WARC x Cannes Lions: Attention jeopardy and the Anatomy of Effectiveness
The first of five daily episodes of The WARC Podcast from Cannes Lions 2022. Host David Tiltman, WARC’s SVP Content, is joined in the Palais des Festivals by WARC editors Alex Brownsell, Lena Roland and Chiara Manco. They discuss new attention research from Peter Field, Professor Karen Nelson-Field and Orlando Wood, WARC’s updated Anatomy of Effectiveness whitepaper, and preview the upcoming Effectiveness Show. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday…
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