Latest / On Brand with Donny Deutsch
Brands of the Week: Revenge of the Nerds, Gucci’s Crisis, and LEGO’s Best Year Ever
Donny Deutsch and Lou Pellegrino run through the brands shaping the zeitgeist: who’s up and who’s down. Nerds are officially cool, with 83% of Americans now calling “nerd” a compliment. Gen Z is bringing back the dinner party, fibermaxing turns out to be the rare TikTok wellness trend backed by science, and New Balance has passed Adidas as America’s number two sneaker brand. Gucci, meanwhile, is in crisis after three straight years of decline.
Also on the board: wealthy shoppers turning to store brands, Ringo Starr still touring at 86, Burger King passing Wendy’s with an honest “we know we…
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