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How Important Is Entity SEO for Google's Algorithm? | James Dooley Interviews Dixon Jones (James Dooley Interviews Dixon Jones)
This video explains which digital marketing strategies SEO agencies should focus on in 2026 to improve entity strength, search visibility and the quality of enquiries they generate. James Dooley and Dixon Jones start with KPI tracking because measuring better visitors rather than simply more visitors shows whether entity-focused work is actually improving results for an agency. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads…
The skinny
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