195. Do Election Years Affect Retail Sales?

Savvy Shopkeeper Retail Podcast · Nov 16, 2023 · 14m

With 2024 in our sights, we're not far off from the next round of presidential elections. One of our Master Shopkeepers members, Julie, recently asked if I could share any insights into this question: "do election years affect retail sales?"

There are many small business owners—and in particular, independent retail store owners—who firmly believe that retail sales dip in presidential election years. In a recent poll on my Instagram stories, more than ⅔ of respondents said that retail sales go down in election years.

As I've discussed on the podcast before, though, it's critical to make…