Latest / Capable by Thato Rampedi
Sibu Mpanza on Brand Deal Secrets, Personal Branding & The Price of Silence
What does it actually take to build a personal brand that people trust, come back to, and allow to evolve for 12 years?
In this full-circle conversation, Thato sits down with the creator who mentored him in the early days of his career: Sibu Mpanza. Having started on YouTube in 2014—back when he had to teach South Africans that clicking "Subscribe" didn't cost money—Sibu has navigated every era of the local creator economy.
In this episode, we cover:
The Early Days (2014): Learning to edit from scratch, "editing in real-time" by pausing house music on a laptop, and dropping out of UCT with…
The skinny
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