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How Architects Are Redefining Beauty Brands Through Design, Storytelling, and Intentional Restraint
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What happens when two architects trade master plans for makeup counters and fragrance labs? We sit down with Bradley and Jonina Skaggs of Skaggs Creative to unpack how an agency born from architecture school, 3D CAD, and a NASA virtual tour evolved into a studio shaping some of beauty’s most memorable brands. From Estée Lauder to Diptyque and Charlotte Tilbury, they reveal the strategy behind packaging that feels inevitable and photography that turns a single object into a world.
We dive into why differentiation beats imitation, especially in a market flooded with “clean” and…
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