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7. Five Ways Discomfort Shows Up in Entrepreneurship · Burning Brightly

• 0:30
  Hey
• 0:30
  there.
• 0:30
  Welcome
• 0:31
  back
• 0:31
  to
• 0:31
  burning
• 0:31
  brightly.
• 0:32
  Last
• 0:32
  week,
• 0:33
  we
• 0:33
  talked
• 0:33
  about
• 0:34
  the
• 0:34
  idea
• 0:34
  of
• 0:34
  opposition
• 0:35
  in
• 0:35
  all
• 0:35
  things,
• 0:36
  right?
• 0:37
  the
• 0:37
  fact
• 0:37
  that
• 0:37
  we
• 0:37
  will
• 0:38
  never
• 0:38
  be
• 0:38
  able
• 0:38
  to
• 0:39
  create
• 0:39
  a
• 0:39
  life
• 0:39
  full
• 0:39
  of
• 0:40
  joy
• 0:40
  and
• 0:40
  goodness.
• 0:42
  Without
• 0:42
  encountering.
• 0:43
  Some
• 0:44
  difficulty,
• 0:44
  some
• 0:45
  hard.
• 0:46
  Sad
• 0:47
  things.
• 0:48
  And
• 0:48
  how
• 0:48
  this
• 0:48
  is
• 0:48
  actually
• 0:49
  a
• 0:49
  wonderful
• 0:49
  balance.
• 0:50
  So
• 0:50
  if
• 0:50
  you
• 0:50
  miss
• 0:50
  that
• 0:50
  episode,
• 0:51
  go
• 0:51
  listen.
• 0:51
  I
• 0:51
  think
• 0:51
  you're
• 0:51
  going
• 0:51
  to
• 0:51
  find
• 0:52
  it
• 0:52
  fascinating.
• 0:53
  But
• 0:53
  this
• 0:53
  week,
• 0:53
  I'm
• 0:54
  going
• 0:54
  to
• 0:54
  give
• 0:54
  you
• 0:54
  some
• 0:55
  concrete
• 0:55
  tips
• 0:56
  for
• 0:56
  managing
• 0:57
  the
• 0:57
  pain
• 0:58
  and
• 0:58
  discomfort
• 0:58
  that
• 0:59
  come
• 1:00
  with
• 1:00
  building
• 1:00
  a
• 1:00
  business
• 1:00
  or
• 1:00
  putting
• 1:01
  ourselves
• 1:01
  out
• 1:02
  into
• 1:02
  the
• 1:02
  world.
• 1:02
  Because
• 1:02
  like
• 1:02
  we
• 1:03
  discussed
• 1:03
  in
• 1:03
  episode
• 1:03
  three.
• 1:04
  That
• 1:05
  primitive
• 1:06
  brain
• 1:06
  will
• 1:06
  start
• 1:06
  shouting
• 1:07
  at
• 1:07
  us
• 1:08
  when
• 1:08
  we
• 1:08
  do
• 1:08
  unfamiliar
• 1:09
  or
• 1:09
  scary.
• 1:10
  Or
• 1:10
  seemingly
• 1:11
  painful
• 1:12
  things.
• 1:12
  It
• 1:12
  will
• 1:12
  tell
• 1:12
  us
• 1:12
  to
• 1:13
  stop
• 1:13
  it.
• 1:13
  So
• 1:13
  we're
• 1:14
  going
• 1:14
  to
• 1:14
  talk
• 1:14
  about
• 1:14
  managing
• 1:15
  that
• 1:15
  discomfort
• 1:15
  when
• 1:16
  it
• 1:16
  comes
• 1:16
  up
• 1:16
  for
• 1:16
  us.
• 1:17
  Now.
• 1:18
  I
• 1:18
  fully
• 1:19
  acknowledged,
• 1:19
  there
• 1:19
  are
• 1:19
  an
• 1:20
  infinite
• 1:20
  number
• 1:21
  of
• 1:21
  negative
• 1:21
  and
• 1:21
  uncomfortable
• 1:22
  emotions
• 1:23
  that
• 1:23
  will
• 1:23
  come
• 1:23
  to
• 1:23
  the
• 1:23
  surface
• 1:23
  for
• 1:24
  us.
• 1:24
  When
• 1:24
  we
• 1:24
  go
• 1:24
  on
• 1:25
  this.
• 1:25
  Amazing
• 1:26
  miraculous
• 1:26
  entrepreneurial
• 1:27
  journey.
• 1:28
  But
• 1:28
  we're
• 1:28
  just
• 1:29
  going
• 1:29
  to
• 1:29
  tackle
• 1:29
  five
• 1:29
  of
• 1:29
  them
• 1:30
  today.
• 1:30
  And
• 1:30
  these
• 1:30
  five
• 1:31
  tend
• 1:31
  to
• 1:31
  be
• 1:31
  some
• 1:31
  of
• 1:31
  the
• 1:31
  most
• 1:32
  common
• 1:32
  that
• 1:32
  I
• 1:32
  hear
• 1:32
  from
• 1:33
  people
• 1:33
  that
• 1:33
  I
• 1:33
  coach
• 1:34
  people
• 1:34
  that
• 1:34
  I
• 1:34
  help
• 1:35
  and
• 1:36
  for
• 1:36
  myself
• 1:36
  personally,
• 1:37
  as
• 1:37
  well.
• 1:38
  Those
• 1:38
  five
• 1:38
  that
• 1:38
  want
• 1:38
  to
• 1:38
  learn
• 1:39
  how
• 1:39
  to
• 1:39
  manage
• 1:39
  the
• 1:39
  discomfort
• 1:40
  of
• 1:40
  today.
• 1:41
  Our
• 1:41
  insecurity.
• 1:43
  Boredom.
• 1:44
  Overwhelm.
• 1:46
  Frustration
• 1:47
  and
• 1:47
  confusion.
• 1:48
  So
• 1:48
  if
• 1:48
  you
• 1:48
  can
• 1:48
  relate
• 1:48
  to
• 1:49
  any
• 1:49
  of
• 1:49
  these
• 1:49
  or
• 1:49
  you
• 1:49
  think
• 1:49
  you
• 1:50
  might
• 1:50
  relate
• 1:50
  to
• 1:50
  any
• 1:50
  of
• 1:50
  these,
• 1:50
  as
• 1:51
  you
• 1:51
  start
• 1:51
  building
• 1:51
  your
• 1:51
  business.
• 1:52
  You're
• 1:52
  in
• 1:53
  the
• 1:53
  right
• 1:53
  place.
• 1:54
  Now
• 1:54
  all
• 1:54
  of
• 1:55
  these
• 1:55
  emotions
• 1:55
  come
• 1:55
  up
• 1:56
  for
• 1:56
  me,
• 1:56
  honestly,
• 1:56
  almost
• 1:57
  daily.
• 1:58
  And
• 1:58
  if
• 1:58
  you
• 1:58
  can
• 1:58
  learn
• 1:59
  some
• 1:59
  of
• 1:59
  the
• 1:59
  things
• 1:59
  that
• 1:59
  I
• 1:59
  have
• 1:59
  learned
• 2:00
  in
• 2:00
  how
• 2:00
  to
• 2:00
  embrace
• 2:01
  them
• 2:01
  versus
• 2:01
  pushing
• 2:02
  them
• 2:02
  away.
• 2:03
  We're
• 2:03
  escaping
• 2:03
  them.
• 2:04
  You
• 2:04
  will
• 2:04
  be
• 2:04
  well
• 2:05
  on
• 2:05
  your
• 2:05
  way
• 2:06
  to
• 2:07
  fulfilling
• 2:07
  your
• 2:07
  dreams.
• 2:08
  Whatever
• 2:08
  you
• 2:08
  want
• 2:08
  to
• 2:09
  do,
• 2:09
  because
• 2:09
  you
• 2:09
  know
• 2:10
  how
• 2:10
  to
• 2:10
  embrace
• 2:10
  this
• 2:10
  negative
• 2:11
  emotion.
• 2:12
  Okay.
• 2:12
  First
• 2:13
  of
• 2:13
  all,
• 2:13
  though,
• 2:13
  I
• 2:13
  want
• 2:13
  to
• 2:13
  start
• 2:14
  off
• 2:14
  by
• 2:14
  talking
• 2:14
  about
• 2:15
  escaping
• 2:15
  emotions
• 2:16
  for
• 2:16
  a
• 2:16
  bit.
• 2:16
  Now
• 2:16
  we
• 2:16
  know
• 2:17
  that
• 2:17
  humans
• 2:18
  are
• 2:18
  very
• 2:18
  emotional
• 2:19
  beings.
• 2:19
  It's
• 2:19
  one
• 2:19
  of
• 2:19
  the
• 2:20
  things
• 2:20
  that
• 2:20
  sets
• 2:20
  us
• 2:20
  apart
• 2:21
  from
• 2:21
  animals.
• 2:21
  We
• 2:21
  have
• 2:21
  a
• 2:22
  full
• 2:22
  array
• 2:23
  of
• 2:23
  emotions,
• 2:23
  just
• 2:24
  hundreds
• 2:24
  and
• 2:24
  hundreds
• 2:25
  of
• 2:25
  them,
• 2:25
  probably
• 2:25
  thousands.
• 2:27
  And
• 2:27
  negative
• 2:28
  emotions.
• 2:29
  Like
• 2:29
  I
• 2:29
  mentioned
• 2:30
  last
• 2:30
  week,
• 2:30
  feel
• 2:31
  kind
• 2:31
  of
• 2:31
  crummy
• 2:31
  inside
• 2:32
  our
• 2:32
  body.
• 2:33
  And
• 2:33
  that
• 2:33
  primitive
• 2:34
  brain
• 2:34
  wants
• 2:34
  us
• 2:34
  to
• 2:35
  get
• 2:35
  rid
• 2:35
  of
• 2:35
  them.
• 2:35
  Stop
• 2:36
  feeling
• 2:36
  badly.
• 2:37
  Right?
• 2:37
  Let's
• 2:37
  fix
• 2:37
  this
• 2:38
  because
• 2:38
  it
• 2:38
  might
• 2:39
  kill
• 2:39
  us.
• 2:39
  If
• 2:39
  we
• 2:39
  just
• 2:39
  keep
• 2:40
  going
• 2:40
  like
• 2:40
  this.
• 2:41
  So
• 2:41
  the
• 2:41
  word
• 2:42
  we
• 2:42
  use
• 2:43
  as
• 2:43
  life
• 2:43
  coaches
• 2:44
  to
• 2:44
  describe
• 2:44
  any
• 2:45
  action
• 2:45
  we
• 2:45
  take
• 2:45
  to
• 2:45
  avoid
• 2:46
  emotion.
• 2:47
  Is
• 2:47
  called
• 2:48
  buffering.
• 2:49
  We
• 2:49
  We
• 2:49
  use
• 2:49
  this
• 2:49
  word
• 2:50
  buffer
• 2:50
  to
• 2:50
  describe
• 2:51
  when
• 2:51
  we
• 2:51
  are
• 2:51
  creating
• 2:52
  a
• 2:52
  separation
• 2:52
  between
• 2:53
  us
• 2:54
  and
• 2:54
  boredom
• 2:55
  or
• 2:55
  frustration
• 2:55
  or
• 2:56
  confusion.
• 2:56
  And
• 2:57
  we
• 2:57
  do
• 2:57
  so
• 2:58
  by
• 2:58
  scrolling
• 2:58
  social
• 2:59
  media.
• 3:00
  By
• 3:00
  eating
• 3:00
  food.
• 3:00
  We
• 3:01
  don't
• 3:01
  need
• 3:02
  by
• 3:02
  sleeping
• 3:03
  unnecessarily
• 3:04
  by
• 3:04
  zoning
• 3:04
  out
• 3:04
  in
• 3:04
  front
• 3:05
  of
• 3:05
  the
• 3:05
  TV.
• 3:05
  Any
• 3:05
  number
• 3:05
  of
• 3:06
  things,
• 3:06
  guaranteed.
• 3:07
  You
• 3:07
  know
• 3:07
  what
• 3:07
  your
• 3:08
  favorite
• 3:08
  buffers
• 3:08
  are,
• 3:08
  right?
• 3:09
  It
• 3:09
  it
• 3:09
  might
• 3:09
  be
• 3:09
  your
• 3:09
  favorite
• 3:10
  Netflix
• 3:10
  series
• 3:10
  when
• 3:10
  you're
• 3:10
  supposed
• 3:11
  to
• 3:11
  be
• 3:11
  doing
• 3:11
  something
• 3:12
  else
• 3:12
  or
• 3:12
  it
• 3:12
  might
• 3:12
  be,
• 3:13
  you
• 3:13
  know,
• 3:14
  all
• 3:14
  of
• 3:14
  a
• 3:14
  sudden
• 3:14
  you're
• 3:14
  on
• 3:14
  Instagram
• 3:15
  for
• 3:15
  45
• 3:15
  minutes.
• 3:15
  You're
• 3:15
  thinking,
• 3:16
  how
• 3:16
  did
• 3:16
  I
• 3:16
  even
• 3:16
  get
• 3:16
  here?
• 3:17
  That
• 3:17
  is
• 3:17
  buffering
• 3:17
  because
• 3:18
  your
• 3:18
  body
• 3:18
  is
• 3:18
  feeling
• 3:19
  some
• 3:19
  sort
• 3:19
  of
• 3:19
  negative
• 3:19
  emotion
• 3:20
  and
• 3:20
  it's
• 3:20
  diving
• 3:20
  into
• 3:21
  something
• 3:21
  automatically
• 3:22
  to
• 3:22
  escape
• 3:22
  it.
• 3:23
  I
• 3:23
  want
• 3:23
  you
• 3:23
  to
• 3:23
  start
• 3:24
  noticing
• 3:24
  when
• 3:24
  you
• 3:25
  get
• 3:25
  an
• 3:25
  urge
• 3:25
  to
• 3:25
  do
• 3:26
  this
• 3:26
  buffering.
• 3:27
  Okay.
• 3:27
  We
• 3:27
  can
• 3:27
  actually
• 3:28
  learn
• 3:28
  to
• 3:28
  sit
• 3:28
  with
• 3:29
  this
• 3:29
  urge
• 3:29
  and
• 3:29
  to
• 3:30
  acknowledge
• 3:30
  it
• 3:30
  and
• 3:30
  to
• 3:30
  just
• 3:31
  let
• 3:31
  it
• 3:31
  be.
• 3:32
  Instead
• 3:32
  of
• 3:32
  giving
• 3:33
  into
• 3:33
  it.
• 3:33
  That's
• 3:34
  what
• 3:34
  you
• 3:34
  have
• 3:34
  to
• 3:34
  do
• 3:35
  if
• 3:36
  you
• 3:36
  want
• 3:36
  to
• 3:36
  stop
• 3:36
  eliminating
• 3:37
  junk
• 3:37
  food.
• 3:37
  Right.
• 3:38
  I
• 3:38
  very
• 3:38
  often
• 3:39
  compare
• 3:39
  building
• 3:39
  a
• 3:40
  business
• 3:40
  to
• 3:41
  getting
• 3:41
  in
• 3:41
  shape
• 3:41
  or
• 3:41
  losing
• 3:42
  weight
• 3:42
  because
• 3:42
  there's
• 3:42
  so
• 3:42
  many
• 3:42
  parallels
• 3:43
  and
• 3:43
  one
• 3:43
  of
• 3:43
  them
• 3:43
  is
• 3:44
  the
• 3:44
  urge
• 3:44
  to
• 3:44
  just
• 3:44
  go
• 3:45
  eat
• 3:45
  ice
• 3:45
  cream
• 3:45
  every
• 3:45
  single
• 3:46
  day.
• 3:46
  It's
• 3:46
  probably
• 3:47
  an
• 3:47
  urge.
• 3:47
  You're
• 3:47
  going
• 3:47
  to
• 3:47
  have
• 3:48
  to
• 3:48
  allow
• 3:48
  in
• 3:48
  your
• 3:48
  body
• 3:49
  and
• 3:49
  ignore.
• 3:50
  If
• 3:51
  you
• 3:51
  don't
• 3:51
  want
• 3:51
  to
• 3:52
  be
• 3:53
  hugely
• 3:53
  overweight
• 3:53
  because
• 3:54
  ice
• 3:54
  cream
• 3:54
  every
• 3:54
  day
• 3:54
  is
• 3:54
  probably
• 3:55
  not
• 3:55
  great
• 3:55
  for
• 3:55
  anybody.
• 3:56
  Same
• 3:56
  thing
• 3:57
  with
• 3:57
  building
• 3:57
  a
• 3:57
  business,
• 3:57
  you
• 3:57
  are
• 3:58
  going
• 3:58
  to
• 3:58
  have
• 3:58
  to
• 3:58
  feel
• 3:59
  some
• 3:59
  of
• 3:59
  these
• 3:59
  urges
• 4:00
  to
• 4:00
  do
• 4:00
  things
• 4:01
  that
• 4:01
  escape
• 4:01
  you
• 4:01
  from
• 4:02
  that
• 4:02
  negative
• 4:02
  emotion
• 4:03
  and
• 4:03
  sit
• 4:03
  with
• 4:03
  them
• 4:03
  and
• 4:04
  just
• 4:04
  allow
• 4:04
  them.
• 4:06
  Now
• 4:06
  not
• 4:06
  giving
• 4:06
  into
• 4:07
  these
• 4:07
  urges
• 4:07
  is
• 4:08
  akin
• 4:08
  to.
• 4:09
  Allowing
• 4:10
  a
• 4:10
  toddler
• 4:10
  to
• 4:11
  have
• 4:11
  a
• 4:11
  meltdown
• 4:12
  in.
• 4:13
  The
• 4:13
  grocery
• 4:14
  store
• 4:14
  on
• 4:14
  the
• 4:14
  floor,
• 4:14
  right.
• 4:15
  giving
• 4:15
  that
• 4:15
  toddler
• 4:16
  candy.
• 4:16
  That's
• 4:16
  how
• 4:16
  I
• 4:17
  love
• 4:17
  to
• 4:17
  think
• 4:17
  about
• 4:17
  it
• 4:18
  everyone
• 4:19
  knows
• 4:19
  giving
• 4:19
  into
• 4:19
  the
• 4:20
  ranting
• 4:20
  and
• 4:20
  raving
• 4:20
  toddler
• 4:21
  is
• 4:21
  the
• 4:21
  worst
• 4:21
  thing
• 4:22
  you
• 4:22
  can
• 4:22
  possibly
• 4:22
  do.
• 4:22
  It
• 4:22
  just
• 4:23
  reinforces
• 4:23
  the
• 4:23
  negative
• 4:24
  behavior.
• 4:24
  That
• 4:25
  is
• 4:25
  what
• 4:25
  we
• 4:25
  do
• 4:26
  every
• 4:26
  time
• 4:27
  we
• 4:27
  give
• 4:27
  into
• 4:28
  an
• 4:28
  urge.
• 4:28
  So
• 4:28
  just
• 4:28
  like
• 4:28
  a
• 4:28
  toddler,
• 4:29
  when
• 4:29
  we
• 4:29
  give
• 4:30
  in,
• 4:30
  we
• 4:30
  are
• 4:30
  reinforcing
• 4:31
  that
• 4:31
  urge
• 4:31
  and
• 4:31
  saying,
• 4:31
  oh,
• 4:32
  just
• 4:32
  show
• 4:32
  up
• 4:32
  and
• 4:32
  ask
• 4:32
  for
• 4:33
  ice
• 4:33
  cream
• 4:33
  and
• 4:33
  I'll
• 4:33
  give
• 4:33
  it
• 4:33
  to
• 4:33
  you.
• 4:34
  We
• 4:35
  need
• 4:35
  to
• 4:35
  teach
• 4:35
  our
• 4:35
  brain
• 4:35
  that
• 4:35
  no,
• 4:36
  you're
• 4:36
  going
• 4:36
  to
• 4:36
  show
• 4:36
  up
• 4:36
  and
• 4:36
  ask
• 4:37
  me
• 4:37
  for
• 4:37
  this.
• 4:38
  And
• 4:38
  I'm
• 4:38
  going
• 4:38
  to
• 4:38
  say
• 4:38
  no,
• 4:38
  my
• 4:39
  rational
• 4:39
  brain
• 4:39
  is
• 4:39
  going
• 4:39
  to
• 4:40
  win
• 4:40
  here.
• 4:40
  And
• 4:41
  I
• 4:41
  will
• 4:41
  just
• 4:42
  sit
• 4:42
  with
• 4:42
  it,
• 4:43
  let
• 4:43
  it
• 4:43
  run
• 4:43
  its
• 4:43
  course.
• 4:44
  And
• 4:44
  every
• 4:45
  time
• 4:45
  it
• 4:45
  will
• 4:45
  get
• 4:45
  easier
• 4:46
  and
• 4:46
  easier
• 4:46
  to
• 4:47
  allow
• 4:47
  those
• 4:47
  urges
• 4:47
  without
• 4:48
  giving
• 4:48
  in.
• 4:48
  Hope
• 4:49
  that
• 4:49
  Okay.
• 4:49
  So
• 4:49
  it's
• 4:49
  important
• 4:50
  to
• 4:50
  realize
• 4:50
  that
• 4:50
  for
• 4:50
  most
• 4:51
  of
• 4:51
  us,
• 4:51
  this
• 4:52
  desire
• 4:52
  to
• 4:52
  escape
• 4:53
  negative
• 4:53
  emotion
• 4:53
  is
• 4:54
  so
• 4:54
  ingrained
• 4:55
  that
• 4:55
  we
• 4:55
  do
• 4:55
  not
• 4:55
  even
• 4:56
  notice
• 4:57
  that
• 4:57
  we
• 4:57
  are
• 4:57
  buffering
• 4:58
  or
• 4:58
  that
• 4:58
  we
• 4:58
  are
• 4:58
  trying
• 4:58
  to
• 4:58
  escape
• 4:59
  the
• 4:59
  negative
• 4:59
  emotion.
• 5:00
  And
• 5:00
  till
• 5:01
  we
• 5:01
  tend
• 5:02
  to
• 5:02
  see
• 5:02
  negative
• 5:02
  outcome
• 5:03
  come
• 5:03
  from
• 5:03
  that,
• 5:03
  right?
• 5:04
  Like
• 5:04
  all
• 5:04
  of
• 5:04
  a
• 5:04
  sudden
• 5:05
  we've
• 5:05
  gained
• 5:05
  20
• 5:05
  pounds.
• 5:05
  We
• 5:05
  can't
• 5:06
  figure
• 5:06
  out
• 5:06
  why.
• 5:07
  Oh,
• 5:07
  then
• 5:07
  we
• 5:07
  realize
• 5:07
  we've
• 5:08
  been
• 5:08
  holding
• 5:08
  onto
• 5:08
  a
• 5:08
  lot
• 5:08
  of
• 5:08
  stress.
• 5:09
  And
• 5:09
  in
• 5:10
  order
• 5:10
  to
• 5:10
  escape
• 5:10
  that
• 5:10
  stress,
• 5:11
  we
• 5:11
  eat.
• 5:12
  Or
• 5:12
  in
• 5:12
  order
• 5:13
  to
• 5:13
  escape
• 5:13
  that
• 5:13
  stress,
• 5:14
  we
• 5:14
  stay
• 5:14
  up
• 5:14
  too
• 5:15
  late,
• 5:15
  scrolling
• 5:15
  on
• 5:15
  social
• 5:16
  media
• 5:16
  and
• 5:16
  we're
• 5:16
  exhausted
• 5:16
  the
• 5:16
  next
• 5:17
  day.
• 5:17
  Right.
• 5:17
  The
• 5:18
  trick
• 5:18
  is
• 5:18
  to
• 5:19
  acknowledge
• 5:19
  when
• 5:19
  we're
• 5:19
  buffering.
• 5:20
  Before
• 5:20
  we
• 5:21
  see
• 5:21
  some
• 5:21
  major
• 5:21
  majorly
• 5:22
  negative
• 5:22
  consequences
• 5:23
  of
• 5:23
  it
• 5:23
  and
• 5:23
  stop
• 5:24
  it
• 5:24
  in
• 5:24
  its
• 5:24
  tracks.
• 5:26
  Now,
• 5:26
  one
• 5:27
  of
• 5:27
  the
• 5:27
  most
• 5:27
  incredible
• 5:27
  quotes
• 5:28
  that
• 5:28
  I
• 5:28
  really
• 5:29
  enjoy
• 5:29
  about
• 5:29
  mine
• 5:30
  management
• 5:30
  is
• 5:30
  by
• 5:31
  Victor
• 5:31
  Frankl,
• 5:31
  the
• 5:31
  very
• 5:32
  famous
• 5:32
  author
• 5:32
  and
• 5:33
  concentration
• 5:34
  camp
• 5:34
  survivor.
• 5:34
  And
• 5:35
  he
• 5:35
  says
• 5:35
  this.
• 5:36
  Between
• 5:36
  stimulus
• 5:37
  and
• 5:37
  response,
• 5:37
  there
• 5:38
  is
• 5:38
  a
• 5:38
  space
• 5:39
  in
• 5:39
  that
• 5:39
  space
• 5:40
  lies
• 5:40
  our
• 5:40
  freedom
• 5:41
  and
• 5:41
  power
• 5:41
  to
• 5:41
  choose
• 5:42
  our
• 5:42
  response.
• 5:43
  In
• 5:43
  our
• 5:44
  response
• 5:44
  lies
• 5:45
  our
• 5:45
  growth
• 5:45
  and
• 5:45
  our
• 5:46
  happiness.
• 5:47
  So
• 5:47
  what
• 5:47
  this
• 5:48
  means
• 5:48
  is
• 5:48
  that
• 5:48
  in
• 5:49
  order
• 5:49
  to
• 5:49
  find
• 5:49
  our
• 5:49
  greatest
• 5:50
  growth
• 5:50
  and
• 5:50
  happiness,
• 5:51
  we
• 5:51
  need
• 5:51
  to
• 5:51
  tap
• 5:52
  into
• 5:52
  our
• 5:52
  power
• 5:53
  to
• 5:53
  choose
• 5:54
  and
• 5:54
  stop
• 5:55
  being
• 5:55
  reactive.
• 5:56
  Start
• 5:56
  being
• 5:57
  proactive.
• 5:58
  We
• 5:58
  need
• 5:58
  to
• 5:59
  elongate
• 5:59
  that
• 6:00
  space
• 6:00
  between
• 6:00
  stimulus.
• 6:02
  For
• 6:02
  example,
• 6:02
  I'm
• 6:02
  bored.
• 6:03
  And
• 6:04
  response,
• 6:04
  for
• 6:05
  example,
• 6:05
  I'm
• 6:05
  gonna
• 6:05
  hop
• 6:05
  on
• 6:06
  Instagram
• 6:06
  and
• 6:06
  scroll.
• 6:07
  Right.
• 6:07
  All
• 6:07
  of
• 6:07
  our
• 6:07
  power
• 6:08
  lies
• 6:08
  in
• 6:08
  that
• 6:08
  space,
• 6:09
  but
• 6:09
  sometimes
• 6:09
  it's
• 6:09
  so
• 6:10
  non-existent
• 6:11
  that
• 6:11
  we
• 6:12
  just
• 6:12
  think
• 6:12
  I'm
• 6:12
  bored.
• 6:12
  Instagram.
• 6:13
  Or
• 6:14
  I'm
• 6:14
  stressed
• 6:14
  chocolate.
• 6:16
  elongating
• 6:16
  that
• 6:16
  space.
• 6:16
  We
• 6:17
  allow
• 6:17
  our
• 6:17
  rational
• 6:18
  brain
• 6:18
  to
• 6:18
  step
• 6:18
  in
• 6:18
  and
• 6:18
  say,
• 6:18
  whoa,
• 6:19
  this
• 6:19
  goes
• 6:20
  against
• 6:20
  what
• 6:20
  we're
• 6:20
  trying
• 6:20
  to
• 6:20
  do.
• 6:20
  We're
• 6:21
  not
• 6:21
  trying
• 6:21
  to
• 6:21
  scroll
• 6:21
  Instagram
• 6:22
  all
• 6:22
  day.
• 6:22
  We're
• 6:22
  not
• 6:22
  trying
• 6:22
  to
• 6:22
  eat
• 6:22
  chocolate
• 6:23
  all
• 6:23
  day
• 6:23
  long.
• 6:23
  Let's
• 6:24
  stop
• 6:24
  and
• 6:24
  acknowledge
• 6:24
  what's
• 6:24
  happening
• 6:25
  here.
• 6:26
  Okay.
• 6:26
  So
• 6:26
  in
• 6:26
  order
• 6:26
  to
• 6:26
  illustrate
• 6:27
  this
• 6:27
  example
• 6:28
  of
• 6:28
  elongating,
• 6:28
  this
• 6:28
  space,
• 6:29
  So
• 6:30
  that
• 6:30
  you
• 6:30
  can
• 6:30
  allow
• 6:30
  your
• 6:30
  rational
• 6:31
  brain
• 6:31
  power
• 6:31
  to
• 6:32
  choose
• 6:32
  is
• 6:33
  let's
• 6:33
  go
• 6:33
  with
• 6:33
  the
• 6:33
  chocolate
• 6:33
  example,
• 6:34
  locking
• 6:34
  the
• 6:34
  pantry
• 6:35
  and
• 6:35
  putting
• 6:35
  the
• 6:35
  key
• 6:36
  in,
• 6:36
  an
• 6:36
  inconvenient
• 6:37
  spot.
• 6:38
  Right.
• 6:38
  do
• 6:38
  it.
• 6:39
  That
• 6:39
  would
• 6:39
  make
• 6:39
  us
• 6:39
  pause
• 6:40
  and
• 6:40
  say,
• 6:40
  wait
• 6:40
  a
• 6:40
  minute,
• 6:40
  do
• 6:40
  I
• 6:41
  really
• 6:41
  want
• 6:41
  it
• 6:41
  bad
• 6:42
  enough
• 6:42
  to
• 6:42
  go
• 6:42
  walk
• 6:43
  upstairs
• 6:43
  and
• 6:43
  find
• 6:43
  it
• 6:43
  in
• 6:43
  my
• 6:44
  closet
• 6:44
  and
• 6:44
  then
• 6:44
  bring
• 6:44
  it
• 6:44
  down
• 6:45
  and
• 6:45
  lock
• 6:45
  the
• 6:45
  pantry.
• 6:45
  Right.
• 6:46
  Another
• 6:46
  example
• 6:46
  that
• 6:47
  I've
• 6:47
  tried
• 6:47
  before.
• 6:48
  With
• 6:48
  the
• 6:48
  social
• 6:48
  media
• 6:49
  is
• 6:49
  hiding
• 6:50
  my
• 6:50
  social
• 6:50
  media
• 6:50
  apps
• 6:51
  in
• 6:51
  a
• 6:52
  random
• 6:52
  folder
• 6:53
  where
• 6:53
  I
• 6:53
  have
• 6:53
  to
• 6:53
  go
• 6:53
  search
• 6:54
  for
• 6:54
  it
• 6:54
  instead
• 6:54
  of
• 6:54
  it
• 6:54
  just
• 6:55
  being
• 6:55
  front
• 6:55
  and
• 6:55
  center
• 6:55
  on
• 6:55
  the,
• 6:56
  on
• 6:56
  the
• 6:56
  first
• 6:56
  page
• 6:56
  of
• 6:56
  my
• 6:56
  phone.
• 6:57
  Right?
• 6:57
  these
• 6:57
  hacks
• 6:58
  are
• 6:58
  things
• 6:58
  that
• 6:59
  our
• 6:59
  rational
• 6:59
  brain
• 6:59
  will
• 7:00
  help
• 7:00
  us
• 7:00
  discover
• 7:01
  in
• 7:01
  order
• 7:01
  to
• 7:02
  put
• 7:02
  it
• 7:02
  back
• 7:02
  in
• 7:02
  the
• 7:03
  driver's
• 7:03
  seat
• 7:03
  instead
• 7:04
  of
• 7:04
  just
• 7:04
  constantly
• 7:05
  and
• 7:05
  automatically
• 7:06
  going
• 7:06
  towards
• 7:06
  these
• 7:07
  buffering
• 7:07
  behaviors.
• 7:08
  Okay.
• 7:08
  Okay.
• 7:08
  So
• 7:08
  let's
• 7:09
  go
• 7:09
  back
• 7:09
  to
• 7:09
  the
• 7:09
  discomfort
• 7:10
  that
• 7:10
  building
• 7:11
  a
• 7:11
  business
• 7:11
  requires
• 7:12
  and
• 7:12
  talk
• 7:12
  about
• 7:13
  those
• 7:13
  five
• 7:13
  emotions
• 7:14
  that
• 7:14
  we're
• 7:14
  going
• 7:14
  to
• 7:14
  encounter.
• 7:14
  Right?
• 7:15
  So
• 7:15
  one
• 7:15
  insecurity.
• 7:17
  This
• 7:17
  is
• 7:17
  so
• 7:18
  common,
• 7:18
  especially
• 7:19
  for
• 7:19
  women
• 7:19
  and
• 7:19
  especially
• 7:20
  for
• 7:20
  women
• 7:20
  of
• 7:20
  faith.
• 7:21
  I
• 7:21
  just
• 7:21
  encounter
• 7:22
  it
• 7:22
  all
• 7:22
  the
• 7:22
  time.
• 7:23
  Okay.
• 7:24
  First
• 7:24
  things
• 7:24
  first.
• 7:26
  We
• 7:27
  must
• 7:27
  not
• 7:27
  forget
• 7:28
  that
• 7:28
  God
• 7:28
  is
• 7:28
  calling
• 7:29
  us
• 7:29
  to
• 7:29
  this
• 7:29
  thing.
• 7:30
  Even
• 7:30
  if
• 7:30
  you
• 7:30
  just
• 7:30
  kind
• 7:31
  of,
• 7:31
  sort
• 7:31
  of
• 7:32
  feel
• 7:32
  like
• 7:32
  it's
• 7:32
  the
• 7:32
  right
• 7:32
  step
• 7:33
  for
• 7:33
  you.
• 7:33
  I
• 7:33
  promise
• 7:34
  you.
• 7:34
  That
• 7:34
  God
• 7:35
  is
• 7:35
  leading
• 7:35
  you
• 7:35
  that
• 7:35
  direction.
• 7:36
  You
• 7:36
  don't
• 7:36
  need
• 7:37
  a
• 7:37
  heavenly
• 7:37
  manifestation
• 7:38
  to
• 7:38
  know
• 7:39
  that
• 7:39
  it
• 7:39
  is
• 7:39
  something
• 7:40
  that
• 7:40
  God
• 7:40
  wants
• 7:40
  you
• 7:40
  to
• 7:40
  do
• 7:41
  with
• 7:41
  your
• 7:41
  time
• 7:41
  and
• 7:41
  talents.
• 7:41
  So
• 7:42
  please
• 7:42
  remember
• 7:42
  that.
• 7:43
  And
• 7:43
  then
• 7:43
  And
• 7:43
  then
• 7:43
  your
• 7:44
  insecurity
• 7:44
  becomes
• 7:45
  irrelevant
• 7:45
  because
• 7:46
  God
• 7:46
  has
• 7:46
  asked,
• 7:46
  of
• 7:46
  course,
• 7:47
  you'll
• 7:47
  step
• 7:47
  up
• 7:47
  to
• 7:47
  the
• 7:47
  plate,
• 7:48
  right?
• 7:48
  We
• 7:49
  also
• 7:49
  like
• 7:49
  to
• 7:49
  think
• 7:50
  that
• 7:51
  promoting
• 7:51
  ourselves
• 7:52
  feels
• 7:52
  kind
• 7:52
  of
• 7:53
  icky.
• 7:53
  I
• 7:53
  hear
• 7:54
  this
• 7:54
  and
• 7:54
  see
• 7:54
  this
• 7:54
  a
• 7:54
  lot
• 7:55
  with
• 7:55
  women
• 7:56
  or
• 7:56
  that
• 7:56
  we
• 7:57
  can't
• 7:57
  possibly
• 7:57
  have
• 7:58
  enough
• 7:58
  talent
• 7:59
  or
• 7:59
  skill
• 8:00
  that
• 8:00
  someone
• 8:00
  would
• 8:00
  actually
• 8:00
  want
• 8:01
  what
• 8:01
  we're
• 8:01
  putting
• 8:01
  out
• 8:01
  into
• 8:01
  the
• 8:01
  world.
• 8:03
  The
• 8:03
  solution
• 8:03
  for
• 8:03
  insecurity
• 8:04
  and
• 8:04
  frankly,
• 8:05
  all
• 8:05
  of
• 8:05
  the
• 8:05
  negative
• 8:05
  emotion
• 8:06
  we'll
• 8:06
  talk
• 8:06
  about
• 8:06
  in
• 8:06
  this
• 8:06
  episode.
• 8:07
  Is
• 8:07
  to
• 8:07
  discover
• 8:08
  the
• 8:08
  thought
• 8:08
  that
• 8:08
  is
• 8:08
  causing
• 8:09
  it.
• 8:09
  Hint,
• 8:10
  I
• 8:10
  just
• 8:10
  gave
• 8:10
  you
• 8:10
  a
• 8:10
  bunch
• 8:10
  about,
• 8:11
  I
• 8:11
  can't
• 8:11
  possibly
• 8:12
  have
• 8:12
  the
• 8:12
  talents
• 8:13
  promoting
• 8:13
  myself
• 8:13
  as
• 8:13
  achy,
• 8:14
  et
• 8:14
  cetera.
• 8:15
  And
• 8:15
  then
• 8:15
  ask.
• 8:16
  So
• 8:16
  what,
• 8:17
  so
• 8:17
  what
• 8:18
  if
• 8:18
  that
• 8:18
  is
• 8:18
  true?
• 8:19
  So
• 8:19
  many
• 8:20
  times
• 8:20
  we
• 8:20
  have
• 8:20
  a
• 8:20
  negative
• 8:21
  thought,
• 8:21
  like
• 8:21
  I
• 8:21
  don't
• 8:21
  have
• 8:22
  enough
• 8:22
  talent.
• 8:23
  And
• 8:23
  we
• 8:23
  immediately
• 8:23
  want
• 8:23
  to
• 8:23
  run
• 8:24
  away.
• 8:24
  Or
• 8:24
  if
• 8:24
  we
• 8:24
  tell
• 8:24
  a
• 8:24
  friend
• 8:25
  or
• 8:25
  a
• 8:25
  loved
• 8:25
  one,
• 8:25
  they'll
• 8:25
  say,
• 8:25
  what
• 8:26
  are
• 8:26
  you
• 8:26
  talking
• 8:26
  about?
• 8:26
  Nonsense.
• 8:27
  You
• 8:27
  have
• 8:27
  tons
• 8:27
  of
• 8:27
  talent.
• 8:28
  But
• 8:28
  it
• 8:29
  still
• 8:29
  goes
• 8:29
  against
• 8:30
  what
• 8:30
  we're
• 8:30
  really
• 8:30
  thinking.
• 8:31
  And
• 8:31
  that
• 8:31
  is,
• 8:31
  I
• 8:31
  don't
• 8:31
  have
• 8:32
  enough
• 8:32
  talent
• 8:32
  and
• 8:32
  we
• 8:32
  have
• 8:33
  to
• 8:33
  just
• 8:33
  take
• 8:34
  someone
• 8:34
  else's
• 8:34
  word
• 8:34
  for
• 8:34
  it.
• 8:35
  What
• 8:35
  if
• 8:35
  you
• 8:35
  just
• 8:36
  accepted
• 8:36
  it?
• 8:37
  You're
• 8:37
  right.
• 8:37
  I
• 8:37
  don't
• 8:37
  have
• 8:38
  a
• 8:38
  lot
• 8:38
  of
• 8:38
  talent.
• 8:38
  So
• 8:38
  what.
• 8:40
  Does
• 8:40
  that
• 8:40
  make
• 8:40
  my
• 8:40
  calling
• 8:41
  from
• 8:41
  God
• 8:41
  irrelevant.
• 8:42
  No.
• 8:43
  So
• 8:43
  what
• 8:44
  if
• 8:44
  you're
• 8:44
  promoting
• 8:44
  yourself,
• 8:45
  feel
• 8:45
  a
• 8:45
  little
• 8:45
  icky.
• 8:47
  So
• 8:47
  what
• 8:47
  if
• 8:47
  you
• 8:48
  are
• 8:48
  feeling
• 8:48
  called
• 8:48
  to
• 8:48
  do
• 8:49
  this
• 8:49
  thing,
• 8:49
  or
• 8:49
  even
• 8:49
  just
• 8:50
  curious
• 8:51
  to
• 8:51
  discover
• 8:51
  it
• 8:51
  or
• 8:51
  to.
• 8:52
  Look
• 8:52
  into
• 8:52
  it
• 8:52
  a
• 8:53
  little
• 8:53
  bit
• 8:53
  more.
• 8:54
  Then
• 8:54
  you
• 8:54
  have
• 8:54
  everything
• 8:54
  you
• 8:55
  need
• 8:55
  to
• 8:55
  go
• 8:55
  out
• 8:55
  and
• 8:55
  get
• 8:56
  it.
• 8:56
  That's
• 8:56
  it,
• 8:57
  you
• 8:57
  don't
• 8:57
  need
• 8:57
  some
• 8:58
  magical
• 8:58
  boost
• 8:58
  of
• 8:58
  confidence.
• 8:59
  You
• 8:59
  don't
• 8:59
  need
• 9:00
  some
• 9:00
  magical
• 9:00
  hat.
• 9:01
  That's
• 9:01
  going
• 9:01
  to
• 9:01
  make
• 9:01
  you
• 9:01
  not
• 9:01
  insecure.
• 9:02
  Unfortunately
• 9:03
  insecurity
• 9:04
  is
• 9:04
  just
• 9:04
  kind
• 9:05
  of
• 9:05
  part
• 9:05
  of
• 9:05
  the
• 9:05
  game,
• 9:06
  but
• 9:06
  you
• 9:06
  do
• 9:06
  need
• 9:06
  to
• 9:06
  question
• 9:07
  the
• 9:07
  thoughts
• 9:07
  that
• 9:07
  are
• 9:07
  causing
• 9:08
  it
• 9:08
  and
• 9:08
  not
• 9:08
  believe
• 9:09
  that
• 9:09
  they're
• 9:09
  true.
• 9:11
  Insecurity
• 9:12
  honestly,
• 9:12
  has
• 9:12
  not
• 9:12
  ever
• 9:13
  fully
• 9:13
  gone
• 9:13
  away
• 9:13
  from
• 9:13
  me
• 9:13
  either.
• 9:14
  And
• 9:14
  I
• 9:14
  just
• 9:14
  don't
• 9:14
  expect
• 9:15
  it
• 9:15
  to,
• 9:15
  it
• 9:16
  does
• 9:16
  morph
• 9:17
  and
• 9:17
  kind
• 9:17
  of
• 9:17
  manifest
• 9:18
  itself
• 9:18
  in
• 9:18
  different
• 9:18
  ways
• 9:19
  as
• 9:19
  you
• 9:19
  progress
• 9:20
  along
• 9:20
  your
• 9:20
  entrepreneurial
• 9:21
  journey.
• 9:21
  So
• 9:21
  that's
• 9:22
  important
• 9:22
  to
• 9:22
  realize
• 9:22
  it,
• 9:23
  it
• 9:23
  might
• 9:23
  lessen
• 9:23
  at
• 9:23
  times
• 9:24
  and
• 9:24
  then
• 9:24
  come
• 9:24
  back.
• 9:25
  When
• 9:25
  you
• 9:26
  try
• 9:26
  to
• 9:26
  do
• 9:26
  something
• 9:26
  else.
• 9:27
  But
• 9:27
  just
• 9:28
  get
• 9:28
  comfortable
• 9:28
  with
• 9:28
  it.
• 9:29
  Acknowledged
• 9:29
  that,
• 9:29
  oh,
• 9:30
  this
• 9:30
  is
• 9:30
  what
• 9:30
  insecurity
• 9:31
  feels
• 9:31
  like.
• 9:31
  And
• 9:31
  then
• 9:31
  go
• 9:31
  out
• 9:32
  and
• 9:32
  build
• 9:32
  your
• 9:32
  business
• 9:32
  anyway.
• 9:33
  You
• 9:33
  do
• 9:34
  not
• 9:34
  have
• 9:34
  to
• 9:34
  feel
• 9:35
  a
• 9:35
  hundred
• 9:35
  percent
• 9:35
  secure
• 9:35
  or
• 9:36
  even
• 9:36
  50%
• 9:37
  secure
• 9:37
  to
• 9:37
  go
• 9:38
  out
• 9:38
  and
• 9:38
  do
• 9:38
  something
• 9:38
  scary.
• 9:39
  You
• 9:39
  can
• 9:39
  do
• 9:39
  it
• 9:39
  feeling
• 9:40
  completely
• 9:40
  insecure.
• 9:41
  And
• 9:41
  just
• 9:42
  say,
• 9:42
  so
• 9:42
  what
• 9:43
  let's
• 9:43
  just
• 9:43
  try
• 9:43
  it.
• 9:44
  In
• 9:44
  fact,
• 9:44
  the
• 9:45
  power
• 9:45
  that
• 9:45
  comes
• 9:46
  from
• 9:46
  doing
• 9:46
  something
• 9:46
  that
• 9:47
  you
• 9:47
  don't
• 9:47
  feel
• 9:47
  qualified
• 9:48
  to
• 9:48
  do.
• 9:49
  Is
• 9:50
  unparalleled.
• 9:50
  It's
• 9:51
  pretty
• 9:51
  incredible.
• 9:51
  I
• 9:52
  challenge
• 9:52
  you
• 9:52
  to
• 9:52
  go
• 9:52
  try
• 9:53
  it.
• 9:55
  Okay.
• 9:56
  So
• 9:56
  number
• 9:56
  two,
• 9:57
  negative
• 9:57
  emotion
• 9:57
  that
• 9:57
  we
• 9:57
  are
• 9:58
  going
• 9:58
  to
• 9:58
  feel
• 9:58
  when
• 9:58
  building
• 9:59
  a
• 9:59
  business
• 9:59
  is
• 9:59
  boredom.
• 10:00
  This
• 10:00
  might
• 10:01
  sound
• 10:01
  kind
• 10:01
  of
• 10:01
  counterintuitive,
• 10:02
  right?
• 10:02
  Especially
• 10:02
  you
• 10:02
  start
• 10:02
  adding
• 10:03
  something
• 10:03
  into
• 10:03
  your
• 10:03
  already
• 10:03
  busy
• 10:03
  life.
• 10:04
  You're
• 10:04
  thinking,
• 10:04
  how
• 10:05
  am
• 10:05
  I
• 10:05
  going
• 10:05
  to
• 10:05
  feel
• 10:05
  bored?
• 10:06
  It's
• 10:06
  not
• 10:06
  a
• 10:06
  super
• 10:07
  obvious
• 10:07
  negative
• 10:07
  emotion,
• 10:08
  but
• 10:08
  here's
• 10:09
  the
• 10:09
  cold
• 10:09
  hard
• 10:09
  truth.
• 10:10
  Being
• 10:10
  an
• 10:10
  entrepreneur
• 10:11
  or
• 10:11
  your
• 10:12
  own
• 10:12
  boss
• 10:13
  involves
• 10:13
  doing
• 10:13
  lots
• 10:14
  of
• 10:14
  things
• 10:14
  that
• 10:14
  are
• 10:14
  lame
• 10:15
  and
• 10:15
  boring.
• 10:16
  Ask
• 10:16
  me
• 10:16
  how
• 10:16
  I
• 10:17
  know.
• 10:18
  Here's
• 10:18
  a
• 10:18
  few
• 10:18
  examples.
• 10:19
  Taxes.
• 10:20
  Okay.
• 10:21
  Do
• 10:21
  we
• 10:21
  need
• 10:21
  any
• 10:21
  more
• 10:21
  examples?
• 10:22
  No
• 10:22
  taxes
• 10:22
  are
• 10:22
  boring
• 10:23
  and
• 10:23
  lame.
• 10:23
  I'm
• 10:23
  sorry
• 10:23
  if
• 10:23
  you're
• 10:24
  a
• 10:24
  CPA
• 10:24
  there,
• 10:24
  they're
• 10:24
  boring.
• 10:26
  Legal
• 10:26
  structures,
• 10:27
  creating
• 10:27
  an
• 10:27
  LLC
• 10:28
  or
• 10:28
  an
• 10:28
  S-corp
• 10:29
  or
• 10:29
  whatever,
• 10:29
  like
• 10:29
  creating
• 10:29
  your
• 10:30
  business
• 10:30
  in
• 10:30
  a
• 10:30
  way
• 10:30
  that's
• 10:30
  going
• 10:31
  to
• 10:31
  be
• 10:31
  legally
• 10:31
  solvent
• 10:32
  and
• 10:32
  protect
• 10:33
  your
• 10:33
  assets.
• 10:34
  That's
• 10:34
  boring
• 10:34
  to
• 10:34
  me.
• 10:35
  Choosing
• 10:35
  the
• 10:36
  right
• 10:36
  email
• 10:36
  service
• 10:37
  provider
• 10:37
  or
• 10:37
  another
• 10:37
  software.
• 10:39
  Boring.
• 10:40
  Like
• 10:40
  all
• 10:40
  of
• 10:40
  these
• 10:40
  things
• 10:41
  are
• 10:41
  not
• 10:41
  things
• 10:41
  that
• 10:42
  spark
• 10:42
  my
• 10:42
  creativity
• 10:43
  and
• 10:43
  make
• 10:43
  me
• 10:43
  feel
• 10:43
  like,
• 10:44
  gee,
• 10:44
  I
• 10:44
  just
• 10:44
  can't
• 10:44
  wait
• 10:45
  to
• 10:45
  go
• 10:45
  out
• 10:45
  there
• 10:46
  and
• 10:46
  package
• 10:46
  my
• 10:46
  4,000
• 10:47
  product
• 10:48
  to
• 10:48
  send
• 10:48
  out
• 10:48
  to
• 10:48
  a
• 10:48
  customer.
• 10:49
  There
• 10:50
  are
• 10:50
  things
• 10:50
  that
• 10:50
  become
• 10:50
  routine
• 10:51
  that
• 10:51
  become
• 10:51
  mundane
• 10:52
  that
• 10:52
  become
• 10:52
  boring.
• 10:53
  Your
• 10:53
  journey
• 10:54
  will
• 10:54
  be
• 10:54
  chock
• 10:55
  full
• 10:55
  of
• 10:56
  tasks
• 10:56
  that
• 10:56
  do
• 10:57
  not
• 10:57
  feel
• 10:57
  inspiring.
• 10:58
  Or
• 10:58
  creative
• 10:59
  or
• 10:59
  magical.
• 11:01
  Do
• 11:01
  them
• 11:01
  anyway.
• 11:03
  Show
• 11:03
  I
• 11:03
  like
• 11:03
  to
• 11:03
  think
• 11:04
  that
• 11:04
  these
• 11:04
  boring
• 11:04
  tasks
• 11:05
  are
• 11:05
  the
• 11:05
  currency.
• 11:07
  To
• 11:07
  creating
• 11:07
  the
• 11:07
  life
• 11:08
  of
• 11:08
  your
• 11:08
  dreams.
• 11:09
  I
• 11:09
  will
• 11:09
  happily
• 11:10
  sit
• 11:11
  and
• 11:11
  choose
• 11:12
  to
• 11:12
  decide
• 11:12
  between
• 11:13
  email
• 11:13
  service
• 11:13
  providers
• 11:14
  or
• 11:14
  package
• 11:15
  my
• 11:15
  millionth
• 11:16
  product
• 11:16
  to
• 11:16
  my
• 11:16
  customers.
• 11:16
  If
• 11:17
  it
• 11:17
  means
• 11:17
  I
• 11:17
  get
• 11:17
  to
• 11:17
  build
• 11:18
  the
• 11:18
  business
• 11:18
  of
• 11:18
  my
• 11:18
  dreams,
• 11:19
  of
• 11:19
  course,
• 11:20
  because
• 11:20
  in
• 11:21
  between
• 11:21
  all
• 11:21
  those
• 11:21
  boring
• 11:21
  things,
• 11:22
  there's
• 11:22
  going
• 11:22
  to
• 11:22
  be
• 11:22
  awesome.
• 11:23
  Bursts
• 11:24
  of
• 11:24
  creativity
• 11:24
  and
• 11:25
  magical
• 11:26
  amazingness.
• 11:27
  But
• 11:28
  it
• 11:28
  will
• 11:28
  not
• 11:28
  be
• 11:29
  all
• 11:29
  of
• 11:29
  it.
• 11:29
  There
• 11:29
  will
• 11:30
  be
• 11:30
  plenty
• 11:30
  of
• 11:31
  just
• 11:32
  regular,
• 11:32
  old,
• 11:32
  boring
• 11:33
  stuff.
• 11:33
  So
• 11:33
  don't
• 11:34
  feel
• 11:34
  like
• 11:34
  that
• 11:35
  means
• 11:35
  something
• 11:35
  has
• 11:35
  gone
• 11:35
  wrong.
• 11:37
  I
• 11:37
  know
• 11:37
  you
• 11:37
  will
• 11:37
  be
• 11:37
  able
• 11:37
  to
• 11:37
  outsource
• 11:38
  some
• 11:38
  of
• 11:38
  these
• 11:38
  boring
• 11:39
  things
• 11:39
  as
• 11:39
  you
• 11:39
  grow
• 11:40
  and
• 11:40
  get
• 11:40
  more
• 11:41
  capital
• 11:41
  to
• 11:41
  invest
• 11:41
  in
• 11:41
  your
• 11:41
  business,
• 11:42
  but
• 11:42
  just
• 11:43
  accept
• 11:43
  upfront
• 11:43
  that
• 11:43
  some
• 11:44
  of
• 11:44
  your
• 11:44
  task
• 11:44
  will
• 11:44
  always
• 11:44
  be
• 11:44
  lame.
• 11:45
  Even
• 11:45
  if
• 11:45
  you're
• 11:45
  a
• 11:45
  super
• 11:46
  successful
• 11:46
  CEO
• 11:47
  who
• 11:47
  makes
• 11:47
  millions
• 11:47
  of
• 11:47
  dollars,
• 11:48
  you
• 11:48
  will
• 11:48
  still
• 11:48
  have
• 11:48
  to
• 11:48
  do
• 11:48
  things
• 11:48
  you
• 11:49
  do
• 11:49
  not
• 11:49
  like,
• 11:49
  and
• 11:49
  that
• 11:50
  are
• 11:50
  kind
• 11:50
  of
• 11:50
  boring,
• 11:51
  but
• 11:51
  have
• 11:51
  the
• 11:51
  integrity
• 11:52
  to
• 11:52
  do
• 11:52
  them.
• 11:53
  Anyway,
• 11:53
  just
• 11:54
  set
• 11:54
  a
• 11:54
  timer,
• 11:55
  get
• 11:55
  it
• 11:55
  done.
• 11:55
  And
• 11:55
  then
• 11:56
  you
• 11:56
  can
• 11:56
  move
• 11:56
  on
• 11:56
  to
• 11:56
  the
• 11:56
  fun
• 11:56
  stuff.
• 11:58
  third
• 11:58
  negative
• 11:59
  emotion
• 11:59
  we
• 11:59
  encounter
• 11:59
  in
• 11:59
  building
• 12:00
  a
• 12:00
  business
• 12:00
  is
• 12:00
  overwhelm
• 12:01
  shocker,
• 12:02
  right?
• 12:02
  In
• 12:02
  case
• 12:02
  you've
• 12:02
  forgotten.
• 12:04
  Let
• 12:04
  me
• 12:04
  just
• 12:04
  tell
• 12:04
  you
• 12:04
  this.
• 12:05
  All
• 12:06
  emotions
• 12:06
  are
• 12:07
  choices.
• 12:08
  We
• 12:09
  When
• 12:09
  we're
• 12:09
  not
• 12:09
  used
• 12:09
  to
• 12:09
  managing
• 12:10
  our
• 12:10
  mind,
• 12:10
  we
• 12:11
  believe
• 12:11
  that
• 12:11
  our
• 12:12
  emotions
• 12:12
  just
• 12:12
  come
• 12:12
  and
• 12:12
  go
• 12:13
  without
• 12:13
  our.
• 12:14
  Consent
• 12:14
  or
• 12:15
  control,
• 12:15
  but
• 12:15
  that's
• 12:16
  not
• 12:16
  true.
• 12:16
  We
• 12:17
  know.
• 12:18
  From
• 12:18
  coaching
• 12:18
  that
• 12:18
  we
• 12:18
  can
• 12:19
  manage
• 12:19
  our
• 12:19
  mind
• 12:19
  and
• 12:19
  we
• 12:19
  can
• 12:19
  also
• 12:20
  manage
• 12:20
  our
• 12:20
  emotions.
• 12:21
  I
• 12:21
  Overwhelm
• 12:22
  is
• 12:22
  actually
• 12:22
  one
• 12:23
  that
• 12:23
  I
• 12:23
  choose
• 12:23
  purposely
• 12:24
  not
• 12:24
  to
• 12:25
  feel
• 12:25
  very
• 12:25
  often.
• 12:26
  For
• 12:26
  me,
• 12:27
  it
• 12:27
  makes
• 12:27
  me
• 12:27
  very
• 12:28
  impatient
• 12:28
  and
• 12:28
  cranky.
• 12:29
  It
• 12:29
  makes
• 12:30
  me
• 12:30
  feel
• 12:30
  like
• 12:30
  I
• 12:30
  have
• 12:30
  to
• 12:30
  hustle
• 12:31
  all
• 12:31
  the
• 12:31
  time.
• 12:31
  And
• 12:32
  I
• 12:32
  do
• 12:32
  not
• 12:32
  make
• 12:32
  time
• 12:33
  for
• 12:33
  my
• 12:33
  family
• 12:33
  when
• 12:33
  I'm
• 12:33
  feeling
• 12:34
  overwhelmed.
• 12:34
  So
• 12:35
  when
• 12:35
  I
• 12:35
  feel
• 12:35
  it
• 12:35
  coming
• 12:35
  up,
• 12:36
  I
• 12:36
  get
• 12:36
  very
• 12:37
  intentional
• 12:37
  about
• 12:37
  my
• 12:37
  thoughts.
• 12:38
  I
• 12:38
  analyze
• 12:39
  them.
• 12:39
  I
• 12:40
  write
• 12:40
  them
• 12:40
  down.
• 12:40
  I
• 12:41
  get
• 12:41
  coaching
• 12:41
  from
• 12:41
  someone
• 12:42
  else
• 12:42
  if
• 12:42
  I
• 12:42
  need
• 12:42
  to.
• 12:42
  And
• 12:42
  I
• 12:42
  figure
• 12:43
  out
• 12:43
  how
• 12:43
  to
• 12:43
  flip
• 12:43
  that
• 12:43
  overwhelm
• 12:44
  on
• 12:44
  his
• 12:44
  head.
• 12:46
  So
• 12:46
  some
• 12:46
  common
• 12:46
  thoughts
• 12:47
  that
• 12:47
  I've
• 12:47
  noticed
• 12:47
  that
• 12:47
  cause
• 12:48
  overwhelm
• 12:48
  for
• 12:48
  me
• 12:48
  are,
• 12:49
  I'll
• 12:49
  never
• 12:49
  get
• 12:50
  all
• 12:50
  this
• 12:50
  done.
• 12:50
  Right.
• 12:50
  very
• 12:51
  often
• 12:51
  an
• 12:51
  all
• 12:51
  or
• 12:51
  nothing
• 12:52
  kind
• 12:52
  of
• 12:52
  mentality.
• 12:52
  Like,
• 12:53
  oh,
• 12:53
  all
• 12:53
  this
• 12:54
  to
• 12:54
  get
• 12:54
  done.
• 12:54
  I'll
• 12:54
  never
• 12:55
  do
• 12:55
  it.
• 12:56
  Or
• 12:56
  there's
• 12:56
  only
• 12:57
  one
• 12:57
  of
• 12:57
  me
• 12:58
  and
• 12:58
  this
• 12:58
  huge
• 12:58
  to-do
• 12:58
  list.
• 13:00
  I
• 13:00
  can't
• 13:00
  balance
• 13:01
  being
• 13:01
  a
• 13:01
  mom
• 13:01
  and
• 13:01
  building
• 13:01
  a
• 13:02
  business.
• 13:02
  It's
• 13:02
  too
• 13:02
  much.
• 13:03
  Or
• 13:04
  why
• 13:04
  did
• 13:04
  I
• 13:04
  sign
• 13:05
  up
• 13:05
  for
• 13:05
  all
• 13:05
  this?
• 13:07
  And
• 13:07
  then
• 13:07
  once
• 13:08
  I've
• 13:08
  acknowledged
• 13:08
  the
• 13:09
  thoughts
• 13:09
  that
• 13:09
  are
• 13:09
  causing
• 13:10
  the
• 13:10
  overwhelm,
• 13:10
  then
• 13:10
  I
• 13:10
  get
• 13:10
  to
• 13:11
  work
• 13:11
  creating
• 13:11
  the
• 13:11
  thoughts
• 13:11
  that
• 13:12
  will
• 13:12
  take
• 13:12
  me
• 13:12
  out
• 13:12
  of
• 13:12
  it.
• 13:13
  And
• 13:13
  I
• 13:13
  personally
• 13:14
  think
• 13:14
  that
• 13:14
  overwhelm
• 13:16
  is
• 13:16
  very
• 13:16
  connected
• 13:16
  to
• 13:17
  a
• 13:17
  victim
• 13:17
  mentality.
• 13:18
  When
• 13:18
  I
• 13:18
  feel
• 13:18
  overwhelmed,
• 13:18
  it
• 13:19
  feels
• 13:19
  like
• 13:19
  everything
• 13:19
  is
• 13:19
  being
• 13:19
  done
• 13:20
  to
• 13:20
  me
• 13:20
  and
• 13:21
  I
• 13:21
  am
• 13:21
  not
• 13:21
  in
• 13:21
  control
• 13:22
  of
• 13:22
  everything.
• 13:22
  And
• 13:22
  I
• 13:22
  really
• 13:23
  dislike
• 13:23
  that
• 13:23
  feeling.
• 13:24
  Instead,
• 13:25
  I
• 13:25
  want
• 13:25
  to
• 13:25
  step
• 13:25
  into
• 13:25
  empowerment
• 13:26
  and
• 13:26
  choosing
• 13:27
  how
• 13:27
  to
• 13:27
  spend
• 13:27
  my
• 13:27
  time.
• 13:28
  My
• 13:28
  energy.
• 13:29
  Everything
• 13:30
  I
• 13:30
  have
• 13:30
  to
• 13:30
  give
• 13:30
  to
• 13:30
  my
• 13:30
  business
• 13:31
  on
• 13:31
  my
• 13:31
  family.
• 13:32
  So
• 13:32
  instead
• 13:32
  of
• 13:32
  thinking
• 13:33
  I'll
• 13:33
  never
• 13:33
  get
• 13:33
  all
• 13:33
  this
• 13:33
  done
• 13:34
  or
• 13:34
  there's
• 13:34
  too
• 13:34
  much
• 13:34
  to
• 13:34
  do.
• 13:35
  I
• 13:35
  might
• 13:35
  think
• 13:36
  I
• 13:36
  don't
• 13:36
  have
• 13:36
  to
• 13:36
  get
• 13:36
  any
• 13:37
  of
• 13:37
  this
• 13:37
  done.
• 13:37
  What
• 13:38
  do
• 13:38
  I
• 13:38
  choose
• 13:38
  to
• 13:39
  do?
• 13:39
  Is
• 13:40
  there
• 13:40
  a
• 13:40
  deadline
• 13:40
  I'd
• 13:40
  really
• 13:41
  like
• 13:41
  to
• 13:41
  accomplish
• 13:42
  in
• 13:42
  my
• 13:42
  business?
• 13:43
  Is
• 13:43
  there
• 13:43
  something
• 13:43
  I
• 13:43
  really
• 13:43
  like
• 13:44
  to
• 13:44
  be
• 13:44
  present
• 13:44
  for
• 13:44
  my
• 13:44
  family?
• 13:45
  I
• 13:45
  do
• 13:45
  that.
• 13:46
  Or
• 13:46
  instead
• 13:47
  of
• 13:47
  there's
• 13:47
  only
• 13:47
  one
• 13:48
  of
• 13:48
  me,
• 13:48
  I
• 13:48
  might
• 13:48
  think.
• 13:49
  I
• 13:49
  can
• 13:49
  recruit,
• 13:50
  help
• 13:50
  all
• 13:50
  around
• 13:51
  me.
• 13:51
  Is
• 13:51
  there
• 13:51
  something
• 13:51
  I
• 13:51
  can.
• 13:52
  Offload
• 13:53
  to
• 13:53
  my
• 13:53
  family
• 13:53
  or
• 13:53
  something
• 13:54
  that
• 13:54
  I
• 13:54
  can
• 13:54
  pay
• 13:54
  someone
• 13:55
  to
• 13:55
  outsource.
• 13:56
  instead
• 13:56
  of
• 13:57
  why
• 13:57
  did
• 13:57
  I
• 13:57
  sign
• 13:57
  up
• 13:57
  for
• 13:58
  this?
• 13:58
  This
• 13:58
  was
• 13:58
  a
• 13:58
  terrible
• 13:58
  choice.
• 13:59
  I
• 13:59
  can
• 13:59
  remind
• 14:00
  myself,
• 14:00
  God
• 14:00
  called
• 14:01
  me
• 14:01
  to
• 14:01
  this
• 14:01
  business
• 14:02
  and
• 14:02
  he
• 14:02
  has
• 14:02
  faith
• 14:03
  in
• 14:03
  me.
• 14:03
  So
• 14:03
  why
• 14:03
  don't
• 14:04
  I.
• 14:04
  Let's
• 14:05
  go.
• 14:06
  So
• 14:06
  I
• 14:06
  want
• 14:06
  you
• 14:06
  to
• 14:06
  try
• 14:06
  some
• 14:07
  of
• 14:07
  those
• 14:07
  thoughts
• 14:07
  on
• 14:07
  or
• 14:07
  something
• 14:08
  similar
• 14:08
  that
• 14:08
  might
• 14:09
  sound
• 14:09
  true
• 14:09
  to
• 14:09
  you.
• 14:10
  And
• 14:10
  then
• 14:10
  just
• 14:10
  step
• 14:11
  back
• 14:11
  into
• 14:11
  your
• 14:11
  power
• 14:11
  and
• 14:12
  out
• 14:12
  of
• 14:12
  that
• 14:12
  victim
• 14:13
  mindset
• 14:13
  of
• 14:13
  being
• 14:14
  overwhelmed.
• 14:16
  Okay.
• 14:16
  Number
• 14:16
  four,
• 14:17
  negative
• 14:17
  emotion
• 14:17
  that
• 14:17
  comes
• 14:17
  up
• 14:18
  during
• 14:18
  your
• 14:18
  entrepreneurial
• 14:19
  journey
• 14:19
  is
• 14:19
  frustration.
• 14:21
  I
• 14:21
  feel
• 14:22
  like
• 14:22
  if
• 14:22
  you're
• 14:22
  a
• 14:22
  mother
• 14:22
  you're
• 14:22
  very,
• 14:23
  very
• 14:24
  familiar
• 14:24
  with
• 14:24
  this
• 14:25
  emotion,
• 14:25
  frustration.
• 14:26
  I
• 14:26
  feel
• 14:26
  it
• 14:26
  on
• 14:26
  the
• 14:27
  daily.
• 14:27
  But
• 14:28
  in
• 14:28
  my
• 14:28
  business,
• 14:28
  this
• 14:28
  one
• 14:28
  comes
• 14:29
  up
• 14:29
  for
• 14:29
  me
• 14:29
  when
• 14:29
  things
• 14:30
  do
• 14:30
  not
• 14:30
  go
• 14:30
  as
• 14:30
  expected.
• 14:32
  So
• 14:32
  my
• 14:32
  main
• 14:33
  solution
• 14:33
  is
• 14:33
  to
• 14:34
  change
• 14:34
  my
• 14:34
  expectations
• 14:36
  because
• 14:36
  I
• 14:36
  very
• 14:36
  often
• 14:37
  cannot
• 14:37
  change
• 14:37
  reality
• 14:38
  when
• 14:38
  things
• 14:38
  are
• 14:38
  not
• 14:38
  going
• 14:38
  as
• 14:38
  expected.
• 14:39
  So
• 14:39
  I
• 14:39
  just
• 14:39
  changed
• 14:40
  my
• 14:40
  expectations.
• 14:41
  Now
• 14:41
  I'm
• 14:41
  going
• 14:41
  Now
• 14:41
  I'm
• 14:41
  gonna
• 14:41
  tell
• 14:41
  you
• 14:41
  a
• 14:41
  little
• 14:42
  story.
• 14:42
  So
• 14:42
  you
• 14:42
  can
• 14:42
  see
• 14:42
  an
• 14:42
  example
• 14:43
  of
• 14:43
  how
• 14:43
  this
• 14:43
  worked
• 14:43
  for
• 14:43
  me
• 14:43
  once.
• 14:45
  I
• 14:45
  recently
• 14:45
  tried
• 14:45
  out
• 14:45
  a
• 14:45
  new
• 14:46
  software
• 14:46
  for
• 14:46
  my
• 14:46
  business.
• 14:47
  That
• 14:47
  seemed
• 14:47
  amazing.
• 14:48
  Everything
• 14:48
  I
• 14:48
  read
• 14:48
  about,
• 14:48
  it
• 14:48
  sounded
• 14:49
  like
• 14:49
  it
• 14:49
  was
• 14:49
  going
• 14:49
  to
• 14:49
  be
• 14:50
  able
• 14:50
  to
• 14:50
  allow
• 14:50
  me
• 14:50
  to
• 14:50
  combine
• 14:51
  three
• 14:51
  or
• 14:51
  four
• 14:52
  of
• 14:52
  my
• 14:52
  current
• 14:52
  software
• 14:53
  programs
• 14:53
  into
• 14:54
  one.
• 14:54
  So
• 14:54
  I
• 14:54
  wouldn't
• 14:55
  have
• 14:55
  to
• 14:55
  pay
• 14:55
  for
• 14:55
  all
• 14:55
  these
• 14:55
  separate
• 14:55
  ones.
• 14:56
  I'd
• 14:56
  just
• 14:56
  pay
• 14:56
  for
• 14:56
  one
• 14:57
  and
• 14:57
  be
• 14:57
  able
• 14:57
  to
• 14:57
  do
• 14:57
  it
• 14:57
  all
• 14:57
  under
• 14:58
  one
• 14:58
  roof.
• 14:58
  Things
• 14:58
  wouldn't
• 14:59
  have
• 14:59
  to
• 14:59
  communicate
• 14:59
  with
• 14:59
  each
• 14:59
  other.
• 15:00
  You
• 15:00
  just
• 15:00
  seem
• 15:00
  to
• 15:00
  so
• 15:01
  much
• 15:01
  more
• 15:01
  simple.
• 15:02
  So
• 15:02
  I
• 15:02
  signed
• 15:03
  up
• 15:03
  for
• 15:03
  it.
• 15:03
  I
• 15:03
  paid
• 15:03
  for
• 15:03
  a
• 15:03
  year
• 15:04
  in
• 15:04
  advance
• 15:04
  to
• 15:04
  the
• 15:04
  tune
• 15:05
  of
• 15:05
  about
• 15:05
  $1,500.
• 15:07
  And
• 15:07
  then
• 15:07
  I
• 15:07
  started
• 15:07
  playing
• 15:08
  with
• 15:08
  it
• 15:08
  and
• 15:09
  the
• 15:09
  software
• 15:09
  was
• 15:10
  kind
• 15:10
  of
• 15:10
  a
• 15:10
  wreck.
• 15:11
  There
• 15:11
  were
• 15:12
  bugs
• 15:12
  everywhere.
• 15:12
  It
• 15:13
  suddenly
• 15:13
  made
• 15:13
  my
• 15:13
  business
• 15:13
  tasks
• 15:14
  so
• 15:14
  much
• 15:14
  harder
• 15:15
  and
• 15:15
  more
• 15:15
  complicated.
• 15:16
  Every
• 15:16
  time
• 15:16
  I
• 15:16
  sat
• 15:16
  down
• 15:16
  to
• 15:16
  do
• 15:16
  something,
• 15:17
  it
• 15:17
  took
• 15:17
  me
• 15:17
  twice
• 15:17
  as
• 15:17
  long.
• 15:18
  Add
• 15:18
  onto
• 15:18
  that
• 15:19
  the
• 15:19
  learning
• 15:19
  curve
• 15:19
  that
• 15:19
  always
• 15:20
  comes
• 15:20
  with
• 15:20
  learning
• 15:20
  a
• 15:20
  new
• 15:20
  software.
• 15:21
  I
• 15:22
  was
• 15:22
  flooded
• 15:23
  with
• 15:23
  frustrating
• 15:24
  thoughts
• 15:24
  like
• 15:25
  this.
• 15:26
  Wasn't
• 15:26
  supposed
• 15:26
  to
• 15:26
  be
• 15:26
  like
• 15:27
  this.
• 15:27
  This
• 15:27
  was
• 15:27
  supposed
• 15:28
  to
• 15:28
  make
• 15:28
  my
• 15:28
  life
• 15:29
  easier.
• 15:29
  I'm
• 15:30
  wasting
• 15:30
  so
• 15:31
  much
• 15:31
  time.
• 15:32
  I
• 15:32
  wanted
• 15:33
  this
• 15:33
  to
• 15:33
  be
• 15:33
  easy.
• 15:33
  And
• 15:34
  this
• 15:34
  has
• 15:34
  just
• 15:34
  been
• 15:35
  a
• 15:35
  big
• 15:35
  catastrophic
• 15:36
  mistake.
• 15:37
  I
• 15:37
  even
• 15:37
  lost
• 15:38
  a
• 15:38
  few
• 15:38
  potential
• 15:38
  clients
• 15:39
  because
• 15:39
  my
• 15:39
  website
• 15:39
  wasn't
• 15:39
  working
• 15:40
  as
• 15:40
  expected
• 15:40
  when
• 15:40
  I
• 15:40
  launched
• 15:41
  something.
• 15:42
  So
• 15:42
  I
• 15:42
  was
• 15:43
  allowing
• 15:43
  myself
• 15:43
  to
• 15:43
  just
• 15:44
  drown
• 15:44
  in
• 15:45
  frustration
• 15:45
  over
• 15:45
  the
• 15:45
  software
• 15:46
  catastrophe.
• 15:46
  Right.
• 15:47
  But
• 15:47
  I
• 15:47
  finally
• 15:48
  decided
• 15:48
  this.
• 15:49
  I
• 15:49
  can
• 15:49
  beat
• 15:50
  my
• 15:50
  head
• 15:50
  against
• 15:50
  the
• 15:50
  wall.
• 15:51
  Or
• 15:51
  I
• 15:51
  can
• 15:52
  decide
• 15:52
  that
• 15:52
  this
• 15:52
  software
• 15:53
  trial
• 15:53
  was
• 15:53
  always
• 15:54
  supposed
• 15:54
  to
• 15:54
  happen
• 15:54
  like
• 15:54
  this.
• 15:55
  I
• 15:55
  had
• 15:55
  been
• 15:55
  thinking
• 15:56
  about
• 15:56
  using
• 15:56
  the
• 15:56
  software
• 15:57
  for
• 15:57
  a
• 15:57
  long
• 15:57
  time,
• 15:58
  so
• 15:58
  trying
• 15:58
  it
• 15:58
  out
• 15:58
  finally
• 15:59
  taught
• 15:59
  me
• 15:59
  that
• 15:59
  it
• 15:59
  was
• 15:59
  not
• 15:59
  the
• 16:00
  right
• 16:00
  one
• 16:00
  for
• 16:00
  me.
• 16:00
  There
• 16:00
  were
• 16:00
  too
• 16:01
  many
• 16:01
  bugs,
• 16:01
  too
• 16:01
  many
• 16:01
  issues.
• 16:02
  I
• 16:02
  decided
• 16:03
  that
• 16:03
  instead
• 16:04
  of
• 16:04
  expecting
• 16:05
  the
• 16:05
  software
• 16:05
  to
• 16:05
  be
• 16:05
  perfect
• 16:06
  since
• 16:06
  it
• 16:06
  obviously
• 16:06
  wasn't,
• 16:07
  I
• 16:07
  could
• 16:07
  just
• 16:07
  expect
• 16:08
  it
• 16:08
  to
• 16:08
  be
• 16:08
  a
• 16:08
  train
• 16:08
  wreck
• 16:09
  and
• 16:09
  decide
• 16:09
  from
• 16:09
  there.
• 16:09
  Do
• 16:10
  I
• 16:10
  want
• 16:10
  to
• 16:10
  invest
• 16:10
  the
• 16:10
  time
• 16:11
  in
• 16:11
  figuring
• 16:11
  it
• 16:11
  out
• 16:11
  despite
• 16:12
  the
• 16:12
  bugs,
• 16:12
  or
• 16:12
  do
• 16:13
  I
• 16:13
  want
• 16:13
  to
• 16:13
  bail?
• 16:14
  I
• 16:14
  ended
• 16:14
  up
• 16:14
  deciding
• 16:15
  I
• 16:15
  didn't
• 16:15
  have
• 16:15
  time
• 16:15
  for
• 16:15
  the
• 16:16
  bugs.
• 16:16
  I
• 16:16
  bailed.
• 16:17
  And
• 16:17
  I
• 16:17
  went
• 16:17
  back
• 16:17
  to
• 16:17
  my
• 16:17
  previous
• 16:18
  software.
• 16:19
  It
• 16:19
  wasn't
• 16:19
  my
• 16:20
  favorite
• 16:20
  experience.
• 16:20
  It
• 16:20
  was
• 16:20
  very
• 16:21
  frustrating
• 16:21
  and
• 16:21
  I
• 16:21
  felt
• 16:21
  like
• 16:21
  I
• 16:22
  wasted
• 16:22
  some
• 16:23
  time
• 16:23
  and
• 16:23
  energy,
• 16:24
  but
• 16:24
  I
• 16:24
  quickly
• 16:25
  learned
• 16:25
  that
• 16:25
  fighting
• 16:26
  against
• 16:26
  what
• 16:26
  is
• 16:27
  will
• 16:27
  only
• 16:28
  yield
• 16:28
  frustration.
• 16:29
  And
• 16:29
  I
• 16:29
  didn't
• 16:29
  want
• 16:29
  not
• 16:30
  want
• 16:30
  to
• 16:30
  sit
• 16:30
  in
• 16:30
  frustration
• 16:31
  in
• 16:31
  my
• 16:31
  business
• 16:31
  any
• 16:31
  longer.
• 16:32
  So
• 16:32
  I
• 16:32
  moved
• 16:33
  on
• 16:33
  and
• 16:33
  chose
• 16:33
  to
• 16:33
  think,
• 16:34
  well,
• 16:34
  that
• 16:34
  was
• 16:34
  a
• 16:34
  catastrophe.
• 16:35
  Next.
• 16:37
  So
• 16:37
  that's
• 16:37
  the
• 16:38
  trick
• 16:38
  with
• 16:38
  frustration
• 16:38
  is
• 16:38
  just
• 16:39
  to
• 16:39
  stay
• 16:40
  in
• 16:40
  control
• 16:40
  of.
• 16:41
  Your
• 16:42
  own
• 16:42
  expectations
• 16:42
  that
• 16:43
  you
• 16:43
  cannot
• 16:43
  always
• 16:43
  control
• 16:44
  external
• 16:44
  circumstances.
• 16:46
  Hey,
• 16:47
  and
• 16:47
  final
• 16:47
  emotion
• 16:48
  that
• 16:48
  comes
• 16:48
  up
• 16:49
  when
• 16:49
  we
• 16:49
  build
• 16:49
  a
• 16:49
  business
• 16:49
  that
• 16:50
  we
• 16:50
  have
• 16:50
  to
• 16:50
  manage
• 16:50
  is
• 16:51
  confusion.
• 16:52
  Confusion
• 16:53
  and
• 16:53
  insecurity
• 16:53
  or
• 16:53
  hands
• 16:54
  down.
• 16:55
  The
• 16:55
  most
• 16:55
  common,
• 16:56
  negative
• 16:56
  emotions
• 16:56
  that
• 16:57
  new
• 16:57
  business
• 16:57
  owners
• 16:58
  face
• 16:58
  one.
• 16:58
  and
• 16:58
  security
• 16:59
  comes
• 16:59
  from.
• 17:00
  I'm
• 17:00
  not
• 17:00
  ready
• 17:00
  for
• 17:00
  this.
• 17:00
  I
• 17:00
  don't
• 17:00
  have
• 17:01
  the
• 17:01
  talents
• 17:01
  for
• 17:01
  this.
• 17:01
  And
• 17:02
  confusion
• 17:02
  comes
• 17:02
  from,
• 17:02
  I
• 17:03
  just
• 17:03
  don't
• 17:03
  know
• 17:04
  how,
• 17:04
  which
• 17:05
  is
• 17:05
  legit.
• 17:05
  Right?
• 17:06
  You
• 17:06
  might
• 17:06
  not
• 17:06
  know
• 17:06
  anything
• 17:07
  about
• 17:07
  building
• 17:07
  a
• 17:07
  business,
• 17:08
  but
• 17:08
  it
• 17:08
  doesn't
• 17:08
  really
• 17:08
  matter
• 17:09
  because
• 17:09
  you
• 17:09
  can
• 17:10
  learn
• 17:10
  anything.
• 17:12
  phrase
• 17:13
  I
• 17:13
  don't
• 17:13
  know
• 17:13
  is
• 17:14
  kind
• 17:14
  of
• 17:14
  a
• 17:14
  rallying
• 17:15
  cry
• 17:15
  for
• 17:15
  those
• 17:16
  first
• 17:16
  few
• 17:16
  months
• 17:16
  or
• 17:16
  even
• 17:17
  years
• 17:17
  of
• 17:17
  business,
• 17:18
  or
• 17:18
  anytime
• 17:18
  you
• 17:18
  pivot
• 17:19
  and
• 17:19
  try
• 17:19
  something
• 17:19
  new.
• 17:20
  But
• 17:20
  try
• 17:20
  this
• 17:20
  thought
• 17:20
  on
• 17:21
  for
• 17:21
  size.
• 17:22
  You're
• 17:22
  not
• 17:22
  actually
• 17:22
  supposed
• 17:22
  to
• 17:23
  know
• 17:23
  how,
• 17:23
  because
• 17:23
  you've
• 17:23
  never
• 17:23
  done
• 17:24
  it
• 17:24
  before.
• 17:24
  It's
• 17:24
  brand
• 17:25
  new,
• 17:25
  which
• 17:25
  is
• 17:25
  exciting
• 17:26
  and
• 17:26
  fun,
• 17:27
  and
• 17:27
  you
• 17:27
  get
• 17:27
  to
• 17:27
  learn
• 17:28
  so
• 17:28
  much.
• 17:29
  Being
• 17:29
  a
• 17:29
  new
• 17:29
  becomes
• 17:30
  with
• 17:30
  lots
• 17:30
  of
• 17:30
  learning.
• 17:31
  And
• 17:32
  how
• 17:32
  exciting
• 17:32
  for
• 17:32
  you
• 17:33
  that
• 17:33
  you
• 17:33
  get
• 17:33
  to
• 17:33
  develop
• 17:34
  something
• 17:34
  new,
• 17:35
  a
• 17:35
  new
• 17:35
  talent,
• 17:35
  new
• 17:36
  skills
• 17:36
  you
• 17:36
  get
• 17:36
  to
• 17:36
  grow
• 17:37
  in
• 17:37
  a
• 17:37
  way
• 17:38
  that
• 17:38
  you
• 17:38
  never
• 17:38
  have
• 17:39
  probably
• 17:39
  before.
• 17:40
  And
• 17:40
  you're
• 17:40
  going
• 17:40
  to
• 17:40
  become
• 17:40
  a
• 17:40
  whole
• 17:41
  new
• 17:41
  person
• 17:42
  on
• 17:42
  the
• 17:42
  other
• 17:42
  side
• 17:42
  of
• 17:42
  this.
• 17:43
  It's
• 17:43
  pretty
• 17:43
  amazing.
• 17:43
  When
• 17:43
  you
• 17:43
  think
• 17:43
  about
• 17:44
  it
• 17:44
  like
• 17:44
  that.
• 17:45
  So
• 17:45
  I
• 17:45
  personally
• 17:46
  have
• 17:46
  spent
• 17:46
  the
• 17:46
  last
• 17:46
  eight
• 17:47
  years.
• 17:48
  Building
• 17:48
  multiple
• 17:48
  businesses
• 17:49
  of
• 17:49
  different
• 17:49
  kinds.
• 17:50
  And
• 17:50
  I
• 17:50
  have
• 17:50
  encountered
• 17:51
  confusion,
• 17:52
  aplenty.
• 17:53
  But
• 17:53
  I've
• 17:53
  also
• 17:53
  learned
• 17:54
  so
• 17:54
  much
• 17:55
  that
• 17:55
  just
• 17:55
  thinking
• 17:55
  about
• 17:56
  it
• 17:56
  kind
• 17:56
  of
• 17:56
  makes
• 17:56
  my
• 17:56
  head
• 17:56
  spin.
• 17:57
  I
• 17:58
  know
• 17:58
  how
• 17:58
  to
• 17:58
  build
• 17:59
  a
• 17:59
  website
• 17:59
  on
• 18:00
  at
• 18:00
  least
• 18:00
  three
• 18:00
  different
• 18:00
  platforms.
• 18:01
  I
• 18:01
  know
• 18:02
  how
• 18:02
  to
• 18:02
  create
• 18:02
  email
• 18:03
  marketing
• 18:03
  funnels
• 18:04
  and
• 18:04
  automations.
• 18:05
  I
• 18:05
  know
• 18:05
  how
• 18:05
  to
• 18:05
  manufacture
• 18:06
  products
• 18:06
  internationally
• 18:07
  and
• 18:07
  domestically,
• 18:08
  and
• 18:08
  then
• 18:08
  sell
• 18:08
  them
• 18:08
  on
• 18:09
  a
• 18:09
  retail
• 18:09
  website.
• 18:10
  I
• 18:10
  know
• 18:10
  how
• 18:10
  to
• 18:10
  pay
• 18:10
  taxes.
• 18:11
  It
• 18:11
  was
• 18:11
  boring,
• 18:12
  but
• 18:12
  I
• 18:12
  know
• 18:12
  how
• 18:12
  to
• 18:12
  do
• 18:12
  it.
• 18:13
  I
• 18:13
  know
• 18:13
  how
• 18:13
  to
• 18:13
  open
• 18:14
  a
• 18:14
  business
• 18:14
  banking
• 18:15
  account
• 18:15
  and
• 18:16
  set
• 18:16
  up
• 18:16
  an
• 18:16
  LLC.
• 18:17
  I
• 18:17
  know
• 18:17
  how
• 18:18
  to
• 18:18
  make
• 18:18
  an
• 18:18
  edit
• 18:19
  videos
• 18:19
  and
• 18:20
  podcasts
• 18:20
  and
• 18:20
  other
• 18:21
  marketing
• 18:21
  materials.
• 18:22
  It
• 18:22
  kind
• 18:22
  of
• 18:22
  blows
• 18:23
  my
• 18:23
  mind
• 18:23
  to
• 18:23
  think
• 18:23
  of
• 18:24
  all
• 18:24
  the
• 18:24
  things
• 18:24
  I've
• 18:24
  learned
• 18:24
  in
• 18:25
  the
• 18:25
  past
• 18:25
  eight
• 18:25
  years.
• 18:26
  And
• 18:26
  I
• 18:26
  want
• 18:27
  you
• 18:27
  to
• 18:27
  think
• 18:27
  about
• 18:27
  that
• 18:27
  future
• 18:28
  you
• 18:28
  who
• 18:28
  will
• 18:28
  also
• 18:29
  be
• 18:29
  so
• 18:29
  proud
• 18:30
  of
• 18:30
  all
• 18:30
  you've
• 18:30
  done
• 18:31
  and
• 18:31
  accomplished
• 18:32
  and
• 18:32
  learned.
• 18:33
  So
• 18:33
  do
• 18:33
  her
• 18:33
  a
• 18:33
  favor
• 18:34
  today
• 18:34
  and
• 18:34
  just
• 18:35
  acknowledge
• 18:36
  that
• 18:36
  the
• 18:36
  confusion
• 18:37
  means
• 18:37
  nothing.
• 18:37
  It
• 18:37
  just
• 18:38
  means
• 18:38
  you're
• 18:38
  new.
• 18:38
  Welcome
• 18:39
  to
• 18:39
  the
• 18:39
  club.
• 18:40
  Don't
• 18:40
  allow
• 18:40
  yourself
• 18:41
  to
• 18:41
  stay
• 18:41
  there.
• 18:42
  You
• 18:42
  can
• 18:42
  choose
• 18:42
  to
• 18:42
  be
• 18:42
  confused,
• 18:43
  or
• 18:44
  you
• 18:44
  can
• 18:44
  choose
• 18:44
  to
• 18:44
  just
• 18:45
  decide
• 18:45
  and
• 18:45
  move
• 18:46
  forward.
• 18:47
  As
• 18:47
  a
• 18:47
  final
• 18:47
  thought
• 18:47
  to
• 18:47
  this
• 18:48
  episode,
• 18:48
  I
• 18:48
  want
• 18:48
  to
• 18:48
  remind
• 18:48
  you
• 18:48
  that
• 18:49
  there's
• 18:49
  nothing
• 18:49
  wrong
• 18:50
  with
• 18:50
  any
• 18:50
  of
• 18:50
  these
• 18:50
  emotions.
• 18:50
  There
• 18:51
  are
• 18:51
  normal
• 18:51
  part
• 18:51
  of
• 18:51
  the
• 18:51
  human
• 18:52
  experience.
• 18:53
  They
• 18:53
  don't
• 18:53
  feel
• 18:53
  great,
• 18:54
  but
• 18:54
  they
• 18:54
  will
• 18:54
  come
• 18:55
  and
• 18:55
  go.
• 18:56
  Allow
• 18:56
  them
• 18:56
  to
• 18:57
  be
• 18:57
  there,
• 18:57
  but
• 18:57
  do
• 18:58
  not
• 18:58
  indulge
• 18:58
  in
• 18:59
  them.
• 18:59
  Just
• 18:59
  process
• 19:00
  them.
• 19:00
  Indulging
• 19:01
  in
• 19:01
  emotion
• 19:02
  actually
• 19:02
  fuels
• 19:03
  inaction.
• 19:03
  It
• 19:03
  keeps
• 19:04
  you
• 19:04
  stuck
• 19:04
  and
• 19:04
  makes
• 19:04
  you
• 19:05
  not
• 19:05
  want
• 19:05
  to
• 19:05
  go
• 19:05
  anywhere
• 19:05
  and
• 19:05
  just
• 19:05
  spin.
• 19:06
  Processing
• 19:07
  emotion.
• 19:08
  Fuels
• 19:09
  progress.
• 19:10
  So
• 19:10
  move
• 19:10
  through
• 19:10
  these
• 19:11
  negative
• 19:11
  emotions.
• 19:12
  Feel
• 19:12
  them
• 19:13
  process
• 19:13
  them
• 19:14
  and
• 19:14
  then
• 19:14
  get
• 19:14
  back
• 19:14
  to
• 19:14
  work.
• 19:15
  All
• 19:15
  right,
• 19:15
  friends,
• 19:16
  talk
• 19:16
  to
• 19:16
  you
• 19:16
  next
• 19:16
  time.