Your Indie Game Needs Super Fans. Here's How to Build Them.
Mallory Loar was one of Discord's first marketing hires, and she built the Hype Squad, a superfan program that scaled from a handful of passionate Discord fans to millions of members globally.In this episode, Mallory breaks down exactly how indie devs can build that same kind of loyal, word-of-mouth community, even with zero budget and a one-person team.You'll learn:→ Why followers and community members are NOT the same thing→ How to find your first 100 players where they're already hanging out→ How to turn lurkers into active, engaged super fans→ How to build a moderator squad that…
The skinny
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