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CLIENTS DON’T CARE ABOUT YOUR EXPERIENCE- SLIDERCUTS · SliderCuts This Is Ownership Podcast

• 0:00
  SPEAKER_00: Clients do not pay for all the work you put in to becoming a barber.
• 0:06
  SPEAKER_00: They do not pay for all of the years that you put in, for all the money you spent on courses, for all the money you spent on tools.
• 0:14
  SPEAKER_00: Clients do not pay for that.
• 0:17
  SPEAKER_00: They simply pay for the results that you give them in the chair.
• 0:22
  SPEAKER_00: So whether you've been cutting hair for 10 years, 20, 30, or six months, and you spent hundreds of thousands of pounds, or tens of thousands of pounds, or hundreds of pounds, that means nothing to clients.
• 0:38
  SPEAKER_00: They simply pay for the results, the haircut you give them, and the service that comes with it.
• 0:45
  SPEAKER_00: If you don't know who I am already, my name is Mark Macyver, and this is the Slider Cuts barber business podcast where I talk all things barbering, business, and in between.
• 0:57
  SPEAKER_00: And today we're talking about what clients actually pay for.
• 1:02
  SPEAKER_00: Because, being very honest, I see this a lot online, and I'm not trying to start any problems with anybody who said this, but I just want to give my perspective on this.
• 1:12
  SPEAKER_00: Where I've heard barbers say things like, you're not paying for the haircut, you're not paying for the skill, you're not paying for this, you're not paying for that.
• 1:21
  SPEAKER_00: The reason why you pay the price you pay is because of the 10,000 hours I've put in, the money I've spent on courses, the money I've spent on tools, this is what you're paying for.
• 1:34
  SPEAKER_00: The truth is, no, they're not.
• 1:37
  SPEAKER_00: If a barber has been cutting hair for one month and the tools that they're using cost 10 pounds, but they give an amazing haircut and the service is on point, clients will pay for that, and they will pay top price for that as well.
• 1:58
  SPEAKER_00: Because clients don't really care about the history and about what you did to get it to the place you're at right now, they just care about the results.
• 2:09
  SPEAKER_00: Now, does that mean that you shouldn't spend hours or tens of thousands of hours on perfecting your craft?
• 2:17
  SPEAKER_00: And you shouldn't spend tens of thousands of pounds or even hundreds of thousands of pounds on your business?
• 2:25
  SPEAKER_00: No, you should.
• 2:27
  SPEAKER_00: But understand that is for you.
• 2:31
  SPEAKER_00: That is for you to get to the place that you want to be in where you can charge a certain price.
• 2:38
  SPEAKER_00: But also understand if a younger barber comes through and they do nothing like that and they're charging more, that doesn't mean suddenly that you can charge more because maybe that barber is just cutting hair better than you.
• 2:52
  SPEAKER_00: Maybe that barber is given a better service than you.
• 2:58
  SPEAKER_00: All the things that you have learned in your career have been to help you get better, but you cannot put that onto clients and tell a client you should pay me this much money because I've spent this much time and this much money investing into my craft.
• 3:19
  SPEAKER_00: No, that was for you.
• 3:24
  SPEAKER_00: Like I've said and I repeat it, clients pay for the results.
• 3:31
  SPEAKER_00: So there are plenty of barbers out there who have been in the industry for like a year, two years, and they're charging big prices.
• 3:38
  SPEAKER_00: And the reality is, if clients are willing to pay it, then they're willing to pay it.
• 3:43
  SPEAKER_00: Just because you've been in it longer doesn't mean you can charge more.
• 3:46
  SPEAKER_00: And if you can't charge more, then what you really need to look at is yourself and ask yourself the question, what am I doing wrong?
• 3:53
  SPEAKER_00: And study the other barbers that are charging more than you and say, what are they doing that they are able to charge that much for a haircut?
• 4:02
  SPEAKER_00: Because sometimes you may not realize it's not even to do with their skill or their service, it may just be the location that they're at.
• 4:09
  SPEAKER_00: They may work in a barber shop that charges a lot.
• 4:12
  SPEAKER_00: So the type of clients that come into there are high-earning clients, so that barber is able to charge more just because of the location that they're in.
• 4:23
  SPEAKER_00: It may be because that person is a better barber than you, it may be because that person gives better service than you.
• 4:30
  SPEAKER_00: But you cannot argue and say, well, I should be able to charge more because I spent more on my career than that person, or I've spent longer perfecting my craft than that person.
• 4:40
  SPEAKER_00: It doesn't matter.
• 4:41
  SPEAKER_00: If the results are not as good, then the results are not as good.
• 4:49
  SPEAKER_00: So to my veteran barbers, stop telling people that when they're paying you, they're paying you for all of this time and energy and money you spent on your career.
• 5:03
  SPEAKER_00: No, no, they're paying you for the results.
• 5:08
  SPEAKER_00: And if you find that your career isn't going as well as you like, it may be because the mindset you have, and maybe you need to shift it a little bit and stop being so in respectfully, I say this, entitled to believe that because you've done all of this, people owe you this.
• 5:28
  SPEAKER_00: They don't owe you anything.
• 5:31
  SPEAKER_00: If things aren't going the way you want them to go, then you need to look at people which are doing better than you and think to yourself and ask yourself the question, or even ask them, or just study them and say, What are they doing better than me?
• 5:47
  SPEAKER_00: And start working in your craft there.
• 5:50
  SPEAKER_00: And before I leave, I want to leave you with this just to make it clear.
• 5:54
  SPEAKER_00: I'm not saying don't go spend money becoming a better barber, learning the craft, cutting hair better.
• 6:01
  SPEAKER_00: I'm not saying that you shouldn't spend hours cutting hair so you can get better, you should do all of those things there.
• 6:07
  SPEAKER_00: But what I am saying is you cannot put any guilt or anything like that onto clients telling them that they should pay you a certain amount of money because you've done all of those things there.
• 6:17
  SPEAKER_00: Because if those things actually worked out properly, then what you would find is you would be able to charge the price you may want to charge, and clients would happily pay it because the results are worth it, and if they're not willing to pay it, then for that client, the results are not worth it, and if they're willing to pay someone else that, then the results of what they're getting from that other barber is worth it.
• 6:44
  SPEAKER_00: So look at yourself and ask yourself, what can I actually do better?
• 6:50
  SPEAKER_00: We're not in a game of guilting people or pressuring people to pay a certain price.
• 6:55
  SPEAKER_00: You charge the price you charge, and clients choose to pay it, or they don't.
• 7:01
  SPEAKER_00: It's that simple.
• 7:06
  SPEAKER_00: This has been another episode of The Slider Cuts Barber Business Podcast where I talk all things barbering, business, and in between.
• 7:16
  SPEAKER_00: And if you're interested in these types of business talks and you want to learn more from me, I have a barbers community group.
• 7:23
  SPEAKER_00: The link will be in the description.
• 7:25
  SPEAKER_00: So click the link, take a look.
• 7:27
  SPEAKER_00: If you want to join us, join us, and if you join us, I'll see you inside.