Latest / Chef's PSA Podcast / Overcoming Adversity: Chef Eric LeVine's Story of Triumph Ep. 167
Transcript
- 0:00Hello chefs, this is Chefs PSA. I'm your host, Andre Natera.
- 0:02Today's guest is Chef Eric Levine, Food Network chop
- 0:05champion, award-winning chef, author and cancer survivor.
- 0:09We talked about his wild journey in the kitchen, overcoming
- 0:11addiction and illness, why authenticity and storytelling
- 0:14matter now more than ever. This is a powerful episode.
- 0:17Stay tuned. Great restaurants don't always
- 0:36bring customers in. Great stories do, because in
- 0:39food, beverage and hospitality, what you sell is only part of
- 0:42the story. It's the why behind it, the
- 0:46authority you create and the experience that you've built.
- 0:52Market scale turns expertise into content that connects
- 0:56podcasts, video series and industry education, not ads.
- 1:00Assets. Market scale has brought run the
- 1:05pass and how to manage like an executive chef to life real
- 1:08world examples of how great content leads the conversation.
- 1:13Because attention is earned and the industry doesn't need more
- 1:15noise. It needs more leaders.
- 1:23Chef, it's good to see you. It's.
- 1:25Great to be here. Thanks for having me.
- 1:26Appreciate it. Yeah, thank you.
- 1:28I know there's long overdue, and we try to do it once.
- 1:30We had to reschedule. We're doing it now.
- 1:32We're finally here. We're finally here.
- 1:34We're finally in Austin. But you have such an interesting
- 1:37story about how you opened your first restaurant.
- 1:39And because a lot of the people listening, you know, a lot of
- 1:41them want to open restaurants. A lot of them thinks it's easy.
- 1:44Oh yeah, and your story's so wild.
- 1:48Can you'd like take us back to Restaurant 1?
- 1:51Sure. So that that was back in 93.
- 1:54So I was a chef to cuisine with Marriott Marquis.
- 1:56Way too young for the job, but. Which, by the way, for people
- 1:58that don't know, back in that that time, Marriott Marquis was
- 2:01like the place. It was a place.
- 2:02Yeah, we did. We did like $69 million just in
- 2:05catering. Yeah, food and beverage and the
- 2:07rest of it, like another 100 million in all the restaurants.
- 2:09So here I was 22 years old, the executive chef, Sigfried Webber,
- 2:13who is a mentor of mine. Like I went in for a sous chef
- 2:16position and I didn't think much of it.
- 2:18Like, okay, sous chef position. He's like, no, no, come with me,
- 2:21I need you in this position. And there's a chef de cuisine
- 2:23position. So all the people that worked
- 2:25for me were 20 years older than me, wanted to test me.
- 2:29I had a guy actually say, well, do you know how to draw butter?
- 2:32And I'm like, sure. So I went over to the the board,
- 2:34the white board. I just put a block of butter.
- 2:36I go, there you go, fucker. That's how you drew up butter.
- 2:38He's like, that's not what I mean.
- 2:39Like I know what you mean, stupid.
- 2:40What do you think? I wasn't going to, I'm good.
- 2:42So I'm at the hotel. You said was this at Windows of
- 2:46the world? No, no, the this is the Mary
- 2:48Marquis. What was the restaurant?
- 2:49It was, well, there's multiple. They had that.
- 2:51They had JW Steakhouse, they had the Encore, they had The View
- 2:55which was upstairs. That's the rotating 1 so.
- 2:58That's what I'm. Thinking too.
- 2:59Yeah, yeah, That was wild. You know what?
- 3:02That experience alone made me a better caterer because that's
- 3:06what that that space was about. It was all electric.
- 3:08You were 49 floors up. So if you didn't get your museum
- 3:11plus upstairs as you needed it and you had 200 people every
- 3:16hour and a half, you were done. Like you couldn't.
- 3:19I mean, the pastry shop had to send up plates already done.
- 3:23And you get all these those stack Jacks.
- 3:24Yeah, yeah, yeah. 1 tipped over. You were dead.
- 3:27It was. You had to be really good at
- 3:28wrapping up with plastic. Yes, you had to be very careful.
- 3:31So here I am. I'm 22 years old, chef to
- 3:33cuisine and and the steakhouse was my baby.
- 3:35Yeah, this is the JW, Yeah. JW Steakhouse.
- 3:38And it was, it was an amazing experience because being so
- 3:42young and being responsible, I mean, I wound up getting the one
- 3:45Spectator Award of excellence 2 years in a row.
- 3:47And for a kid who never, you know, I was a, you know, line
- 3:51dog and never really had the experience, but the hotel sent
- 3:56me out to California for six weeks to do a train the trainer
- 3:58thing and it was wonderful. I did Windows of the World with
- 4:01Kevin Sorelli. That was amazing.
- 4:03But I was a kid. But I got so absorbed into it
- 4:06that the knowledge just hit. It just clicked.
- 4:08I don't know why, it just did. And a year later, this customer
- 4:12came in multiple times and he's like, hey, if we want to put a
- 4:15restaurant, let me know. And you know.
- 4:17This is a customer. This is a customer at the hotel.
- 4:19Comes in but hold. On I want to ask, were you out
- 4:23there talking? To yeah, yeah.
- 4:24So one of the things, one of the things that I truly enjoy and,
- 4:27and I think it's a it's a great thing for customers is I always
- 4:30go to the table and see how they're enjoying the dining
- 4:32Smiths. I've done that my whole life
- 4:33because I think it's a point you get feedback right away.
- 4:35And back in those days, there was no real Yelp or there's no,
- 4:39no of that stuff. And then they had a cell phone.
- 4:41Social media was your. Friend now yeah, yeah.
- 4:43So I just made it a point to talk to customers because that's
- 4:47how you know what the experience is like, you know, and, and, and
- 4:50a hotel, it's a major. They'll go to the you know,
- 4:52they'll write their notes or whatever.
- 4:54But I I always felt like the connection, you know, for a
- 4:56customer to the chef. You know, I always like going to
- 4:59restaurants where I got to meet the chef.
- 5:00Very rare back in the day, even sometimes today, you know, you
- 5:03very rarely see a chef coming out of the kitchen.
- 5:06The mindsets changed a little bit.
- 5:08I think people are more apt to talking to customers.
- 5:12Some people don't want to do it because you just want to cook,
- 5:14that's all. Leave me alone.
- 5:15Don't bother me. I want to just cook.
- 5:18But I met this guy and we talked and six months later, he's like,
- 5:22what do you want to do? You want to do restaurant or
- 5:24not? I'm like, sure, why the hell
- 5:27not? So we wound up opening up in a
- 5:30restaurant called Pleiades out in Jersey, New Jersey, and.
- 5:35Like like the stars? Yes, well, that's exactly what
- 5:37it was. His his wife was like the
- 5:41stories I could tell. It's going to be in the book,
- 5:43though, the stories I'm going to tell about that wild child.
- 5:46So Pleiades is like the Seven Sisters of something and she but
- 5:50I like the idea and we did it from scratch and it was a great,
- 5:56great experience in doing that. But then you really find out at
- 5:59a young age what people are the evil side of people.
- 6:02So I get a call from the bank and he said, your partner just
- 6:05came down here and just transferred all the money out of
- 6:08the bank account. And I'm like, what?
- 6:10I didn't prove that. So I went down to the bank,
- 6:13showed me the letter. It was not my signature.
- 6:15And he's like, oh, fuck. I'm like, yeah.
- 6:19And like, now I don't know anything about business.
- 6:21I didn't, I wasn't savvy about it.
- 6:23I didn't understand that. Took the money, transferred it
- 6:25all out to a bank account offshore.
- 6:28So now I go up to in the area that he lived.
- 6:31I went up to his big house, pulled up everything gone,
- 6:36everything, No furniture, not even a light bulb in the window.
- 6:40Like I'm like blown away. I'm like, holy shit, what do I
- 6:43do? So I call my mentor Ziggy, who
- 6:45is at the the marquee and I'm like, what do I do?
- 6:48He's like, just don't panic, stay focused, don't do anything.
- 6:53I got a kid coming like, you know, then all of a sudden, you
- 6:57know, I took a couple of days and they shut it down because it
- 7:00was like, you know, I had all this debt.
- 7:02We had all this money out there. He wasn't paying the bills.
- 7:06That was his part. So now, you know, we're close to
- 7:09half a million in debt. We got liquor companies coming
- 7:11at us and personal guarantees everything, you know, because as
- 7:16a kid you're like outside a personal guarantee, sure,
- 7:18nothing's going to happen. What's going to happen?
- 7:21What's the worst going to happen?
- 7:22My. Food's great.
- 7:25And, you know, we got three stars from the New York Times.
- 7:28We got four stars from the Bergen County Record, and I got
- 7:31used to be a magazine called Food Art Magazine.
- 7:33I. Remember, Yeah, yeah, actually I
- 7:35had, I had them here in the studio not too long ago.
- 7:39Okay, yeah, because the food arts is not around.
- 7:42It it's not. Yeah, so they do this thing and
- 7:44I've known them for years and they came in and we did a
- 7:47podcast. They they were off camera.
- 7:49They were off camera, but they were here in the studio when we
- 7:51were doing the podcast. That's why so we got I so I got
- 7:53top ten, top 10 New Chefs of America, Shut up, USA.
- 7:56Yeah, yeah. I love that magazine, man.
- 7:58I, I that was what that was iconic.
- 8:00It was back in the day. It was wild.
- 8:02I used to wait for it like. Yeah, yeah, of course.
- 8:04We all all like waiting at. The Anyway, was it free?
- 8:07Did we get it free? Yeah, You were free, Yeah.
- 8:09That was the greatest part of it.
- 8:11But it was so much information. You find out what chefs are
- 8:13doing. There was again, no social media
- 8:16back then. You know, you got some Internet
- 8:18stuff, but not like, you know, like that's how I discovered
- 8:20Dean Ferring like that guys a like I, I have always admired
- 8:24what he did. And I just know people like
- 8:27that. Just you get to see what they're
- 8:28doing and just learning, you know, from a, from a, you know,
- 8:32a 30,000 feet away. But it was a great way to do
- 8:35that. So we got, you know, from food
- 8:36art magazine, top 10 chefs of America.
- 8:38Then USA TODAY did a thing, top 10 chefs of America.
- 8:40So it was great. Did my first dinner at the Beard
- 8:43House, one of seven which is. Really.
- 8:45How old are you at this time? At this time I'm 20. 4 It's a
- 8:48lot of success for. 24 Oh yeah and and trust me, I was feeling
- 8:52it yeah, like I would only were you feeling.
- 8:54Confident or were you feeling the pressure?
- 8:55No, I was feeling the I was feeling confident, yeah.
- 8:58And I was feeling the ego. That bad ego, man.
- 9:01I'm glad now I killed that ego like like in more recent times,
- 9:07but I had to have ego death to be able to, to acknowledge all
- 9:10my mistakes and all the things that I did wrong and be able to
- 9:12embrace the great stuff in life, you know, And I think that's,
- 9:16that was a learning curve for me.
- 9:17And, and getting all that, all those accolades and all that
- 9:20focus at such a young age, it's poison.
- 9:23Like I I didn't understand because they didn't have anyone
- 9:25kicking me in the ass. And because you want it when
- 9:28you're that age, you you probably want it more at 24 than
- 9:31you wanted at 54. Yeah, yeah, like I'm going to be
- 9:3356 and, you know, soon. And, and like, I don't, I mean,
- 9:36it's I, I do what I do, but my goal isn't to do that.
- 9:40It's kind of like a Michelin star, right?
- 9:42I never thought about it. Like I never thought I I could
- 9:46reach that pinnacle. I've never received one, but I
- 9:49always admired people that got them.
- 9:51And, you know, unfortunately it's some, you go to some of
- 9:54these restaurants and it's disappointing and I want to, I
- 9:56want to see those people succeed.
- 9:59But you go and you're like, you know, we went out to Deb and I
- 10:02went out to a, a, a restaurant that I was pumped for two years
- 10:05to go to. And it was probably the, one of
- 10:10the single worst meals we've had together.
- 10:13And, and, and like, it just, I was like, Oh, you see that?
- 10:16So it doesn't mean anything. It doesn't mean anything when
- 10:18you when you achieve that goal, but you don't execute on it.
- 10:23You know, my mentor, David Burke, you know, we talk about
- 10:25this stuff all the time. About you.
- 10:26Could be. Crazy legendary chef.
- 10:28Yeah, he I worked for him back in the.
- 10:30Not not enough people know about David Burke.
- 10:32Wild to me because he he was like the most copied chef in the
- 10:36universe for so long. Like the thing when I worked for
- 10:39him back in the 80s at, at the River Cafe, like he'll, he's the
- 10:43reason I think the way I do open to everything, not just the food
- 10:48and the creative, but how it's presented, how it's executed at
- 10:52the table, right. And we talked about the little
- 10:54time, simplicity, great food doesn't have to have all these
- 10:57bells and whistles and smoke and mirrors create the experience,
- 11:00right. So in opening that first
- 11:02restaurant, that was my mindset. Many bells and whistles I can
- 11:05get on the plate, 1415 items, everything.
- 11:09And back then we didn't have tweezers.
- 11:10You know, back then it was like just, it was a, Oh my God, it
- 11:12was your head. God's tweezers.
- 11:13Yeah, God's. Tweezers, You know, I used to
- 11:15make my guys crazy and because each dish that we had had 14-15
- 11:20pieces, like I wish I could go back and slap the evolving shit
- 11:24out of me to go simple, simple. But learning from from someone
- 11:28like Burke, that was that was the call back then.
- 11:31Yeah, right. So you learn and you and you
- 11:34live. And I've opened up, you know, 20
- 11:35restaurants since. But do you think, you know,
- 11:37staying on the 2030 forty touch points on a plate?
- 11:40Do you think? And and I know it's like I know
- 11:43it's bad. I would never put today 3030
- 11:46touch points on a player of 40, right.
- 11:47But when you're 24, when you're 20, you learn so much because
- 11:52you're making 40 different things, right.
- 11:53So there is kind of it. It's the wrong thing to do, but
- 11:57there is benefit to it because you learned so much.
- 11:59Oh, yeah, oh, of course. But you're taking those
- 12:01different experiences, all those different pieces.
- 12:03You're like, oh, this is going to work with this.
- 12:04This is going to work with that. You taste it, you test it, you
- 12:06look at it like, awesome, now you guys got to execute it with
- 12:10me. They're like what?
- 12:11You have that. All right.
- 12:13You know, when we're making sausage, we make everything in
- 12:15house. And it was great.
- 12:16And we were in there, you know, 6:00 in the morning.
- 12:18We were getting done at 1:00 AM. And I lived in a Long Island at
- 12:21the time, so I had a 2 hour drive.
- 12:24So I slept for like an hour, hour and a half right back.
- 12:27It was wild, like, you know, those days.
- 12:29Let me ask you this because when you listen to like health and
- 12:34Wellness podcast, they'll say you got to sleep 8 hours, right?
- 12:37And I always tell people like I had insomnia for a long time,
- 12:39like where I would literally sleep for 1/2 hour, an hour or
- 12:42whatever, right? And people like, that's not
- 12:45possible. Like I promise you it is
- 12:47possible. I promise you it's not just me.
- 12:49I know plenty of people that and.
- 12:51All of them are probably in the industry.
- 12:52Yeah, right. Yeah.
- 12:54And it's it's not healthy by the.
- 12:55No, it's not. Trust me.
- 12:56Listen, I, I used to weigh 365 lbs.
- 12:58I can tell you how unhealthy that is, but I could tell you
- 13:00that even though I sleep way better now than I ever did
- 13:05because of my lifestyle change and also meeting my soul mate
- 13:08who who really balanced me like you have to learn that that's a
- 13:12that's a thing. You just have to give into it
- 13:15and and accept that OK, I need to sleep more than an hour,
- 13:18right? Because I could be so much
- 13:20better with four hours, right? 4 hours to to.
- 13:24To normal makes it better like your health is better and it's
- 13:27it's really interesting because when you don't sleep like you
- 13:30start to get delirious your your eyes are red you zone out like
- 13:34yeah, you're. In the middle of something,
- 13:36you're like. What am I?
- 13:36What am I doing to do? Why am I here and it what's?
- 13:392 left shoes on. Yeah.
- 13:41And it's it's wild because a lot of times when I was a chef, when
- 13:44you were a chef, I would get off work and it's late and I'm tired
- 13:49and I'm walking to the car, wherever my feet hurt, my back
- 13:52hurt. I get home, I take a hot shower
- 13:55and it's like everything hurts. I go to bed, everything hurts.
- 13:59I wake up, everything hurts. But as soon as I get to the
- 14:02kitchen. Nothing, nothing, nothing.
- 14:05Listen, I, I, you know, I'm a six time survivor of cancer and,
- 14:08and I'd be the terminal 1 and every day after chemo radiation,
- 14:11I still went in because that was a thing that soothed me, that
- 14:16that helped me, that kept me going, keeping me alive in my
- 14:19mind, because I had a reason. That was my purse, the purpose.
- 14:22That was my, you know, reason. I'm deity.
- 14:24And that was like, if I wouldn't, if I didn't go, I
- 14:27would have been like everybody else.
- 14:29And I always promised myself that no matter what happens in
- 14:31life, that I will never be like everybody else.
- 14:33Never me too. You know, it's always about
- 14:36evolving, always about. And and most recently in the
- 14:38last three years, it's changed to a whole of the level of
- 14:42evolution, and not just for me, but now I've proven it could be
- 14:45done. Now I want to help others be
- 14:47able to do that. And by the way, congratulations.
- 14:50I mean, I'm, I'm, I'm beating cancer.
- 14:52Thank you. Yeah, it's it's been a journey.
- 14:54It's but but you know what you take that that nightmare and and
- 14:57I'm no different than anybody else.
- 14:59I just know how I work and to be able to take that and go, what
- 15:04am I going to do with this now? OK, I, I beat a lot of things in
- 15:07my, my when I write the book, people's heads are going to turn
- 15:10even I was talking Christmas time.
- 15:11I was talking to my mom. I said, listen, I'm working on
- 15:14the book. You're going to need to know a
- 15:15few things before the book comes out that you didn't even know
- 15:18about. She's like, oh, shit, you know,
- 15:20so, so I kind of shared with her some of the things and she's
- 15:23like, I knew it. You know, she didn't know the
- 15:26time when I came home one night and I was out of my skull high.
- 15:31She was like, it was a midnight movie.
- 15:32We lived in Brooklyn. There was a midnight movie of
- 15:34Pink Floyd, The Wall. If you've never seen that movie,
- 15:38not high. It's trippy. well-being high,
- 15:42it's even worse. I mean, we were sitting in that.
- 15:44We went to the midnight show and I'm like freaking out, I'm
- 15:47sweating. I'm like grabbing on to and
- 15:49she's like, what's? Wrong.
- 15:49I'm like, I don't know, it's a wild.
- 15:51Movie mom, you know, here I am, I think I was 13 years old and
- 15:55it was just the wild. It was like the Wild West back
- 15:57then, you know, and then as you, as you learn, as you grow and as
- 16:00you evolve, you, you accept the things that you know you can't
- 16:03change and, and, and you know, you, you understand that you're
- 16:06not perfect and that life will give you what it's supposed to
- 16:10the universe. So at what point in your in your
- 16:13life because and, and when I say your life, it's also kind of
- 16:16your career because they're going on at the same time.
- 16:19At what point do you see I got to make a change?
- 16:22That that for me actually was November 1st, 2021.
- 16:27I made the decision. So there's this this guy Andy
- 16:32Farcella, he owns a company called first form a supplement
- 16:34company, but they he has a podcast called Real AF and
- 16:39Andy's a Monster and he's an entrepreneur.
- 16:42He was at 1.300 something pounds and he talked about on the
- 16:46podcast, he started a thing called 75 hard.
- 16:48Now it's a year cycle goes from 75 hard to live hard and it's a
- 16:51year cycle of changing your lifestyle and mindset.
- 16:55What year is this that you're hearing this?
- 16:57The first time I heard it was in 2019 when he started it and I
- 17:00did it and I filled the finished the year, lost some weight, put
- 17:05it all back on plus and and kept doing that because I didn't
- 17:10change my mindset, right? The mindset was everything.
- 17:14So finally I was like, all right, I'm 365 lbs.
- 17:18I got to do something because this isn't working.
- 17:21So that that day, November 1st, that November 3rd of 2021, I was
- 17:26just like, all right, go and I did it and I changed my
- 17:30lifestyle and I changed my mindset to the point that couple
- 17:33of three years later, November 3rd, 2024, I ran my first
- 17:38marathon, the New York Marathon, and almost died doing it because
- 17:42I had hypothermia at the end of it.
- 17:44But it was a great experience. Like it felt so good.
- 17:48Like to be able to accomplish that.
- 17:50And there's a lot of people in my life are like, you don't need
- 17:52to do that. What are you trying to prove?
- 17:53And sometimes it's not proving to any anybody, but to yourself,
- 17:57right? So having, you know, the drug
- 17:59addiction and being in cancer and doing all these things and
- 18:03finding myself, you know, being open to what, you know, my life
- 18:09is now having Deborah, my life and my, you know, soul mate, my
- 18:12wife, my everything. And being able to have a reason
- 18:14for so much more great things like being OK with being good
- 18:19and being happy where I didn't used to think I deserve that.
- 18:22So those are things that, you know, you evolved from, right?
- 18:24So I ran the marathon like Deb dropped me off at 8:30 in the
- 18:28morning, took the ferry over to Staten Island and by myself.
- 18:31And I was like, OK. And I had my knee was really
- 18:32shit because I had no cartilage on my knee, but I was still
- 18:35running it. I was running for a charity,
- 18:36which we wound up raising a million to for for Lymphoma
- 18:40Leukemia Society. I was doing an honor my little
- 18:43brother who had passed away from brain cancer a couple years ago.
- 18:45And you know, so there was a reason.
- 18:47So now I'm running it, She's tracking, Deb's tracking me.
- 18:51And at mile 13, my left knee blows out.
- 18:55It just went sideways. I'm like texting her.
- 18:57I'm like, I'm done. I'm.
- 18:58She's like, no, keep going. Remember, remember why?
- 19:02Remember why you're doing this. I was like, OK, like, OK, you
- 19:05might. She's not gonna be here till
- 19:07I'll be here till midnight. If it takes that long to come
- 19:09across the finish line, even if I'm the only person there.
- 19:11OK, cool. Come over the 59th St. bridge.
- 19:14Mile 16, tear my right groin. Now, I got 10.2 miles to go and
- 19:20the sun setting. And while I'm in the last group.
- 19:22So we start at 11:30 and yeah, I'm drinking my water and
- 19:25whatever, but the crowds were like motivating me.
- 19:28So all the pain, I was in every crowd.
- 19:30It was like high fives and everyone being weird and it was
- 19:33a great time. So there's a little bit of
- 19:35adrenaline. Oh, yeah.
- 19:36Every time I got to a group, when I was by myself and
- 19:38everyone was passing me by, like when I ran over the 59th St.
- 19:41bridge, there was that a single person that ran over with me.
- 19:44It was like, I thought it was like the apocalypse.
- 19:46It was so weird. But, you know, then it came to
- 19:48the 16th Mile and I, you know, pulled, pulled the grind and I
- 19:51was like, all right, here we go. So there's it was adrenaline,
- 19:56but it is also fear of not finishing.
- 19:58Like in my head I could not. Do you, do you have a problem
- 20:01with breaking promises to yourself?
- 20:04Oh, yeah. I mean, I mean and I and I mean
- 20:07not, not that you're always doing it, but once you make a
- 20:11promise to yourself, you. Can't break.
- 20:13I can't break. Yeah, Yeah, I'm driven that way.
- 20:14It's, it's kind of like, you know, you, you build certain
- 20:17businesses. Yeah.
- 20:18And you do everything you can and you never leave anything off
- 20:22the table. Like you go all in or nothing.
- 20:25You know, that's how Deb and I are, you know, like we're,
- 20:27that's a great synergy for us. Like it's all in.
- 20:29We're going to do everything we can to make everything we do
- 20:32amazing, fun, creative, exciting.
- 20:35Like you get up the next day, let's fucking go, you know, And
- 20:38that I think is what's always driven me to never slow down and
- 20:42never give in. And that's where you know what
- 20:43the cancers like I didn't I would never allow anyone to see
- 20:47me break. Maybe it was unhealthy.
- 20:49Even my mom would call up. She's like how you feeling like
- 20:51stop calling me, I love you, but stop calling me because I got to
- 20:54go through this thing. You're not I love you.
- 20:56You're going through you're worried about me.
- 20:57But like I got to deal with shit on my own because I was how I
- 21:01was built. I never understood like letting
- 21:03people in. Like I when I had my first bout
- 21:05of cancer, I didn't tell people for almost 8 weeks.
- 21:07That was going through it. When I found out I was in the
- 21:09terminal cancer, I didn't tell anyone for probably about a
- 21:12month because it was just like, it was ugly and it was like, all
- 21:16right, I'm going to die probably.
- 21:18But you know, it was like, like it was just how I dealt with it.
- 21:23So when I found out it was so I was on that show chopped and I
- 21:27found out the night before we taped that I, it was terminal.
- 21:32So, so my ex-wife, I got up in the morning, it's like 4:00 AM.
- 21:36My ex says, where you going? I'm like, I'm going to do the
- 21:38show. She's like, why?
- 21:38I go here's how I look at and you have to understand my mind
- 21:40is weird and said if I win and die, I want to chop champion.
- 21:44If I go on and lose, what are people going to say?
- 21:46Oh, this guy sucks. He can't be cancer or win chop,
- 21:49you know, so you make fun of it. Everyone's like, why did you say
- 21:51shit like that? Because that's how like I deal
- 21:53in dark humor. I've seen so much shit and so
- 21:56much amazing has happened to me. Like it's all funny to me.
- 21:59I know it's not funny to a lot of people.
- 22:01You know, Deb and I, you know, talk about this all the time.
- 22:03She's like, pot it down. Not everyone's going to get you
- 22:06and I, and I do. I'm better at it.
- 22:07I don't go to the dark side all that much.
- 22:09But it's kind of funny though, when you go laugh at the.
- 22:12Laugh. Let me ask you so you're going
- 22:14on chopped. You find out the day before that
- 22:16you have terminal cancer. Like you're you're cracking
- 22:20jokes about it, but where's your head at, really?
- 22:23My head really is like, I'm either going to either I'm going
- 22:25to beat this or I'm not like I can't.
- 22:27I won't let anything defeat me and I will fight as hard as I
- 22:30can, you know, and, and I had to, they switched me to a
- 22:33specialist because he dealt with this is called Richter syndrome
- 22:36is an advanced form of chronic lymphocytic leukemia.
- 22:38And it was a stage 4. And this guy, my oncologist, my
- 22:42team, a doctor Nori, he, he wasn't specialized in this, this
- 22:47other doctor Chi, he was specialized in this and he was
- 22:50like, I got nothing for you. However, if you're willing to,
- 22:54we'll do what's called stacking where they take two chemical
- 22:57cocktails and they push so that that that was what we did.
- 23:02And it it saved me. I mean, my mindset definitely
- 23:04saved me. Prayers.
- 23:06Probably the universe was like, you got shit to do.
- 23:09You were not talking to you yet. You know, you got a lot of food
- 23:11to cook. So, you know, here I am, you
- 23:13know, all these years later and well.
- 23:15You know, you could even say what it what like thank God
- 23:18you're here, but the fact that you beat cancer, terminal cancer
- 23:236 times. But the terminal was. 11 time,
- 23:26but you beat cancer 6 times, right?
- 23:28And the fact that you're here to tell the story, that's powerful,
- 23:33that's inspiration. That's hope.
- 23:34For a lot of people, that's, that's why I talk about it, you
- 23:36know, and I think like in writing my book, you know,
- 23:39that's what I want it to be like.
- 23:40I want it to be. I want people in our industry to
- 23:43see that this hope that there is, you know, it's like losing
- 23:45the weight. Like when you think about it,
- 23:47how many chefs will get off of work, go to the bar for a drink
- 23:51to to calm down, get home, take a shower, then they turn the
- 23:54refrigerator back. And that's what I used to do,
- 23:57turn that refrigerator back, eat everything I possibly could,
- 23:59then go to bed. Well, when you discover that
- 24:02that's going to kill you. And I never had diabetes.
- 24:05I didn't have high blood pressure, but I was overweight
- 24:07and I was wearing a size 50 pants, pants.
- 24:10And now, you know, I'm definitely far from it, you
- 24:12know, and and it's just a different way and different
- 24:14lifestyle. But it, it took the 75 hard to
- 24:16change my mindset because I didn't realize how bad I was
- 24:20because no one, everyone, my, my type, people around me, my
- 24:23circle, they all love me, but no one's putting the mirror in
- 24:26front of me and telling me the truth, right?
- 24:28They weren't saying, hey, buddy, you got to lose some weight to
- 24:32get a die. I look back at pictures.
- 24:33I share my social media all the time, my transformation Tuesday
- 24:37because I want people to see that, yeah, you can be better.
- 24:40If I can, if I could work seven days a week.
- 24:43I don't do that anymore, but seven days a week, 16 to 18
- 24:45hours a day, still have time to go to the gym and take care of
- 24:48myself. So can you because all you have
- 24:50is excuses. All you have is the, the, the
- 24:52poor me mentality. You know, fuck that.
- 24:55Like, you know, once you get there, I, I feel like it's a
- 24:58responsibility to tell other people like stop with the
- 25:00excuses. Stop pointing fingers at
- 25:02everybody else because every time you point a finger at
- 25:04somebody got 3 pointing back at you, stop at this shit, you make
- 25:07excuses. What do you do when someone
- 25:09sends back a dish? Do you go, ah, fucking
- 25:12customer's an asshole. They don't know what they're
- 25:13talking about. I see shows through that all the
- 25:14time because I also do a lot of consulting and I see that
- 25:17mentality like the customer is not always right, but they're
- 25:20always the customer. They're always the one who are
- 25:21sharing that you're sharing the experience with, right?
- 25:24So listen to your customer. I had a guy a few months ago
- 25:28send back a ramen and I asked the server like what?
- 25:30You know what, what's what's going on?
- 25:32What did he say? He said, I've never had ramen
- 25:34with noodles in it. Exactly.
- 25:36Right. And I'm like, what?
- 25:37I'm like, what? Say that again.
- 25:40He's like, yeah, he said he's never had ramen or noodle.
- 25:42I'm like, listen, if he doesn't tip you, I'll take care of it.
- 25:45But I got to talk to this knucklehead.
- 25:47So I go out and my name is Eric. I'm the chef, one of the owners.
- 25:49So I so I understand you really didn't enjoy the ramen.
- 25:50Tell me about that. He's like, yeah, I've had ramen
- 25:52all over the place and, and and I've never had noodles in it.
- 25:55I go, Sir, with all due respect, you've had soup.
- 25:58You've had soup or broth. He's like, no, no, no, no, I
- 26:01haven't had it with noodles in it.
- 26:03I'm like, then you haven't had ramen.
- 26:05He's like, are you telling me that I'm wrong as a customer?
- 26:08Like, you know what? The customer's always a customer
- 26:10and not always right. Can I get you something else?
- 26:12Would you like to have the soup? He looked at me like I was the
- 26:14asshole but wound up having something different.
- 26:16But it was like, you know, you, you just.
- 26:19One of the customers. Crazy thing to say.
- 26:21Well, even worse than that. I had a customer who it was like
- 26:25we first opened up, we had this seared tune, a salmon dish, sent
- 26:29it out, goes outside server comes back where he goes Chef,
- 26:32the customer, we don't like it. I'm like, what didn't like about
- 26:35it? He said, well, she said she
- 26:38doesn't really like salmon. She just wanted to try it.
- 26:41I'm like, what? He's like, yeah, she just wanted
- 26:44to try it. I'm like, give me the fucking
- 26:46dish. So I go outside.
- 26:47I go, hi, my name is Eric. I'm the, I'm the chef and one of
- 26:49the owners. I understand you don't like the
- 26:50salmon. She's like, yeah, I don't really
- 26:53like salmon, but I wanted to try it.
- 26:55I said, would you like me to wrap it up or throw it out?
- 26:57She's like, no, you can just take it off the bill.
- 26:58I go, well, there wasn't an option.
- 27:00So let me ask you a question. Now you know the movie, movie
- 27:03Pulp Fiction. Yeah.
- 27:04OK. You'll appreciate this then.
- 27:06So when you pulled up to the restaurant, you walked in the
- 27:08door. Did you see a sign that said
- 27:09Test Taste Kitchen? She's like, no, I go.
- 27:12You know why you see this? You didn't see a sign that said
- 27:14Test Taste Kitchen because I'm not in the business of taste
- 27:16testing. So would you like me to throw it
- 27:18out or pack it up? She's like, you don't want me to
- 27:20go to Yelp, do you? So I got my car to go.
- 27:23Make sure you spell my name right.
- 27:24ERICLE Capital VINEI am the chef and one of the owners.
- 27:28Make sure you got it right. She's like, I will.
- 27:29And then I turned into a 12 year old girl.
- 27:31I was like, fine, then do it. She's like, I will.
- 27:32I'm like fine. She's like good.
- 27:33I'm like good. And I walked away.
- 27:36Now here's the kicker to it. 5 minutes later I'm in the kitchen
- 27:40on Expo salmon, same fucking table.
- 27:43And I go Patrick, what is this? Why do I got a salmon to go?
- 27:47He's like oh the woman that was with her wanted to take one home
- 27:51to go. I'm like get the fuck are you
- 27:53out of your mind? Like why don't you just take the
- 27:55other one? She's like chef, if you can
- 27:56figure it out, you let me know. And I.
- 27:58This is the equivalent of meeting online trolls in real
- 28:01life. Oh yeah, like it's wild.
- 28:03Trolling in real life? Right now, now I just kind of
- 28:05make fun of it. Now I have AI have a chapter in
- 28:07the book that I'm working on is it's like things stupid things
- 28:11customers say to me. Yeah, I want to, I want to, I
- 28:13want to ask you about the book. But before I ask you about the
- 28:15book I want to get I I have one important question that I think
- 28:19a lot of people could learn from, from your perspective on
- 28:22this. You had mentioned that you
- 28:24discovered this thing and it was a mindset change.
- 28:26And when you go through programs like that or, or any other
- 28:29program, they're going to hit you with a lot of information.
- 28:32But the reality is not all of it's going to stick.
- 28:34There's going to be one thing that stuck in your head that
- 28:36kept you going. What was that one thing?
- 28:38What was that? What was that one shift in your
- 28:40mind? Because I'm sure that he
- 28:41probably has like 100 points to no.
- 28:44Like one thing, it's wild because the program, not only is
- 28:46it free, the lifestyle, the the whole thing, 75 hard, it's like
- 28:52the greatest. There's not one thing because
- 28:54you go through the whole process and you learn that there's never
- 28:58the right time. There's never going to be the
- 29:01right time to do it. You just have to do it.
- 29:03So part of it is you have to do 2 workouts a day, one has to be
- 29:07outside. What that does, summer, winter,
- 29:11spring, in the snow, in the rain.
- 29:14You have to learn how to just do it.
- 29:17No matter what the situation is like, you just have to learn how
- 29:21that it's never going to be a perfect time.
- 29:22I'll do it Monday. How many times do people say I'm
- 29:24going to do, I'm going to start Monday.
- 29:26Fucking start now. Start now.
- 29:28So the the lifestyles to teach you how to be great in any
- 29:34scenario, no matter what it hit you.
- 29:35So that probably is the biggest thing.
- 29:37No matter what, it's never going to be a perfect time to do it.
- 29:40Just do it. Yeah, yeah.
- 29:41Have you heard of this? I think it's called the 5 second
- 29:43rule, where you think of something and you have 5 seconds
- 29:46to act. I've done it, yeah.
- 29:47Yeah, like you think of it like stop just 5 seconds, do it.
- 29:51Leave like my now my daughter's doing it and it's like she sent
- 29:55me a message and then she deleted it.
- 29:57I didn't say anything to her. The next day she said, I just
- 29:58want, you know, I texted you because I needed you to motivate
- 30:01me. But then I realized I have to
- 30:04motivate myself and I was like fucking a stuff like that's
- 30:06great. Like that's what it's about.
- 30:08Like I've done 75 hard with Deborah and, and it's in the
- 30:12winter, in the snow, in the ice storm, in the rain, whatever.
- 30:17And it just teaches you to to evolve to that.
- 30:20Like no matter what happens in life, you're responsible for
- 30:23you. You're responsible for your
- 30:24actions. The words you say, one of my
- 30:26tattoos in my arm here, it has the IM to 1st power and that
- 30:30risk that is representative of indestructible master of one
- 30:35that for me is I am accountable for everything I say and I do.
- 30:38And there are times where I fall off of that, but now I
- 30:42understand what triggered that, like why I did the thing I
- 30:45shouldn't have done. So I'm so more so much more self
- 30:48aware. You know, I read a book, The
- 30:50Power of Now, and I've read it five times because there's so
- 30:54much in it that teaches you about understanding being
- 30:57present. And for me, you know, like, and
- 31:01I and I always refer, refer back to Deborah because she's had
- 31:05such an influence on my mindset of like being present and
- 31:09holding yourself accountable and seeing things past the negative
- 31:14or the ego of it. And everyone's driven by ego to
- 31:17some extent. But when you kill the ego off
- 31:20and you have ego death, you really understand being a
- 31:22present and being accountable. And and when you're with
- 31:26somebody, what that means, like whether it's with your spouse or
- 31:29your friends or your family, your work, like being present,
- 31:33it's the greatest gift in the universe.
- 31:34Like I couldn't, I couldn't be, I wouldn't be half of the person
- 31:37I am today without understanding that lesson from her.
- 31:40You know, and it's true. Like, you know, you evolve,
- 31:42right? You change and you, you know,
- 31:44change how I cook. It changes my approach to a
- 31:46dish. There's no ego in it.
- 31:48It's like, is this the best? It could be not.
- 31:50I made the dish the best. Yeah.
- 31:53Is the balance there? All the textures there.
- 31:56I bring my screw Chef Boris. I'm like, what do you think?
- 31:59And he's learned in the six years he's been with me.
- 32:02He doesn't tell me what I want to hear.
- 32:04He'll say or what if we had this and and then we riff off of each
- 32:08other. And that's how my kitchen staff,
- 32:10they're all like, they're all warriors.
- 32:12And they're all great at what they do.
- 32:13And they know that they could tell me when something doesn't
- 32:15work. I create a dish and I create it.
- 32:18Now you got to execute it, you know, so if we're doing like a
- 32:20simple burger or wild burger, it's stacked up 10 feet tall.
- 32:23Like Jose's got to take care of that.
- 32:25And he'll tell me you're already a fucking mind chef or OK, let's
- 32:28do it, you know? And it's, and I appreciate that
- 32:30and I respect that. And you?
- 32:32Need someone on your team that tells you this is a bad.
- 32:34Idea No, they're all they all know that they have the space to
- 32:36do that. Even my partners in in in
- 32:38especially at 317, like we talk about stuff and I have weird
- 32:41ideas and I'm always like, how cool can this be?
- 32:45Let's make it so people go, that's awesome.
- 32:47Not just the quality of the food, but the experience of the
- 32:49Dick. You know, that's one of the
- 32:51things I learned from Burke, like him, you know, being the
- 32:53biggest influence on my culinary career.
- 32:57Like that was the thing, like not just the experience of what
- 33:01the food tastes like, but the experience of the plate and how
- 33:05it's presented and what it makes, what it what it evokes in
- 33:08you. Like, is there an emotion in
- 33:10there? Is there, you know, there's some
- 33:11really talented young chefs out there that that blow me away.
- 33:14Like I'm like, that's a really cool idea.
- 33:17Like that's love that. And I always make sure that I
- 33:20will contact that chef. Like, you know, this guy,
- 33:24Charles Mitchell, he's at Saga now.
- 33:26He was at Clover Hill in Brooklyn, got a Michelin * James
- 33:29Beard award. And I reached out to him and I
- 33:31want one of the top 2 meals I've ever had in my fucking life.
- 33:35He said thank you. And then we went back and you
- 33:38know, like we followed him to Saga and it was a great
- 33:41experience. Like just to be able to see
- 33:43young chefs come into their own and be that kind of thing.
- 33:47Like it's just, I love it because I I love seeing people
- 33:50succeed. I've never been like, I'm better
- 33:53than the guy down the block. I'm always I need to be better
- 33:55than I was yesterday. Let let me ask you on the
- 33:58subject of young chefs succeeding.
- 34:00You've been in the industry for a long time and, and you've seen
- 34:03cycles, right? So you saw the you saw the the
- 34:05old European guard kind of fizzle away.
- 34:08You saw the emergence of the American chef.
- 34:10You saw now the emergence of the TikTok chef and, and kind of
- 34:16this new generation, but having been through all those things,
- 34:20the food will change, the styles will change, but working in the
- 34:23kitchen remains the same. It's still, it's still hot,
- 34:25you're still on your feet. You still got a coat pressure.
- 34:28There's still pressure and there's certain things that
- 34:29don't change in the kitchen. Regardless of the trends.
- 34:32If you had to look back and if you saw common threads with
- 34:37people that you've worked with that have gone on to become
- 34:39successful, what are some of those common threads that a lot
- 34:42of cooks can learn from? I think being open to, of the
- 34:48universe of what the kitchen is, you know, understanding that we
- 34:51have to evolve to become great, to become excellent, but we
- 34:56can't get stuck in one thing. Being able to shift a little bit
- 35:00and, and again back to the ego thing where you see something
- 35:04and you're like, how do I make it better?
- 35:05Stepping away from the ego and, and I think that that's the
- 35:07biggest for the young chefs who are, who are becoming better.
- 35:11They're open to everything. It's changed so much.
- 35:13The industry where growing up, coming in as a young kid, it
- 35:17was, it was brutal. It was beat.
- 35:21I mean, I got stabbed in my arm, punched in the face, choked, oil
- 35:25bottle smashed on me. It was a different world and
- 35:28that was the norm. It was like, you know, Bourdain
- 35:30talked about it. You know, his kitchen's like,
- 35:32you know, it's all pirates, it's all people, you know, misfit
- 35:35toys. And now it's the coming to the
- 35:38understanding of what we do is is the experience of it.
- 35:41And I think a lot of the young chefs are willing to test the
- 35:45limits of what cuisine is. And I love that because I think
- 35:48that they try different textures and understand different
- 35:51methods. You know, like it's kind of like
- 35:53when we went through, you know, the molecular time when, yeah,
- 36:00everyone's everyone. 'S making bubbles.
- 36:02Yeah. I mean, you know, there's a
- 36:04place application for those things, but it can't be the
- 36:06whole meal. Yeah, You know, you take a look
- 36:08at a chef like, like. You never wake up in the middle
- 36:10of the night saying I'm craving those carrot bubbles.
- 36:12Yeah, can I just get a bowl of ramen bubbles?
- 36:18I mean, I my, my first cookbook, excuse me, my first cookbook, it
- 36:23was geared towards. Excuse me, It was geared towards
- 36:28the chef. Yeah.
- 36:29So I had a lot of molecular in that.
- 36:31And I did this, you know, this mozzarella sphere with, you
- 36:34know, it had this prosciutto mousse in the middle.
- 36:36It was like, I got customers buying it with like calcium
- 36:40citrate. What what, what do I, what do I
- 36:42get that from, you know, and it's like, oh shit, you
- 36:44shouldn't have had that. So my second cookbook, I really
- 36:46geared it towards the home cook. But I think that you, you know,
- 36:50it evolves like everything you evolves, you know, you know,
- 36:52the, the, the grants, you know, he's, he's that whole other
- 36:55level of creative, you know, and Alinea and, and those kind of
- 36:59guys are those, they're very specific in how they approach
- 37:03which, which is creative and fun.
- 37:05And, you know, as a cook, as a chef, like you always like to
- 37:08see what other great chefs do and you want to be able to, to
- 37:12make your food have that reaction.
- 37:16You know, that's that's a big thing.
- 37:18It's funny, we we had a conversation the other day.
- 37:20I went to this restaurant and I, I walked in to date night.
- 37:26It's a diner sold Italian guy, 70 years old, walks in.
- 37:31He's like, oh, he's like, he was excited.
- 37:33I'd never been there. He's excited to see us, right?
- 37:35He's talking to us. He's excited.
- 37:39I see the menu and it's like all the classics, the veal veal
- 37:42piccata, the chicken parm, the lasagna, right?
- 37:45He's got the gnocchi and he's like, and everything's made from
- 37:47scratch. It's his wife over here and his
- 37:49son in the kitchen. And it's a very family, family
- 37:53thing, right? And this guy was so nice.
- 37:55He brought wine at ice cubes in the wine glass and he's swirling
- 37:58it to cool it down. And I'm like, like it was, I
- 38:01hate to say it was kind of a train wreck, but he was the best
- 38:04host. He's touching every table.
- 38:06And I'll tell you what, he came over, he's talking to us.
- 38:07He's telling his life story. I was like, this is what I miss.
- 38:11I miss the days of the maitre DI, miss the days of you walk in
- 38:15somewhere like like they're happy to see you.
- 38:18I don't like, I think about my dog, right?
- 38:20Like I go home, my dog, I could be gone for, you know, 30
- 38:22minutes. I come back home, my dog is
- 38:24like, I've been gone forever. He's so happy to see me.
- 38:26And it's like I was only gone for 30 minutes.
- 38:29And I miss that level of when you go into a restaurant, the
- 38:33way they make you feel. And so much of what I see in
- 38:35today's restaurants and, and I, and I get it like it's all
- 38:38business and people who have the right to do whatever they want.
- 38:40But what I see a lot in today's restaurants is it's missing that
- 38:44hospitality. Well, that, that's like robotic
- 38:46hospitality, yeah. And that well, so there's,
- 38:49there's some people who are doing a lot of good training.
- 38:52They like to to really focus on hospitality.
- 38:54But that's why I talk to customers.
- 38:56That, to me, ultimately keeps them coming back for more.
- 38:59They want to see what you do. Have you read that book
- 39:02Unreasonable Hospitality? Yes, of course.
- 39:04Great. Yeah, Yeah, I guess, you know,
- 39:07because she's involved with the restaurants, like and, and to
- 39:11hear her perspective and come back with like, what about this?
- 39:14And I'm like, yeah. And we went to a class, it's
- 39:17called the 30% roll. This guy, Preston Lees got this
- 39:20amazing. All about hospitality.
- 39:22And when you understand hospitality, everything else is
- 39:25easy. Like everything else that touch
- 39:28that customer connection. I tell my staff all the time we
- 39:32can have an off dish, but you can't.
- 39:35We can't afford an off service. They're there to be taken care
- 39:40of, right? So when I talk to a customer,
- 39:41especially at 317 Main St. like I'm, I have a big open kitchen.
- 39:45You could see and my customers will know that they could come
- 39:48up to the chef's table counter and say hello and ask questions,
- 39:51see what's going on. And that's important for us to
- 39:53have that communication. And I get my guys and girls
- 39:55involved in it. And I'm like, yeah, Jose is,
- 39:57he's the grill guy. He's a monster.
- 39:58And they're like, hey, Jose. And, you know, he gets a little
- 40:00shy. I'm like, hey, how are you?
- 40:02I'm like, Dad, talk to them, you know, and and I think that's
- 40:04important to bring people out of that.
- 40:06So like when I do events. Off site, I did something at for
- 40:12the James Beard Foundation and I brought my sous chef with me
- 40:15because I wanted him to experience that, you know, and I
- 40:17made him a major part of it because the new space platform
- 40:22that they have, I got invited to do a dinner there and it was
- 40:25great because he got to see something different and he got
- 40:27to learn and to evolve. So now you know, when I do TVI
- 40:30try to bring him on set with me so you can see what it's like
- 40:32behind the scenes. If I'm doing Fox and Friends at
- 40:34Channel 11, child, whatever it is like he gets to see yeah, all
- 40:38that stuff. And that's that's an important
- 40:40part of, of mentoring somebody, right?
- 40:41Yeah. Helping them grow and evolve
- 40:43into their own. Because I want, I want Boris to
- 40:45have his own restaurant. I want to have enough money so I
- 40:48can help him build his own. Yeah, you got to create that
- 40:50environment for them as well. To, to, to, to work under a
- 40:53mentor. They is teaching them that and
- 40:54showing them the ropes and telling them it's OK to go out
- 40:57and touch the table. And, and here's the impact that
- 40:59that that that has. You know, just to finish off
- 41:01what I was saying, this guy at the end of dinner, by the way,
- 41:04the food was mediocre. He was telling.
- 41:05Sure, it was the he had the tallest tails, you know, he's
- 41:09like, everything's made from scratch.
- 41:11And I, I, I was like, because I like tiramisu and cannolis.
- 41:14Like even the tiramisu and the limoncello cake.
- 41:16He's like, Oh yeah, we make it. And then I see I'm opening the
- 41:18box at the back and I'm like, OK, I got it, I got it.
- 41:21But when we're leaving and the food was OK, like it was good,
- 41:24but it was just OK. But the experience it was, it
- 41:26was like I felt welcome. And I think a lot of times
- 41:29restaurants are so focused on, they make you feel like it's
- 41:33you're privileged to be in my space and it's it should.
- 41:36Be the other way around, the other way around, always the
- 41:38other way. Around the other way around.
- 41:39And so when we're leaving, I don't remember, but the guys
- 41:41like telling us he loves us. I mean he like I've never had
- 41:44anyone in my life tell me that they love me after they just
- 41:47that's funny. I mean a couple of times.
- 41:48But you know, I'm going to do that next time.
- 41:50I'll be like, all right, have a good night.
- 41:51Love you. And I was like.
- 41:53Because what it was so hot and I was like when?
- 41:56We walked out. I was like but.
- 41:58Think about see he loves to think about think about the
- 42:00impact of the experience that. But I remembered I'm talking
- 42:03about the show yeah that's how it felt great.
- 42:05I. Want to ask you about the book.
- 42:06Yeah. And I want to ask you about the
- 42:09process of writing a book and what that's been like.
- 42:11So I've written 4 cookbooks and they've all done in different
- 42:14ways. So the first cookbook I did with
- 42:16a an organization called Cater Source, they sponsored it.
- 42:21Luckily for me, I'm the son of a photographer, so I did a lot of
- 42:25the pictures myself. In the first cookbook, that's
- 42:27called the Stick it Spoon to put in the glass.
- 42:30The process was was easy because I had a team helping me.
- 42:35I wrote the recipe, they redefined it, the pictures they
- 42:39put in place, they mapped it out.
- 42:41Ultimately, I had the final say, but it was great to be able to
- 42:43have a team on that. The second book, Small Bites,
- 42:46Big Flavors, my old PR firm, oddly enough called Firing Up
- 42:53because that's my tagline because I just always fire the
- 42:55shit up. They we had a, we had a
- 42:59publisher for it and they did a great job.
- 43:01The Chrissy who helped me edit everything, I'd write the
- 43:04recipes and she's like, OK, what do you mean by this?
- 43:07This is for the home cook. And I'm like, yeah, it's a half
- 43:10sheet pan. She said the home cook doesn't
- 43:12understand what a half a Bain Marie is.
- 43:14Put it in layman. So I had to rewrite it for that.
- 43:17And that was great because I got to do a cookie sheet.
- 43:19Yeah, exactly. Yeah, yeah. 9 by 9 grease pan,
- 43:22you know, and then I wrote burgers, bowls and jars and I
- 43:25did that. That was, that was a great book.
- 43:30Like it is I, I go back to that book all the time and it's like
- 43:34it has a great, has lots of great moments in it and really
- 43:37broken out. And then the process was great.
- 43:39But I, but I, I worked with a team on that and that was the
- 43:41first time I ever did it on my own self published, had to print
- 43:46it in China because if I printed it here in America, which is I
- 43:48wanted to do, it would have cost me the amount that we would have
- 43:50sold it for. Where do you stand on self?
- 43:53Independent so so I so I'm going to tell you the last book that I
- 43:56just put out because that was a complete fucking nightmare but I
- 43:59just want to go back to the the burgers bowls and jars.
- 44:02So I never did a grassroot build it, produce it, publish it on
- 44:07your own thing. And I highly recommend not doing
- 44:10that really, because even though I had a platform with the
- 44:13restaurants to sell it at the online like like so like Amazon,
- 44:18they take a big chunk out of it, right?
- 44:20So you're left. With so, so does the publishing.
- 44:22Come right, but when? But yeah, but you get you get a
- 44:24siphon ahead of time, you get a big check and they go here based
- 44:26on what they project your sales to be.
- 44:28So I wrote, you know small bites, big flavors.
- 44:30I got a big check and the hope was that we would sell 3040
- 44:34thousand, which is great. But when I printed burgers,
- 44:38bowls and jars, I was like, all right, well, I sold 40,000 of
- 44:43small bites, big flavors. All right, I'm going to have to
- 44:47take a loan out for this because I'm doing it myself.
- 44:50Yeah, it cost me 1650 a buck to print.
- 44:57Do that by do the math on 4000. It's a hardcover, yeah.
- 45:01Big shot. It's a it's a beautiful book.
- 45:03It is he it is like beautiful and it's thick and heavy and
- 45:07beautiful and full of pictures and it has over 130 recipes.
- 45:11Each one has a picture with it and there's some stories in
- 45:14there also. And it's kind of funny to go
- 45:15back to because, you know, back then the pictures of me were,
- 45:18you know, the 365 dude. So now, like when people see the
- 45:21book, they're like, is that you? Yeah, I'm like, yeah, just move
- 45:26on. Just go to the recipe.
- 45:27So the new book forking good. So I'm going to tell people if
- 45:33you want to write a book, write the book.
- 45:37Find a good local printer. Don't ever go to this this
- 45:43company and ever let them touch it, put their hands on it
- 45:45because there's so many different ways that I got
- 45:48screwed on it from the actual of the printing of it, the layout
- 45:53of it. I mean, and I went with them
- 45:54because it seemed like a less expensive route and putting so
- 45:58much money out of my pocket. Well, they promised you this.
- 46:02They promised you that all of a sudden, like they sent me a copy
- 46:05of the book, a PDF of it. And I'm like, take this out.
- 46:09It didn't, it didn't flow right. You had, you know, a picture
- 46:13recipe, next page, recipe, next page, a top of the page that had
- 46:18the last few sentences on it. And then it skewed the whole
- 46:21book. So there wasn't like a picture
- 46:24recipe. It was like picture recipe blank
- 46:27space. It was just weird.
- 46:30So I had to go back and forth with them like 30 times for them
- 46:33to even get it right. But what they didn't do is they
- 46:35didn't the recipes that I extracted out of it to make a
- 46:39balance. They didn't take that out of
- 46:41the, the, the index. So the people that the table of
- 46:46content, sorry. So people are looking at it
- 46:48going this is missing 30 recipes.
- 46:51And I'm like. Fuck.
- 46:54So now all these people bought the book, this recipes missing
- 46:57from it, but they're really not because I the intent was to get
- 47:00rid of those recipes because it just didn't fit.
- 47:02I'll use it for another time, use it online, do it on my
- 47:03website. But they were getting pissed
- 47:06because they thought they got gypped.
- 47:07Yeah, we, we should talk because I've published 6 books myself.
- 47:10I'm the I'm the publisher and everything, the editor and I'm,
- 47:13I'm, I'm the one stop shop all of that.
- 47:15And I've and I've gotten. I don't want to say I'm like
- 47:17ultra efficient, but I've helped.
- 47:19I've done 6 on my own and I've helped several other people
- 47:23write their books so. Well, I won't write another
- 47:25cookbook, but I am the book I am working on is My Autobiography
- 47:28because that to me is like, that's where I want to go, you
- 47:32know, because I think there's there's, there's such a massive
- 47:35story to tell that if I could help one person through whatever
- 47:39that cycle. You're working on the
- 47:40autobiography. Yeah, yeah, I'm, I'm, I'm just
- 47:42in the writing process right now.
- 47:43I'm hoping by. What's your writing process
- 47:44like? Chaotic chaos.
- 47:48Like do you, do you do you physically right?
- 47:50Do you type I'll? I'll type it.
- 47:51I, you know, I'm going to use the chat a little bit and kind
- 47:54of talk into it. You know, like I, I started
- 47:57probably two years ago working on this.
- 47:59So much more has happened. But you know, I have like 20
- 48:02chapters and none of them finished because my brain
- 48:05doesn't work that way. When Devin and I were talking
- 48:07about it, like, OK, start the process and you go back.
- 48:12But I was so I just got Curtis Duffy's new book.
- 48:15Yeah, yeah. I and I'm so I love, I love.
- 48:18It's called Fireproof. Fireproof.
- 48:21Yeah. Yeah, I need to read it.
- 48:22He is like I know about him, you know, we'll chat here and there.
- 48:25But like, I knew his story from for Grace, everything he's been
- 48:30through, you know, there's a chapter about, you know how when
- 48:33for Grace, when he walked away from it.
- 48:36And I was telling Deb like I had reservations the day before, the
- 48:41day after he walked out. And I'm because I got AI got a
- 48:44message from the restaurant saying, sorry, your your
- 48:47reservation's been cancelled. I had flights booked, hotel
- 48:50booked. And I texted him like, dude,
- 48:51what the fuck? Yeah, he's like, yeah, long or
- 48:54the short. I had to walk away.
- 48:55I got to tell you my writing process because I, I think you
- 48:58helped me. Yeah.
- 48:59I mean, I, I, I wrote six books in two years, 7 actually I wrote
- 49:02seven in two years, but one I gave away for free.
- 49:04I didn't, I didn't actually publish it.
- 49:06I just did as an e-book and an audio book.
- 49:09What I do is once I decide the type of book I'm going to write.
- 49:12So I'll give you the example of what I did when I wrote Culinary
- 49:15Leadership Fundamentals, which is, you know, kind of a leader.
- 49:18It's a leadership fundamental book.
- 49:20I got a big white poster board and I just put sticky notes on
- 49:23every chapter that I need a chapter on food cost, I need a
- 49:25chapter on labor cost, I need a chapter on culture, I need a
- 49:29chapter on, you know, kitchen management, whatever.
- 49:31So I had this big poster board with sticky notes on it, right?
- 49:34And then every day when I'd come in, it was on my calendar right
- 49:37for an hour. And I go and I just pick one
- 49:39sticky note off of this is all I'm going to write about the
- 49:41process. Stick the sticky note on the
- 49:43computer. And I'd for people that don't
- 49:45know this, you, you could do this now.
- 49:47You hit on a Mac, you hit, I think it's the FN key twice and
- 49:51the microphone. Oh shit.
- 49:53And I just sit there and talk and I just sit there and talk
- 49:56for 30 minutes about like, if I'm writing out and it's good
- 49:58because I could just sit there and say, OK, for so food cost,
- 50:01cost divided by sales equals this.
- 50:03And and you're going to here's the process.
- 50:05Fun one. And then when I'm done, I just
- 50:06hit end and that's it. I have.
- 50:08It's all written out and it has to be cleaned up and edited, but
- 50:12it's much easier to talk for an hour and get a whole chapter
- 50:15done. You know what?
- 50:16I started that the other day. I was in my office and I'm like,
- 50:19Nah, I wonder if this ChatGPT can record this.
- 50:23And I did. And I was like, this is how I
- 50:26have to do it. So like, even like the other, I
- 50:28think it was yesterday and you know, Deborah and I were talking
- 50:30about because I'm reading the book and you know, my mind, it's
- 50:33like I have 1000 chapters that, that I can write.
- 50:37And I'm like, that's, that's stupid.
- 50:38But then I'm reading Curtis's book and it's like there's a
- 50:41couple of chapters that are like 2 pages.
- 50:43I'm like, oh. It can't be.
- 50:45I guess I can do what the fuck I want to do my book, but it's so
- 50:48many things I want to touch on. So like getting like it's like,
- 50:53Oh shit, what about this? And we're talking about this.
- 50:55I think last night, like in getting whatever the title is or
- 50:59whatever the topic is on point, Like you said, like like notes,
- 51:02but I have it in like whatever order I have it in and going
- 51:05backwards and it doesn't have to be in order because who cares?
- 51:08It's a story. It's about life and perspective
- 51:11and change and and opportunity and and insanity and like, you
- 51:15know, being the king of the misfit toys.
- 51:17Like I just, you know, I, I not proud of a lot of things that I
- 51:22did when I was younger. None of us are by.
- 51:25The way but even some of the things as an adult, but but it's
- 51:27like, well, what you were talking about this last night
- 51:30and I was like, well, what about this?
- 51:31Is it too much? Like is it too much sharing?
- 51:35And there's certain things that I that I'm like, if my
- 51:40grandmother was alive today, would this disappoint her that
- 51:43much? Or would she be like.
- 51:44So what? So why share it?
- 51:45I'm just curious. I think that because someone
- 51:47else is going through what I went through, and if I can help
- 51:49save them from making that mistake, I want that.
- 51:53I want them to also be able to recognize the signs of what
- 51:55they're going through and who's around them.
- 51:57Like sometimes you think someone has your best interest, but all
- 52:00they're doing is using you to get what they want.
- 52:05So you get cynical on that. You're like, I don't trust
- 52:07anybody now. Now I got a coil.
- 52:09Now every now I paint myself into a corner and I come out
- 52:11swinging and hitting everybody, even the people who love me
- 52:15because I don't want to get hurt again, you know?
- 52:17I'll, I'll share this with you and I'm not, this isn't mine.
- 52:19So I, I heard it somewhere and I don't remember why I heard it,
- 52:21but I'll share it with you and, and the audience listening
- 52:24because I think it's an interesting way to, to frame
- 52:26perspective. You have two people.
- 52:28One person's a good person. One person is a bad person.
- 52:32The good person is a good person for their entire life.
- 52:35But the last five years of their life, they turn evil and they do
- 52:39a whole bunch of terrible, nasty shit, right.
- 52:42Just they're a terrible person. The last five years, you know,
- 52:44think of the worst things. That's who they are.
- 52:46The other person that was a bad person was a bad person their
- 52:49entire life. But the last five years of their
- 52:52life, they turned it around and they did all these good things.
- 52:55Who was the good person? It was the, it was the one who
- 52:58turned it around. It was the one who turned.
- 52:59It around that's where that's for me why I want to write.
- 53:02That's why I feel in the book is so and there are some things
- 53:04that listen, it's very I'm being very vulnerable about vulnerable
- 53:08about this my life, because there was a lot, man.
- 53:11There was a lot that we haven't even talked about.
- 53:13But like if I could help that one person see that good's
- 53:17coming, right? That it can be better that you
- 53:20can be better that that while you're in a shitstorm, while it
- 53:23all looks like it's all coming to an end, like there's hope.
- 53:28I'm proof of that. And if I could do it, this kid
- 53:31from Brooklyn who, you know, drug addiction, abuse, all this
- 53:34shit like, and I could turn into a better human being.
- 53:38You know, I'm not, I have, I am the richest human being that I
- 53:42know in, in, in life, right? I may not have money in my bank
- 53:46account, but I am the richest person in life and in love.
- 53:50Like, because it finally clicked, right?
- 53:52Those moments of like, holy, I was wasting so much time, but I
- 53:56didn't know it. I didn't realize it because I
- 53:58was in the vortex of hell of my own hell and a lot of it my own
- 54:01doing. Now I understand it now I get
- 54:03it. So how cool is it that you're
- 54:05able to take that and say to people, listen, it's OK to be
- 54:08fucked up. It's OK that things are going to
- 54:10happen, but what are you doing to change?
- 54:12Sitting in a corner crying ain't going to help, ain't going to
- 54:15help you. Changing your mindset, changing
- 54:17your approach to everything. It's like putting out a shitty
- 54:20dish, right? I've had the best dishes made by
- 54:25accident because something shifted in my mind, in my palate
- 54:30for a moment that made me go, oh, it's like making pasta
- 54:33dough, right? When you're making that pasta
- 54:35dough, you have the right balance.
- 54:37You let it rest long enough because you can't just make
- 54:39pasta dough and go right at it and start turning it right.
- 54:43If your flour's off or the hydration's off, you know if
- 54:45you're using. Too wet, Too wet.
- 54:47Stuck to the plastic when you're peeling it off, right?
- 54:49So it's like, it's like that, right?
- 54:50So how do you find the balance and what do you do to correct
- 54:54it? So the end result is a beautiful
- 54:56pasta. You know, I talk to Deb about
- 54:57this all the time. We go out for dinner and I'm
- 54:59like, OK, whether it's fresh or homemade, like you could tell
- 55:04the difference, but you could also tell if it's shitty pasta,
- 55:07right? You could just tell right off
- 55:09the bat. Like that cook didn't care.
- 55:12He or she just pulled it out of a box or didn't care about the
- 55:15timing of the process. Like that's love when you do
- 55:19that. Like when I make a result
- 55:21though, I'll I'll result to the fuck out of anybody any day
- 55:25because it's my thing. It's like I know the love and
- 55:28and and passion you have to. Put what's What's your risotto
- 55:30method? What's Share Share the.
- 55:32World, I mean it's share the world.
- 55:34It's a it's a long method. You know, you 23 minutes.
- 55:36It takes you a low flame. You know, you get your shallots
- 55:38in, you hit it with a white, you know, then you add your.
- 55:41Is there a ratio that you like or is it just eyeballing?
- 55:43No, no, I always go 4 to 1. 4 to 1, OK.
- 55:46But it was including what No, I let that reduce, you know, and
- 55:51and then making sure that you're getting a little bit of a toast
- 55:54on the boreal, right? So it's like the process, right?
- 55:58So once you get your first batch in, you, you bring it to a slow
- 56:01simmer, then you then you lower a little a slow boil, then you
- 56:04lower it and then you slowly batch it in, but using hot
- 56:06stock. So you're not cooling the
- 56:08process. But I watch people do that all
- 56:09the time. I'm like, stop, you don't take a
- 56:11cold product into a hot pan and you all you do is cooling it
- 56:14down. Now that that's gonna take
- 56:16forever. It's like when you see people
- 56:17saute and they're like, why do you take the pan off the fucking
- 56:20flame? Yeah, you have some wild,
- 56:22mysterious way of heating it up here.
- 56:24Yeah, like, yeah, just leave it on the flame.
- 56:26I do cooking classes. I tell people that all the time.
- 56:28I'm like, there's nothing here now.
- 56:30You created steam in your pan, but it's the process, right?
- 56:32You lower it and you slowly add your, your, your, your stock
- 56:35into it. And then you finish it like it's
- 56:37it's a process. You're the chef who taught me
- 56:40Julianna Boggioli, like he taught me that it was like a
- 56:43relationship or like love, right?
- 56:44You take your time with it, you move it, you keep it stirring,
- 56:47you keep it fresh. And and as you go, you'll know
- 56:50not by us most by seeing how it evolves.
- 56:54And that to me, is why when I'm making risotto, I know that
- 56:58there are a few people who can make it better than me or as
- 57:00good as me because it's a process.
- 57:02And I pay attention to the detail.
- 57:04When I make it home for Deb and the kids, like, I want it to be
- 57:07great. It's a simple peasant dish.
- 57:09But I want that dish no matter what I do when I make it for
- 57:12them. Yeah, I love it.
- 57:13I will have risotto all day and night.
- 57:15Of a simple parmesan risotto. I love it.
- 57:17Or normally when we start getting close to wrapping up I
- 57:21start asking some questions. So chef, one of the most
- 57:23important questions is if if you had Mount Rushmore of chefs that
- 57:28should be on Mount Rushmore, who are those chefs?
- 57:30So it would definitely be Burke. It would definitely Blumenthal
- 57:34from that duck. I got to say Curtis, Curtis
- 57:39Duffy, because he like his part of it's because of his life and,
- 57:44and understanding where he's come from and, and how he
- 57:47evolved as a, as a cook, as a, as a chef, as an entrepreneur
- 57:51and, and some similarities in, in like being in the wrong place
- 57:57at the wrong time with stuff. And you know, there's, there's
- 58:01so many other chefs, but like Bourdain, like while he wasn't a
- 58:05great chef, he was such a great storyteller.
- 58:09He brought you into a world that like for me, I never knew going
- 58:14to Istanbul or wherever, like different cultures and, and you
- 58:20know, like being being like relentless on that, like that to
- 58:24me, you know, I'd want to see like if I could have.
- 58:27And I've had meals with him because we shared the same PR
- 58:30firm at one point. So like I've had time to spend
- 58:33with him and just being with someone like that makes you
- 58:37better, better as a cook, better as a human being, better
- 58:40understanding of what you don't know, Like, and that was that
- 58:43that kind of stuff is. He loves food and he loves the
- 58:46industry. Yeah, he genuinely did.
- 58:48He, you know, just perspective, right?
- 58:52Just learning from people like that, that that to me that that,
- 58:56you know, my culinary Mount Rushmore, you know, there's
- 58:58other people out there, you know, Thomas Keller, those kind
- 59:03of guys who were able to, you know, Danielle Ballude, those
- 59:06chefs who like kind of massage the industry to make us better.
- 59:10You know, I think those people are important.
- 59:11But I would say those four were probably the people that this
- 59:15one. We're aspirational, you know,
- 59:16Thomas Keller, Daniel Blue, you know, I said this is what you
- 59:18could become. Yeah, I mean, just in their
- 59:20stories and then how they approach food and you know,
- 59:22Keller, I mean, it's just a monster.
- 59:24But think about all those chefs that came from him, right?
- 59:27Even I'm sorry. You know who else I'm sorry?
- 59:29He should be on there. Charlie Trotter.
- 59:30Yeah. Trotter by a long shot.
- 59:32Like I remember as a kid getting his books and being like the
- 59:35purple one. Yeah, what the fuck?
- 59:37Like, Oh my God, who is this monster?
- 59:39And years later, I went to eat Diner's restaurant, and it was a
- 59:41great experience. And he came around and talked
- 59:43and I was like, well, you're you're Charlie Trotter.
- 59:45And he was just cool. Yeah.
- 59:47Right. And then to read like, you know,
- 59:48Curtis's story about working for him and then how that ended and,
- 59:52you know, like, he like, shit, man.
- 59:54He was a monster. I went to Trotters in Chicago
- 59:57like a month ago with his son Dylan.
- 59:59Openly to the that pop, that Papa.
- 1:00:01No, it wasn't a Papa. It was closed.
- 1:00:02So Bill Kim, who used to be, you know, the chef at Trotters years
- 1:00:05ago, picked me up, took me there.
- 1:00:07He's like, I got a surprise for you.
- 1:00:08They opened it up. I I mean, it's closed, right?
- 1:00:11But I got to see all the awards and, you know, where he used to
- 1:00:13film the PBS show. It was so cool.
- 1:00:15Trotter, I agree. Yeah, yeah, he should put him up
- 1:00:18there too. Yeah, put him up, not take
- 1:00:19Anthony off. But no, no, no, like let's,
- 1:00:21let's chisel. No, but charter was.
- 1:00:24Like him, you know those guys, like in those days, it was like
- 1:00:27to see what they were coming up with and how they were
- 1:00:30approaching food. Yeah.
- 1:00:31And like, they were relentless on making excellence happen,
- 1:00:35right. Not good, not great, but fucking
- 1:00:37excellent. Yeah.
- 1:00:38And that was the drive. And that's what for me as a cook
- 1:00:41drove me like being inspired by them.
- 1:00:44And then when it my first place being that, that, you know, like
- 1:00:46just constant, constant, constant, like just evolving and
- 1:00:50not ever feel like I was good enough.
- 1:00:52And then making the dish, I was like, that's really fucking
- 1:00:54good. And then you're like, that
- 1:00:55sucks. Do it again.
- 1:00:56Yeah. Yeah, yeah, yeah.
- 1:00:58Last couple of questions, chef. What's the salt in your?
- 1:01:00Is it Diamond, Crystal? Is it Mortons?
- 1:01:01What are you guys using? For cooking, it's Diamond.
- 1:01:04For finishing. Well done there from Australia.
- 1:01:08That stuff is the greatest. The flake on there just
- 1:01:10finishing off there. But Diamond, Yeah, Diamond more
- 1:01:12the Mortons. You know, I, I had this weird
- 1:01:15experience, the Morton salt, like it just, it became almost
- 1:01:19medicinal. I don't know why, but Diamond
- 1:01:21for me is like in the cooking process, that's the way to go.
- 1:01:24Would you use like a finishing acid?
- 1:01:25Like is it lemon? Is it vinegar?
- 1:01:27Do you have like a go to if you need to lift up the acidity?
- 1:01:29Typically it would be vinegar. Which one?
- 1:01:30Yeah, probably, Probably a Sherry vinegar because I like
- 1:01:33it. I like it that it's got the
- 1:01:34sharpness to it, but it's got a little bit of a sweetness to it
- 1:01:37and it can elevate so many different things, especially
- 1:01:39fish. And are you a green tape kitchen
- 1:01:42or a blue tape kitchen or? I'm a white tape kitchen.
- 1:01:45White tape, white tape on a, on a spindle so it cuts proper.
- 1:01:49Yeah, yeah, I used to like the blue and then my guys, they
- 1:01:52couldn't read it and it was green.
- 1:01:54I'm like, just white tape it, man.
- 1:01:56White. White.
- 1:01:57Yeah, yeah. Is there something that you do
- 1:01:59in your kitchen that a lot of people could learn from?
- 1:02:02Like, do you have like a technique that like, you know, a
- 1:02:04lot of people don't do this, but a lot of people would benefit if
- 1:02:06they did this in their kitchen? I don't know if it's just I
- 1:02:09don't know if it's one thing that I think about.
- 1:02:11I just, you know, I just poach food, you know, like making sure
- 1:02:14that scallops, for instance, right.
- 1:02:16You know, it's basic, but a lot of people don't do it Where you
- 1:02:19where you, you know, when we when we get it, they're dried,
- 1:02:21but I dry them out a little bit more, just a little bit of salt
- 1:02:24on them before. Oh, the other thing that I do a
- 1:02:27lot more than I don't see. I don't know why people don't do
- 1:02:29this. I salt my oil.
- 1:02:30I season my oil before I start to saute.
- 1:02:33I salt and I season my oil. When I put it in the pan, I
- 1:02:36season it first. Why is that?
- 1:02:38Because I find that it builds the flavor better.
- 1:02:41And I've tried a couple. I've never seen it.
- 1:02:42Yeah, yeah, that's, you know, my, I, I've done a couple of
- 1:02:44things like I'm cooking and people are like, why are you
- 1:02:46seasoning it? I'm like, because think about it
- 1:02:48like you're seasoning your oil. So you automatically get that
- 1:02:52first season in a sear in a saute and then you build the
- 1:02:56flavor. It's like trying to, you know,
- 1:02:58season at the end of the dish. I'm never going to get the
- 1:03:00fucking flavor out of it. Like start from the get go.
- 1:03:03And I, it was just like a couple years ago when I started doing
- 1:03:06it now like my cooks do it and I.
- 1:03:08Notice it makes a difference. Hell yeah, absolutely.
- 1:03:11I don't know why more people don't do that.
- 1:03:12Like you have this great, whether it's an olive oil or a
- 1:03:14blend oil, I like it just seasons.
- 1:03:19It's like seasoning meat, right? You don't wait till the end.
- 1:03:22You season while at the beginning, right.
- 1:03:25So I just found it that way. So I that's one of the things
- 1:03:27that probably most people, like you said, most people don't do.
- 1:03:29And I don't know why I think it happened.
- 1:03:31I was doing I was doing a cooking class at one of my
- 1:03:33restaurants. You got 80 people in there and
- 1:03:34I'm like season the salt and someone's like I was seasoning
- 1:03:37the oil. Like why do you season your oil?
- 1:03:40I'm like, that's a good question.
- 1:03:43And I'm like, I did. I was just doing it by second
- 1:03:45nature, but just like and build a flavor.
- 1:03:48Yeah, yeah. So it was just like, this is
- 1:03:50kind of cool and it worked out great.
- 1:03:51So now my guys do it. All the time.
- 1:03:52The chefs PSA that I posted today, I'm paraphrasing.
- 1:03:55I remember exactly what it was. But when you start cooking, you
- 1:03:58need to pay attention so you understand.
- 1:04:00But once you understand, you could just cook.
- 1:04:01Yeah, and it's into. Yeah, yeah, yeah.
- 1:04:03It's like second nature. It's like, you know, yeah, when
- 1:04:06that pan gets hot enough to sear into it, you know, you know,
- 1:04:09when the, when the water is right to drop, the, the, you
- 1:04:12know, the annual LOTI in it, you know, I don't want to boil it.
- 1:04:15I want it just at that point of almost boiling.
- 1:04:17Yeah, you know. I was, I was butchering
- 1:04:19something the other day and I had him butchered.
- 1:04:21I mean, like I'm a podcast, you know, chef media brand now more
- 1:04:25so than a chef. And so I had this thing and I'm
- 1:04:27looking at I was like, how do I do this?
- 1:04:29Like I couldn't remember and then I like, shut my brain off
- 1:04:32and then it all came like my hands knew.
- 1:04:33What second nature? My hands knew what to do, but my
- 1:04:35brain was like overthinking. I was like, just shut that brain
- 1:04:38down. The hands will know what.
- 1:04:39To do No, it's funny like I, I have some of my sous chef and
- 1:04:41one of my cooks, I taught them how to butcher properly.
- 1:04:43Yeah. So once in a while I'm like give
- 1:04:46me the salmon. They're like, I got it.
- 1:04:48I'm like no. And I'll knock it out 1/8 of the
- 1:04:50time that they do it. Yeah.
- 1:04:52It's just like you have a pin bone like what do you need?
- 1:04:54Yeah, OK. How'd you do that?
- 1:04:55I'm like, what I've done my whole life.
- 1:04:58That's all I know. Yeah, it's the only thing I do
- 1:05:00when I think about it is slowly. Yeah.
- 1:05:02Yeah. Well chef, where can people find
- 1:05:04you if they want to follow? Along so on social media,
- 1:05:07Instagram is where I'm really at.
- 1:05:08So it's Chef Eric L Yeah, so Eric with AC and I have my
- 1:05:14website to chefericl.com and there's all the things that I
- 1:05:18do, whether it's consulting with the books or recipes and things
- 1:05:21like that, but I'm always around.
- 1:05:22And the restaurants? The restaurants are on Long
- 1:05:23Island, 317 Main St. Vico, Not the Irishman, the
- 1:05:26James Room, Recovery Room at All in Farmingdale and lots of
- 1:05:29really cool things coming up. So we got, I'm really excited
- 1:05:32about what's coming. Well, when you when the book's
- 1:05:34done, I wanna, I wanna get a copy.
- 1:05:35Oh yeah. Yeah, maybe you write the
- 1:05:36forward for. It.
- 1:05:37Yeah, Yeah. There you go.
- 1:05:37All right. Good seeing you.
- 1:05:39Thanks for coming. Thank you for having me.
- 1:05:40Appreciate you. Well, I hope you enjoyed the
- 1:05:43show, you know what to do and make sure you leave five stars
- 1:05:45if you're listening on Spotify or anywhere really.
- 1:05:47If you're watching on YouTube, hit the like and subscribe
- 1:05:49button. I'd completely revamped the
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- 1:05:55My team added a ton of new items.
- 1:05:57I advise you to go check it out. Just peruse, look around, maybe
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