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Booker's Legacy Lives On Through Freddie Noe's Innovative Tequila Finish

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We explore Booker's Reserve 2025, a groundbreaking bourbon finished in tequila barrels that creates a unique flavor experience unlike any previous Booker's release.

• First-ever finished Booker's bourbon and first tequila finish in the Beam portfolio

• Barrels traveled from Kentucky to Mexico and back, creating a global whiskey story

• Aged 8 years, 10 months, 11 days at 123.3 proof (61.65% ABV)

• Brown wax seal pays homage to early Booker's releases

• Freddie Noe's innovative approach honors grandfather Booker's experimental spirit

• Tasting reveals complex notes of caramel…

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