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From Campaigns to Connected Customer Experiences
Digital Marketing Today: From Campaigns to Connected Customer Experiences In this episode of Digital Marketing Today, we explore how digital marketing is evolving beyond isolated campaigns, traditional ad placements and simple last-click measurement. Today’s most innovative brands are building integrated, participatory and relationship-driven experiences across search, social, gaming, email, CRM and emerging AI-powered platforms. We begin with e.l.f. Cosmetics’ activation on ZEPETO, where the brand is using digital makeup, hairstyles, accessories and avatar effects to connect with Gen Z…
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