Transcript

Xperi and Cumulus Media sign AutoStage data license deal · RedTech daily podcast - Powered by AI

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Welcome to the RedTech daily podcast, powered by AI.
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I'm Marguerite Clark, bringing you the latest in radio broadcast and digital audio
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industries.
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Today's headlines: Xperi and Cumulus Media sign a landmark AutoStage data license deal.
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Xperi has announced that Cumulus Media is its first commercial licensee for the AutoStage
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Broadcaster Portal Premium, a cutting-edge radio intelligence platform.
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This platform offers near-census-level insights into in-car radio consumption, a space where
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most radio listening occurs.
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The deal marks a significant shift in audience measurement, moving from traditional
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survey-based methods to data-driven insights, enhancing programming decisions and advertiser
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accountability.
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Cumulus Media's Bob Walker highlighted the platform's ability to provide unprecedented
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audience intelligence, benefiting content creators, sales teams, and advertisers.
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The AutoStage heat maps, in particular, offer a visual representation of listening patterns
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relative to advertiser locations, enabling more effective campaign planning and optimizing
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radio investments.
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That's it for today's episode.
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To dive deeper into these stories, visit our website at redtech.pro for the full articles.
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Thanks for tuning in, and we'll catch you tomorrow for more updates in the world of radio
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and digital audio.