Will you be ready if your art goes viral? with Jenny McCarty (277)
When the redesign of the 2026 national parks pass became a flashpoint, watercolor artist and ecologist Jenny McCarty noticed the uproar in her community — and used her art to do something about it.
What happened next landed her on Last Week Tonight, raised nearly $30,000 for parks conservation, and added thousands of names to her email list.
On this episode of The Art Biz, host Alyson Stanfield talks with Jenny about what she built ahead of time to take advantage of the spotlight.
Jenny reveals:
The Instagram exchange that told her a sticker could be something bigger
Why going viral would…
The skinny
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