Latest / The AI in Business Podcast
Artificial Intelligence and the Future of Programmatic Advertising
A huge percentage of digital advertising dollars today go to Google and Facebook, who dominate that sector - and are inevitably central for the future of programmatic advertising. There's a lot of evidence to suggest that the growth in digital advertising in the last two to three years has gone almost entirely into their coffers. At least for the foreseeable future, Facebook and Google will retain the ability to dominate that space.
The ability to be able to bid for the attention of particular target audiences, whether they're searching for a specific term, live in a specific place or they…
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