42
  to
• 45:43
  tell
• 45:43
  them
• 45:43
  you've
• 45:44
  won
• 45:44
  something
• 45:44
  and
• 45:44
  they
• 45:44
  wouldn't
• 45:45
  believe
• 45:45
  me.
• 45:45
  They
• 45:45
  think
• 45:45
  it
• 45:46
  was
• 45:46
  a
• 45:46
  spam
• 45:46
  call.
• 45:48
  Yes,
• 45:48
  it
• 45:49
  does.
• 45:49
  I
• 45:49
  remember
• 45:49
  a
• 45:50
  couple
• 45:50
  of
• 45:50
  years
• 45:50
  ago
• 45:50
  and
• 45:50
  I
• 45:51
  had
• 45:51
  to
• 45:51
  make
• 45:51
  the
• 45:51
  call,
• 45:51
  I
• 45:52
  had
• 45:52
  to
• 45:52
  like
• 45:53
  send
• 45:53
  them
• 45:53
  and
• 45:54
  I
• 45:54
  fully
• 45:54
  get
• 45:54
  it,
• 45:54
  I
• 45:55
  do
• 45:55
  get.
• 45:55
  But
• 45:56
  I
• 45:56
  had
• 45:56
  to
• 45:56
  send
• 45:56
  them
• 45:56
  so
• 45:57
  much
• 45:57
  information
• 45:57
  just
• 45:58
  to
• 45:58
  prove
• 45:58
  I
• 45:58
  was
• 45:58
  like
• 45:58
  on
• 45:59
  a
• 45:59
  FaceTime
• 45:59
  with
• 45:59
  them.
• 46:00
  I
• 46:00
  was
• 46:00
  like,
• 46:00
  I
• 46:00
  am
• 46:00
  real.
• 46:01
  But
• 46:02
  I
• 46:02
  do
• 46:02
  understand
• 46:03
  there's
• 46:03
  a
• 46:03
  lot
• 46:03
  of
• 46:04
  spam
• 46:04
  and
• 46:05
  AI
• 46:05
  at
• 46:06
  the
• 46:06
  moment
• 46:06
  where
• 46:06
  it
• 46:07
  does
• 46:07
  make
• 46:07
  it
• 46:07
  hard
• 46:07
  to
• 46:08
  trust.
• 46:08
  But
• 46:08
  no,
• 46:09
  he's
• 46:09
  always
• 46:09
  a
• 46:09
  very
• 46:10
  exciting
• 46:10
  day
• 46:10
  in
• 46:10
  our
• 46:10
  hitch
• 46:11
  world.
• 46:11
  Oh,
• 46:12
  I
• 46:12
  love
• 46:12
  it.
• 46:12
  Well,
• 46:12
  I
• 46:12
  look
• 46:13
  forward
• 46:13
  to
• 46:13
  hearing
• 46:14
  more
• 46:14
  about
• 46:14
  that.
• 46:15
  Chloe,
• 46:15
  if
• 46:15
  people
• 46:15
  want
• 46:16
  to
• 46:16
  find
• 46:16
  out
• 46:16
  more
• 46:16
  about
• 46:16
  you,
• 46:17
  about
• 46:17
  hitched,
• 46:17
  about
• 46:18
  getting
• 46:18
  involved
• 46:19
  or
• 46:19
  about
• 46:19
  how
• 46:19
  to
• 46:19
  reach
• 46:20
  out
• 46:20
  to
• 46:20
  their
• 46:20
  account
• 46:20
  managers,
• 46:21
  where
• 46:21
  are
• 46:21
  the
• 46:21
  best
• 46:21
  places
• 46:22
  for
• 46:22
  them
• 46:22
  to
• 46:22
  go
• 46:22
  And
• 46:22
  I'll
• 46:23
  put
• 46:23
  them
• 46:23
  in
• 46:23
  the
• 46:23
  show
• 46:23
  notes
• 46:24
  definitely.
• 46:24
  So
• 46:25
  obviously,
• 46:25
  like
• 46:25
  we've
• 46:26
  mentioned,
• 46:26
  reach
• 46:26
  out
• 46:26
  to
• 46:26
  your
• 46:27
  account
• 46:27
  managers.
• 46:27
  If
• 46:27
  you
• 46:28
  haven't
• 46:28
  got
• 46:28
  an
• 46:28
  account
• 46:28
  manager,
• 46:29
  you
• 46:29
  can
• 46:29
  reach
• 46:29
  out
• 46:29
  to
• 46:29
  us
• 46:30
  online.
• 46:30
  You
• 46:30
  can
• 46:31
  go
• 46:31
  to
• 46:31
  hitch.co.uk
• 46:32
  and
• 46:33
  there's
• 46:33
  a
• 46:33
  whole
• 46:33
  section
• 46:34
  for
• 46:34
  vendors
• 46:34
  to
• 46:34
  find
• 46:34
  out
• 46:35
  more
• 46:35
  and
• 46:35
  more
• 46:35
  inquire.
• 46:36
  Or
• 46:36
  if
• 46:36
  you
• 46:36
  want
• 46:37
  to
• 46:37
  contact
• 46:37
  anyone
• 46:37
  in
• 46:38
  marketing,
• 46:38
  your
• 46:38
  best
• 46:38
  bet
• 46:39
  is
• 46:39
  probably
• 46:39
  to
• 46:39
  go
• 46:39
  to
• 46:39
  our
• 46:40
  Instagram
• 46:40
  page
• 46:41
  and
• 46:41
  contact
• 46:42
  us
• 46:42
  via
• 46:42
  a
• 46:42
  DM
• 46:43
  and
• 46:43
  either
• 46:43
  myself
• 46:44
  or
• 46:44
  someone
• 46:44
  will
• 46:44
  be
• 46:44
  passed
• 46:45
  through
• 46:45
  to.
• 46:45
  Fantastic.
• 46:46
  Now
• 46:46
  Chloe,
• 46:47
  I
• 46:47
  always
• 46:47
  end
• 46:47
  my
• 46:47
  podcast
• 46:48
  with
• 46:48
  the
• 46:48
  same
• 46:48
  question,
• 46:48
  so
• 46:49
  I'm
• 46:49
  going
• 46:49
  to
• 46:49
  pose
• 46:49
  that
• 46:49
  to
• 46:50
  you
• 46:51
  and
• 46:51
  it's
• 46:51
  this.
• 46:52
  What's
• 46:52
  one
• 46:53
  thing
• 46:53
  you
• 46:53
  personally
• 46:54
  wish
• 46:54
  you'd
• 46:54
  known
• 46:55
  sooner
• 46:55
  in
• 46:56
  business?
• 46:57
  One
• 46:57
  thing
• 46:57
  I
• 46:57
  think
• 46:57
  I
• 46:58
  would
• 46:58
  have
• 46:58
  known
• 46:59
  sooner,
• 47:00
  I
• 47:00
  think
• 47:00
  it
• 47:00
  is
• 47:00
  that
• 47:01
  how
• 47:01
  fast
• 47:02
  paced
• 47:03
  marketing
• 47:03
  and
• 47:04
  business
• 47:05
  really
• 47:05
  is.
• 47:05
  I
• 47:06
  think
• 47:06
  I've
• 47:06
  always
• 47:07
  known
• 47:07
  that,
• 47:08
  but
• 47:08
  I
• 47:08
  would
• 47:08
  say
• 47:09
  definitely
• 47:09
  in
• 47:09
  the
• 47:09
  last
• 47:10
  like
• 47:10
  10
• 47:10
  years.
• 47:10
  I've
• 47:10
  been
• 47:10
  working
• 47:11
  in
• 47:11
  marketing
• 47:11
  for
• 47:11
  over
• 47:11
  12
• 47:12
  years,
• 47:12
  but
• 47:13
  last
• 47:13
  5
• 47:14
  years
• 47:15
  probably
• 47:15
  since
• 47:15
  I've
• 47:15
  came
• 47:16
  out
• 47:16
  hit
• 47:16
  really.
• 47:16
  But
• 47:17
  things
• 47:17
  move
• 47:18
  fast,
• 47:19
  trends
• 47:20
  move
• 47:20
  fast
• 47:21
  and
• 47:21
  sometimes
• 47:22
  it's
• 47:22
  very
• 47:22
  easy
• 47:23
  to
• 47:23
  jump
• 47:23
  on
• 47:23
  a
• 47:23
  trend
• 47:24
  and
• 47:24
  get
• 47:24
  really
• 47:25
  caught
• 47:25
  up
• 47:25
  in
• 47:26
  trying
• 47:26
  to
• 47:26
  adapt
• 47:26
  your
• 47:27
  business
• 47:27
  to
• 47:27
  hit
• 47:28
  these
• 47:28
  this
• 47:28
  trend.
• 47:29
  But
• 47:29
  then
• 47:29
  the
• 47:29
  trend
• 47:29
  moves
• 47:30
  on
• 47:30
  and
• 47:30
  something
• 47:30
  else
• 47:31
  comes
• 47:31
  along.
• 47:31
  So
• 47:32
  I
• 47:32
  think
• 47:32
  something
• 47:32
  I
• 47:33
  wish
• 47:33
  I
• 47:33
  had
• 47:33
  known
• 47:33
  sooner
• 47:34
  is
• 47:34
  when
• 47:35
  everything
• 47:35
  feels
• 47:35
  like
• 47:36
  it
• 47:36
  is
• 47:36
  so
• 47:36
  fast
• 47:37
  paced
• 47:37
  and
• 47:37
  everything
• 47:37
  is
• 47:38
  moving,
• 47:38
  try
• 47:38
  not
• 47:39
  to
• 47:39
  lose
• 47:40
  that
• 47:40
  picture
• 47:41
  of
• 47:41
  where
• 47:41
  you
• 47:41
  want
• 47:41
  to
• 47:42
  go,
• 47:42
  your
• 47:42
  direction,
• 47:43
  your
• 47:44
  business
• 47:44
  goals.
• 47:45
  Jump
• 47:45
  on
• 47:45
  trends
• 47:46
  that
• 47:46
  are
• 47:46
  necessary
• 47:46
  because
• 47:47
  of
• 47:47
  course
• 47:47
  they
• 47:47
  definitely
• 47:48
  help
• 47:48
  boost
• 47:48
  business
• 47:49
  and
• 47:49
  marketing.
• 47:50
  But
• 47:50
  I
• 47:50
  think
• 47:50
  having
• 47:51
  that
• 47:51
  clear
• 47:51
  direction
• 47:51
  of
• 47:52
  where
• 47:52
  you
• 47:52
  want
• 47:52
  to
• 47:52
  go
• 47:53
  and
• 47:53
  try
• 47:53
  not
• 47:53
  to
• 47:54
  let
• 47:54
  too
• 47:54
  much
• 47:54
  outside
• 47:55
  noise
• 47:55
  get
• 47:56
  in
• 47:56
  the
• 47:56
  way,
• 47:56
  that's
• 47:56
  really
• 47:57
  great
• 47:57
  advice.
• 47:57
  Chloe,
• 47:58
  thank
• 47:58
  you
• 47:58
  so
• 47:59
  much
• 47:59
  for
• 47:59
  giving
• 47:59
  us
• 47:59
  some
• 48:00
  of
• 48:00
  your
• 48:00
  time
• 48:00
  today.
• 48:01
  It's
• 48:01
  been
• 48:01
  a
• 48:01
  pleasure
• 48:01
  chatting
• 48:02
  to
• 48:02
  you.
• 48:02
  No,
• 48:02
  thank
• 48:03
  you
• 48:03
  for
• 48:03
  having
• 48:03
  me.
• 48:04
  I
• 48:04
  really
• 48:04
  enjoyed
• 48:04
  it.
• 48:05
  Thank
• 48:05
  you.
• 48:06
  Such
• 48:06
  an
• 48:06
  interesting
• 48:06
  conversation
• 48:07
  with
• 48:07
  Chloe
• 48:08
  at
• 48:08
  Hitch.
• 48:08
  I
• 48:08
  think
• 48:08
  it's
• 48:09
  really
• 48:09
  important
• 48:09
  that
• 48:09
  we
• 48:10
  hear
• 48:10
  from
• 48:10
  some
• 48:10
  of
• 48:10
  these
• 48:10
  big
• 48:11
  players
• 48:11
  in
• 48:11
  our
• 48:11
  markets,
• 48:12
  understand
• 48:12
  what
• 48:13
  they're
• 48:13
  doing,
• 48:13
  what's
• 48:14
  going
• 48:14
  on
• 48:14
  out
• 48:14
  there
• 48:14
  and
• 48:14
  how
• 48:15
  you
• 48:15
  can
• 48:15
  benefit
• 48:15
  from
• 48:16
  them.
• 48:16
  If
• 48:16
  you
• 48:16
  do
• 48:16
  have
• 48:17
  a
• 48:17
  directory
• 48:17
  listing,
• 48:18
  as
• 48:18
  I
• 48:18
  always
• 48:18
  say,
• 48:18
  if
• 48:18
  you're
• 48:19
  not
• 48:19
  sure
• 48:19
  if
• 48:19
  it's
• 48:19
  working
• 48:19
  for
• 48:20
  you,
• 48:20
  don't
• 48:20
  just
• 48:20
  sit
• 48:20
  back
• 48:21
  and
• 48:21
  moan
• 48:21
  about
• 48:21
  it.
• 48:22
  Work
• 48:22
  out
• 48:22
  why
• 48:23
  and
• 48:23
  go
• 48:23
  and
• 48:23
  speak
• 48:23
  to
• 48:23
  your
• 48:24
  account
• 48:24
  manager.
• 48:24
  And
• 48:24
  it
• 48:24
  sounds
• 48:25
  like
• 48:25
  the
• 48:25
  team
• 48:25
  at
• 48:25
  Hitched
• 48:25
  are
• 48:26
  more
• 48:26
  than
• 48:26
  happy
• 48:26
  to
• 48:26
  to
• 48:26
  talk
• 48:26
  to
• 48:27
  you.
• 48:27
  I'll
• 48:27
  see
• 48:27
  you
• 48:27
  all
• 48:28
  next
• 48:28
  time.