Latest / Wait, What? Sportsbiz Chat with DP & McGhee
Episode 57 (S2:E8): Spotlight on Sponsorships-Our Chat With SponsorUnited Founder, Bob Lynch
DP & McGhee mine a rich lode when they go back to two favorite subjects, LIV Golf and pickleball. LIV Golf delivered less than stellar ratings on the CW, while pickeball landed a title sponsor with Vlasic pickles coming on board in one of the most obvious brand partnerships in history.
After talking about some recent sponsorship news, the hosts welcome Bob Lynch, the founder and CEO of SponsorUnited. SponsorUnited is one of Inc. Magazine’s fastest growing companies, and Bob talks about the genesis for the platform, an early meeting with an NBA owner that led to an investment, and a recent…
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