Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
Why Journey Maps Miss the Micro-Moment Before Search
In episode 127 of Customer Journey with Fexingo, Lucas and Luna dig into a touchpoint most marketers overlook: the micro-moment right before a customer types a query into Google. Using a real example from a mid-size outdoor gear retailer, they show how the pre-search intent signal—often visible in browser tab-switching or cursor behavior—can predict purchase likelihood within seconds. The episode explains how one brand used session replay and heatmaps to catch this 1.5-second window, reducing cost-per-acquisition by 18 percent. Lucas and Luna also discuss why privacy-compliant observation of…
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