Latest / Punk CX: Customer Experience Insights with Adrian Swinscoe
Enchantment: Interview with Guy Kawasaki
A few weeks ago, I was sent a review copy of Guy Kawasaki’s book, Enchantment: The Art of Changing Hearts, Minds, and Actions. Last week following various via bits of email correspondence and travel coincidences, I was able to meet Guy in London to ask him about the book and that is the topic of the podcast. In our discussion, we talk about being enchanting, what it takes to create enchantment, the book writing process and find out what change Guy really wants to create enchantment around.
I agree wholeheartedly with Guy when he states in the book that learning how to create real and…
The skinny
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